Carmack: Digital Distribution is Not Easy

August 25, 2011 -

Speaking to Tom's Guide in a lengthy interview about everything from RAGE to the latest hardware, id Software co-founder and programming genius John Carmack offered an interesting answer on the new trend of company's starting their own digital distribution services. Carmack said that the work that Valve put into Steam was not easy, despite what some companies might think:

Question: Moving onto digital distribution: How do you feel about developers and publishers striking out on their own for digital distribution? Steam/Valve is the big dog, and now you have Origin/EA, too.

Answer: There’s definitely a sense that publishers don’t want to be tied to Valve. It seems like an easy thing, setting up your own digital distribution, but I caution everyone that there is a lot more expertise built up at Valve than you might think. It’s a harder task than just setting up some automated FTP sites with a web front end, and they have a network effect going by having the games download in the background. Everybody thinks, “Well, I don’t want to split my money with Valve. How hard can it be to set this up?” And my advice is: usually it’s harder than you think it is. I think from the consumer side, digital distribution like Steam is doing a really good thing. It’s better than dealing with getting the box and losing the CD and all of those related issues. Everybody knows that this is the way the wind is blowing.

Question: And Steam didn’t take off until several years after its initial release.

Answer: I remember us talking with Valve, and they were trying to get us to release Doom 3 on Steam. Our response was basically, “Are you crazy? We’re not going to do this!” All the props in the world should go out to Valve for having a vision, sticking with it through adversity, and then really coming out of things in the captain’s chair.

You can read the entire thing here. It's an excellent and fascinating look at one of the industry's best developers.


 
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Andrew EisenAs it happens, Chinatown Wars is the only GTA game I've played.04/19/2014 - 10:43am
Papa MidnightWith GTA5 (to date) failing to even provide indication of a PC release, I'm realising that this might be the first GTA game that I have not played (outside of Chinatown Wars) since the series inception.04/19/2014 - 8:14am
IanCSo im guessing a bunch of edutainment games, which a lot of people elsewhere are going gaga over, dot count as classics? Okay. If you don't mind me, i have a sudden urge to play Putt Putt....04/19/2014 - 6:15am
MaskedPixelantehttp://www.joystiq.com/2014/04/18/playstation-99-cent-sale-discounts-tokyo-jungle-super-stardust/ Weekend long PSN flash sale. So much stuff is 99 cents for the rest of the weekend.04/18/2014 - 5:59pm
Adam802http://www.polygon.com/2014/4/18/5627928/newtown-video-game-addiction-forum04/18/2014 - 4:14pm
Matthew Wilsonit is a video talking about why certain games/products/consoles do well, and others do not. he back it up with solid research.04/18/2014 - 3:56pm
Andrew EisenI'm not keen on blind links. What is it?04/18/2014 - 3:45pm
Matthew Wilsonthis is worth a whatch https://www.youtube.com/watch?v=MyXcr6sDRtw&list=PL35FE5C4B157509C904/18/2014 - 3:43pm
MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
 

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