How Political Forces Want to Use Facebook, Farmville for 2012 Election

September 26, 2011 -

According to a Gamasutra report pointing to an article in The San Francisco Chronicle Blog, a political consultant for Rep. Michele Bachmann's (R-Minn) Presidential campaign wants to use Zynga's popular Facebook game FarmVille to reach out to voters. The idea, conceived by political consultant Michael Hendrix of Dallas, Texas, wants to use FarmVille farms to place political signs on users’ farms so that other players can see them and gives those that support her the ability to go "door-to-door" to campaign. I had a nightmare similar to this once, where Pat Buchanan was the final boss in Quake..

There is also another component that will reportedly allow candidates to target campaign ads to individuals in new ways on Facebook.

"They may not know we're looking for them," said Rebecca Donatelli of social-media consulting firm Campaign Solutions, who works on behalf of Bachmann. "So we have to give them the opportunity to be found."

According to the San Francisco Chronicle, the "ads use information Facebook constantly collects about its users to connect with people."

"In the last 45 days, I've designed over 1,000 ads," said Michael Beach, a GOP consultant working for Romney.

"We'll throw out four or five different messages targeting different demographics," said Michael Hendrix, a consultant in Dallas who works on the Bachmann campaign. "You're trying to figure out which message will drive a higher response."

While being targeted with ads by Facebook is one thing, being targeted inside a game is another.

Hendrix is working on what he calls "the gamification of politics." where he sees a demographic that Republican candidates can target for the 2012 election. Reportedly Hendrix has created software that will allow FarmVille players to get politically active in the game in ways we mentioned earlier.

"The majority of social gamers are stay-at-home moms over 38," said Hendrix. He hopes to use the game "to target soccer moms again."

Zynga has not confirmed that they are cooperating with any political campaigns or if they will allow Hendrix to deploy his special add-on for FarmVille or any other game on Facebook.

Source: Gamasutra, San Francisco Chronicle, Games.com Blog

Image via via.


Comments

Re: How Political Forces Want to Use Facebook, Farmville for ...

This just made me all the happier I'm rarely if ever on Facebook.

Re: How Political Forces Want to Use Facebook, Farmville for ...

FB is a lot less annoying once you block all the crappy apps like Farmville (although then they go and change things).

I generally play games to escape this kind of crap, not to deal with more of it.

Re: How Political Forces Want to Use Facebook, Farmville for ...

Amen to that. I used to play Farmville until I saw how pointless it is.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
james_fudgeyes.05/05/2015 - 6:30am
MattsworknameOn some days conster, i've wanted to rip into subjects like theres no tomarow, but some times, it's just not the time for it.05/05/2015 - 6:00am
MattsworknameConster, thats fine, and I understand what your saying, Im just saying that right now, baltimoore it not a subject to get into right now.05/05/2015 - 5:59am
ConsterMy comment was meant as "maybe people have done less hateful things 'in the name of GG' lately because they've moved on to other hateful activities", not a dig at GG itself.05/05/2015 - 4:29am
ConsterSecond, I based my remark on an actual article about trolls pretending to be Baltimore looters on Twitter using old photos, and their accounts having references to (among others) GG.05/05/2015 - 4:24am
ConsterIanC, EZK: there is nothing 'sick' or 'uncalled for' about what I said. First of all, I specifically said "*The trolls hiding behind* GG", which seperates the people making death and rape threats from GG, which is precisely what GG'ers want.05/05/2015 - 4:22am
MattsworknameHey, just a question, but did GP report on the UK teachers union threatening to report parents for letting kids play 18 plus games?05/05/2015 - 3:30am
Mattsworknamehttps://www.youtube.com/watch?v=OVLIgsf6qcs Jason comes to MKX, And you know what, yeah, he is right at home!05/04/2015 - 11:35pm
Mattsworknameequally importat reaons . I find it strange that worf says something i agree with so much, yet i know people who woudl fight bloodily about it. Kinda silly05/04/2015 - 10:56pm
MattsworknameI mysef love both of them, Im a huge fan of wars and trek, and It was a big part of my childhood for different, but e05/04/2015 - 10:55pm
MechaTama31I really liked the first reboot Trek. Of course, I have generally liked other Abrams movies. The newer Trek movie had its moments, but wasn't as good, imho.05/04/2015 - 10:43pm
Craig R.Wife is a huge Wars fan, doesn't think much of Abrams either. So, we've found some common ground...05/04/2015 - 10:39pm
Craig R.I'm more of a Trek than Wars fan, but haven't watched either reboot film, don't care for Abrams05/04/2015 - 10:38pm
MechaTama31RE: Trek vs. Wars, I've always liked both, and although I often hear it said that the fanbases are at odds, I have never seen a shred of that in real life. Online, sure, but the internet amplifies that kind of thing, we all know that.05/04/2015 - 10:23pm
MechaTama31Because GG "tainted" those other opinions, and you couldn't express them without also implying support for all the other crap the jerk faces did.05/04/2015 - 10:19pm
MechaTama31Any GG-related discussion I got involved in, if someone expressed anything even tangentially supportive of anything GG supported, that person was guilty by association of everything GG did (whether they mentioned GG or not).05/04/2015 - 10:18pm
MechaTama31"There's no need for anyone who's not a jerk face to admit to vile actions they didn't commit." That's a nice thought, AE, but that's certainly not how it goes down, even here.05/04/2015 - 10:17pm
Goth_SkunkI for one do agree with him. I always have, as a fan of both franchises. Hopefully with J.J. Abrams doing both the Star Wars AND the Star Trek films, that'll help mend this silly rift between fanbases.05/04/2015 - 9:50pm
MattsworknameWell said MR worf, well said, but I doubt the treks and the star wars fans agree05/04/2015 - 9:44pm
PHX CorpMichael Dorn tells Star Trek and Star Wars fans that both fanbases are all part of the same Scifi family https://twitter.com/akaWorf/status/59528225364038860805/04/2015 - 9:29pm
 

Be Heard - Contact Your Politician