EA's Brown Trash Talks to Activision CEO

August 19, 2011 -

While Activision's new CEO said earlier this week at Gamescom that EA should stop trash talking Call of Duty because it "hurt the entire industry," one of EA's top executives has a different point of view. The Battlefield publisher threw some verbal jabs at Activision's former AAA franchises and predicted that the Call of Duty franchise would collapse "In 2-3 Years."

"Welcome to the big leagues Eric," EA spokesperson Jeff Brown said in a comment issued to Kotaku addressed directly to Eric Hirshberg, CEO of Activision.

"I know you're new in the job," Brown continued, "but someone should have told you this is an competitive industry. You've got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you'll be out of the category in 2-3 years. If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."

Brown's crack about Guitar Hero and Tony Hawk was a particularly harsh shot because those once dominant Activision franchises now sleep with the fishes.

Source: Kotaku


Comments

Re: EA's Brown Trash Talks to Activision CEO

I've said it before and I will say it again....

We should have never allowed the "suit" executive types to infiltrate the gaming community. Both of these guys are an embarrassment to gaming. I swear there are game developers that look like they might have just come from a rave, with their "candy-flipping" clothes, that act more adult than these two gasbags.

Re: EA's Brown Trash Talks to Activision CEO

The trash talking is sad when both companies have a habit of turning good concepts into rubbish in the span of two to three years. All the trash talking boils down to is which company is vying to be the worst company in the industry. I wouldn't mind the trash talk if they had fresh IP's to back it up as opposed to regurgitated garbage.

Re: EA's Brown Trash Talks to Activision CEO

Just some amusing back and forth for us to be entertained by. I love it.

Re: EA's Brown Trash Talks to Activision CEO

hey jeff brown, allow me to remind you of a few series that your company has run into the ground; Command & Conquer, the Bard's Tale, Black & White, Ultima and Ultima Online, Dungeon Keeper, moto racer, Rock Band (unless you consider the iOS crap), Sid Meier's games, and Simcity just to name a few.  i hope you enjoy your massive pedestal made of excrement.

Re: EA's Brown Trash Talks to Activision CEO

Look at it this way. If there's any company that be said to have more firsthand experience than Activision with the effects of running a franchise into the ground, it's EA.

Re: EA's Brown Trash Talks to Activision CEO

not just the franchises, but the studios too.  anyone remember Westwood, Origin or Mythic?  I'm actually afraid that EA's going to do that to Bioware as well in the near/far future.

Re: EA's Brown Trash Talks to Activision CEO

Oh, let's not forget The Sims series. Or how about the endless supply of repetitive sports games?

Including expansions, there's over 30 games in The Sims alone, and many of their sports games have around 15-20 in their respective franchises, but adding very few to the sequels.

Re: EA's Brown Trash Talks to Activision CEO

Oh, let's not forget The Sims series.

Including expansions, there's over 30 games in that series.

Re: EA's Brown Trash Talks to Activision CEO

Re: EA's Brown Trash Talks to Activision CEO

That isn't enough internets.

Re: EA's Brown Trash Talks to Activision CEO

EA have no right to try and take any moral high ground, because they've been running series into the ground for years.

Whilst I don't disagree with his statements, I disagree with the position he's trying to take.

I've been saying that Activision is going to be the sole reason Call of Duty dies out, and I've been saying this for years alongside hundreds of other people. The concept isn't new. But you know what else isn't new? EA also making shoddy sequels, having horrible business practices, and buying out formerly decent companies for the sole purpose of milking them dry.

Just because EA have started looking better in the past year or so doesn't erase their past. They're no better than Activision. Take a good hard look at the Battlefield series. Does it have as many titles as Call of Duty? Probably not, but it's hardly innovative. Neither of the series add anything "new" or "exciting" to the FPS genre as a whole (note: I'm not saying they're bad games because of this).

