How Political Forces Want to Use Facebook, Farmville for 2012 Election

September 26, 2011 -

According to a Gamasutra report pointing to an article in The San Francisco Chronicle Blog, a political consultant for Rep. Michele Bachmann's (R-Minn) Presidential campaign wants to use Zynga's popular Facebook game FarmVille to reach out to voters. The idea, conceived by political consultant Michael Hendrix of Dallas, Texas, wants to use FarmVille farms to place political signs on users’ farms so that other players can see them and gives those that support her the ability to go "door-to-door" to campaign. I had a nightmare similar to this once, where Pat Buchanan was the final boss in Quake..

There is also another component that will reportedly allow candidates to target campaign ads to individuals in new ways on Facebook.

"They may not know we're looking for them," said Rebecca Donatelli of social-media consulting firm Campaign Solutions, who works on behalf of Bachmann. "So we have to give them the opportunity to be found."

According to the San Francisco Chronicle, the "ads use information Facebook constantly collects about its users to connect with people."

"In the last 45 days, I've designed over 1,000 ads," said Michael Beach, a GOP consultant working for Romney.

"We'll throw out four or five different messages targeting different demographics," said Michael Hendrix, a consultant in Dallas who works on the Bachmann campaign. "You're trying to figure out which message will drive a higher response."

While being targeted with ads by Facebook is one thing, being targeted inside a game is another.

Hendrix is working on what he calls "the gamification of politics." where he sees a demographic that Republican candidates can target for the 2012 election. Reportedly Hendrix has created software that will allow FarmVille players to get politically active in the game in ways we mentioned earlier.

"The majority of social gamers are stay-at-home moms over 38," said Hendrix. He hopes to use the game "to target soccer moms again."

Zynga has not confirmed that they are cooperating with any political campaigns or if they will allow Hendrix to deploy his special add-on for FarmVille or any other game on Facebook.

Source: Gamasutra, San Francisco Chronicle, Games.com Blog

Image via via.


Comments

Re: How Political Forces Want to Use Facebook, Farmville for ...

This just made me all the happier I'm rarely if ever on Facebook.

Re: How Political Forces Want to Use Facebook, Farmville for ...

FB is a lot less annoying once you block all the crappy apps like Farmville (although then they go and change things).

I generally play games to escape this kind of crap, not to deal with more of it.

Re: How Political Forces Want to Use Facebook, Farmville for ...

Amen to that. I used to play Farmville until I saw how pointless it is.

 
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NeenekoMakes sense to me, and sounds kinda cool. One cool thing about Minecraft is the meta game, you can implement other game types within its mechanics. There are servers out there with plots, an episodic single player one sound kinda cool12/18/2014 - 11:07am
MaskedPixelantehttps://mojang.com/announcing-minecraft-story-mode/ Umm... what?12/18/2014 - 10:24am
NeenekoThat would make sense. Theaters probably can not afford the liability worry or a drop in ticket sales from worried people. Sony on the other hand can take a massive writeoff, and might even be able to bypass distribution contracts for greater profit.12/18/2014 - 10:03am
ConsterNeeneko: I thought they cancelled it because the major cinema franchises were too scared of terrorist attacks to show the film?12/18/2014 - 9:55am
Neeneko@Wonderkarp - there is still a lot of debate regarding if the movie was a motive or not. Unnamed officials say yes, the timeline says no.12/18/2014 - 9:10am
NeenekoSomething does not smell right though, Sony is no stranger to being hacked, so why cancel this film? For that matter, they are still not giving in to hacker's original demands as far as I know.12/18/2014 - 9:06am
PHX Corp@prh99 Not to mention the Dangerous Precedent that sony's hacking scandal just set http://mashable.com/2014/12/17/sony-hackers-precedent/12/18/2014 - 8:25am
Matthew WilsonI hope its released to netflix or amazon12/18/2014 - 12:11am
prh99Basically they've given every tin pot dictator and repressive regime a blue print how to conduct censorship abroad. The hecklers veto wins again. At least when it comes to Sony and the four major theater chains.12/17/2014 - 11:55pm
MaskedPixelante"It's not OUR fault that our game doesn't work, it's YOUR fault for having so many friends."12/17/2014 - 9:48pm
Matthew Wilsonapparently tetris did not work because he has a full friends list12/17/2014 - 9:21pm
WonderkarpSo Sony cancelled the release of the Interview. was it ever confirmed that the Sony hacking was done because of that specific movie?12/17/2014 - 8:54pm
MaskedPixelanteWow, Ubisoft went four for four, I didn't think it was actually possible.12/17/2014 - 8:37pm
MechaTama31Oh, ok, I was mixing up "on Greenlight" and "Greenlit".12/17/2014 - 8:23pm
Matthew Wilson@phx you beat me to it. how do you screw up tetris?! my ubisoft this is just stupid. no one should ever preorder a ubisoft game again! ps people should never preorder any game regardles of dev.12/17/2014 - 6:28pm
PHX Corphttp://www.ign.com/videos/2014/12/17/what-the-heck-is-wrong-with-tetris-ps4 I give up on ubisoft12/17/2014 - 6:01pm
MaskedPixelantehttp://comicbook.com/blog/2014/08/16/exclusive-original-unaltered-cut-of-star-wars-trilogy-to-be-rele/ Yeah, this'll never happen.12/17/2014 - 5:03pm
NeenekoThey have and exercise control over which games are allowed on their privately controlled 'open forum'. Their endorsement is fairly minimal since it is only 'we do not reject this', but it is still an endorsement of sorts.12/17/2014 - 3:58pm
NeenekoHistorically there have been issues with libraries allowing some groups but not others. Perhaps 'endorsement' is too strong a word, but their editorial control IS a preapproval process, even if the standards are pretty minimal.12/17/2014 - 3:56pm
E. Zachary KnightLet's put this a different way. My local library allows any group to reserve and use multipurpose rooms. That does not mean that the Library endorses all events that take place in those rooms.12/17/2014 - 12:54pm
 

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