Americans Love Netflix

September 29, 2011 -

A new research report from Knowledge Networks claims that Netflix has transformed the viewing habits of millions of U.S. consumers. The research, which the firm says was conducted a little bit before Netflix's much-discussed changes in its pricing policies, shows that 35 percent of U.S. consumers (ages 13 to 54) use Netflix for streaming or DVD or Blu-ray rentals at least once a month. The research also found that the average Netflix user watches 5 TV shows and 4 movies per week via the streaming or DVD-rental aspects of the service.

Around 20 percent of Netflix users with Video on Demand are watching it less because of their Netflix viewing, but around 10 percent of Netflix subscribers said they were "very likely" to cancel the service if their cable or satellite provider began to offer a similar service at a similar price.

Knowledge Networks also found that a majority of subscribers - 62 percent - use a videogame system for viewing Netflix "Watch Instantly" content on a TV set; other options -- like Internet-connected Blu-ray players and Roku boxes -- are used by 15 percent or fewer of these viewers.

"Netflix has made remarkable in-roads, bringing streaming video and other alternative viewing options to a mass audience," said David Tice, VP and Group Account Director (Media) at Knowledge Networks. "At present, Netflix has a dominant market position in this space -- but cable video on demand (VOD) and other video services are widely available and poised to act as alternatives. Netflix needs to use its remarkable platform to build deeper customer relationships, differentiating itself by offering benefits that speak to subscribers' desire for control, comfort, and convenience."

The online study ("How People Use Over-the-Top TV") was conducted in June 2011 among 1,013 members of KnowledgePanel.

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Re: Americans Love Netflix

Stock is way down Netflix lost a lot of money with this price increase

Re: Americans Love Netflix

Elegant proof that customers want the media cartels to embrace a new business model. Eh?

 
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Andrew EisenMechaTama - I was referring specifically to the link below my post. I should have been more clear. My bad.03/05/2015 - 2:42am
james_fudgefair point, let's say "excluding YouTube videos"03/05/2015 - 2:25am
MechaTama31The stuff after the ? is not *always* extraneous.03/04/2015 - 11:57pm
MechaTama31AE: But that would make your link https://www.youtube.com/watch , which wouldn't work so well... ;)03/04/2015 - 11:56pm
E. Zachary KnightFor those curious, that timeline came from Destructoid: http://www.destructoid.com/tomm-hulett-s-unified-mario-timeline-theory-288472.phtml03/04/2015 - 8:11pm
WymorenceJeez, who'd have thought Yoshi doing a good deed was the reason for everything in Mushroom Kingdom being so screwed up...?03/04/2015 - 7:49pm
prh99The most popular games on Steam for 2014 http://bit.ly/1zLE0r403/04/2015 - 7:47pm
Papa MidnightWow, EZK. Oh my goodness, that timeline is huge.03/04/2015 - 6:59pm
E. Zachary KnightIt's the Super Mario timeline. https://dl.dropboxusercontent.com/u/386496/smbTimeline_huge.png03/04/2015 - 6:49pm
prh99There are the various URL shortening services.03/04/2015 - 6:45pm
WymorenceIronic that they're releasing a game about cops and robbers in essence while they don the "extortionist" mask...03/04/2015 - 6:38pm
james_fudgeI'm not a miracle worker :)03/04/2015 - 6:09pm
Craig R.That link is still awful due to the fact that the entire article title is part of the URL :P03/04/2015 - 6:00pm
MonteI'm really waiting to see more publishers get serious backlash for those horrible DLC practices03/04/2015 - 5:48pm
MonteBattlefield with prioty servers for those that pay... sounds like EA wasn't a big supporter of Net Neautrality03/04/2015 - 5:47pm
PHX Corp@james_fudge thanks03/04/2015 - 5:28pm
james_fudgePHX Corp. I shortened your link for you03/04/2015 - 5:18pm
Andrew EisenAgain, folks, please oh pretty please remove all that extraneous crap from the ass end of any links you wish to share. Everything from the "?" and on can be removed.03/04/2015 - 4:31pm
PHX Corphttp://www.destructoid.com/prepare-to-pay-full-price-twice-to-unlock-all-of-battlefield-hardline-s-exclusive-features-288492.phtml Prepare to pay full price twice to unlock all of Battlefield Hardline's exclusive features03/04/2015 - 4:26pm
Andrew EisenNew Age of Ultron trailer but someone hit the Image Stabilizer button and the damn thing jumps around so much I refuse to watch it until it's fixed. https://www.youtube.com/watch?v=JAUoeqvedMo03/04/2015 - 4:10pm
 

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