Nintendo Stocks Continue Decline on 3DS Fears

September 9, 2011 -

Nintendo stocks declined 2.3 percent - the biggest decline in more than two weeks - in Osaka trading on the growing concern that price cuts to the 3DS will not do enough for the company to meet its full-year sales target. Nintendo stock fell 2.3 percent to 13,160 yen, the biggest drop the company has seen since August 24. Overall, the stock has declined 45 percent this year.

Investors are worried because the company was projected to sell 16 million 3DS systems by the year ending March 31, 2012. In July the company slashed the price of the 3DS by 40 percent, or $80, after sales fell far short of the company’s expectations.

“Nintendo must adjust its expectations in a world increasingly dominated by smartphones and tablets,” said Michael Pachter, an analyst at Los Angeles-based Wedbush Securities Inc to Bloomberg. “Nintendo will have two-thirds as much success in handhelds and consoles as in the past.”

The company sold about 235,000 units of the 3DS in the U.S. in August, About 185,000 of those units were sold after the price was cut to $169.99 on Aug. 12. Sales of the 3DS in Japan totaled around 55,000 units in the seven days ended Sept. 4, according to the Enterbrain. The figure is 74 percent fewer than sales made in the second week of August when Nintendo cut the price.

Source: Bloomberg


Comments

Re: Nintendo Stocks Continue Decline on 3DS Fears

I'm suprised that they even bet on 3D when 3D TV sales are so bad. Even without the glasses, its been around and no ones been that impressed.

-Austin from Oregon

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Re: Nintendo Stocks Continue Decline on 3DS Fears

Methinks Nintendo overestimated it's own popularity and salability of it's products due to the Wii. The Wii was popular because it was cheap and it promoted exercise (or at least appeared to) with many of it's games. The price point for a lot of the games was also cheaper than the current price point of 3ds games.

Their other big problem with the market they're competing in. With the Wii, they were fighting against the 360 and the PS3. With the 3DS, their main competition isn't the PSP, but the Apple iPhone, iPad, and various Droid phones and Pads. They may have had a corner on the portable market for years, but with the massive popularity of flash games being played on phones for free or a dollar, it's a lot harder to convince the 'casual' gaming market to buy a dedicated portable for gaming.

I hate broccoli/ and think it totally sucks/ Why isn't it meat?

Re: Nintendo Stocks Continue Decline on 3DS Fears

They sold 235,000 units. That's still not a lot, especially worldwide. And we're only talking less than a month on increase; even the Titanic thought they had the incoming water under control for a moment. Point being, sales have spiked before only to drop again. I'm hoping this (and the fall line-up) means a turnaround for our beloved handheld, but we can never be sure. Keep your fingers crossed.

Re: Nintendo Stocks Continue Decline on 3DS Fears

And yet, unit sales have increased by 260% since the price dropped. Curiouser and curiouser...

 
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MattsworknameNot sure if your being sarcastic, or if you joined up with EA's marketing department07/06/2015 - 4:01am
Andrew EisenI don't know, maybe a heaping, helping of DRM is the panacea for all that ails Konami.07/06/2015 - 1:24am
MattsworknameThe only thing thats gonna save them andrew , is walking back all the stupid they have been doing lately. At this point , ithink they did to much damage to there brand to survive07/06/2015 - 12:42am
PHX Corphad there been a sonic 4 episode 3, I would Buy it on Steam, Xbox 360 and PS3 right away07/05/2015 - 10:10pm
Andrew EisenWell, what if Konami released MGS 5 with a mandatory $60 plastic peripheral? Do you think that would help?07/05/2015 - 8:09pm
MattsworknameI dont think so, I think that between the lose of iga, kojima, and so forth, i think MGS 5 will be less succesfull then they think, and tha will spell there end.07/05/2015 - 7:08pm
Andrew EisenI'm sure the Metal Gear micro-transactions will keep 'em afloat!07/05/2015 - 6:58pm
MattsworknameKonami is dying, slowly, surely, inevitably. Capcom is in the same situation, and I think that if they don't get there respective acts together, there going to pull a thq and sell off all there IP.07/05/2015 - 6:51pm
Andrew EisenHowever, if you have a gaming PC and like PC gaming, the Wii U is arguably the best console you could get (unless you just don't care for Nintendo's games, of course).07/05/2015 - 6:07pm
Andrew EisenAnyway, if the Wii U is your only gaming platform, yeah, you're missing out on a ton of great stuff.07/05/2015 - 6:06pm
Andrew EisenMatthew is referring to my latest video, if anyone's wondering. https://www.youtube.com/watch?v=FkuL1UVHYJA07/05/2015 - 6:00pm
Matthew Wilson@AE the wiiu may have the best exclusives among consoles, but lack of third party support kills it. now if we want to play the exclusives game, the pc wins, not just in numbers,but some of the best games I have played.07/05/2015 - 5:53pm
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Matthew Wilsonhttps://www.youtube.com/watch?v=2lMLRIwiB_c a very interesting video. by Unseen64 Tamaki. the video covers how project hammer fell apart.07/05/2015 - 3:43pm
Andrew EisenImagine if Nintendo started charging for the Super Guide feature it has in some of it's games. That's what the MGS microtransactions sound like to me.07/05/2015 - 12:36pm
PHX Corphttp://www.gamesradar.com/konami-mgs-5s-microtransactions-and-future-franchise/ Konami explains MGS 5's microtransactions & what happens after Koj07/05/2015 - 12:21pm
Andrew EisenFinished Gone Home last night. Really enjoyed that game. Very different. Definitely not for everyone though.07/05/2015 - 11:00am
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Consterwhy aren't "Video game players" an option on the poll? :P07/04/2015 - 5:19am
 

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