The Sims Social Hits 51.5 Million Monthly Active User Mark

September 20, 2011 -

EA's popular Sims Facebook game continues to soar past the competition. The game developed by EA's PlayFish studio now has 50 million monthly active users, according to social game analytics site AppData. The Sims Social launched last month, attracting almost 5 million players in a very short amount of time. The game picked up an additional 15.5 million players last week to reach 51.5 million MAUs.

The Sims Social is now the second most popular social game behind Zynga's CityVille, which has 74.1 million MAUs. The data coming in on that game shows a trend that its popularity is waning, with around 1.3 million users leaving the game in the last seven days.

"When we created The Sims Social, it was important for us to incorporate the deep gameplay nuances The Sims Studio has perfected and leverage what Playfish does best - develop compelling, cutting-edge social-gaming experiences," said Playfish London general manager John Earner at the time of its launch.

The popularity of the branded Facebook game shows that EA may have finally found a chink in Zynga's armor: branding. We'll have to wait and see if The Sims Social has long-term sustainability like many of Zynga's most popular titles...

Source: GameIndustry.biz

 
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james_fudge: he'd die if he couldn't talk about Wii U :)10/20/2014 - 9:16am
Michael Chandra: By the way, I am not saying Andrew should stop talking about Wii-U. I find it quite nice. :)10/20/2014 - 8:53am
Michael Chandra: 'How dare he ignore my wishes and my advice! I am his boss! I could have ordered him but I should be able to say it's advice rather than ordering him directly!'10/20/2014 - 8:52am
Michael Chandra: If GP goes "EZK, do not talk about X publicly for a week, we're preparing a big article on it" and he still tweets about X, they'd have a legitimate reason to be pissed.10/20/2014 - 8:52am
Michael Chandra: If GP tells Andrew "we'd kinda prefer it if you stopped talking about Wii-U for 1 week" and he'd tweet about it anyway, firing him for it would be idiotic.10/20/2014 - 8:51am
Michael Chandra: Legal right, sure. But that doesn't make it any less pathetic of an excuse.10/20/2014 - 8:50am
ZippyDSMlee: You mean right to fire states.10/20/2014 - 8:50am
james_fudge: some states have "at will" employee laws10/20/2014 - 7:50am
quiknkold: It says in the article that being in florida, you can get fired regardless if its a fireable offence10/20/2014 - 7:19am
Michael Chandra: If your employee respectfully disagrees with your advice, that's not a fireable offense. If they ignore your order, THEN you have the right to be pissed.10/20/2014 - 6:49am
Michael Chandra: I... Don't get one thing. If you do not want your employee to do X, why do you tell them it's advice or a wish? Give them a damn order.10/20/2014 - 6:48am
james_fudge: A leak that had me worried about being swatted by Lizard Squad.10/20/2014 - 6:03am
james_fudge: It should be noted that the author leaked the GJP group names online10/20/2014 - 6:03am
MechaTama31: I mean, of the groups being bullied here, which of the two would you refer to collectively as "nerds"?10/19/2014 - 11:30pm
MechaTama31: But that's the thing, it doesn't sound to me like he is advocating bullying, it sounds like he is accusing the SJWs of bullying the "nerds", who I can only assume refers to the GGers.10/19/2014 - 11:21pm
Andrew Eisen: Interesting read. Unfortunately, too vague to form an opinion on but at least now I know what faefrost was talking about in James' editorial.10/19/2014 - 10:39pm
Neo_DrKefka: Breaking GameJournoPros organized a blacklist of former Destructoid writer Allistar Pinsof for investigating fraud in IndieGoGo campaign http://blogjob.com/oneangrygamer/2014/10/gamergate-destructoid-corruption-and-ruined-careers/10/19/2014 - 8:57pm
Neo_DrKefka: Only good thing I seen come out of the Biddle incident was the fact a professional fighter offered to give 10k to an anti bullying charity for a round in the ring with Biddle.10/19/2014 - 7:49pm
Neo_DrKefka: Even after all the interviews she is still on twitter making fun of people with disabilities (Autism) yet she is a part of the crowd that is on the so called right side of history...10/19/2014 - 7:48pm
Neo_DrKefka: Which #GameGate supports are constantly being harassed and bullied. Brianna Wu who I told everyone she was trolling GamerGate weeks ago with her passive aggressive threats was looking for that crazy person in the crowd.10/19/2014 - 7:47pm
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