Activision Sells 18 Million Black Ops Map Packs

September 2, 2011 -

According to Activision CEO Eric Hirschberg, his company has sold in excess of 18 million Call of Duty: Black Ops map packs to date, and the average Black Ops player spent $76. That is a pretty impressive number by anyone's standards. The sales figures were released by Hirschberg during an investor event in Los Angeles yesterday. While it's a dramatic improvement over the last Call of Duty game (World at War sold 9 million map packs at $10 each with an average spend of $68 per player in its first nine months of release) DLC for the series always does well. Modern Warfare 2 managed to sell 11 million map packs at $15 each in its first nine months of release.

"There are over 30 million unique players of Black Ops who collectively have amassed, incredibly, more than 2.3 billion hours of play," Hirschberg said. "To put that number in perspective, that's more than a quarter of a million years of play and that means our millions of fans spend more time per day on Black Ops multiplayer than they do on Facebook."

"Gamers seem to want to spend more time on, and go deeper into, fewer games," he added. "We get 20 million unique Call of Duty players every month. The shift is that the games have gotten deeper, and as we've seen this shift to online connected play, the tail on games is a lot longer than it used to be."

Source: GameIndustry.biz


 
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Matthew Wilsonhttps://www.youtube.com/watch?v=xBWlnL6Tr6k part 2 of the witcher history05/28/2015 - 10:54am
Infophile@Wonderkarp. Yeah, that's ads. Some advertisers use a trick to open up an appstore address, which forces the phone to shift over to it. I wish providers would be more diligent about it, even if all they can do is punish offenders after it happens05/28/2015 - 10:33am
MechaCrashFor all your wounded pearl clutching and HOW DARE YOUing, you're sure quick to resort to schoolyard insults like the petulant child you are.05/28/2015 - 10:25am
MechaCrashI wasn't even trying to offend you. I just didn't care if I did, because you're a thin skinned hypocrite who routinely argues in bad faith.05/28/2015 - 10:23am
MechaCrashYeah, smearing everyone with a broad brush is your schtick. And also, I hate you.05/28/2015 - 10:22am
WonderkarpFudge, for some reason sometimes when I access Gamepolitics on my phone, it shoots me over too my app store. I think its the Ads05/28/2015 - 9:58am
WonderkarpI'm not perpetually offended. I'm an regular viewer of South Park. I have a problem with people saying gamergaters are school shooters. That and lets be honest. I dont like MechaRash05/28/2015 - 9:55am
Ivresse@MechaCrash: I'd like to refer you to the words of Stephen Fry: https://pbs.twimg.com/media/CGA3QGHW8AARsax.jpg05/28/2015 - 9:43am
Wonderkarpalright Fudge05/28/2015 - 9:27am
MechaCrashWhat good is being one of the perpetually offended if you don't make sure everybody sees just how offended you are?05/28/2015 - 9:02am
james_fudgeYou two can reasonably slug it out in the article in question if you want :)05/28/2015 - 8:59am
MechaCrashI wasn't expecting you to drag it into the shoutbox, either. Just when I think I have you pegged, you prove me only MOSTLY right.05/28/2015 - 8:55am
MechaCrashWhat argument? You made a joke in bad taste. I made a response joke in similar bad taste. And you are going berserk with...okay, not the flavor of HOW DARE YOU I was expecting (I thought you'd No True Scotsman, instead you dodged it entirely).05/28/2015 - 8:52am
Wonderkarpfyi, thats a self made "REDACTED" to make Mr Fudges life a little easier.05/28/2015 - 8:50am
Wonderkarphow is calling somebody out for being a [REDACTED] throwing a Tantrum? Is it cause you cant dispute my argument?05/28/2015 - 8:46am
MechaCrash"Grow a thicker skin," says the person throwing a tantrum that's filling the shoutbox.05/28/2015 - 8:40am
Wonderkarpbeen a bombing had Sarkeesian spoke, because there would be an increase police presence and nobody is THAT STUPID to make a threat like that and follow through. This isnt the movies05/28/2015 - 8:35am
WonderkarpIts what you make of them. GamerGate in DC had a bomb threat. Police were there, but GG continued to enjoy themselves and have a good time. Bomb Threats in general, you give them to the police and continue your business. I guarantee there wouldnt have05/28/2015 - 8:34am
MechaCrashhttp://www.sltrib.com/sltrib/news/58521856-78/sarkeesian-usu-video-feminist.html.csp Remember the talk Sarkeesian had to cancel because of death threats? Yeah. That's the thing I'm talking about.05/28/2015 - 8:30am
WonderkarpI'm not defending Bomb Threats. They are idiotic and have no place in society, but as somebody who lived through several bomb threats I can tell you they are weak05/28/2015 - 8:29am
 

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