Artix Experiments with 'Death Ads' in MMO

August 29, 2011 -

MMO developer Artix has been experimenting with ads that players only see when they die in the online game AdventureQuest Worlds. The practice is getting some interesting reactions from players, according to CEO Adam Bohn, who spoke at length with [a]list Daily in a recent interview. The ads are what are commonly called "house ads," or ads promoting the company's own products and services such as other game titles and the company's store:

"We took on the idea of the death ads; we started it with just our stuff and we have a lot of stuff to promote," said Bohn. "We run six of our own games and have Heromart with plenty of cheeky products to sell and we have mini-games on our site. We recently released a card game at Toys R Us and this holiday season were releasing two expansions, and we're going to release a Death Ads card in one of the expansions. It's a trap card that can send an armor or pet to graveyard."

"When we first released it, [players] laughed and then they died and for those who died saw it and said, 'How come we see the ads if we pay?'" he continued. "I put in a toggle switch; it's not automatically turned off because some people were like, 'What if I want to see it?'"

Since players have to wait for a timer to run out, serving up an ad is a smart way to take advantage of a captive audience, particularly when a game is free-to-play.

Source: Industry Gamers


Comments

Re: Artix Experiments with 'Death Ads' in MMO

Advertisements when you die? This truly is hell!

Re: Artix Experiments with 'Death Ads' in MMO

Hopefully it works better for these guys than it did when Shadowbane tried it.

Re: Artix Experiments with 'Death Ads' in MMO

Sounds like a good idea. If it was me I'd add some way to track how frequently the player dies and if they hit a set threshold (say more than 3 times in one hour) have a cheeky ad for the store come up "You wouldn't be here if...".

Re: Artix Experiments with 'Death Ads' in MMO

That's actually a brilliant move for a FtP type game. So long as it isn't abused (now with 5 minute death timer!) and the ads remain reasonably topical, tasteful and tailored to stay within the flavor and feel of the game itself ("New! Improved Depends Absorbent Undergarments! For all your high level raiding needs!" Is probably not an ad any of us would want to see while waiting to rez).

Re: Artix Experiments with 'Death Ads' in MMO

I think it is a smart thing to do. Since the ads aren't visible during regular gaming time, you offend the fewest possible number of people.

Other areas that I consider fair for ad placement are menus such as title screen and options menus as well as loading screens. But I do not want them in the actual gameplay portions.

Re: Artix Experiments with 'Death Ads' in MMO

I agree.  I think it would be beneficial if they included an option to choose what types of ads you want to see during these breaks.  I honestly wouldn't mind a commercial now and then (as long as it really did make a game more affordable to us as it is supposed to have for so many before it) but only if it was in something I actually cared about.  

I could see this go into some of the FPS games that traditionally have spawn waits between deaths. (Team Fortress ,Call of Duty, Halo, and Gears of War for example).  They could help to pay for more/better servers for said games.  

A game wouldn't be cheaper to start, but could help waive some of the upkeep costs for developers so they can concentrate more on expanding and growing a games community without having to have a massive immediate uptake of a title.  Not all games that are good have everyone flooding to them like Call of Duty or Battlefield.

Zen aka Jeremy Powers
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Sora-ChanAmbassador program, that's what I was looking for. Anyway the other games that have been made no longer exclusive to the early adopters got updates in their software. It'll only be a matter of time more than likely for the GBA to get the same treatment.07/31/2014 - 5:35am
Sora-ChanI might be naming it incorrectly when I say "founder" i mean the program for earlier adopters.07/31/2014 - 5:34am
Sora-Chanthe 3DS's GBA emulator was a rush job due to the founder program. No other GBA titles have been released on the 3DS yet. If/When they do get around to it, they'll more than likely update the emulation software.07/31/2014 - 5:32am
Zenemulator...it's not just a slap job that makes "some" work..they do it for each which is why they work so well. I would rather have the quality over just a slap job.07/30/2014 - 5:48pm
ZenMatthew there is a difference between "worked" and "accurate". You play the Nintendo VC titles they play as damn close to the original as possible. The PSP would just run them as best they could, issues and all. And Masked...EACH VC title has their own07/30/2014 - 5:48pm
MaskedPixelanteOnce again, the 3DS already HAS a GBA emulator, it just can't run at the same time as the 3DS OS.07/30/2014 - 4:54pm
Matthew Wilsonyou cant street pass in ds mode ether, and if moders can make a gba emulator that runs very well on the psp as I understand it. you are telling me that Nintendo devs are not as good as moders?07/30/2014 - 4:49pm
Zenperformance. Halo 1 and 2 worked great because they actually did custom work on each of them...just like Nintendo does now lol07/30/2014 - 4:08pm
Zenexisting hardware while the GBA has to be emulated completely. Same reason the 360 couldn't run most Original Xbox games correctly, or had issues because they just did "blanket approach" for their emulation which led to game killing bugs or horrible07/30/2014 - 4:07pm
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E. Zachary KnightSleaker, How is that different from every other credit card company targeting high school and college students?07/30/2014 - 1:40pm
Sleaker@EZK - I think some people are concerned beacuse it's a predatory technique targetted toward younger people that don't understand on top of offering the worst interest rates of any retailer around.07/30/2014 - 11:33am
MaskedPixelantehttp://www.joystiq.com/2014/07/30/europe-gets-long-detained-shin-megami-tensei-4-at-cut-price/ "Sorry you had to wait a year for SMT4, would a price cut make it sting less?"07/30/2014 - 10:29am
NeenekoI would hope not. Though it is not unheard of for store specific cards to be pretty good.07/30/2014 - 8:17am
E. Zachary KnightDoes anyone, or at least any intelligent person, expect a retail branded credit card to be anything close to resembling a "good deal" on interest rates?07/30/2014 - 7:13am
SleakerGamestop articles popping up everywhere about their ludicrous new Credit card offerings at a whopping pre-approval for 26.9% APR07/29/2014 - 10:19pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2014/07/podcasting-patent-troll-we-tried-to-drop-lawsuit-against-adam-carolla/ the podcasting patent troll scum is trying to turn tail and run.07/29/2014 - 9:50pm
MaskedPixelanteOf course it's improved. At launch, Origin was scanning your entire hard drive, but now it's just scanning your browsing history. If that's not an improvement, I dunno what is!07/29/2014 - 8:59pm
Papa Midnighthttp://www.escapistmagazine.com/articles/view/video-games/columns/experienced-points/12029-Has-EAs-Origin-Service-Improved-Any-Over-the-Last-Two-Years07/29/2014 - 8:25pm
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