Raptr Report Highlights the Power of Zynga's Games

September 27, 2011 -

A new report by social gaming network Raptr details how Zynga and its gamers are still a forced to be reckoned with. Tapping into the playing habits of its 10 million members, Raptr has found that Zynga's "Ville" games are as popular - or more popular - than hardcore console and PC games.

“Zynga has had an undeniable impact on the gaming landscape,” said Dennis Fong, CEO of Raptr. “However, little is known about the behavior of Zynga’s players. By looking at the actual gameplay habits of real users, we’re able to get a deeper understanding of how Zynga has been able to dominate the social gaming space and command one of the highest projected IPO valuations this decade.”

The report reveals that fans of Ville-series Facebook games (FarmVille, CityVille, etc.) log as much cumulative playtime as fans of the top core gaming franchises. The data shows that players log into these Zynga games eight times per day, while core gamers play fewer but longer sessions. Raptr also says that Zynga’s top games rack up three times more hours of playtime than the rest of the top 10 social games combined.

Zynga also has one of the highest conversion rates from game to game, consistently pulling in more than 90 percent of its players from the user base of its other games. A third of Xbox 360 players have said that they have played a Zynga game, which is up 50 percent from the year before, indicating a growing crossover trend. Zynga's most active players, or "Two-Percenters," play more than 120 minutes a day.

This report is based on data collected from members of Raptr’s service who played the following Zynga games: Empires & Allies, CityVille, Treasure Isle, FrontierVille, Café World, FarmVille, Texas Hold’em Poker, PetVille, YoVille, and Mafia Wars. Data is compiled from the launch of Raptr (2007) to August 2011.

You can check out the full report here. It even offers fancy bar graphs and pie charts.


 
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E. Zachary KnightPapa, Of course thre is. That has now become a permanent part of the EULA boilerplate template.07/29/2015 - 12:56pm
Papa MidnightIn case anyone is interested, there is a clause written into Section 10 of Windows 10's EULA that provides for a Class Action Waiver, and restricts the user to Binding Arbitration.07/29/2015 - 11:15am
TechnogeekNo, that folder is what gets used for the upgrade process. I already had the upgrade go through on my notebook.07/29/2015 - 10:35am
Andrew EisenMatt - And AGAIN, you keep saying "accountable." What exactly does that mean? How is Gamasutra not accounting for the editorial it published? How is it not accountable to its readership (which, AGAIN, is primarily game industry folk, not gamers)?07/29/2015 - 10:10am
james_fudgeThat's the clean install, for anyone asking07/29/2015 - 9:23am
TechnogeekAlso, it's the upgrade that's available for installation now. You might need to forcibly initiate the Windows Update process before it'll start downloading, though. (If there's a C:\$Windows.~BT folder on your computer, then you're in luck.)07/29/2015 - 8:46am
TechnogeekAdmittedly there's more room to push for an advertiser boycott when you get into opinion content versus pure news, but keep in mind that reviews are opinion content as well.07/29/2015 - 8:46am
TechnogeekMatts: There's a difference between "this person regularly says extremely terrible stuff" and "I don't like the phrasing used in this one specific editorial".07/29/2015 - 8:45am
MattsworknameWait, is that for the upgrade or the clean install only? cause I was gonna do the upgrade07/29/2015 - 8:32am
james_fudgehttps://www.microsoft.com/en-us/software-download/windows1007/29/2015 - 8:30am
PHX Corp@Wilson, I'm still waiting for My upgrade notice aswell07/29/2015 - 7:57am
MattsworknameWilson: how? Im still waiting for my upgrade notice07/29/2015 - 3:44am
Matthew WilsonI updated to a clean instill of windows 10.07/29/2015 - 2:36am
Mattsworknameargue that it's wrong, but then please admit it's wrong on ALL Fronts07/29/2015 - 2:06am
MattsworknameTechnoGeek: It's actually NOT, but it is a method used all across the specturm. See Rush limbaugh, MSNBC, Shawn hannity, etc etc, how many compagns have been brought up to try and shut them down by going after there advertisers. It's fine if you wanna07/29/2015 - 2:05am
Mattsworknamediscussed, while not what I liked and not the methods I wanted to see used, were , in a sense, the effort of thsoe game consuming masses to hold what they felt was supposed to be there press accountable for what many of them felt was Betrayal07/29/2015 - 2:03am
MattsworknameAs we say, the gamers are dead article set of a firestorm among the game consuming populace, who, ideally, were the intended audiance for sites like Kotaku, Polygon, Et all. As such, the turn about on them and the attacking of them, via the metods07/29/2015 - 2:03am
MattsworknameAndrew: Thats kind fo the issue at hand, Accountable is a matter of context. For a media group, it means accountable to its reader. to a goverment, to it's voters and tax payer, to a company, to it's share holders.07/29/2015 - 2:02am
Andrew EisenAnd again, you keep saying "accountable." What exactly does that mean? How is Gamasutra not accounting for the editorial it published?07/28/2015 - 11:47pm
Andrew EisenMatt - I disagree with your 9:12 and 9:16 comment. There are myriad ways to address content you don't like. And they're far easier to execute in the online space.07/28/2015 - 11:47pm
 

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