RockYou Survey Grills Social Gamers on Gaming Habits

September 28, 2011 -

Social game maker RockYou announced the results of its Social Gamer Thought Leadership study, conducted by Interpret. The study surveyed 2,000 social gamers in the US age 18 and older, 60 percent female and 40 percent male, who play at least one hour a week.

The survey found that social gamers spent 13 hours per week on social networks and an average of 9.5 hours per week on social games. They also had an average of 218 social connections, 16.5 real-life friends who play the same social games, and have made 20 new friends through social gaming.

The survey also found that 50 percent of the social gaming population owns at least one console; 25 percent prefer games with missions or quests; 22 percent say that online friends being able to see their scores drives them to play more.

Other results from RockYou's survey: 42 percent of social gamers say they would be more motivated to play a social game that offered real world rewards; 55 percent said they would rather earn virtual currency than purchase it with real money; and 24 percent of players said they have clicked on an ad in a social game and made an online purchase.

"RockYou is investing in the development of the social gaming landscape and its growth as a powerful advertising medium," RockYou's Julie Shumaker said. "This study enables us to better understand social gamers and their motivations and provide advertisers, agencies, and social game developers with actionable information they can leverage in a rapidly evolving social economy."


Comments

Re: RockYou Survey Grills Social Gamers on Gaming Habits

Yeah, social gamers are being more and more day by day.

Best Regards

 
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Have you visited a video game arcade in the last year?:

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MechaTama31I sure have. Dorky's barcade in Tacoma, WA.08/20/2014 - 5:56pm
Matthew WilsonI have not been to a arcade in years. I know arcades are still big in japan.08/20/2014 - 5:38pm
Sleaker@AE - Ah no it's called GroundKontrol - I was just referring to it as a Bar-Arcade.08/20/2014 - 4:39pm
Andrew EisenStill looking for confirmation that High Moon Studios (dev behind the PS3/360 versions) isn't working on it.08/20/2014 - 4:38pm
ZenGotcha.08/20/2014 - 4:37pm
Andrew EisenI already updated the story with it!08/20/2014 - 4:36pm
Zenhttp://www.gonintendo.com/s/235574-treyarch-isn-t-working-call-of-duty-advanced-warfare-for-wii-u-either08/20/2014 - 4:36pm
ZenLet me send the link for the Tweet as well...they state Treyarch is not working on it. Grabbing it now.08/20/2014 - 4:34pm
Andrew EisenWhere does it say that "NO dev is working on it"?08/20/2014 - 4:33pm
ZenHere's the link for my last comment: http://www.ign.com/articles/2014/08/20/call-of-duty-advanced-warfare-not-coming-to-wii-u08/20/2014 - 4:24pm
ZenWell, Call of Duty is skipping Wii U completely it seems...they updated that NO dev is working on it. Great way to just skip a market.08/20/2014 - 4:24pm
Andrew EisenYeah, Dave and Busters back in 2011 was the last time for me.08/20/2014 - 4:16pm
ZenWell, I tried lol. We just got a Dave and Busters on the beach but haven't been there yet...may go this weekend.08/20/2014 - 3:52pm
Andrew EisenIt's called The Bar-Arcade? Missed opportunity. I would have gone with Barcade.08/20/2014 - 3:25pm
SleakerThe Bar-Arcade however did have a lot of good pinball machines, they were however always taken as the place was packed..08/20/2014 - 1:17pm
Sleakerso I've been to an Arcade-Bar, not that great of a place has some okay machines, but generally over-packed. And then all the kid-friendly ones have is ticket-games nothing actually good unfortunately :(08/20/2014 - 1:14pm
Andrew EisenIf it has an area dedicated to arcade machines, I'd say it counts. Arcade machine in your house though, nope.08/20/2014 - 12:16pm
ZenDoes it count if you have actual arcade machines in your house?08/20/2014 - 12:01pm
E. Zachary KnightWith the current poll, I guess it all depends on how one defines "arcade". If Chuck E Cheese or similar multipurpose businesses count, then that is a yes for me.08/20/2014 - 11:59am
ZenLet the ax fall Sleaker...lessons MUST be learned...08/20/2014 - 11:44am
 

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