The Sims Social Hits 51.5 Million Monthly Active User Mark

September 20, 2011 -

EA's popular Sims Facebook game continues to soar past the competition. The game developed by EA's PlayFish studio now has 50 million monthly active users, according to social game analytics site AppData. The Sims Social launched last month, attracting almost 5 million players in a very short amount of time. The game picked up an additional 15.5 million players last week to reach 51.5 million MAUs.

The Sims Social is now the second most popular social game behind Zynga's CityVille, which has 74.1 million MAUs. The data coming in on that game shows a trend that its popularity is waning, with around 1.3 million users leaving the game in the last seven days.

"When we created The Sims Social, it was important for us to incorporate the deep gameplay nuances The Sims Studio has perfected and leverage what Playfish does best - develop compelling, cutting-edge social-gaming experiences," said Playfish London general manager John Earner at the time of its launch.

The popularity of the branded Facebook game shows that EA may have finally found a chink in Zynga's armor: branding. We'll have to wait and see if The Sims Social has long-term sustainability like many of Zynga's most popular titles...

Source: GameIndustry.biz


 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Andrew Eisen20.2 million PS4 consoles sold as of March 1. http://www.prnewswire.com/news-releases/playstation4-ps4-sales-surpass-202-million-units-worldwide-300045019.html03/04/2015 - 12:33am
MechaTama31Goth: True, but you can at least not waste your time reloading pages that have no new comments, or trying to remember which stories you even commented on.03/04/2015 - 12:26am
ZippyDSMleeI like nivida as well but this is kinda sad, http://arstechnica.com/gaming/2015/02/nvidia-hit-with-class-action-lawsuit-over-graphics-card-ram-issues/03/04/2015 - 12:23am
Goth_SkunkTo be fair, the tracker only advises you of threads that you've commented on have received more comments. It does nothing towards advising you if you've been replied to.03/04/2015 - 12:21am
ZippyDSMleeSeems you can make a link to the trackpage and ti will go there for as long as you are loged in.03/03/2015 - 11:26pm
ZippyDSMleeOh wow you can do that? I been just checking my posts 0-o03/03/2015 - 11:24pm
Matthew Wilsononly news worth while is a console that is about wiiu power for 200 bucks, but who cares.03/03/2015 - 11:12pm
MechaTama31Is it possible to make it so clicking on your username takes you to your Track page instead of your Edit page? I use the Track page routinely to see if anybody has replied to me. Editing my profile, not so much. Save a bit of wear and tear on my mouse?03/03/2015 - 10:44pm
Matthew Wilsonhttp://www.twitch.tv/nvidia is going to do a GDC conference, but god dam their preshow is so cringe worthy. ps I have a nvida card, and like their stuff, but still...03/03/2015 - 9:31pm
ZippyDSMlee.....win8 hates any left over hidden install partitions from other version of windows....only waste 5 hours finding that out...its ahrder than you think keeping up with 4 or 5 HDDS......03/03/2015 - 4:44am
Matthew WilsonI am going to pax east, any games you guys want me to check out?03/02/2015 - 11:23pm
ZippyDSMleeNo one remembers the days of Cinemagic and Cynergy eh? :P, meh even MGS is getting to film like....03/02/2015 - 8:44pm
MechaTama31I was about to get all defensive about liking Metal Gear Solid, but then I saw that he was talking about "cinematic" as a euphemism for "crappy framerate".03/02/2015 - 8:29pm
prh99Just replace cinematic with the appropriate synonym for poo and you'll have gist of any press release.03/02/2015 - 5:34pm
PHX Corphttps://www.youtube.com/watch?v=vZQDFO2KEPo Jim Sterling Makes Fun of "Cinematic" Gaming03/02/2015 - 3:39pm
Matthew WilsonWOW is copping EVE. http://us.battle.net/wow/en/blog/18141101/introducing-the-wow-token-3-2-2015 I think its a smart move to deal with gold farmers in this way.03/02/2015 - 1:16pm
Matthew WilsonI guess epic is tired of having their lunch eaten by unity. https://www.unrealengine.com/blog/ue4-is-free03/02/2015 - 12:50pm
Andrew EisenNot much to follow. Kern is being silly and... nothing much else is happening.03/02/2015 - 11:40am
Papa MidnightI ask because, having only just heard of it, I have not, and I was hoping for some insight.03/02/2015 - 11:39am
Papa MidnightHas anyone been following this petition by Mark Kern regarding Kotaku, Polygon, and VG247? https://www.change.org/p/kotaku-lead-the-way-in-healing-the-rift-in-video-games03/02/2015 - 11:38am
 

Be Heard - Contact Your Politician