EA Challenges Zynga's Dominance with The Sims Social

August 19, 2011 -

Nearly five million Facebook users have signed up to play the new The Sims social game. The game published by EA and developed by PlayFish, debuted with 4,859,046 million monthly active users after leaving public beta. A little over 842,000 new users started playing the title today, with around 3,665,500 joining in the last week.

"When we created The Sims Social, it was important for us to incorporate the deep gameplay nuances The Sims Studio has perfected and leverage what PlayFish does best- develop compelling, cutting-edge social-gaming experiences," said John Earner, GM of PlayFish's London Studios. "Our deep knowledge of the Facebook gaming platform enables us to continue to enable dynamic new features, quests and game updates on a regular basis so The Sims Social remains fresh and fun."

The game has been in development since October and will offer items from advertising partners, such as Dunkin' Donuts, in game.

"The Sims Social brings the authentic life-simulation game design that only The Sims can deliver, and melds it with truly intuitive social-interactive features," added GM of EA Play Lucy Bradshaw. "The Sims Social gives our fans tools to express their creativity, experience the unpredictability of Sims' personalities and live out their dreams, all while enabling them to connect, engage and play with their friends."

Currently CityVille is the most popular Facebook game, with nearly 76,000,000 monthly active users. At its peak it had over 100 million. CityVille managed to gain 22 million monthly active users after 11 days on Facebook, and The Sims Social seems to be on track to challenge that figure. The point being, Zynga may face some stiff competition from EA if it continues to pump out franchises that are tied to its most popular games.

Source: GI.biz

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Comments

Re: EA Challenges Zynga's Dominance with The Sims Social

Submitted by Redmess on Sun, 08/21/2011 - 08:54.

Why yes, 4.000.000.000.000 users is quite a lot. ;)

Re: EA Challenges Zynga's Dominance with The Sims Social

Submitted by tallimar on Sun, 08/21/2011 - 05:34.

hey look everybody! it's sims online 2! in all honesty, those numbers do look really good and i (cant believe im saying this) do wish EA good luck in this. cant wait to see how zynga reacts to some real competition (i hope).

Re: EA Challenges Zynga's Dominance with The Sims Social

Submitted by Craig R. on Mon, 08/22/2011 - 11:07.

I'm sure Zynga will have a clone (followed by several more variations) before long.

Shout box

prh99: Also there is no story in rational and respectful discussion (where you can find it).10/19/2014 - 10:44am

prh99: Well they are probably doing it on Twitter and probably the GG hashtag so any voice reason gets drowned out by idiocy. Also it's far easier to broad brush a group.10/19/2014 - 10:41am

Wonderkarp: dont fool yourself, Technogeek. Remember Mass Effect 3? How about the ferver against Phil Fish?10/19/2014 - 10:18am

MechaTama31: None of which is the fault or responsibility of the people who are not trolling, harassing, threatening, doxxing, etc. So why is their opinion hostage to the people who are?10/19/2014 - 10:06am

Technogeek: If the developer were male there wouldn't have been a "conversation" in the first place.10/19/2014 - 2:27am

Monte: trolls are just at their absolute worst when it comes to women and feminist. You could bet good money that if the developer were male the trolls would be silent and the conversation would actually focus on the journalism.10/18/2014 - 9:18pm

Monte: Papa: Not the first time we've had a journalism scandals before, but the harassment never got close to this level; the difference with this scandal is that feminists are involved. Without the feminist angle, their would be A LOT less harrassment10/18/2014 - 9:15pm

Papa Midnight: Monte: That's honestly rather short-sighted. As has been proven with other persons who have been targeted, if it wasn't Quinn, it would be someone else.10/18/2014 - 6:26pm

Avalongod: I think that's part of what gives an esoteric news story like this real life...it taps into a larger narrative about misogyny in society outside of games.10/18/2014 - 3:29pm

Avalongod: @Monte, well the trolls made death threats that came to police (and media attention). I think this is tapping into a larger issue outside of games about how women are treated in society (like all the "real rape" stuff during the last election)10/18/2014 - 3:28pm

Wonderkarp: Zippy : Havent tried the PS4 controller. might later.10/18/2014 - 2:37pm

Monte: Seirously, If Quinn was not involved and GG was instead about something like the Mordor Marketing contracts, the trolling would have never grown so vile and disgusting. There have been plenty of movements in the past that never sufferred from behavior..10/18/2014 - 1:57pm

Monte: We have seen scandel's before but the trolling has never been as vile as what we see with GG. Trolls usually have such a tiny voice you can barely notice them, but its like moths to a flame whenever femistist are involved.10/18/2014 - 1:53pm

ZippyDSMlee: Wonderkarp: You might be able to if you had a PS4 controller.10/18/2014 - 1:00pm

MaskedPixelante: http://store.steampowered.com/app/327940/ Night Dive starts charging for freeware.10/18/2014 - 12:21pm

Matthew Wilson: the sad thing is there are trolls on both sides of this. people need to stop acting like their side is so pure.10/18/2014 - 12:19pm

MechaTama31: So, only speak out on a scandal that hasn't attracted trolls? I wouldn't hold my breath...10/18/2014 - 10:49am

Monte: I feel like GG just needs to die. The movement is FAR to tainted by hatred and BS for it to be useful for any conversation. Let GG die, and then rally behind the NEXT gaming journalism scandal, and start the conversation fresh.10/18/2014 - 10:33am

quiknkold: and we dont have a Dovakin to call a cease fire10/17/2014 - 7:37pm

quiknkold: The whole thing is Futile. Both sides are so buried deep in their trenchs that there isnt a conversation. Its just Finger Pointing, Name Calling, Doxxing, Threats. there needs to be a serious conversation, and GG isnt it.10/17/2014 - 7:37pm

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