Activision: EA Mud-Slinging Bad for Industry

August 18, 2011 -

Activision's CEO of publishing, Eric Hirschberg, has publicly criticized EA for what he calls "mud-slinging tactics" over the rivalry between the Modern Warfare series and Battlefield 3. According to Eurogamer, Hirschberg took some time out of his Gamescom keynote to encourage Activision's competitors to focus on development, rather than making negative comments in the press.

"Competition is of course a good thing. It keeps us all on our toes and ultimately makes the games better. It's healthy," Hirschberg said. "But it's one thing to want your game to succeed and another thing to actively, publicly say you want other games to fail."

Hirschberg pointed out a recent IndustryGamers interview where EA's John Riccitiello said he wanted the Call of Duty franchise to "rot from the core."

"Can you imagine the head of Dreamworks animation coming out with a new movie and going to the press and saying that he wants Toy Story to 'rot from the core'," Hirschberg asked. "It's kind of hard to imagine, right?"

"This isn't politics," he continued. "In order for one to win, the other doesn't have to lose. We all still have a lot to prove in our position in the pop cultural landscape. We still need to stand the test of time. We need to show we can withstand the kind of disruptive change and new competition that we're facing now."

"The only way to do that is to continue to make great games. We shouldn't be tearing each other apart fighting for a bigger piece of the pie – we should all be focused on trying to grow a bigger pie. If we as an industry act like there's a finite number of games in the world, then there will be."

Source: GameIndustry.biz


Comments

Re: Activision: EA Mud-Slinging Bad for Industry

Kotick is a bigger problem for the industry, they should focus on that issue first.

Re: Activision: EA Mud-Slinging Bad for Industry

Giving that he looks at an art form like many would look at cars, I tend to agree.

Re: Activision: EA Mud-Slinging Bad for Industry

Sounds like whining to me. EA, as much I don't really care for the company, did good with their PR campaign. They attacked the big dog in military first person shooters, Call of Duty. By going on the attack they garnered a lot of attention and I think it is going to really pay off in sales for the company.

Nothing they said went overboard in my opinion, I think Hirschberg realizes that by the 9th installment of a series everyone knows you are milking the cow dry and he doesn't like to hear another company say it. He and Activision need to stop whining and step up their game.

Re: Activision: EA Mud-Slinging Bad for Industry

Nothing went overboard? You don't think wanting a competitor to "rot from the core" is part of a healthy rivalry?

Going on the attack is a bit different in my opinion to slagging someone off, a bit like Ballmer's "I'm going to f***ing kill Google" (Granted, that was allegedly said in private).

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
WonderkarpConster, I was quoting Anita Sarkeesian01/24/2015 - 10:39pm
ZippyDSMleeodd its not wanting to post half the time 0-o01/24/2015 - 10:21pm
ZippyDSMleetest01/24/2015 - 10:21pm
ConsterWonderkarp: did the US actually bomb Japan back to traditional values? My history lessons were eurocentric, so I wouldn't know.01/24/2015 - 9:39pm
ZippyDSMleeeffect like confusion,ect. QTEs are a gimmick that can easily be shallow because you are looking to mess with conditioned responses and nothing messes with them more than random gameplay changes..01/24/2015 - 7:58pm
ZippyDSMleeWonderkarp: They tried to be natural with God Of Wars QTE’s, sometimes it felt random which I hate the most in QTEs. The way you interface with gameplay (press X to get X result) should never rely on randomly generated mechanics unless it’s a status01/24/2015 - 7:57pm
Andrew EisenI've passed your comment on.01/24/2015 - 5:45pm
Neo_DrKefkaHey GamePolitics staff can you guys work out the way the ads are delivered via mobile? Sometimes any attempt to do anything on this site automatically forwards you to download "Flappy bird" on a shady site or another thing. It just hijacks my Safari01/24/2015 - 3:47pm
WonderkarpI feel like the only good QTEs were the ones in the God of War series. I dont know why though.. maybe its the visceral carnage01/24/2015 - 1:13pm
ZippyDSMleeprh99: QTEs are dumb I ever understood the need for them outside being cheap and wanting to pad mechanics with scripted events that use only a few buttons.01/24/2015 - 12:58pm
InfophileAnd a more detailed breakdown of expenses here: http://imgur.com/L46SUMw01/24/2015 - 12:42pm
InfophileFor anyone still complaining about where the funding for Tropes vs. Women went: https://www.dropbox.com/s/q4z6qa561roidh5/femfreq_annualreport2014.pdf?dl=0 (page 16) Not that this will actually stop claims of fraud, but it's good to have a counter.01/24/2015 - 12:38pm
prh99Linux kernel patch breaks Witcher 2. Apparently it was a wrapped Windows version instead of native port. http://m.slashdot.org/story/21270301/24/2015 - 11:12am
prh99I am not a fan of QTEs. Toggle joystick to break away from an enemy is ok...01/24/2015 - 12:26am
Goth_Skunk@WonderKarp: *fistbump*01/24/2015 - 12:00am
ZippyDSMleeIts like they took the fiction from soemthing else and tried to impose it on the Turok IP 0-o01/23/2015 - 10:14pm
ZippyDSMleeuhg I mean they did not need the dumb story and needed more unreal crazy combat.01/23/2015 - 10:13pm
ZippyDSMleestyle gameplay not generic shooter stuff.01/23/2015 - 10:11pm
ZippyDSMleeI loved what they were trying to go with in 3 but it was rather messed up and buggy. Evolution is a typical corridor shooter of the time. The newer Turok is half right they just needed the non-super realistic grim dark story and more crazy Unreal style ga01/23/2015 - 10:11pm
Wonderkarpshe going to do a video on how America Bombed Japan Back To Traditional Values Next? Or one on how Toxic Masculinity in Culture causes Shootings?01/23/2015 - 10:10pm
 

Be Heard - Contact Your Politician