Techland Apologizes for Anti-Feminist Slur in Dead Island

September 8, 2011 -

Dead Island developer Techland is having more trouble this week on Steam as a file inside the game reveals an anti-feminist slur. On Tuesday a Steam user was digging through the files for the game when he came across a hidden skill called "Feminist Whore."

The studio issued an immediate apology to the public via Eurogamer:

"It obviously violates professional and ethical standards at Techland and should never have happened," international brand manager Blazej Krakowiak told the web site. "We're investigating this right now and we'll issue a statement later. For now, I can only express my sincerest apologies for this incident and assure you that whoever acted so irresponsibly did not represent the views and opinions of Techland."

"I'm equally sure that aside from the author of that unfortunate line of code, everyone at the office is as disturbed by this as you are."

Earlier in the week developer Techland took some public lumps for an early version of the game that was accidently released on Steam. The released version was a port of the Xbox code, complete with a number of bugs, glitches, and performance issues. That version seems to have been fixed.

Source: MCV

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Comments

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

Whoooooo cares!

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

Why apologize? I think Techland is onto something, especially with these feminist whores being so upset about it. Somebody had the balls to tell the truth about them.

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

Are you fucking serious?

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

Don't feed the troll.

-Austin from Oregon

Feel free to check out my blog.

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

No one has a problem with anti-Chauvinists slurs. Why should we treat feminists any different? No one likes sexual bias.

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

So wait...can you access this in game? Or do you have to dig through the files to find two words?

 

It would be interesting if this was just code left in...but then could be accessed by a cheat code. Hot coffee anyone?

-Austin from Oregon

Feel free to check out my blog.

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

Exactly. Who gives a flying f*** what the code says. If it doesn't appear in the game, they have no reason to apologize for it.

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

sub Skills_Purna(){
	Skill("TeamSpirit1Purna");
	Skill("SharpApprenticePurna");
[...]
	Skill("TeamSpirit2Purna");
	Skill("FeministWhorePurna");
	Skill("MeleeDurabilityPurna");
[...]
}

 

Can't tell without reading the entire thing but it might just be the code's name for the "Gender Wars" skill which that gives Purna a 15% damage bonus against male zombies.

 

Andrew Eisen

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

So not accessible in-game as a string, but in plain text?

Not horrible and I can see why Q/A would miss it, but it is still something that should have gotten noticed by code review and is still a professional lapse that it is nice to see them addressing.  I can recall my last company had rules about throwing stuff like this in because some regions required code escrow or validation before we could sell games there.... or outside contractors, or new employies... you never know who is going to need to look at or work on a piece of code so standards of professional conduct can really pay off, or at least avoid some nastyness.

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

I guess, but this really shouldn't be as big a deal as it seems to be. Seems like just a lack of professionalism rather than some kind of war on feminism. Heck, I'm not sure this could be considered a feminist slur as opposed to just foul language.

-Austin from Oregon

Feel free to check out my blog.

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

I am not really seeing people saying it is a huge deal or a war on feminism....

BUT, this does play into a larger narrative.  The video game industry has a long track record of problems with institutionalized sexism in development, including a tacit acceptance of such slurs being left in the code and making female developers feel uncomfortable... so finding something like this makes people wonder what the culture at the company is like that such a thing could have made it in in the first place, much less into production code.

So while a small thing itself, it is an artifact from a much larger (and very real) problem in the industry and thus got attention for it.

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

Then again, maybe a woman wrote that line of code.

 

Andrew Eisen

Re: Techland Apologizes for Anti-Feminist Slur in Dead Island

The "oh snap!" in my head just about knocked me out of my chair there.

-Austin from Oregon

Feel free to check out my blog.

 
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ZippyDSMleeuuuhhhggg in other news been sick since last night.....uuhggg.....I iwsh it did not hurt so much when my tummy wants to leave my body..02/28/2015 - 11:39pm
ZippyDSMleeBrings me to the Q why alt costumes would be needed in competition anyway... http://www.eventhubs.com/news/2015/feb/28/dead-or-alive-community-aims-ban-over-120-overly-sexualized-costumes-dead-or-alive-5-last-round/02/28/2015 - 11:36pm
MonteThough from a business side, i would agree with the article. While it would be smarter for developers to slow down, you can't expect EA, Activision or ubisoft to do something like that. Nintnedo's gotta get the third party back.02/28/2015 - 4:36pm
MonteThough it does also help that nintendo's more colorful style is a lot less reliant on graphics than more realistic games. Wind Waker is over 10 years old and still looks good for its age.02/28/2015 - 4:33pm
MonteWith the Wii, nintnedo had the right idea. Hold back on shiny graphics and focus on the gameplay experience. Unfortunatly everyone else keeps pushing for newer graphics and it matters less and less each generation. I can barely notice the difference02/28/2015 - 4:29pm
MonteON third party developers; i kinda think they should slow down to nintendo's pace. They bemoan the rising costs of AAA gaming, but then constantly push for the best graphics which is makes up a lot of those costs. Be easier to afford if they held back02/28/2015 - 4:27pm
Matthew Wilsonhttp://www.forbes.com/sites/insertcoin/2015/02/28/the-world-is-nintendos-if-only-theyd-take-it/ I think this is a interesting op-ed, but yeah it kind of is stating the obvious.02/28/2015 - 2:52pm
prh99The government probably doesn't need an app, but I was think more along the lines of a company that was going to sell the collected info. “If you're not paying for the product, you are the product” sometimes even if you pay.02/28/2015 - 1:50pm
E. Zachary KnightWhat better way for the government to keep track of you than to get you to install an app that lets you insult the government.02/28/2015 - 11:03am
prh99No, but I looked it up and it's basically spyware. Their privacy policy says their apps tracks among other things your location and browsing habits via cookies.02/28/2015 - 8:20am
Ryan RardinHas anyone here heard of an app called iCitizen? It's basically Yelp for politicians.02/28/2015 - 5:16am
Andrew EisenAh, not linked in the way you (and everyone else) want and expect. That's true.02/27/2015 - 10:06pm
Matthew Wilsonthey are not linked in a way that tracks purchases though. the fact that they have to send a code for the other system shows that they are not linked in the way it counts.02/27/2015 - 9:39pm
Andrew EisenAccounts are already linked. Have been for quite a while. Also, Mario vs. Donkey Kong was announced as a cross-buy title during last January's Nintendo Direct.02/27/2015 - 9:25pm
Matthew Wilsonhttp://www.vg247.com/20…/…/27/olli-olli-3ds-wii-u-cross-buy/ I wounder if this is a sign that Nintendo may finally link accounts across the 3ds/wiiu in the near future.02/27/2015 - 9:18pm
prh99http://www.romanoriginals.co.uk/invt/70931?colour=Blue The dress does comes in white and blue but both have black lace and a sheer back top, I don't see gold or brown. 02/27/2015 - 8:54pm
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MechaTama31I don't even want to know...02/27/2015 - 8:22pm
ZippyDSMleeFun? I can do fun…. I think LOL. Dungeons 2 is on preorder but not via steam... >> Hell I am breaking all kinds of personal butthurt rules to even THINK about pre order...02/27/2015 - 8:12pm
E. Zachary KnightHad some fun discussions about that dumb dress on Facebook. I opened the original picture in GIMP and sampled the colors and determined them to be Blue and Gold. People still say I am wrong.02/27/2015 - 7:41pm
 

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