Artix Experiments with 'Death Ads' in MMO

August 29, 2011 -

MMO developer Artix has been experimenting with ads that players only see when they die in the online game AdventureQuest Worlds. The practice is getting some interesting reactions from players, according to CEO Adam Bohn, who spoke at length with [a]list Daily in a recent interview. The ads are what are commonly called "house ads," or ads promoting the company's own products and services such as other game titles and the company's store:

"We took on the idea of the death ads; we started it with just our stuff and we have a lot of stuff to promote," said Bohn. "We run six of our own games and have Heromart with plenty of cheeky products to sell and we have mini-games on our site. We recently released a card game at Toys R Us and this holiday season were releasing two expansions, and we're going to release a Death Ads card in one of the expansions. It's a trap card that can send an armor or pet to graveyard."

"When we first released it, [players] laughed and then they died and for those who died saw it and said, 'How come we see the ads if we pay?'" he continued. "I put in a toggle switch; it's not automatically turned off because some people were like, 'What if I want to see it?'"

Since players have to wait for a timer to run out, serving up an ad is a smart way to take advantage of a captive audience, particularly when a game is free-to-play.

Source: Industry Gamers


Comments

Re: Artix Experiments with 'Death Ads' in MMO

Advertisements when you die? This truly is hell!

Re: Artix Experiments with 'Death Ads' in MMO

Hopefully it works better for these guys than it did when Shadowbane tried it.

Re: Artix Experiments with 'Death Ads' in MMO

Sounds like a good idea. If it was me I'd add some way to track how frequently the player dies and if they hit a set threshold (say more than 3 times in one hour) have a cheeky ad for the store come up "You wouldn't be here if...".

Re: Artix Experiments with 'Death Ads' in MMO

That's actually a brilliant move for a FtP type game. So long as it isn't abused (now with 5 minute death timer!) and the ads remain reasonably topical, tasteful and tailored to stay within the flavor and feel of the game itself ("New! Improved Depends Absorbent Undergarments! For all your high level raiding needs!" Is probably not an ad any of us would want to see while waiting to rez).

Re: Artix Experiments with 'Death Ads' in MMO

I think it is a smart thing to do. Since the ads aren't visible during regular gaming time, you offend the fewest possible number of people.

Other areas that I consider fair for ad placement are menus such as title screen and options menus as well as loading screens. But I do not want them in the actual gameplay portions.

Re: Artix Experiments with 'Death Ads' in MMO

I agree.  I think it would be beneficial if they included an option to choose what types of ads you want to see during these breaks.  I honestly wouldn't mind a commercial now and then (as long as it really did make a game more affordable to us as it is supposed to have for so many before it) but only if it was in something I actually cared about.  

I could see this go into some of the FPS games that traditionally have spawn waits between deaths. (Team Fortress ,Call of Duty, Halo, and Gears of War for example).  They could help to pay for more/better servers for said games.  

A game wouldn't be cheaper to start, but could help waive some of the upkeep costs for developers so they can concentrate more on expanding and growing a games community without having to have a massive immediate uptake of a title.  Not all games that are good have everyone flooding to them like Call of Duty or Battlefield.

Zen aka Jeremy Powers
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ZippyDSMleeuuuhhhggg in other news been sick since last night.....uuhggg.....I iwsh it did not hurt so much when my tummy wants to leave my body..02/28/2015 - 11:39pm
ZippyDSMleeBrings me to the Q why alt costumes would be needed in competition anyway... http://www.eventhubs.com/news/2015/feb/28/dead-or-alive-community-aims-ban-over-120-overly-sexualized-costumes-dead-or-alive-5-last-round/02/28/2015 - 11:36pm
MonteThough from a business side, i would agree with the article. While it would be smarter for developers to slow down, you can't expect EA, Activision or ubisoft to do something like that. Nintnedo's gotta get the third party back.02/28/2015 - 4:36pm
MonteThough it does also help that nintendo's more colorful style is a lot less reliant on graphics than more realistic games. Wind Waker is over 10 years old and still looks good for its age.02/28/2015 - 4:33pm
MonteWith the Wii, nintnedo had the right idea. Hold back on shiny graphics and focus on the gameplay experience. Unfortunatly everyone else keeps pushing for newer graphics and it matters less and less each generation. I can barely notice the difference02/28/2015 - 4:29pm
MonteON third party developers; i kinda think they should slow down to nintendo's pace. They bemoan the rising costs of AAA gaming, but then constantly push for the best graphics which is makes up a lot of those costs. Be easier to afford if they held back02/28/2015 - 4:27pm
Matthew Wilsonhttp://www.forbes.com/sites/insertcoin/2015/02/28/the-world-is-nintendos-if-only-theyd-take-it/ I think this is a interesting op-ed, but yeah it kind of is stating the obvious.02/28/2015 - 2:52pm
prh99The government probably doesn't need an app, but I was think more along the lines of a company that was going to sell the collected info. “If you're not paying for the product, you are the product” sometimes even if you pay.02/28/2015 - 1:50pm
E. Zachary KnightWhat better way for the government to keep track of you than to get you to install an app that lets you insult the government.02/28/2015 - 11:03am
prh99No, but I looked it up and it's basically spyware. Their privacy policy says their apps tracks among other things your location and browsing habits via cookies.02/28/2015 - 8:20am
Ryan RardinHas anyone here heard of an app called iCitizen? It's basically Yelp for politicians.02/28/2015 - 5:16am
Andrew EisenAh, not linked in the way you (and everyone else) want and expect. That's true.02/27/2015 - 10:06pm
Matthew Wilsonthey are not linked in a way that tracks purchases though. the fact that they have to send a code for the other system shows that they are not linked in the way it counts.02/27/2015 - 9:39pm
Andrew EisenAccounts are already linked. Have been for quite a while. Also, Mario vs. Donkey Kong was announced as a cross-buy title during last January's Nintendo Direct.02/27/2015 - 9:25pm
Matthew Wilsonhttp://www.vg247.com/20…/…/27/olli-olli-3ds-wii-u-cross-buy/ I wounder if this is a sign that Nintendo may finally link accounts across the 3ds/wiiu in the near future.02/27/2015 - 9:18pm
prh99http://www.romanoriginals.co.uk/invt/70931?colour=Blue The dress does comes in white and blue but both have black lace and a sheer back top, I don't see gold or brown. 02/27/2015 - 8:54pm
ZippyDSMleeDungeons was a so bad so good game to me so I been keeping up with its sequel which will more of a Dungeon Keeper clone. As for pre order out of 7 preorders I was not burnt by 2... Add my contempt of most of modern game design.Ya I have all kinds of hurt.02/27/2015 - 8:40pm
MechaTama31I don't even want to know...02/27/2015 - 8:22pm
ZippyDSMleeFun? I can do fun…. I think LOL. Dungeons 2 is on preorder but not via steam... >> Hell I am breaking all kinds of personal butthurt rules to even THINK about pre order...02/27/2015 - 8:12pm
E. Zachary KnightHad some fun discussions about that dumb dress on Facebook. I opened the original picture in GIMP and sampled the colors and determined them to be Blue and Gold. People still say I am wrong.02/27/2015 - 7:41pm
 

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