EA Challenges Zynga's Dominance with The Sims Social

August 19, 2011 -

Nearly five million Facebook users have signed up to play the new The Sims social game. The game published by EA and developed by PlayFish, debuted with 4,859,046 million monthly active users after leaving public beta. A little over 842,000 new users started playing the title today, with around 3,665,500 joining in the last week.

"When we created The Sims Social, it was important for us to incorporate the deep gameplay nuances The Sims Studio has perfected and leverage what PlayFish does best- develop compelling, cutting-edge social-gaming experiences," said John Earner, GM of PlayFish's London Studios. "Our deep knowledge of the Facebook gaming platform enables us to continue to enable dynamic new features, quests and game updates on a regular basis so The Sims Social remains fresh and fun."

The game has been in development since October and will offer items from advertising partners, such as Dunkin' Donuts, in game.

"The Sims Social brings the authentic life-simulation game design that only The Sims can deliver, and melds it with truly intuitive social-interactive features," added GM of EA Play Lucy Bradshaw. "The Sims Social gives our fans tools to express their creativity, experience the unpredictability of Sims' personalities and live out their dreams, all while enabling them to connect, engage and play with their friends."

Currently CityVille is the most popular Facebook game, with nearly 76,000,000 monthly active users. At its peak it had over 100 million. CityVille managed to gain 22 million monthly active users after 11 days on Facebook, and The Sims Social seems to be on track to challenge that figure. The point being, Zynga may face some stiff competition from EA if it continues to pump out franchises that are tied to its most popular games.

Source: GI.biz

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Comments

Re: EA Challenges Zynga's Dominance with The Sims Social

Submitted by Redmess on Sun, 08/21/2011 - 08:54.

Why yes, 4.000.000.000.000 users is quite a lot. ;)

Re: EA Challenges Zynga's Dominance with The Sims Social

Submitted by tallimar on Sun, 08/21/2011 - 05:34.

hey look everybody! it's sims online 2! in all honesty, those numbers do look really good and i (cant believe im saying this) do wish EA good luck in this. cant wait to see how zynga reacts to some real competition (i hope).

Re: EA Challenges Zynga's Dominance with The Sims Social

Submitted by Craig R. on Mon, 08/22/2011 - 11:07.

I'm sure Zynga will have a clone (followed by several more variations) before long.

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james_fudge: he'd die if he couldn't talk about Wii U :)10/20/2014 - 9:16am

Michael Chandra: By the way, I am not saying Andrew should stop talking about Wii-U. I find it quite nice. :)10/20/2014 - 8:53am

Michael Chandra: 'How dare he ignore my wishes and my advice! I am his boss! I could have ordered him but I should be able to say it's advice rather than ordering him directly!'10/20/2014 - 8:52am

Michael Chandra: If GP goes "EZK, do not talk about X publicly for a week, we're preparing a big article on it" and he still tweets about X, they'd have a legitimate reason to be pissed.10/20/2014 - 8:52am

Michael Chandra: If GP tells Andrew "we'd kinda prefer it if you stopped talking about Wii-U for 1 week" and he'd tweet about it anyway, firing him for it would be idiotic.10/20/2014 - 8:51am

Michael Chandra: Legal right, sure. But that doesn't make it any less pathetic of an excuse.10/20/2014 - 8:50am

ZippyDSMlee: You mean right to fire states.10/20/2014 - 8:50am

james_fudge: some states have "at will" employee laws10/20/2014 - 7:50am

quiknkold: It says in the article that being in florida, you can get fired regardless if its a fireable offence10/20/2014 - 7:19am

Michael Chandra: If your employee respectfully disagrees with your advice, that's not a fireable offense. If they ignore your order, THEN you have the right to be pissed.10/20/2014 - 6:49am

Michael Chandra: I... Don't get one thing. If you do not want your employee to do X, why do you tell them it's advice or a wish? Give them a damn order.10/20/2014 - 6:48am

james_fudge: A leak that had me worried about being swatted by Lizard Squad.10/20/2014 - 6:03am

james_fudge: It should be noted that the author leaked the GJP group names online10/20/2014 - 6:03am

MechaTama31: I mean, of the groups being bullied here, which of the two would you refer to collectively as "nerds"?10/19/2014 - 11:30pm

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Andrew Eisen: Interesting read. Unfortunately, too vague to form an opinion on but at least now I know what faefrost was talking about in James' editorial.10/19/2014 - 10:39pm

Neo_DrKefka: Breaking GameJournoPros organized a blacklist of former Destructoid writer Allistar Pinsof for investigating fraud in IndieGoGo campaign http://blogjob.com/oneangrygamer/2014/10/gamergate-destructoid-corruption-and-ruined-careers/10/19/2014 - 8:57pm

Neo_DrKefka: Only good thing I seen come out of the Biddle incident was the fact a professional fighter offered to give 10k to an anti bullying charity for a round in the ring with Biddle.10/19/2014 - 7:49pm

Neo_DrKefka: Even after all the interviews she is still on twitter making fun of people with disabilities (Autism) yet she is a part of the crowd that is on the so called right side of history...10/19/2014 - 7:48pm

Neo_DrKefka: Which #GameGate supports are constantly being harassed and bullied. Brianna Wu who I told everyone she was trolling GamerGate weeks ago with her passive aggressive threats was looking for that crazy person in the crowd.10/19/2014 - 7:47pm

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