American McGee: Game Retailers Are A Waste of Resources

September 13, 2011 -

Former DOOM and Quake designer American McGee thinks that retail is an outdated model and in Shanghai (where he lives and does business with his company Spicy Horse) no one buys games anywhere but online. In an interview with Industry Gamers McGee said that retail is just a place in China where everyone manhandles merchandise they want before they go home and buy it online.

"In the (not so?) distant future there wouldn't be much need for a bricks-and-mortar retailer. Why waste resources on a physical location and unreliable employees when the entire experience can be made sharper, cleaner and more entertaining in the virtual representation? China provides a working model of the store-less retail model -- millions of people purchase real-world items online (taobao.com) each day - making Western electronic stores like Best Buy nothing more than places to fondle physical goods you're going to buy online anyway (Best Buy went out of business in China in less than 2 years, by the way)."

When asked how long it will be until the video game industry goes completely digital McGee responded by saying that - at least where he lives - that time is now.

"I live in China, that future is already here, and it's pretty cool actually."

Of course, developers are fond of pronouncing genres and business models dead. While retail may take a hit from digital distribution - soon to stand its long shadow by year's end, no doubt - retailers that are smart (like GameStop) will evolve and grow their market share.

You can read the entire interview here. McGee also talks about gaming in the cloud, freemium games, the everlasting love that consumers have for the PC and more.

Source: Industry Gamers


Comments

Re: American McGee: Game Retailers Are A Waste of Resources

I haven't bought a game from a store in years.  Amazon pre-orders are the best.  It is just waiting for me at home when I get out of work.  And if they switched to 100% digital distro for Xbox, then all the better.  But I am partial to not wasting my time driving to the store.

PC games are pretty much exclusively digital distro now, aren't they?  I'm sure there are some holdouts, but I don't know anyone who buys them at a store.

Re: American McGee: Game Retailers Are A Waste of Resources

AS convenient as DD is, honestly, I like going to a store and dealing with people more. My local Gamestop is great and I do like examining a case before I pay.

Re: American McGee: Game Retailers Are A Waste of Resources

American McGee needs to chillax a bit. I think this topic is less about game publishers distribution models and more about customers preferred method of buying.

Market research fail 101.

Re: American McGee: Game Retailers Are A Waste of Resources

Funny.... how many millions dose gamestop do? Take away used game sale you put them out of business. They are a big(20-30% geustamation) part of over all sales, we will not be seeing digital distro only for another decade or at least a few years past 015


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Re: American McGee: Game Retailers Are A Waste of Resources

Great! I'm quite pacified by your unfounded and unsupported prediction of the future of the market! /sarcasm

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: American McGee: Game Retailers Are A Waste of Resources

I'm still not sold on digital distribution as of right now.

Re: American McGee: Game Retailers Are A Waste of Resources

No one buys HIS games retail.

------- Morality has always been in decline. As you get older, you notice it. When you were younger, you enjoyed it.

Re: American McGee: Game Retailers Are A Waste of Resources

lol, it amazes me how much some in the gaming industry hate the idea of retail.  Retailers should be cherished in hobby industries

Re: American McGee: Game Retailers Are A Waste of Resources

To me it's probably more about control. To a lot of publishers eradicating the used market is too important.

Re: American McGee: Game Retailers Are A Waste of Resources

I for one, will never ever purchase a game in a B&M retail-store again... because of how they extort publishers to sell games 50% more expensive online, leaving me with the only option to NOT buy the games I want at all..

Re: American McGee: Game Retailers Are A Waste of Resources

Maybe it is just me, but this comment made no sense.

Re: American McGee: Game Retailers Are A Waste of Resources

You're not alone. I couldn't make sense out of it, either.

Re: American McGee: Game Retailers Are A Waste of Resources

I think he failed to realize he is in China, while we are in America. Here, there's always going to be a place for brick-and-mortar stores.

I swear, for being one of the most brilliant minds of our time, he can be an idiot sometimes.

Re: American McGee: Game Retailers Are A Waste of Resources

I think you fail to realise that while you are in America this is the internet, and not everyone is (even if GP is a US based site)

Re: American McGee: Game Retailers Are A Waste of Resources

I'm not entirely sure you're understanding my point. Basically what I was trying to say is that what is good for the goose is not always necessarily good for the gander. What works for China may not be such a great idea for here in the U.S.A.