EA also have numerous other franchises that aren't exactly world firsts in "new technology". Activision might be beating a dead horse but EA's done it for years alongside heaps of other companies.

Brown can talk all the shit he likes, but he's wallowing in just as much of the stuff as Activision is.

Re: EA's Brown Trash Talks to Activision CEO

Oh, sure, when Activision talked shit about EA, it was friendly ribbing, but now that EA is taking the first shot by pointing out that Activision's business plan is "let's run this shit into the ground," it's bad for the industry. Pfft.

 
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Consterwhy aren't "Video game players" an option on the poll? :P07/04/2015 - 5:19am
Andrew EisenThat was quick! Pretty accurate cosplay of the new Ghostbuster uniform and proton pack: https://twitter.com/mirabellemusing/status/61673135125394227207/03/2015 - 6:23pm
Matthew Wilson@mast I dont know, but I do know it got a cult fallowing here.07/03/2015 - 6:22pm
MastermuneWasn't the Zero Escape series more popular here than in Japan?07/03/2015 - 6:19pm
Matthew Wilson@mast given the game was revealed in the US, I wouldnt be shocked if it was released at the same time.07/03/2015 - 6:15pm
MastermuneI don't trust the big AAA worldwide simultaneous releases though.07/03/2015 - 5:57pm
Mastermune@Infophile I have come to the conclusion that smaller games like zero escape, JRPG's and the like are actually worth preordering sinc they are limited quantities and since they usually release in japan first we know if there are any issues.07/03/2015 - 5:56pm
Infophile@Matthew! Awesome news. I'd preorder on that shout alone if I didn't have a policy against preordering anymore.07/03/2015 - 5:16pm
Matthew Wilsonzero escape 3 was announced today.07/03/2015 - 4:21pm
Matthew Wilson@pnx I am guessing a ddoss since that is what happened to neogaf, but sony needs to do a investment in psn as a whole. steam is still the most reliable and fastest digital platform I use.07/03/2015 - 3:06pm
PHX Corphttp://www.vg247.com/2015/07/03/psn-is-down-sony-investigating/ not again: PSN is down, Sony investigating07/03/2015 - 3:04pm
Matthew Wilsonhttp://www.vg247.com/2015/07/03/digital-extremes-trespasser-keystone-pc/ if true, this is funny and embarrassing for Digital Extremes. companies need too have better security.07/03/2015 - 2:57pm
Matthew Wilsonhttp://www.gamespot.com/videos/the-point-destiny-the-hardcore-gamers-slot-machine/2300-6425852/ this is very good, and well researched.07/03/2015 - 12:41pm
InfophileOther features to become standard: The ability to remap controls however the hell I want. Quicksave at any time (especially for handheld and mobile games). Plus everything Andrew said07/03/2015 - 10:43am
InfophileRegion-freeing becomes tricky for games with a strong online component though, especially when the servers are run by different branches in different regions.07/03/2015 - 10:41am
InfophileI'm in favor of getting rid of region-locking for any purchased games. I can understand an exception for free, ad-supported games, as many ads are only relevant in certain regions, and it's a ridiculous hassle to get ads for all regions.07/03/2015 - 10:40am
PHX Corphttp://kotaku.com/payday-2-has-been-broken-on-xbox-one-for-three-weeks-1715384186 Payday 2 Has Been Broken On Xbox One For Three Weeks07/03/2015 - 8:44am
Matthew Wilsonhttps://www.reddit.com/r/OutOfTheLoop/comments/3bxduw/why_was_riama_along_with_a_number_of_other_large/ here is a more complete acount of whats going on.07/03/2015 - 1:32am
Matthew Wilsonredit is on fire right now. most subreddits have been set to private.07/03/2015 - 1:24am
MattsworknameYou know andrew, those are actualy rock solid ideas, I woudl like those features a bunch ,especially with games that a cut scene heavly. looking at you kojima!07/03/2015 - 1:18am
 

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