THQ: Cloud Gaming is the Future

September 8, 2011 -

THQ CEO Brian Farrell said at the Cloud Gaming USA conference in San Jose today that cloud gaming is the future and that - to paraphrase what he actually said - will inevitably cannibalize traditional retail, with console makers dropping the need for discs on the next generation of consoles.

"No physical goods cost for game makers,” said Farrell. “No inventory, no markdowns, and all the money spent by the consumer would go to the developer or publisher."

Farrell also noted that in this new environment company's like his would have a better opportunity to offer customers top-level service:

“Our games are always on and our players are always connected....We have the opportunity to interact with players in new ways that can be reactive to their desires, play habits, and buying habits. The box, ship and done model are transitioning to: observe, measure, and modify."

And with this paradigm shift into the clouds, THQ's top executive says that his company would be willing to tinker with new pricing models. Using MX vs. ATV Alive as an example. instead of selling that game at the normal price THQ sold the game for $39.99 with lots of optional content.

"But what we found was unlike free to play, $39.99 just wasn't low enough to drive a big enough install base to push the level of DLC we had initially hoped for."

Farrell concluded by saying that technology alone is not enough to steer the ship to the magical journey into the cloud:

"Technology alone will not give a clear benefit to the consumer," Farrell cautions. "Cloud computing and data storage could potentially do a lot, but it's what we do with it as game designers and publishers that really matters most."

Source: GI.biz

Posted in

Comments

Re: THQ: Cloud Gaming is the Future

"The Cloud" is just a marketing term. The way he throws it around says he really doesn't understand it. He is just talking about another digital storefront and file service. All the money won't go to the publisher and developer. Just like in retail, whatever storefront will take their bite first.

And always online? Are you kidding me? Network hardware and software is incredibly complex and prone to failure. Without massive redundancy on their end and a magic pixie at your local ISP, there is no guarantee of "always online".

And don't get me started on the programming requirements for a custom built online service…

Re: THQ: Cloud Gaming is the Future

Yeah...I hope Cloud gaming never takes place its going on right now but what would stop them for charging a service fee and then a monthly fee? We had this for SEGA TV years ago and now OnLive I would never support a complete Cloud Service unless I agree with its policies and its something like how Steam is. Basically all Cloud Gaming is, is cutting costs but do you think they will lower the price?

No Cloud Gaming will be the final form of DRM which will make a gaming Depression. I don't see people conumers supporting this. This looks good to the stock holders but to the average joe its a lot of waste. I love Digital Gaming but only it the service is right.

PS3 as is it's monthly service if you guy a game with it's discount and then you don't stay with the service you lose the game and must rebuy full price again or go back to Playstation Plus

Re: THQ: Cloud Gaming is the Future

Cloud gaming is to retro gaming what TV is to theatres and DVDs. It's just another way to go. When TVs came out, movie theatres were terrified they were going to go out of business but they survived in their own category. Same with retro gaming.

Re: THQ: Cloud Gaming is the Future

Whilst cloud gaming is a sign of progress, it is not necessarily a sign of the future.

Lowering production costs means nothing if your sales ends up being lower because less people can buy your products.

Let's not forget about the current situation surrounding EA's Origin and Valve's Steam.

Re: THQ: Cloud Gaming is the Future

It may be the future, it may not but one thing is for certain we are not there yet. The next round of consoles will have physical media. While US broadband is much better today than it was 10 years ago we still have things like data caps, duopolies, relatively low speeds and all those things are going to conspire with an audience that isn't totally ready to ditch retail and physical discs and bottom line is we aren't going to see a gaming space like he is talking about for another 10 years at least.

I think even then though that we'll still see a mix of online sales and retail sales. If there is money to made in a market someone will make it and if there is even 15% of the market that prefers to buy retail you'll see someone publish in retail channels.

This is the developer/publisher wet dream of course, they retain all control, second sale dissappears and piracy becomes harder. The advantages to the gamer are not so pronounced, although done right things like cloud saves and play anywhere could be compelling features.

