GAME Australia's Rewards Program Gets Naughty

September 12, 2011 -

Video game retailer GAME Australia has revamped its customer reward card with a risqué new feature that lets customers use their fingers to simulate various male naughty bits. The cheeky marketing gimmick has drawn a lot of attention - with a slight bit of it being negative. MCV is reporting that multiple complaints have been filed with the Australian Competition and Consumer Commission (ACCC). GAME did not acknowledge or comment on those complaints; instead it talked to MCV about how wonderful the rewards program is for its customers.

The controversy involves holes in two of its cards. In one sticking your finger through a hole in the card gives the man on its face a big honking finger wiener. On another card, sticking two fingers in the holes on the card gives the man getting a piggy-back ride a naked buttocks.

Controversy aside, the new rewards program is called GAME ON, and rewards users with 10 points per $1 spent. When users earn 1000 points, it gives them $2 back on in-store purchases.

Ben Grant, marketing director, who avoided talking about the controversy, talked about relaunching the program over at MCV: "We decided to relaunch our Reward Card program, with extra benefits, to give us a major point of difference over the competition. It is important for videogames companies to acquire, retain and engage with customers, and our GAME ON Reward Card will certainly do that."

"People like saving money, and being rewarded for their loyalty, and gaming customers are no different," he continued. "We firmly believe that our new Reward Card program gives customers a compelling reason to shop with us. Our Reward Card customers will be given VIP access to many benefits that money cannot buy, such as free gaming preview events and competitions, priority access to collector's editions, and early access to sale promotions."

Source: MCV by way of Sp0ng. Image via Sp0ng. Thanks to Andrew Eisen fort the tip.


Comments

Re: GAME Australia's Rewards Program Gets Naughty

People have to spend a whopping $100 to get a $2 reward?

At first I thought that was a misprint but it is the same in the MCV article.

That is one of the worst promotions I have ever read about.

"People like saving money"? Then give them something that will actually save them some money.

Re: GAME Australia's Rewards Program Gets Naughty

It's like a credit card with 2% cash back.  It's not a ton of money.  But it's better than 0%.  Infinitely better laugh.

===============

Chris Kimberley

Re: GAME Australia's Rewards Program Gets Naughty

Point being...?

Re: GAME Australia's Rewards Program Gets Naughty

CLEARLY this is R18 rated right? :P

 
Forgot your password?
Username :
Password :

Poll

Will Target Australia sell the next GTA game upon its release?:

Shout box

You're not permitted to post shouts.
Mattsworknamefalse. Weather you think the article was right or not, there was a large group who felt taht gamastura and the other media sites had to pay for there actions, weather they deserved it or not07/29/2015 - 11:27pm
Andrew EisenTrying to yank advertising over a single opinion piece on a site that I would bet money most of the offended (if you will) didn't read, is no more an attempt at accountability than the Brown shooting's subsequent riots.07/29/2015 - 11:27pm
MattsworknameMy point andrew is that it's not about them, its about the people responding to the situation. THe brown shooting was eventually shown to be completely justified, but the "Black lives matter" meme kept on rolling despite all it's intiall claims being07/29/2015 - 11:26pm
Andrew EisenDude, you're comparing an opinion piece with someone who was shot to death. Gamasutra and Alexander already were accountable for the opinion piece in question.07/29/2015 - 11:25pm
Mattsworknamekinds of events. nor has it stopped them from being asshats in my opinion, but in there view, they have to hold someone accountible for recent events, so they are doing what they think they must, even if it's based on falsehoods07/29/2015 - 11:22pm
MattsworknameAndrew: It's really a matter of context for the people involved. For example. The "Black lives matter" thing is based on an entirely false account of events in the brown shooting, but that hasnt' stopped it from triyng to hold Polititcians accountable for07/29/2015 - 11:22pm
Andrew EisenWouldn't surprise me. A lot of words' actual meanings escape many people on the internet.07/29/2015 - 11:17pm
Andrew EisenSo, "they must be held accountable" means "we must hurt them for publishing an opinion piece we don't like."07/29/2015 - 11:17pm
Mattsworknameor me thats demanding accountability on this, it's the ones who undertook the actiosn against these sites and went after the advertisers07/29/2015 - 11:13pm
MattsworknameJust cause you or I disagree with there response, they still feel they have a right to hold Groups like kotaku, gamasutra, Gawker, ET all, to account for what they felt was a vile and inappropriate action. Regardless of your or my view on it, it's nto you07/29/2015 - 11:13pm
Mattsworknamebetrayed or insulted by the articles in question, then they will feel a need to hold those media groups, regardless of intent, to account for that action, be it right or wrong.07/29/2015 - 11:12pm
MattsworknameAndrew: :target audience or not, if a large enough portion of our audience has a given view point Andrew, then you risk aggrivating that audience at your own peril. your question has been answer. if a large enough part of a media groups audience felt07/29/2015 - 11:11pm
Andrew EisenMy original question (which I've posed to you four or five times now) still stands.07/29/2015 - 11:04pm
Andrew EisenMatt - Yes, non-industry folk are welcome to and do read Gamasutra. That doesn't change the fact that they're not the site's target audience. Which wasn't my point anyway, merely an offered clarification as you keep referring to it like it's IGN.07/29/2015 - 11:04pm
MattsworknameNo different then GG ttrying to get Vox, Kotaku, gawker, and other such sties to fold cause they disagree, it's not right, but it's also the most common and most widely used of methods now adays.07/29/2015 - 10:21pm
MattsworknameTechnogeek: No, there isn't, you or I have no right to say someone cant say something, no matter how much we may dislike it. Even if you hate what they said, they have a right to say it. trying to shut someone down cause you don[t like what they say, is07/29/2015 - 10:20pm
Mattsworknameexamples of movments like what happend with those articles that occured with other, much bigger incidents.07/29/2015 - 10:18pm
Mattsworknameto the articles posted on gamsutra and elsewhere with such intensity. As i've pointed out, we have plenty of examples of this same exact actions taken by other groups. As I pointed out, this kinda thing happens alot now, and I can share some big07/29/2015 - 10:18pm
MattsworknameAndrew, sorry for taking so long to reply, been busy all day. To answer you queston, you keep pointing out gamasutra was popular with industry folks. Yes thats true, but it had a BIG following among game enthusists and they were among those that responded07/29/2015 - 10:16pm
PHX CorpWhile I Wait for Freedom planet for the Wii U, I'm fighting my way through Mario Tennis 64 as practice for Mario Tennis Ultra Smash(Mario tennis HD) and Prep SSBWiiU/3DS for More DLC07/29/2015 - 10:04pm
 

Be Heard - Contact Your Politician