Activision: EA Mud-Slinging Bad for Industry

August 18, 2011 -

Activision's CEO of publishing, Eric Hirschberg, has publicly criticized EA for what he calls "mud-slinging tactics" over the rivalry between the Modern Warfare series and Battlefield 3. According to Eurogamer, Hirschberg took some time out of his Gamescom keynote to encourage Activision's competitors to focus on development, rather than making negative comments in the press.

"Competition is of course a good thing. It keeps us all on our toes and ultimately makes the games better. It's healthy," Hirschberg said. "But it's one thing to want your game to succeed and another thing to actively, publicly say you want other games to fail."

Hirschberg pointed out a recent IndustryGamers interview where EA's John Riccitiello said he wanted the Call of Duty franchise to "rot from the core."

"Can you imagine the head of Dreamworks animation coming out with a new movie and going to the press and saying that he wants Toy Story to 'rot from the core'," Hirschberg asked. "It's kind of hard to imagine, right?"

"This isn't politics," he continued. "In order for one to win, the other doesn't have to lose. We all still have a lot to prove in our position in the pop cultural landscape. We still need to stand the test of time. We need to show we can withstand the kind of disruptive change and new competition that we're facing now."

"The only way to do that is to continue to make great games. We shouldn't be tearing each other apart fighting for a bigger piece of the pie – we should all be focused on trying to grow a bigger pie. If we as an industry act like there's a finite number of games in the world, then there will be."

Source: GameIndustry.biz


Comments

Re: Activision: EA Mud-Slinging Bad for Industry

Kotick is a bigger problem for the industry, they should focus on that issue first.

Re: Activision: EA Mud-Slinging Bad for Industry

Giving that he looks at an art form like many would look at cars, I tend to agree.

Re: Activision: EA Mud-Slinging Bad for Industry

Sounds like whining to me. EA, as much I don't really care for the company, did good with their PR campaign. They attacked the big dog in military first person shooters, Call of Duty. By going on the attack they garnered a lot of attention and I think it is going to really pay off in sales for the company.

Nothing they said went overboard in my opinion, I think Hirschberg realizes that by the 9th installment of a series everyone knows you are milking the cow dry and he doesn't like to hear another company say it. He and Activision need to stop whining and step up their game.

Re: Activision: EA Mud-Slinging Bad for Industry

Nothing went overboard? You don't think wanting a competitor to "rot from the core" is part of a healthy rivalry?

Going on the attack is a bit different in my opinion to slagging someone off, a bit like Ballmer's "I'm going to f***ing kill Google" (Granted, that was allegedly said in private).

 
Forgot your password?
Username :
Password :

Poll

Will an M rating hurt Batman: Arkham Knight's sales?:

Shout box

You're not permitted to post shouts.
E. Zachary KnightHad some fun discussions about that dumb dress on Facebook. I opened the original picture in GIMP and sampled the colors and determined them to be Blue and Gold. People still say I am wrong.02/27/2015 - 7:41pm
ConsterTime for something completely different: #teamwhiteandgoldllama!02/27/2015 - 7:27pm
ZippyDSMleeAndrew Eisen: I'll try. ^^02/27/2015 - 5:40pm
ZippyDSMlee james_fudge: That’s what I been doing damnit!! *bites your leg*. LOL All but a couple posts have been written in word 2010. This has had my full attention so I’ve been able to keep some consistency up today which is nice a shame it’s still gibberish ><02/27/2015 - 5:38pm
Andrew EisenLike I said, if you want to have a discussion or get a question answered, I'm more than happy to oblige. All I ask in return is you have enough respect for everyone else to take the time to compose a readable post.02/27/2015 - 5:35pm
ZippyDSMleeI suppose it would be poor of me to say this but thank you for taking the time to reply to my questions, it does help me every now and then to discuss things and update or refine my opinion on stuff.. I do miss the forums here….02/27/2015 - 5:31pm
james_fudgeYou could run it through Word :) It's not that hard.02/27/2015 - 5:30pm
ZippyDSMleeSomething’s I can be clearer on more simple constructs making me better understood. Stack my weaknesses with complex constructs and my bad sense of humor and ya it’s a mess.. Consistent clarity is a pain in the butt for me.02/27/2015 - 5:22pm
ZippyDSMleeHave I ever held a covnersion this long that dose not have issues?02/27/2015 - 5:18pm
ZippyDSMleeBetween being learning disabled and having “quirks” from 5th grade I communicate in streaming conscious, I derive information from written words out of order giving me issues revolving around context.02/27/2015 - 5:17pm
Andrew EisenYou're bullshitting. You can communicate clearly. I've seen you do it. If you want to have a discussion, fine. I'm more than happy to oblige but I'm not going to waste any more of my time if you insist on hiding behind the Zippy character.02/27/2015 - 5:15pm
ZippyDSMleeThose that walk the harsh path of grammar are blind to those that nibble upon it. Of course it helps incoherence is my friend…. LOL02/27/2015 - 5:14pm
Andrew EisenAgain, your comments make no damn sense.02/27/2015 - 5:10pm
ZippyDSMleeMabye if I put my brains in a blender I would think better...I dunno... LOL02/27/2015 - 5:09pm
ZippyDSMleequestion. God this is what I get for writing for the last 3 days…. to much over damn thinking….02/27/2015 - 5:07pm
ZippyDSMleeAndrew Eisen: I was going to say… the basis of feminism(and many things) is group opinion, because she is a part of the group how can she not be influenced by and be lost in whose opinion starts where…but I guess that’s more an existential general human 02/27/2015 - 5:06pm
ZippyDSMleeoy vay this palce hates Noscript I dunno if tis the post being copied from word or scrit issues but it will not let me post sometimes.02/27/2015 - 5:00pm
Andrew EisenYes, I am not portraying her as someone who does not use opinions in her various talks and presentations.02/27/2015 - 4:59pm
ZippyDSMleeattack than think.02/27/2015 - 4:58pm
ZippyDSMleeI can admit a lot of the butthurt coming from the other side is frankly a conditioned response learned from past experiences of censorship and social moral crusades. Which it really is not but it’s a forest for the tree’s issue I guess and it’s easier to 02/27/2015 - 4:58pm
 

Be Heard - Contact Your Politician