GAME Australia's Rewards Program Gets Naughty

September 12, 2011 -

Video game retailer GAME Australia has revamped its customer reward card with a risqué new feature that lets customers use their fingers to simulate various male naughty bits. The cheeky marketing gimmick has drawn a lot of attention - with a slight bit of it being negative. MCV is reporting that multiple complaints have been filed with the Australian Competition and Consumer Commission (ACCC). GAME did not acknowledge or comment on those complaints; instead it talked to MCV about how wonderful the rewards program is for its customers.

The controversy involves holes in two of its cards. In one sticking your finger through a hole in the card gives the man on its face a big honking finger wiener. On another card, sticking two fingers in the holes on the card gives the man getting a piggy-back ride a naked buttocks.

Controversy aside, the new rewards program is called GAME ON, and rewards users with 10 points per $1 spent. When users earn 1000 points, it gives them $2 back on in-store purchases.

Ben Grant, marketing director, who avoided talking about the controversy, talked about relaunching the program over at MCV: "We decided to relaunch our Reward Card program, with extra benefits, to give us a major point of difference over the competition. It is important for videogames companies to acquire, retain and engage with customers, and our GAME ON Reward Card will certainly do that."

"People like saving money, and being rewarded for their loyalty, and gaming customers are no different," he continued. "We firmly believe that our new Reward Card program gives customers a compelling reason to shop with us. Our Reward Card customers will be given VIP access to many benefits that money cannot buy, such as free gaming preview events and competitions, priority access to collector's editions, and early access to sale promotions."

Source: MCV by way of Sp0ng. Image via Sp0ng. Thanks to Andrew Eisen fort the tip.


Comments

Re: GAME Australia's Rewards Program Gets Naughty

People have to spend a whopping $100 to get a $2 reward?

At first I thought that was a misprint but it is the same in the MCV article.

That is one of the worst promotions I have ever read about.

"People like saving money"? Then give them something that will actually save them some money.

Re: GAME Australia's Rewards Program Gets Naughty

It's like a credit card with 2% cash back.  It's not a ton of money.  But it's better than 0%.  Infinitely better laugh.

===============

Chris Kimberley

Re: GAME Australia's Rewards Program Gets Naughty

Point being...?

Re: GAME Australia's Rewards Program Gets Naughty

CLEARLY this is R18 rated right? :P

 
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Craig R.tldr: I'm a gamer, and imo those who support GamerGate should feel free to take a flying leap off a cliff.09/20/2014 - 1:27pm
Craig R.Not only that, I'm pretty sure that if actual studies were done, you'd still deny them, Sleaker. After all, it's not what you'd want to hear to support your rose-colored view of GamerGate.09/20/2014 - 1:18pm
Craig R.There IS an issue. Nor do we need a study to show that if you deny it then you're part of the problem.09/20/2014 - 1:17pm
Sleakersimply oust people that do harass others.09/20/2014 - 11:34am
Sleaker@Conster - I can say the same thing if you think there's been more than a handful. Until there's an actual study on rates no one can claim to know how widespread the incidence of harassment is. Thus the best we can do is 'there might be an issue' and...09/20/2014 - 11:33am
ConsterSleaker: if you think there's only been "a handful of" incidents, you have your head stuck *somewhere* - I'm assuming it's sand.09/20/2014 - 5:38am
prh99Most of it's agitprop clickbait anyway.09/20/2014 - 5:27am
prh99A good reason to stop reading reguardless of view pointhttp://www.theguardian.com/media/2013/apr/12/news-is-bad-rolf-dobelli.09/20/2014 - 5:22am
Andrew EisenWell this is unique! A musical critique of the Factual Feminist's "Are Video Games Sexist?" video. https://www.youtube.com/watch?v=-K4s7cV4Us409/20/2014 - 2:41am
Andrew EisenSome locked threads. Some let them be. So, no, I'm not seeing a problem here. No corruption. No collusion. No ethical problem with privately discussing ethics.09/20/2014 - 12:48am
Andrew EisenAnd still, in the end, Tito made up his own mind on how to handle his site. All 150 or so members went off to handle their own sites in their own ways. Some talked about it. Some didn't. Some changed disclosure policies. Some didn't.09/20/2014 - 12:40am
Andrew EisenThere were two comments other than Kochera and Tito's. One pointed out the Escapist Code of Conduct, another comment was in support of Tito.09/20/2014 - 12:40am
Andrew EisenKochera privately expressed his disagreement on how Tito decided to do something. No, I don't consider that crossing a line nor do I consider the exchange an example of the group pressuring him.09/20/2014 - 12:36am
Kronotechnical reasons. Anyways, I need to get to sleep as well.09/20/2014 - 12:29am
KronoAnd he wasn't the only one pushing Tito to censor the thread. If Tito had bowed to peer pressure, we likely wouldn't have gotten this http://goo.gl/vKiYtR which grew out of that thread. Said thread also lasted until a new one needed to be made for09/20/2014 - 12:28am
Krono@Andrew So it's an example of Kuchera crossing the line from reporter to advocate. And an example of the group pressuring for censorship.09/20/2014 - 12:21am
E. Zachary KnightAnyway, I am off to bed. I will probably wake up to all of this being knocked off the shout box.09/20/2014 - 12:20am
E. Zachary KnightKrono, that is the type of reading too much into things that bugs me. Ben did no such thing. Greg had the last word in that part of the exchange. The rest was about how to approach the story and Quinn.09/20/2014 - 12:19am
Andrew EisenSo?09/20/2014 - 12:13am
KronoExcept that the forum thread wasn't harassment, and Kuchera continued to push for the thread's removal after Tito made it clear he didn't consider it harassment.09/20/2014 - 12:12am
 

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