GAME Australia's Rewards Program Gets Naughty

September 12, 2011 -

Video game retailer GAME Australia has revamped its customer reward card with a risqué new feature that lets customers use their fingers to simulate various male naughty bits. The cheeky marketing gimmick has drawn a lot of attention - with a slight bit of it being negative. MCV is reporting that multiple complaints have been filed with the Australian Competition and Consumer Commission (ACCC). GAME did not acknowledge or comment on those complaints; instead it talked to MCV about how wonderful the rewards program is for its customers.

The controversy involves holes in two of its cards. In one sticking your finger through a hole in the card gives the man on its face a big honking finger wiener. On another card, sticking two fingers in the holes on the card gives the man getting a piggy-back ride a naked buttocks.

Controversy aside, the new rewards program is called GAME ON, and rewards users with 10 points per $1 spent. When users earn 1000 points, it gives them $2 back on in-store purchases.

Ben Grant, marketing director, who avoided talking about the controversy, talked about relaunching the program over at MCV: "We decided to relaunch our Reward Card program, with extra benefits, to give us a major point of difference over the competition. It is important for videogames companies to acquire, retain and engage with customers, and our GAME ON Reward Card will certainly do that."

"People like saving money, and being rewarded for their loyalty, and gaming customers are no different," he continued. "We firmly believe that our new Reward Card program gives customers a compelling reason to shop with us. Our Reward Card customers will be given VIP access to many benefits that money cannot buy, such as free gaming preview events and competitions, priority access to collector's editions, and early access to sale promotions."

Source: MCV by way of Sp0ng. Image via Sp0ng. Thanks to Andrew Eisen fort the tip.


Comments

Re: GAME Australia's Rewards Program Gets Naughty

People have to spend a whopping $100 to get a $2 reward?

At first I thought that was a misprint but it is the same in the MCV article.

That is one of the worst promotions I have ever read about.

"People like saving money"? Then give them something that will actually save them some money.

Re: GAME Australia's Rewards Program Gets Naughty

It's like a credit card with 2% cash back.  It's not a ton of money.  But it's better than 0%.  Infinitely better laugh.

===============

Chris Kimberley

Re: GAME Australia's Rewards Program Gets Naughty

Point being...?

Re: GAME Australia's Rewards Program Gets Naughty

CLEARLY this is R18 rated right? :P

 
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Andrew Eisen"Let me sink my claws into your flesh to prove my love!"02/01/2015 - 5:49pm
Goth_SkunkAs for her hindclaws, I'm incredibly blessed: She trims those herself. It's amazing!02/01/2015 - 5:47pm
Goth_SkunkThankfully she's not scratching anywhere she isn't supposed to, but when she climbs up into my lap and kneads at my stomach or arm, I prefer dull claws to the pinpricks she had today.02/01/2015 - 5:47pm
Andrew EisenSure, sure. If she's scratching things she's not supposed to, trimming is a better solution than declawing. Hard for them to groom with no claws.02/01/2015 - 5:41pm
Goth_SkunkShe does, but those items don't do a thing to keep claws dull. In fact, they help sharpen them. Cats are going to scratch. It's instinctive. Even if they've been declawed, they'll still execute the behaviour on a surface pleasant to them.02/01/2015 - 5:36pm
Andrew EisenAn indoor cat I'm guessing. Does she not like to use scratching posts or things of that sort?02/01/2015 - 5:28pm
Goth_SkunkOff-Topic Sunday: I hate trimming my cats front claws. Not because she makes it more trouble by fidgeting, she's actually well behaved. I'm just anxious as hell that I'll trim too deep and cut into the quik. :(02/01/2015 - 5:27pm
WonderkarpMonte : Its kind of hard to ignore that commentary when companies you patron invite the commentators into their halls to "Better Themselves".02/01/2015 - 4:33pm
CultofZoidbergWhen are they going to release Brigandine Legend of Forsena on Steam, i don't trust Torrent, and a used copy is about 80 dollars02/01/2015 - 3:23pm
prh99MechaTama: I don't know his motive for asking, he could be just trying to cause trouble. If not he waited too long and in either case should just give up.02/01/2015 - 1:39pm
MonteIf you don't like someone's commentary; simply ignore them. Do not give them ANY kind of attention; even negative attention gives them traffic. If they're wrong and their opinions cant stand on their own merits, they will simply fade away into obscurity.02/01/2015 - 1:17pm
IanCBut of course no one on the GG side has been harassed. Nope. None at all. BS. Both sides are acting like children. No, I take that back, CHILDREN are better behaved.02/01/2015 - 12:25pm
MechaTama31Of course, that advice is only really useful if you are one of the harassers...02/01/2015 - 11:50am
prh99Maybe it's time to rethink your strategy if your enemy doesn't have to make stuff up.02/01/2015 - 5:01am
prh99Also if you don't like someone, harassment and scandals will only get them more attention. Zoe Quinn would probably not be as well known if not for various harassers.02/01/2015 - 5:00am
prh99Personally, I just clicked the three vertical dots the first YouTube recommended one, haven't seen one since. Too bad I can't get rid of Pewdiepie video recommendations that easily.02/01/2015 - 3:19am
prh99Just don't watch the videos, who cares what she does or doesn't do. If her audience likes it so be, if they think she's doing something she shouldn't they'll stop watching.02/01/2015 - 3:14am
WonderkarpAndrew Yoon Died http://www.gamerevolution.com/news/rip-andrew-yoon-3096901/31/2015 - 10:26pm
Matthew Wilson@ea so much happened this week its not funny. fcc broadband, Nintendo, sega, and sevral other big stories. was not a slow week lol01/31/2015 - 8:50pm
Andrew EisenWasn't on the list but we can certainly talk about it.01/31/2015 - 8:45pm
 

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