Redbox: Wii Games Popular With Customers

September 26, 2011 -

Video rental company Redbox said that game sales are proving lucrative for the company, and that Wii games in particular are popular among its customers. The kiosk-based rental company issued a statement Monday saying that it had seen over 4 million sales for 2011 and that around 5,000 new kiosks have been deployed throughout the country. At the present time, 27,000 machines offer game rentals.

"[The Wii] has the highest install base, and our consumer is a casual gamer, and they've responded very well," says Redbox video game vice president Joel Resnik.

"From an inventory perspective, this is very different from the traditional brick and mortar rental, where a store has about five to 10 copies of a game available to try. 67 percent of America is within a five minute drive of a Redbox kiosk.”

While digital distribution is the soup of the day among many retailers and renters, Redbox still sees physical media as a major asset, noting that “physical media is the lion’s share.”

"Our company feels very comfortable with the life of DVD or Blu-ray and other physical media, and how long we believe physical media will live from a business perspective," he said. "Download is the next most feasible business solution... but consumers look at Redbox as a physical media kiosk rental-driven solution. Until we have that base in place and are able to engage people that way, we're not thinking about engaging them through any other model."

Source: IndustryGamers


 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Matthew WilsonTrust me i read the same sites.I have a Master's in Applied Politics. I get to see through the spin both Left and Right that tend to be put on news stories.09/30/2014 - 1:02am
WymorenceI also have an extremely hard time in listening to people who froth at the mouth when the POTUS does something almost identical to the previous POTUS, but for some reason is subhuman for it this time around09/30/2014 - 12:43am
WymorenceThe problem is that opposing views are a good thing, but sites like Brietbart and their ilk are the exact opposite. 9/10 times they tweak the news to benefit their own views instead of just giving their own side of it.09/30/2014 - 12:41am
james_fudgeIf I were in a cult I might try and shut myself away from opposing views...09/29/2014 - 11:48pm
james_fudgeoh and Nate Silver and Politico too.09/29/2014 - 11:48pm
james_fudgeI read a lot of sites every day, Drudge, Breitbart, Huffpo, DailKOS, Red State, Fox, MSNBC, CNN and i'm not infected. Time for people to get thicker skins.09/29/2014 - 11:46pm
james_fudgeNeo_DrKefka: you do know you visited "one of those sites" when you posted that article, right?09/29/2014 - 11:44pm
E. Zachary KnightOcarina of Time done up in the Link to the Past engine? You know I would buy this day one if it were official. http://kotaku.com/fans-are-remaking-ocarina-of-time-in-2d-164059481909/29/2014 - 11:14pm
MaskedPixelantehttps://twitter.com/raymond03155046/status/516735796754522113 "We're fundraising for the group who helped our pets out in their time of need." "lol ur just doing this for the money get over your cat."09/29/2014 - 9:26pm
MechaTama31https://www.humblebundle.com/store/p/dontmove_storefront <-- This looks like it might be the most incredible dollar I'll ever spend.09/29/2014 - 9:12pm
Matthew WilsonI agree. the same for MSNBC as well. both of them can go away, but like it or not its a free market and fox news make allot of money sadly.09/29/2014 - 7:46pm
quiknkoldI'm an independent voter. Vote Blue and Red. so I dont really visit any specific news sites(Though I know FoxNews can take a flying leap off a bridge)09/29/2014 - 7:02pm
quiknkoldFactcheck.org. there you go. neither left or right. straight down the center.09/29/2014 - 7:01pm
Craig R.When a website's tinfoil isn't enough, add your own!09/29/2014 - 6:32pm
Andrew EisenWe used to have a reader who constantly posted DailyKOS articles in the Shout box. I was amazed, not so much by the amazing and horrifically disingenuous spin the site put on these articles, but that our reader would add his own spin on top of it!09/29/2014 - 6:05pm
E. Zachary KnightYou do realize that DailyKOS is the Brietbart of the left wing agenda, right?09/29/2014 - 6:01pm
quiknkoldproblem with Breibart is, despite I totally agreeing with Nero's articles.....its freaking Breibart. Its not the best place int he world when it comes to trust. if DailyKos or think progress reported it....well...things would be better. but here we are.09/29/2014 - 6:00pm
Neo_DrKefkaAt this point I need to stop visiting certain sites. At least now I have a list of people and where they work where I need to avoid http://www.breitbart.com/Breitbart-London/2014/09/21/GameJournoPros-we-reveal-every-journalist-on-the-list09/29/2014 - 5:56pm
E. Zachary KnightNeo, Where in any published accounts of the games journo pro mailing list do they call anyone "misogynists, racist, sexist and that we are horrible people"?09/29/2014 - 5:47pm
quiknkoldmy take is, try to write a nice long piece on it, post it somewhere, and then link it. something well written, siting sources.09/29/2014 - 5:42pm
 

Be Heard - Contact Your Politician