Activision Pays Community College $35k for a Web Domain

October 3, 2011 -

A letter hand-delivered to Sussex County Community College President Paul Mazur on February 14 has managed to net the school $35,000 dollars for a web domain. The story begins on that date when the new president of the community college received a letter offer of $7,500 for the domain name the school paid $5 to reserve: Skylanders.com. Skylanders happens to be the name of SCCC's athletic teams, the only college or high school with that team nickname in the country, in fact. It is also the name of an upcoming game from Activision.

"It didn't take us too long to find out who was behind it," said Kathleen Scott, director of marketing and public relations for the school, "and why."

Mazur told the college's Board of Trustees on Tuesday that he was new and didn't know who was behind the offer at the time.

"I was new. I didn't know who was behind it at the time. It came from an attorney, but if the offer was $7,500, I felt we needed to look into it more."

After a bit of back-and-forth between the school and lawyers for Activision, the publisher cut the school a check for $35,000.

Scott says that the school is also looking at creating "a working relationship" between Activision and the college.

"We are, after all, the only school with the name Skylanders," she said. "There's team sponsorships, naming rights to be considered here."

The school also owns Skylander.org.

Source: New Jersey Harald


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Re: Activision Pays Community College $35k for a Web Domain

It's good to see Activision supporting higher education

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Matthew Wilson@AE that is why I said it seems more moral panic to me.05/28/2015 - 3:51pm
Andrew EisenMatthew - From what I've seen (just the trailers) the game is nowhere near as gory as many, many other games. But again, I'm guessing the AO rating comes from theme and tone rather than outright gore.05/28/2015 - 3:50pm
Andrew EisenKarp - It didn't show penetration or nudity.05/28/2015 - 3:50pm
WonderkarpI'd say Mortal Kombat X has more Gore and Violence than Hatred.05/28/2015 - 3:50pm
Matthew Wilsonwhat I mean by worse in this case its not more gory/violent than others.05/28/2015 - 3:48pm
WonderkarpI forget....did Hot Coffee actually show Penetration?05/28/2015 - 3:48pm
Andrew EisenKarp - The Skyrim mods are external mods. The Hot Coffee mod unlocked content on the disc. Big difference. Still, the content that was unlocked was still perfectly in line with an M rating in my opinion.05/28/2015 - 3:47pm
Andrew EisenThemes are factored into ratings, not just mechanics. Still waiting for ESRB's rating summary. Very curious to see what it has to say.05/28/2015 - 3:46pm
Matthew WilsonHatred is a top down shooter though, and isnt any worse than other top down shooters?05/28/2015 - 3:45pm
Wonderkarpyeah, San Andreases rerating was ridiculous. Why not rerate Skyrim with all its crazy sex mods out there? But yeah, ESRB is good as policing itself. 05/28/2015 - 3:45pm
Andrew EisenManhunt 2 and Hatred though? Eh, there's an argument to be made for the higher rating.05/28/2015 - 3:43pm
Andrew EisenRerating San Andreas was a mistake though. That seemed to be the result of kowtowing to public pressure.05/28/2015 - 3:42pm
Andrew EisenThere wasn't one. It's just a dumb rating.05/28/2015 - 3:42pm
WonderkarpI dont see Moral Panic with a racing game though05/28/2015 - 3:40pm
Matthew Wilson@AE when they tend to misrate games its normally because of moral panic surrounding it.05/28/2015 - 3:38pm
E. Zachary KnightReally awesome short film here. Predator: Dark Ages. Very well done. https://www.youtube.com/watch?v=YRD8jAk274I05/28/2015 - 3:36pm
Andrew EisenBut hey, misrating less than five out of thousands of game ain't too bad a track record. No one's perfect.05/28/2015 - 3:32pm
Andrew EisenIt's a racing game. Despite what the ESRB says, there's no gore and it's hard to consider it violent. Yeah, there's supposed to be a driver in the vehicle and they do explode when they crash and there is a slight bloodstain when they do but come on.05/28/2015 - 3:30pm
Wonderkarpnever played it....atleast I dont think. May have rented it once from Blockbuster05/28/2015 - 3:27pm
Andrew EisenAnd I STILL say the ESRB misrated Forsaken 64. There is absolutely no reason that should be rated M.05/28/2015 - 3:23pm
 

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