Re: American McGee: Game Retailers Are A Waste of Resources

America's internet infrastructure is, compared to the rest of the world, kind of shit. Until it stops being shit, there will always be a place for going to a store and buying physical goods.

Re: American McGee: Game Retailers Are A Waste of Resources

Exactly right. China does everything digitally because their networks aren't hampered by cable and phone companies trying to stay relevant despite being obsolete. Once that changes, we're going to see a lot fewer stores in meat space.

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: American McGee: Game Retailers Are A Waste of Resources

Well, lest we all forget: he's in China, where it's also rather easy to go down to the corner and pick up just about anything you want from a pirated copy.

Re: American McGee: Game Retailers Are A Waste of Resources

And it's so damn hard to download it on bittorrent. China has it so easy!

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: American McGee: Game Retailers Are A Waste of Resources

Hard to say how accurate this person's prediction will be.  While China might have gone that route, in many ways we are very different cultures with different expectations of shopping experiences.   Digital downloads and other online forms are picking up steam (no pun intended) yes, but they have already been around for years and have not crushed brick and mortar operations.  

China does not have as much of a 'department store' culture as us... Walmart's stranglehold on games is going to be difficult to break for the general population.

Re: American McGee: Game Retailers Are A Waste of Resources

I did get Deus Ex out of a shop due to having a token for reward points but before that I hadn't bought a game or DVD/Blu Ray out of a shop in a good while. So I think he might have a point. I currently have the games I want preordered on Amazon, never preordered at a physical shop at all.

 
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E. Zachary KnightGot that same recommendation on Twitter. So I guess that is a good sign.09/15/2014 - 8:39pm
prh99Portlandia, though I don't watch a lot of sitcoms. Heard it was good though.09/15/2014 - 8:02pm
E. Zachary KnightSitcom recommendations for someone who like Parks and Rec but hates The Office: Go.09/15/2014 - 6:08pm
NeenekoEven if they do change their policy, they can only do it moving forward and I could see the mod/pack community simply branching.09/15/2014 - 12:50pm
Michael ChandraAs for take the money and run, the guy must have a networth of 8~9 digits already.09/15/2014 - 10:33am
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Michael ChandraEspecially since they want it for promoting their phones. Killing user interest is the dumbest move to make.09/15/2014 - 10:32am
Michael ChandraGiven how the EULA actively allows for LPs, I'm not sure Microsoft is ready for the backlash of disallowing that.09/15/2014 - 10:31am
Matthew Wilsonthey wont do that, the backlash would be too big.09/15/2014 - 10:25am
ConsterSleaker: how is that a flipside? Sounds to me like that's basically what Notch himself said, except rudely.09/15/2014 - 10:18am
MaskedPixelanteOn the plus side, no more lazy Minecraft LPs, since iirc Microsoft has a strict "no monetization period" policy when it comes to their stuff.09/15/2014 - 10:13am
james_fudgeBut it continues to sell on every platform it is on, so there's that09/15/2014 - 10:09am
james_fudgeOh, well that's another matter :)09/15/2014 - 10:08am
E. Zachary KnightNothing against Notch here. I think it is great that he made something so cool. I just can't understand how it is worth $2.5 bil09/15/2014 - 9:59am
InfophileWhat a world we live in: Becoming a billionaire was the easy way out for Notch.09/15/2014 - 9:42am
james_fudgelots of hate for Notch here. I don't get it. Sorry he made a game everyone loved. What a monster he is!09/15/2014 - 9:37am
SleakerOn the flipside, Notch has been a horrible CEO for Mojang, and the company has grown on sheer inertia, DESPITE being mishandled over and over.09/15/2014 - 9:33am
SleakerI can understand Notch's statements he made to Kotaku about growing bigger than he intended, and getting hate for EULA changes he didn't enact.09/15/2014 - 9:32am
MaskedPixelantehttp://pastebin.com/n1qTeikM Notch's statement about the MS acquisition. He wanted out for a long time and this was the easiest way.09/15/2014 - 9:08am
ConsterEh, I can't blame him.09/15/2014 - 9:01am
 

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