Re: THQ: Cloud Gaming is the Future

"No physical goods cost for game makers,” said Farrell. “No inventory, no markdowns, and all the money spent by the consumer would go to the developer or publisher."
And no more purchases by me. Hello retro only.

Re: THQ: Cloud Gaming is the Future

My ass.

Re: THQ: Cloud Gaming is the Future

... to finish our sentences?

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
ZippyDSMleecrap around. It’s quite annoying but kinda fun like galaxy...even if has the power ups I hate the planets... oh and here comes a C&D in 3...2.....03/29/2015 - 11:45pm
ZippyDSMleeI was never that much of a fan they messed up the power ups, the level design was good enough for the time but ...meh.. Playing through sunshine again since I am no longer a south paw the controls are still stupid there's little to no options to change cr03/29/2015 - 11:45pm
Cheater87http://www.independent.co.uk/news/uk/home-news/parents-could-be-reported-to-police-if-children-play-violent-video-games-like-call-of-duty-and-grand-theft-auto-10141697.html03/29/2015 - 11:45pm
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2015/03/29/click-here-to-play-super-mario-64-in-hd03/29/2015 - 11:45pm
ZippyDSMleeMedia mafia wants you to sleep wif the fishes!03/29/2015 - 11:44pm
MechaCrashThe MPAA and RIAA are a pack of extortionists and thugs, and they both need to be destroyed.03/29/2015 - 10:19pm
ZippyDSMleehttps://torrentfreak.com/mpaa-wanted-less-fair-use-in-copyright-curriculum-150329/03/29/2015 - 10:17pm
PHX CorpI have to say somthing about an injustice in the Xbox video Store, the first 6 Star Wars films are not available in either SD or HD03/29/2015 - 6:17pm
mthielThis reminds me of schools a few years ago who forbade their students from having MySpace accounts. I don't mean blocking MySpace from the school, I mean banning the kids from having accounts)03/29/2015 - 5:12pm
Constermthiel, that is fucked up. Threatening to call social services on parents if you find out they let their kids play the wrong kind of video games is a suicidal move for schools.03/29/2015 - 5:07pm
mthielSchools in england are sending letters to parents regarding GTA. http://www.cnet.com/news/school-principals-threaten-parents-with-police-if-kids-play-grand-theft-auto/03/29/2015 - 4:57pm
Matthew Wilson@mask that tweet says zeldu wiiu will be missing, it says nothing about some kind of remaster.03/29/2015 - 4:01pm
MaskedPixelanteI highly doubt Zelda will be missing from E3. They've got something lined up, next year is the 30th anniversary.03/29/2015 - 3:59pm
Matthew Wilsonhttps://twitter.com/NintendoAmerica/status/581579256704081920 for those who did not see it zelda wont be at e3 ether.03/28/2015 - 2:22pm
ZippyDSMleeGot my keyboard working now now trying to sort and customize my stuff back to where I had it.03/28/2015 - 2:03pm
InfophileSony's customer service has always been crap, but up till now it's been manageable crap. A few cases of people having to pay for being hacked at worst, the Other OS removal... This one is going to be much worse for them.03/28/2015 - 1:34pm
WymorenceWhen did Sony start doing the ransomware stuff...? other than the old BMG rootkit stuff that is.03/28/2015 - 12:45pm
ZippyDSMleeother keyboards work but my keyboard will not work on it works on all the laptops tho...03/27/2015 - 11:22pm
ZippyDSMleeComp crashed acouple days ago and ate my keybaord drivers worse yet it's mislabel the drivers or hardware ID or soemthing and can not install the right drivers even manually it gives errors... going to try another restore point....03/27/2015 - 11:18pm
PHX Corphttp://ps4daily.com/2015/03/ps4-update-bricks-gamers-console-sony-wants-150-to-fix-it/ New PS4 update bricks gamers’ console, Sony wants $150 to fix it03/27/2015 - 11:11pm
 

Be Heard - Contact Your Politician