The Sims Social Hits 51.5 Million Monthly Active User Mark

September 20, 2011 -

EA's popular Sims Facebook game continues to soar past the competition. The game developed by EA's PlayFish studio now has 50 million monthly active users, according to social game analytics site AppData. The Sims Social launched last month, attracting almost 5 million players in a very short amount of time. The game picked up an additional 15.5 million players last week to reach 51.5 million MAUs.

The Sims Social is now the second most popular social game behind Zynga's CityVille, which has 74.1 million MAUs. The data coming in on that game shows a trend that its popularity is waning, with around 1.3 million users leaving the game in the last seven days.

"When we created The Sims Social, it was important for us to incorporate the deep gameplay nuances The Sims Studio has perfected and leverage what Playfish does best - develop compelling, cutting-edge social-gaming experiences," said Playfish London general manager John Earner at the time of its launch.

The popularity of the branded Facebook game shows that EA may have finally found a chink in Zynga's armor: branding. We'll have to wait and see if The Sims Social has long-term sustainability like many of Zynga's most popular titles...

Source: GameIndustry.biz


 
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Krono@Midnight and of course the article most people mention and insist was no way influenced by him being romantically involved only days later, and her friend beforehand here: http://goo.gl/xCzivK10/02/2014 - 10:29am
Papa MidnightThe term "lovers" might be pushing it given the apparent time frame, but I understand what you're saying. Even if they were friends at the time, then that may present impropiety. However, that calls for a Magic-8-Ball level of speculation.10/02/2014 - 10:26am
Krono@Midnight She was a guest on an RPS show he cohosted here: http://goo.gl/QxljSG10/02/2014 - 10:24am
prh99Personally I'd say her original piece on Bronies was far more ethically questionable. Though for different reasons.10/02/2014 - 10:20am
Krono@Midnight On the Grayson relationship? For starters it depends on how long they were friends before they were lovers. Nathan gave Depression Quest top billing back in this article: http://goo.gl/tqGsnW10/02/2014 - 10:20am
Papa MidnightIf said journalist, however, is placed into a position where they have to write about matters dealing with DICE, then yes, a COI is present and should be declared.10/02/2014 - 10:18am
Papa MidnightHypothetically, if a developer from DICE starts dating a tech journalist from CNN tomorrow, so long as said CNN journalist is not (in)directly involved in any editorial process regarding matters dealing with DICE, there's no need to declare a COI.10/02/2014 - 10:18am
Papa MidnightThere's no need for it. A declaration of a Conflict of Interest is only necessary in the event that the parties may be placed into a situation where the conflict may become a factor.10/02/2014 - 10:16am
Krono@prh99 It was after #gamergate. There was a post on r/games that called out the lack of disclosure.10/02/2014 - 10:12am
Papa MidnightKrono: If the purpose of such was to expose some conflict of interest, I am not sure what the purpose or end objective was. Specifically, said relationship had not produced any works positive or otherwise. Where's the beef?10/02/2014 - 10:09am
prh99I don't know, the update isn't dated. Also, actual attempt at deception or absent mindedness? "Never attribute to malice that which is adequately explained by stupidity"10/02/2014 - 10:06am
Krono@prh99 disclosed in an update after #gamergate noticed and called it out.10/02/2014 - 10:04am
Papa MidnightDriving people from their homes. e-Letter bombing (for all practical intents and purposes) advertisers like they're the FCC after a certain Superbowl half-time show to pull advertising from a media outlet for the crime of having an opinion?10/02/2014 - 10:00am
Papa MidnightIt's hard to drape yourself in the glory of your righteous campaign when you're exposing the personal information of a person, and following up with a campaign of harassment (organised or ortherwise). 12 year olds calling your personal cell for Five Guys?10/02/2014 - 9:58am
prh99http://kotaku.com/anna-anthropy-designer-behind-dys4ia-and-triad-and-au-1448084641 <--relationship disclosed10/02/2014 - 9:57am
Papa MidnightEven to this day, that remains the primary citation of those embarking in it. That said, the whole "it's not about harrassment" thing is comparable to making an extremely racist statement, then following up by saying "but I'm not a racist."10/02/2014 - 9:56am
Papa MidnightI think EZK is more spot-on. This may have carried on far beyond it's genesis, but the true driving force of this whole astroturfing campaign was the angst of an ex-boyfriend of Zoe Quinn's.10/02/2014 - 9:54am
KronoAnd that's off the top of my head, specific to Kotaku.10/02/2014 - 9:54am
E. Zachary KnightKrono, yet no one can actually point at any "positive reviews" or otehr press given Quinn by Grayson.10/02/2014 - 9:53am
KronoBeyond that you have Patricia Hernandez writing reviews for, and plugging Anna Anthropy's work. Anna being Patricia's friend and former roomate.10/02/2014 - 9:52am
 

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