Activision Sells 18 Million Black Ops Map Packs

September 2, 2011 -

According to Activision CEO Eric Hirschberg, his company has sold in excess of 18 million Call of Duty: Black Ops map packs to date, and the average Black Ops player spent $76. That is a pretty impressive number by anyone's standards. The sales figures were released by Hirschberg during an investor event in Los Angeles yesterday. While it's a dramatic improvement over the last Call of Duty game (World at War sold 9 million map packs at $10 each with an average spend of $68 per player in its first nine months of release) DLC for the series always does well. Modern Warfare 2 managed to sell 11 million map packs at $15 each in its first nine months of release.

"There are over 30 million unique players of Black Ops who collectively have amassed, incredibly, more than 2.3 billion hours of play," Hirschberg said. "To put that number in perspective, that's more than a quarter of a million years of play and that means our millions of fans spend more time per day on Black Ops multiplayer than they do on Facebook."

"Gamers seem to want to spend more time on, and go deeper into, fewer games," he added. "We get 20 million unique Call of Duty players every month. The shift is that the games have gotten deeper, and as we've seen this shift to online connected play, the tail on games is a lot longer than it used to be."

Source: GameIndustry.biz


 
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Mattsworknameohh, gods that game is pretty, just not my style these days07/29/2015 - 11:49pm
Andrew EisenUbisoft's Child of Light.07/29/2015 - 11:45pm
MattsworknameEnjoy man, Im gonna be playing split second myself07/29/2015 - 11:45pm
Andrew EisenSorry. That just slipped out. Off to play.07/29/2015 - 11:43pm
Andrew EisenWords have meanings, people! Use the damn dictionary! They're online! They're free! Arrggghhhh!07/29/2015 - 11:42pm
Andrew EisenThis is just depressing. I'm gonna go play video games.07/29/2015 - 11:42pm
Mattsworknameproliferation of the whole "internet movment" thing, people dont debate, they try to attack and go after peole to shut them down, casue it's easier then trying to debate the issues07/29/2015 - 11:39pm
MattsworknameWhen you break it down, what it is is the shifting of the media lanscape and how it effects news sites and other groups. once upon a time, you could have run that same article and it would have created debate, not online campagns, now, cause of the07/29/2015 - 11:38pm
MattsworknameCall it waht you wil, but thats how its viewed, not just by me, but by just about EVERYONE right now. Media, new networks, they dont' want to call it what it is, soe they call it "accountability"07/29/2015 - 11:34pm
Andrew Eisen"Gamasutra... had to pay" Yes. That's EXACTLY what it was. "Accountability" is and always was horse poop.07/29/2015 - 11:29pm
MattsworknameSo to speak07/29/2015 - 11:28pm
MattsworknameThats why this happened, you get people who felt hurt, marginalize, bettrayd, or otherwise offended, and they don't actually look at teh facts, they just attack and try to get there Blood for Blood07/29/2015 - 11:28pm
Mattsworknamefalse. Weather you think the article was right or not, there was a large group who felt taht gamastura and the other media sites had to pay for there actions, weather they deserved it or not07/29/2015 - 11:27pm
Andrew EisenTrying to yank advertising over a single opinion piece on a site that I would bet money most of the offended (if you will) didn't read, is no more an attempt at accountability than the Brown shooting's subsequent riots.07/29/2015 - 11:27pm
MattsworknameMy point andrew is that it's not about them, its about the people responding to the situation. THe brown shooting was eventually shown to be completely justified, but the "Black lives matter" meme kept on rolling despite all it's intiall claims being07/29/2015 - 11:26pm
Andrew EisenDude, you're comparing an opinion piece with someone who was shot to death. Gamasutra and Alexander already were accountable for the opinion piece in question.07/29/2015 - 11:25pm
Mattsworknamekinds of events. nor has it stopped them from being asshats in my opinion, but in there view, they have to hold someone accountible for recent events, so they are doing what they think they must, even if it's based on falsehoods07/29/2015 - 11:22pm
MattsworknameAndrew: It's really a matter of context for the people involved. For example. The "Black lives matter" thing is based on an entirely false account of events in the brown shooting, but that hasnt' stopped it from triyng to hold Polititcians accountable for07/29/2015 - 11:22pm
Andrew EisenWouldn't surprise me. A lot of words' actual meanings escape many people on the internet.07/29/2015 - 11:17pm
Andrew EisenSo, "they must be held accountable" means "we must hurt them for publishing an opinion piece we don't like."07/29/2015 - 11:17pm
 

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