EA Sues Energy Armor over 'EA' Logo

October 5, 2011 -

If imitation is the sincerest form of flattery, why isn't Electronic Arts blushing at the compliments inadvertently (or on purpose) bestowed upon them by Energy Armor? Because lawsuits take care of these sorts of things in corporate America, of course. Electronic Arts has sued Energy Armor, who do business using the same initials and because their logo looks suspiciously like EA's.

The Florida-based fitness company is being accused by EA of "intentionally deceiving consumers" by using the same initials and a logo with a trapezoidal shape similar to the one used by Electronic Arts. The company filed its complaint California. The company also takes issue with Energy Armor using celebrities and sports teams associations to sell its products, because it is "similar to how Electronic Arts advertises and markets its EA Sports products," the complaint reads.

"Energy Armor's use of the Energy Armor EA Mark is likely to cause confusion, or to cause mistake, or to deceive consumers as to an affiliation, connection, or association between Energy Armor and Electronic Arts," the company wrote it its complaint. "Indeed, consumers are likely to believe that Electronic Arts is the source of Energy Armor's EA-branded products or has authorized or licensed Energy Armor."

Electronic Arts also says that it has asked Energy Armor to stop using the logo formally but those requests have gone unanswered. Now it is asking a Californian court to stop Energy Armor from using its EA mark immediately, that all material bearing the mark be "delivered and destroyed," and that the United States Patent and Trademark Office should refuse the company's pending registration for its mark.

Naturally EA is seeking undisclosed damages related to lost profits, profits generated by Energy Armor merchandise bearing the logo in dispute, damages for "corrective advertising," and attorneys' fees.

Source: Gamasutra

Thanks to Andrew Eisen for the tip.


Comments

Re: EA Sues Energy Armor over 'EA' Logo

The first time I saw an Energy Armour kiosk in my local mall I noticed that logo, did a double take thinking there was an Electronics Arts kiosk (which would be very weird).  I figured they'd get sued sooner or later.

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Chris Kimberley

Re: EA Sues Energy Armor over 'EA' Logo

I must admit, that's pretty darn close.

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Papa Midnight

 
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Consterwhy aren't "Video game players" an option on the poll? :P07/04/2015 - 5:19am
Andrew EisenThat was quick! Pretty accurate cosplay of the new Ghostbuster uniform and proton pack: https://twitter.com/mirabellemusing/status/61673135125394227207/03/2015 - 6:23pm
Matthew Wilson@mast I dont know, but I do know it got a cult fallowing here.07/03/2015 - 6:22pm
MastermuneWasn't the Zero Escape series more popular here than in Japan?07/03/2015 - 6:19pm
Matthew Wilson@mast given the game was revealed in the US, I wouldnt be shocked if it was released at the same time.07/03/2015 - 6:15pm
MastermuneI don't trust the big AAA worldwide simultaneous releases though.07/03/2015 - 5:57pm
Mastermune@Infophile I have come to the conclusion that smaller games like zero escape, JRPG's and the like are actually worth preordering sinc they are limited quantities and since they usually release in japan first we know if there are any issues.07/03/2015 - 5:56pm
Infophile@Matthew! Awesome news. I'd preorder on that shout alone if I didn't have a policy against preordering anymore.07/03/2015 - 5:16pm
Matthew Wilsonzero escape 3 was announced today.07/03/2015 - 4:21pm
Matthew Wilson@pnx I am guessing a ddoss since that is what happened to neogaf, but sony needs to do a investment in psn as a whole. steam is still the most reliable and fastest digital platform I use.07/03/2015 - 3:06pm
PHX Corphttp://www.vg247.com/2015/07/03/psn-is-down-sony-investigating/ not again: PSN is down, Sony investigating07/03/2015 - 3:04pm
Matthew Wilsonhttp://www.vg247.com/2015/07/03/digital-extremes-trespasser-keystone-pc/ if true, this is funny and embarrassing for Digital Extremes. companies need too have better security.07/03/2015 - 2:57pm
Matthew Wilsonhttp://www.gamespot.com/videos/the-point-destiny-the-hardcore-gamers-slot-machine/2300-6425852/ this is very good, and well researched.07/03/2015 - 12:41pm
InfophileOther features to become standard: The ability to remap controls however the hell I want. Quicksave at any time (especially for handheld and mobile games). Plus everything Andrew said07/03/2015 - 10:43am
InfophileRegion-freeing becomes tricky for games with a strong online component though, especially when the servers are run by different branches in different regions.07/03/2015 - 10:41am
InfophileI'm in favor of getting rid of region-locking for any purchased games. I can understand an exception for free, ad-supported games, as many ads are only relevant in certain regions, and it's a ridiculous hassle to get ads for all regions.07/03/2015 - 10:40am
PHX Corphttp://kotaku.com/payday-2-has-been-broken-on-xbox-one-for-three-weeks-1715384186 Payday 2 Has Been Broken On Xbox One For Three Weeks07/03/2015 - 8:44am
Matthew Wilsonhttps://www.reddit.com/r/OutOfTheLoop/comments/3bxduw/why_was_riama_along_with_a_number_of_other_large/ here is a more complete acount of whats going on.07/03/2015 - 1:32am
Matthew Wilsonredit is on fire right now. most subreddits have been set to private.07/03/2015 - 1:24am
MattsworknameYou know andrew, those are actualy rock solid ideas, I woudl like those features a bunch ,especially with games that a cut scene heavly. looking at you kojima!07/03/2015 - 1:18am
 

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