Tablet Users Spend 48 Percent More Time Online

October 5, 2011 -

New research by Knowledge Networks shows that tablet users age 18 - 64 spend 4 hours, 19 minutes on the Internet daily, compared to 2 hours 55 minutes for all consumers 18 - 64. this represents a net difference of 84 minutes, or 48 percent.

Tablet owners spend, on average, 55 minutes a day on the Internet. Around 24 minutes of that time is spent using social networking sites, gaming, and searching. Mobile devices (smartphones and/or tablets) account for 38 percent of tablet owners’ online use, compared to 14 percent for the general 18 - 64 year-old population.

The research also shows that tablet ownership is a marker for other advanced tech characteristics; 92 percent of tablet owners also have a smartphone, and they are 40 percent more likely to have a DVR than the general population. Mobile Internet time for the overall 18 - 64 population has tripled in just a year from 7 minutes in 2010 to 25 minutes.

"Being able to take 'device shares' into account – along with product and media use – gives planners a new, increasingly relevant window on the media landscape," said Robert DeFelice, Vice President of Client Service (Media) at Knowledge Networks. "To keep messaging effectively, marketers need an integrated view of their targets’ technology and media habits – where they are in today’s world of 'anytime-anywhere' access to content."

Source: Knowledge Networks

Image provided by Shutterstock.com. All rights reserved.

Posted in

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Matthew Wilsonthe interview will be on youtube/xb1/ andriod today.12/24/2014 - 1:05pm
james_fudge1900's?12/24/2014 - 12:56pm
james_fudgeYeah we could go way way back :)12/24/2014 - 12:56pm
E. Zachary KnightCopyright law in general has been broken since at least 1976. Could be even earlier than that.12/24/2014 - 12:24pm
james_fudgeWhat he said :) They want to make it worse than it already is.12/24/2014 - 12:14pm
Papa MidnightDMCA has been broken since 1998. Good luck getitng Congress to do something about it.12/24/2014 - 11:39am
Craig R.At least they owned up to the mistake. But doesn't change the fact that DMCA is thoroughly broken.12/23/2014 - 5:23pm
MaskedPixelanteSpeaking of Dark Souls OMG I'M MAKING ACTUAL PROGRESS WTH IS THIS WHAAAAAAA12/23/2014 - 10:49am
MaskedPixelantehttp://www.neogaf.com/forum/showpost.php?p=144500932&postcount=740 Yup, DSFix was part of an unrelated take down, and is being resolved.12/23/2014 - 8:04am
prh99Of course had they not done such a rush on the port we wouldn't dsfix to make the game not look and play like ass. 720 internal renders aren't so hot scaled to 1080.12/23/2014 - 7:38am
Papa MidnightIt was most likely an automated tool. Happens all the time. Just another case of the broken DMCA Claim and Takedown process that puts the entirety of the burden of proof on the accused instead of the claimant.12/22/2014 - 10:09pm
Conster*applauds IanC*12/22/2014 - 7:37pm
MaskedPixelanteSounds like BN was going after an unrelated mod, and took out DSFix in the process. Probably once a counterclaim goes out, this'll all be sorted out.12/22/2014 - 7:04pm
Matthew Wilsonhttp://www.neogaf.com/forum/showpost.php?p=144440299&postcount=1 wtf is namco thinking.......12/22/2014 - 6:17pm
MaskedPixelantehttp://www.joystiq.com/2014/12/22/read-the-fine-print-ubisoft-free-game-offer-waives-lawsuits/12/22/2014 - 6:00pm
Papa MidnightI kind of liked the movement to have Terry Crews play him instead, but this will do.12/22/2014 - 3:40pm
MaskedPixelantehttp://marvel.com/news/tv/23866/mike_colter_to_star_as_luke_cage_in_marvels_aka_jessica_jones#ixzz3MeuUl63P Mike Colter is Luke Cage.12/22/2014 - 3:23pm
IanCBecause that isn't Max Payne 3. It might have the name, but it isn't an entry in the series.12/22/2014 - 12:48pm
IanCOh theres a Max Payne 3? A proper one, or are we referring to that abomination that Rockstar crapped out a few years ago12/22/2014 - 12:48pm
IanCUpgraded PS3 hard drive to 500gb. Restored 53GB back up. Done the maths, have somehow used up 106GB already?12/22/2014 - 12:44pm
 

Be Heard - Contact Your Politician