EA's Brown Trash Talks to Activision CEO

August 19, 2011 -

While Activision's new CEO said earlier this week at Gamescom that EA should stop trash talking Call of Duty because it "hurt the entire industry," one of EA's top executives has a different point of view. The Battlefield publisher threw some verbal jabs at Activision's former AAA franchises and predicted that the Call of Duty franchise would collapse "In 2-3 Years."

"Welcome to the big leagues Eric," EA spokesperson Jeff Brown said in a comment issued to Kotaku addressed directly to Eric Hirshberg, CEO of Activision.

"I know you're new in the job," Brown continued, "but someone should have told you this is an competitive industry. You've got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you'll be out of the category in 2-3 years. If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."

Brown's crack about Guitar Hero and Tony Hawk was a particularly harsh shot because those once dominant Activision franchises now sleep with the fishes.

Source: Kotaku


Comments

Re: EA's Brown Trash Talks to Activision CEO

I've said it before and I will say it again....

We should have never allowed the "suit" executive types to infiltrate the gaming community. Both of these guys are an embarrassment to gaming. I swear there are game developers that look like they might have just come from a rave, with their "candy-flipping" clothes, that act more adult than these two gasbags.

Re: EA's Brown Trash Talks to Activision CEO

The trash talking is sad when both companies have a habit of turning good concepts into rubbish in the span of two to three years. All the trash talking boils down to is which company is vying to be the worst company in the industry. I wouldn't mind the trash talk if they had fresh IP's to back it up as opposed to regurgitated garbage.

Re: EA's Brown Trash Talks to Activision CEO

Just some amusing back and forth for us to be entertained by. I love it.

Re: EA's Brown Trash Talks to Activision CEO

hey jeff brown, allow me to remind you of a few series that your company has run into the ground; Command & Conquer, the Bard's Tale, Black & White, Ultima and Ultima Online, Dungeon Keeper, moto racer, Rock Band (unless you consider the iOS crap), Sid Meier's games, and Simcity just to name a few.  i hope you enjoy your massive pedestal made of excrement.

Re: EA's Brown Trash Talks to Activision CEO

Look at it this way. If there's any company that be said to have more firsthand experience than Activision with the effects of running a franchise into the ground, it's EA.

Re: EA's Brown Trash Talks to Activision CEO

not just the franchises, but the studios too.  anyone remember Westwood, Origin or Mythic?  I'm actually afraid that EA's going to do that to Bioware as well in the near/far future.

Re: EA's Brown Trash Talks to Activision CEO

Oh, let's not forget The Sims series. Or how about the endless supply of repetitive sports games?

Including expansions, there's over 30 games in The Sims alone, and many of their sports games have around 15-20 in their respective franchises, but adding very few to the sequels.

Re: EA's Brown Trash Talks to Activision CEO

Oh, let's not forget The Sims series.

Including expansions, there's over 30 games in that series.

Re: EA's Brown Trash Talks to Activision CEO

Re: EA's Brown Trash Talks to Activision CEO

That isn't enough internets.

Re: EA's Brown Trash Talks to Activision CEO

EA have no right to try and take any moral high ground, because they've been running series into the ground for years.

Whilst I don't disagree with his statements, I disagree with the position he's trying to take.

I've been saying that Activision is going to be the sole reason Call of Duty dies out, and I've been saying this for years alongside hundreds of other people. The concept isn't new. But you know what else isn't new? EA also making shoddy sequels, having horrible business practices, and buying out formerly decent companies for the sole purpose of milking them dry.

Just because EA have started looking better in the past year or so doesn't erase their past. They're no better than Activision. Take a good hard look at the Battlefield series. Does it have as many titles as Call of Duty? Probably not, but it's hardly innovative. Neither of the series add anything "new" or "exciting" to the FPS genre as a whole (note: I'm not saying they're bad games because of this).

EA also have numerous other franchises that aren't exactly world firsts in "new technology". Activision might be beating a dead horse but EA's done it for years alongside heaps of other companies.

Brown can talk all the shit he likes, but he's wallowing in just as much of the stuff as Activision is.

Re: EA's Brown Trash Talks to Activision CEO

Oh, sure, when Activision talked shit about EA, it was friendly ribbing, but now that EA is taking the first shot by pointing out that Activision's business plan is "let's run this shit into the ground," it's bad for the industry. Pfft.

 
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Matthew Wilsonthe issue is when is doesn't work it can screw over millions in new york city's case. more often than not it is better to let the free market run its course without market distortion.04/16/2014 - 9:36am
NeenekoTrue, and overdone stagnation is a problem. It is a tricky balance. It does not help that when it does work, no one notices. Most people here have benifited from rent controls and not even realized it.04/16/2014 - 9:23am
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2014/04/15/riaa_files_civil_suit_against_megaupload04/16/2014 - 8:48am
ZippyDSMleeEither way you get stagnation as people can not afford the prices they set.04/16/2014 - 8:47am
Neenekowell, specifically it helps people already living there and hurts people who want to live there instead. As for 'way more hurt', majorities generally need less legal protection. yes it hurt more people then it helped, it was written for a minority04/16/2014 - 8:30am
MaskedPixelantehttp://torrentfreak.com/square-enix-drm-boosts-profits-and-its-here-to-stay-140415/ Square proves how incredibly out of touch they are by saying that DRM is the way of the future, and is here to stay.04/16/2014 - 8:29am
james_fudgeUnwinnable Weekly Telethon playing Metal Gear http://www.twitch.tv/rainydayletsplay04/16/2014 - 8:06am
ConsterTo be fair, there's so little left of the middle class that those numbers are skewing.04/16/2014 - 7:42am
Matthew Wilsonyes it help a sub section of the poor, but hurt both the middle and upper class. in the end way more people were hurt than helped. also, it hurt most poor people as well.04/16/2014 - 12:13am
SeanBJust goes to show what I have said for years. Your ability to have sex does not qualify you for parenthood.04/15/2014 - 9:21pm
NeenekoSo "worked" vs "failed" really comes down to who you think is more important and deserving04/15/2014 - 7:04pm
NeenekoThough I am also not sure we can say NYC failed. Rent control helped the people it was intended for and is considered a failure by the people it was designed to protect them from.04/15/2014 - 7:04pm
NeenekoIf they change the rules, demand will plummet. Though yeah, rent control probably would not help much in the SF case. I doubt anything will.04/15/2014 - 1:35pm
TheSmokeyOnline gamer accused of murdering son to keep playing - http://cnews.canoe.ca/CNEWS/Crime/2014/04/15/21604921.html04/15/2014 - 11:50am
Matthew Wilsonyup, but curent city rules do not allow for that.04/15/2014 - 11:00am
ZippyDSMleeIf SF dose not start building upwards then they will price people out of the aera.04/15/2014 - 10:59am
Matthew Wilsonthe issue rent control has it reduces supply, and in SF case they already has a supply problem. rent control ofen puts rent below cost, or below profit of selling it. rent control would not fix this issue.04/15/2014 - 10:56am
NeenekoRent control is useful in moderation, NYC took it way to far and tends to be held up as an example of them not working, but in most cases they are more subtle and positive.04/15/2014 - 10:24am
PHX CorpBeating Cancer with Video Games http://mashable.com/2014/04/14/steven-gonzalez-survivor-games/04/15/2014 - 9:21am
Matthew Wilsonwhat are you saying SF should do rent control, that has never worked every time it has been tried. the issue here is a self inflicted supply problem imposed by stupid laws.04/15/2014 - 8:52am
 

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