Americans Love Netflix

September 29, 2011 -

A new research report from Knowledge Networks claims that Netflix has transformed the viewing habits of millions of U.S. consumers. The research, which the firm says was conducted a little bit before Netflix's much-discussed changes in its pricing policies, shows that 35 percent of U.S. consumers (ages 13 to 54) use Netflix for streaming or DVD or Blu-ray rentals at least once a month. The research also found that the average Netflix user watches 5 TV shows and 4 movies per week via the streaming or DVD-rental aspects of the service.

Around 20 percent of Netflix users with Video on Demand are watching it less because of their Netflix viewing, but around 10 percent of Netflix subscribers said they were "very likely" to cancel the service if their cable or satellite provider began to offer a similar service at a similar price.

Knowledge Networks also found that a majority of subscribers - 62 percent - use a videogame system for viewing Netflix "Watch Instantly" content on a TV set; other options -- like Internet-connected Blu-ray players and Roku boxes -- are used by 15 percent or fewer of these viewers.

"Netflix has made remarkable in-roads, bringing streaming video and other alternative viewing options to a mass audience," said David Tice, VP and Group Account Director (Media) at Knowledge Networks. "At present, Netflix has a dominant market position in this space -- but cable video on demand (VOD) and other video services are widely available and poised to act as alternatives. Netflix needs to use its remarkable platform to build deeper customer relationships, differentiating itself by offering benefits that speak to subscribers' desire for control, comfort, and convenience."

The online study ("How People Use Over-the-Top TV") was conducted in June 2011 among 1,013 members of KnowledgePanel.

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Comments

Re: Americans Love Netflix

Stock is way down Netflix lost a lot of money with this price increase

Re: Americans Love Netflix

Elegant proof that customers want the media cartels to embrace a new business model. Eh?

 
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MattsworknameBIG: how does that make sense?08/05/2015 - 12:18am
Big PermLenny Kravitz penis has been trending all day08/04/2015 - 11:45pm
MattsworknameSo far, Win 8 gave me nothing but problems08/04/2015 - 11:18pm
MattsworknameI;ll see what I can come up with tomarow08/04/2015 - 11:16pm
ZippyDSMleethose is the issue.08/04/2015 - 10:47pm
ZippyDSMleeOdd, even with admin? I have UAC turned off so I do not have to fuss with it too much, also in order to run FO3/NV you need DX,VC++ 010, mmm might try and download VC++ distro pack both 32 and 64bit from 8 to 2012 or so and isntall them see if one of thos08/04/2015 - 10:46pm
MattsworknameTried that 2 zippy, it still wouldn't work08/04/2015 - 10:43pm
ZippyDSMleeI have had to run NV in compatibility mode before. I have both FO3 and NV running fine with a bunch of mods on win8.108/04/2015 - 10:24pm
MattsworknameI did the direct x 9 fix, issue remains08/04/2015 - 10:13pm
MattsworknameI've had issues with it since the start really, as soon as I tried to run it on Win 8.1, vegas woudl crash as soon as i launched it, even when using the base game08/04/2015 - 10:12pm
MattsworknameManta: I run into issues the moment I try to use any mods. and some times even no mods08/04/2015 - 10:09pm
MattsworknameChris ray gun on the gawker media scandel from a few weeks back https://www.youtube.com/watch?v=apGv0KTV9IM08/04/2015 - 10:08pm
black mantaFunny, Matt. I've been able to run it from Steam no problem.08/04/2015 - 10:02pm
Big PermDo you need Directx 9.0c still? Should be a manual download for win 7/808/04/2015 - 9:55pm
MattsworknameBlack manta; I've been trying to get vegas and 3 to work on windows 8 for months and no method I tries fixed it manta08/04/2015 - 9:53pm
Big PermOh wow, yeah cleared my entire history and now suggestions are subs instead08/04/2015 - 9:15pm
Big PermI think you can mecha. Unless it's just removing it from your UI and still tracking it behind the scenes08/04/2015 - 9:11pm
MechaTama31It would be nice if Youtube just let you delete a video from your history, like Netflix does.08/04/2015 - 9:09pm
black mantaF3 and NV have long been since fixed. They run great on Windows 8 and 8.1. And there's also the Unofficial Patch for F3 and the Mission Mojave patch for NV in case they don't.08/04/2015 - 9:05pm
MattsworknameYeah Big, but for those who had the game for long times, it is to late for that08/04/2015 - 8:43pm
 

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