While Activision's new CEO said earlier this week at Gamescom that EA should stop trash talking Call of Duty because it "hurt the entire industry," one of EA's top executives has a different point of view. The Battlefield publisher threw some verbal jabs at Activision's former AAA franchises and predicted that the Call of Duty franchise would collapse "In 2-3 Years."
"Welcome to the big leagues Eric," EA spokesperson Jeff Brown said in a comment issued to Kotaku addressed directly to Eric Hirshberg, CEO of Activision.
"I know you're new in the job," Brown continued, "but someone should have told you this is an competitive industry. You've got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you'll be out of the category in 2-3 years. If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."
Brown's crack about Guitar Hero and Tony Hawk was a particularly harsh shot because those once dominant Activision franchises now sleep with the fishes.