Indie Rental Stores Promote 'Video Store Day'

August 18, 2011 -

Independent video rental stores across the U.S. and Canada are banding together for a common cause: to promote a Video Store Day Oct. 15. The goal of this special day is to show the public that there are still alternatives to rental kiosks like Redbox and from Blockbuster, and streaming entertainment services such as Netflix and Hulu. Clearly local video rental stores have taken a savage beating at the hands of those juggernauts. The promotion includes ads in various distributor newsletters to consumers as well as in-store signs, and special offers to customers like a free movie rental to visitors at participating video stores.

The idea for a day is to provide national recognition for the traditional mom and pop video store and is based on a similar effort by the independent music store scene launched a few years ago - according to Stacey Mooney, owner of Moondog Matinee in Flora, Indiana. Mooney said that online chatter among indie stores throughout the years seemed to indicated a groundswell of support for such a day, but has seen little momentum... until now.

"I basically took the reins and just ran with it," she said, adding that the online forum was moved to Facebook and YouTube. "Nobody was doing anything about it so I just started sending out letters."

Other stores involved in getting the word out include Video Quest in Joliet, Ill.; The Video Strip in Chicago; Video-n-Game Gallery in Elkhorn, Wis.; Double Features in Vineland, N.J.; King Tut Video in Kentucky; Eyesore Cinema in Ontario, Canada; and Orbit DVD/TV Eye Video Emporium in Ashville, N.C., among others.

Mooney also sent letters to distributors Ingram, VPD, Rentrak and the Entertainment Merchants Association, in addition to some entertainment studios, looking for support.

“Actually, it’s done really well,” she said. "It’s a day to remind customers that their local brick-and-mortar independent video stores are here to serve them, from finding catalog titles to repairing discs. It’s not a day to bash Netflix. It’s not a day to bash Redbox, Blockbuster or even Family Video. It’s a day to celebrate the art of movies,” Mooney added.

Ted Engen, founder of the Video Buyers Group, a consortium of more than 1,500 independent video stores, said he jumped at the chance to participate.

"I talked to a few guys and next thing I know this thing is spreading just like wildfire," Engen said.

Source: HMM


Comments

Re: Indie Rental Stores Promote 'Video Store Day'

And the big rental chains will do their best to outshout this effort.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Matthew WilsonIt will never happen, but I wish fox would sell the rights back to disney.01/27/2015 - 11:05am
E. Zachary KnightWell, they went with whimsical and carefree for the first two and they bombed, so now they have swung the pendulum all the way in the other direction hoping it works.01/27/2015 - 11:01am
Andrew EisenIt's like Fox is trying to scare us off.01/27/2015 - 10:57am
Andrew EisenMaybe I'm just a curmudgeon but this is so amazingly the wrong tone for the Fantastic Four. https://www.youtube.com/watch?x-yt-ts=1422327029&x-yt-cl=84838260&v=e-BVs-KCSiA01/27/2015 - 10:53am
ConsterSince the ads are in the USA, you're technically correct. Personally, though, I feel the same way as you but in the opposite order: while the ads were legal and the defacing isn't, I really appreciate the sentiment.01/27/2015 - 8:21am
MechaTama31I appreciate the sentiment of the Ms Marvel thing, but defacing *is* still defacing, and free speech is a license to spread hate, if that's really what you want to do with it.01/27/2015 - 7:42am
ConsterAm I the only one imagining the Deep Silver spokesperson making scare quotes Dr Evil style while saying 'incorrectly classified'?01/27/2015 - 7:22am
Michael Chandrahttp://www.telecompaper.com/news/kpn-vodafone-fined-for-net-neutrality-violations--106167501/27/2015 - 5:10am
Michael ChandraThe other for allowing people to watch HBO through an app without being charged for the data-traffic, which was steering customers in their internet behaviour. Both of them against the Net Neutrality Law. 01/27/2015 - 5:10am
Michael ChandraYay, two dutch telephone companies got fined. :) One for blocking selective traffic at their free wifi-hotspots (internetcalling amongst others, prolly Skype and such).01/27/2015 - 5:09am
Andrew EisenHow many people do you think will return their copy for a censored version of the game? My money is on zero.01/27/2015 - 12:47am
Goth_Skunk@Cheater: If I were an Australian consumer, there's no way I'd be returning it.01/26/2015 - 10:43pm
Cheater87Ooops http://stevivor.com/2015/01/ps4-copies-saints-row-iv-re-elected-undergoing-product-recall-australia/01/26/2015 - 10:13pm
Andrew EisenOkay, well I've passed the request along.01/26/2015 - 9:03pm
ZippyDSMleeI loath itunes..........01/26/2015 - 9:02pm
Goth_SkunkUNLESS you haven't downloaded the most 3 recent episodes. Then it cancels your subscription automatically.01/26/2015 - 8:56pm
Goth_Skunk@AE: No. iTunes instead just downloads it automatically, provided you've set it up to do so in your preferences.01/26/2015 - 8:56pm
Andrew EisenAnyone know if iTunes sends email notifications when there's a new episode of a podcast you're subscribed to?01/26/2015 - 8:30pm
ZippyDSMleeAck!! Sorry lack of spell checker means I more incoherent than ever :P, Sign up for email notification thing for the pod cast. Probly more trouble than its worth, I guess I will have to check the site more often ><01/26/2015 - 8:22pm
Andrew EisenWhat is a "sign u email thing"? We provide a direct download link to the show every week. The video version is on my YouTube channel. You can use our RSS feed to add it to a news reader. You can also subscribe to the show on iTunes.01/26/2015 - 6:48pm
 

Be Heard - Contact Your Politician