Tablet Users Spend 48 Percent More Time Online

October 5, 2011 -

New research by Knowledge Networks shows that tablet users age 18 - 64 spend 4 hours, 19 minutes on the Internet daily, compared to 2 hours 55 minutes for all consumers 18 - 64. this represents a net difference of 84 minutes, or 48 percent.

Tablet owners spend, on average, 55 minutes a day on the Internet. Around 24 minutes of that time is spent using social networking sites, gaming, and searching. Mobile devices (smartphones and/or tablets) account for 38 percent of tablet owners’ online use, compared to 14 percent for the general 18 - 64 year-old population.

The research also shows that tablet ownership is a marker for other advanced tech characteristics; 92 percent of tablet owners also have a smartphone, and they are 40 percent more likely to have a DVR than the general population. Mobile Internet time for the overall 18 - 64 population has tripled in just a year from 7 minutes in 2010 to 25 minutes.

"Being able to take 'device shares' into account – along with product and media use – gives planners a new, increasingly relevant window on the media landscape," said Robert DeFelice, Vice President of Client Service (Media) at Knowledge Networks. "To keep messaging effectively, marketers need an integrated view of their targets’ technology and media habits – where they are in today’s world of 'anytime-anywhere' access to content."

Source: Knowledge Networks

Image provided by Shutterstock.com. All rights reserved.

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Goth_SkunkIf Pao is directly responsible for the termination of Reddit's AMA co-ordinator, then good for her for owning up to her mistake. If she wasn't, smart business sense to take the fall. It will all be in vain though if she can't earn back the trust she lost.07/06/2015 - 7:23pm
Matthew Wilsonhttp://money.cnn.com/2015/07/06/technology/reddit-back-online-ellen-pao/index.html she kinda had no choice given what happened Friday.07/06/2015 - 6:48pm
Matthew Wilson@matt dont get me wrong, I think steam is a better platform, but it does need to improve in some areas07/06/2015 - 6:48pm
MattsworknameYes, but thats only cause its actual software systems are far worse thn steam07/06/2015 - 5:56pm
Matthew Wilson@matt well it got refunds before steam, and has better customer service07/06/2015 - 5:50pm
MattsworknameOrigin is getting better, but its still miles out from being on Steams level.07/06/2015 - 5:27pm
PHX Corphttp://www.reddit.com/r/gaming/comments/3bvzy7/as_a_former_developer_theres_a_lot_of_things_i/ Reddit Games: As a former developer, there's a lot of things I wish gamers knew. Here are some of those things...07/06/2015 - 10:52am
james_fudgeI play all of my games there!07/06/2015 - 10:36am
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MattsworknameNot sure if your being sarcastic, or if you joined up with EA's marketing department07/06/2015 - 4:01am
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PHX Corphad there been a sonic 4 episode 3, I would Buy it on Steam, Xbox 360 and PS3 right away07/05/2015 - 10:10pm
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MattsworknameI dont think so, I think that between the lose of iga, kojima, and so forth, i think MGS 5 will be less succesfull then they think, and tha will spell there end.07/05/2015 - 7:08pm
Andrew EisenI'm sure the Metal Gear micro-transactions will keep 'em afloat!07/05/2015 - 6:58pm
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Andrew EisenHowever, if you have a gaming PC and like PC gaming, the Wii U is arguably the best console you could get (unless you just don't care for Nintendo's games, of course).07/05/2015 - 6:07pm
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Andrew EisenMatthew is referring to my latest video, if anyone's wondering. https://www.youtube.com/watch?v=FkuL1UVHYJA07/05/2015 - 6:00pm
 

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