Activision: EA Mud-Slinging Bad for Industry

August 18, 2011 -

Activision's CEO of publishing, Eric Hirschberg, has publicly criticized EA for what he calls "mud-slinging tactics" over the rivalry between the Modern Warfare series and Battlefield 3. According to Eurogamer, Hirschberg took some time out of his Gamescom keynote to encourage Activision's competitors to focus on development, rather than making negative comments in the press.

"Competition is of course a good thing. It keeps us all on our toes and ultimately makes the games better. It's healthy," Hirschberg said. "But it's one thing to want your game to succeed and another thing to actively, publicly say you want other games to fail."

Hirschberg pointed out a recent IndustryGamers interview where EA's John Riccitiello said he wanted the Call of Duty franchise to "rot from the core."

"Can you imagine the head of Dreamworks animation coming out with a new movie and going to the press and saying that he wants Toy Story to 'rot from the core'," Hirschberg asked. "It's kind of hard to imagine, right?"

"This isn't politics," he continued. "In order for one to win, the other doesn't have to lose. We all still have a lot to prove in our position in the pop cultural landscape. We still need to stand the test of time. We need to show we can withstand the kind of disruptive change and new competition that we're facing now."

"The only way to do that is to continue to make great games. We shouldn't be tearing each other apart fighting for a bigger piece of the pie – we should all be focused on trying to grow a bigger pie. If we as an industry act like there's a finite number of games in the world, then there will be."

Source: GameIndustry.biz


Comments

Re: Activision: EA Mud-Slinging Bad for Industry

Kotick is a bigger problem for the industry, they should focus on that issue first.

Re: Activision: EA Mud-Slinging Bad for Industry

Giving that he looks at an art form like many would look at cars, I tend to agree.

Re: Activision: EA Mud-Slinging Bad for Industry

Sounds like whining to me. EA, as much I don't really care for the company, did good with their PR campaign. They attacked the big dog in military first person shooters, Call of Duty. By going on the attack they garnered a lot of attention and I think it is going to really pay off in sales for the company.

Nothing they said went overboard in my opinion, I think Hirschberg realizes that by the 9th installment of a series everyone knows you are milking the cow dry and he doesn't like to hear another company say it. He and Activision need to stop whining and step up their game.

Re: Activision: EA Mud-Slinging Bad for Industry

Nothing went overboard? You don't think wanting a competitor to "rot from the core" is part of a healthy rivalry?

Going on the attack is a bit different in my opinion to slagging someone off, a bit like Ballmer's "I'm going to f***ing kill Google" (Granted, that was allegedly said in private).

 
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Have you visited a video game arcade in the last year?:

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MechaTama31I sure have. Dorky's barcade in Tacoma, WA.08/20/2014 - 5:56pm
Matthew WilsonI have not been to a arcade in years. I know arcades are still big in japan.08/20/2014 - 5:38pm
Sleaker@AE - Ah no it's called GroundKontrol - I was just referring to it as a Bar-Arcade.08/20/2014 - 4:39pm
Andrew EisenStill looking for confirmation that High Moon Studios (dev behind the PS3/360 versions) isn't working on it.08/20/2014 - 4:38pm
ZenGotcha.08/20/2014 - 4:37pm
Andrew EisenI already updated the story with it!08/20/2014 - 4:36pm
Zenhttp://www.gonintendo.com/s/235574-treyarch-isn-t-working-call-of-duty-advanced-warfare-for-wii-u-either08/20/2014 - 4:36pm
ZenLet me send the link for the Tweet as well...they state Treyarch is not working on it. Grabbing it now.08/20/2014 - 4:34pm
Andrew EisenWhere does it say that "NO dev is working on it"?08/20/2014 - 4:33pm
ZenHere's the link for my last comment: http://www.ign.com/articles/2014/08/20/call-of-duty-advanced-warfare-not-coming-to-wii-u08/20/2014 - 4:24pm
ZenWell, Call of Duty is skipping Wii U completely it seems...they updated that NO dev is working on it. Great way to just skip a market.08/20/2014 - 4:24pm
Andrew EisenYeah, Dave and Busters back in 2011 was the last time for me.08/20/2014 - 4:16pm
ZenWell, I tried lol. We just got a Dave and Busters on the beach but haven't been there yet...may go this weekend.08/20/2014 - 3:52pm
Andrew EisenIt's called The Bar-Arcade? Missed opportunity. I would have gone with Barcade.08/20/2014 - 3:25pm
SleakerThe Bar-Arcade however did have a lot of good pinball machines, they were however always taken as the place was packed..08/20/2014 - 1:17pm
Sleakerso I've been to an Arcade-Bar, not that great of a place has some okay machines, but generally over-packed. And then all the kid-friendly ones have is ticket-games nothing actually good unfortunately :(08/20/2014 - 1:14pm
Andrew EisenIf it has an area dedicated to arcade machines, I'd say it counts. Arcade machine in your house though, nope.08/20/2014 - 12:16pm
ZenDoes it count if you have actual arcade machines in your house?08/20/2014 - 12:01pm
E. Zachary KnightWith the current poll, I guess it all depends on how one defines "arcade". If Chuck E Cheese or similar multipurpose businesses count, then that is a yes for me.08/20/2014 - 11:59am
ZenLet the ax fall Sleaker...lessons MUST be learned...08/20/2014 - 11:44am
 

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