Tablet Users Spend 48 Percent More Time Online

October 5, 2011 -

New research by Knowledge Networks shows that tablet users age 18 - 64 spend 4 hours, 19 minutes on the Internet daily, compared to 2 hours 55 minutes for all consumers 18 - 64. this represents a net difference of 84 minutes, or 48 percent.

Tablet owners spend, on average, 55 minutes a day on the Internet. Around 24 minutes of that time is spent using social networking sites, gaming, and searching. Mobile devices (smartphones and/or tablets) account for 38 percent of tablet owners’ online use, compared to 14 percent for the general 18 - 64 year-old population.

The research also shows that tablet ownership is a marker for other advanced tech characteristics; 92 percent of tablet owners also have a smartphone, and they are 40 percent more likely to have a DVR than the general population. Mobile Internet time for the overall 18 - 64 population has tripled in just a year from 7 minutes in 2010 to 25 minutes.

"Being able to take 'device shares' into account – along with product and media use – gives planners a new, increasingly relevant window on the media landscape," said Robert DeFelice, Vice President of Client Service (Media) at Knowledge Networks. "To keep messaging effectively, marketers need an integrated view of their targets’ technology and media habits – where they are in today’s world of 'anytime-anywhere' access to content."

Source: Knowledge Networks

Image provided by Shutterstock.com. All rights reserved.

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EA has shuttered Maxis (The Sims, SimCity). Should it keep the Maxis name alive?:

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Andrew EisenPM - Yep, that's the one.03/06/2015 - 12:53am
TechnogeekBest case, it was some marketing douchebag who thought they could pander to both sides at once.03/06/2015 - 12:49am
TechnogeekAlso, this was the mistake tweet: http://i.imgur.com/4eLWNHx.jpg03/06/2015 - 12:48am
TechnogeekBecause nothing says "open, diverse gaming community" like buddying up with Breitbart.03/06/2015 - 12:47am
Papa MidnightAndrew Eisen, I believe this is the picture that you seek: http://i.imgur.com/Gdk60pa.jpg03/06/2015 - 12:30am
Papa MidnightSurely, Goth_Skunk, you say that in jest?03/06/2015 - 12:28am
prh99Craig R. Cause quite a few of them are not, they're bullies with different politics.03/06/2015 - 12:23am
MechaTama31What was the "mistake" tweet?03/06/2015 - 12:18am
MechaCrashWhatever you say, Goth.03/06/2015 - 12:02am
E. Zachary KnightGoth, they could have fooled me.03/05/2015 - 11:16pm
Goth_SkunkI don't understand. GamerGate supports an open, diverse gaming community for all as well. Google's statement is contradictory.03/05/2015 - 10:59pm
TechnogeekAnd as far as the Card thing went, I basically balanced it out personal guilt-wise by donating an amount equal to the Shadow Complex purchase price to the ACLU.03/05/2015 - 9:44pm
TechnogeekWelp, look like the Gerberghazi crowd is going to have to use Bing now. https://twitter.com/googlecloud/status/57365320825126093003/05/2015 - 9:42pm
Goth_SkunkAhh! I misinterpreted your statement about being left with almost every game in existence. I interpreted it as 'If you boycott games he's been involved with, you're boycotting almost all of them.'03/05/2015 - 9:31pm
Andrew EisenGoth - Card has been involved with only a small handful of games so if one were to boycott games for his involvement, they wouldn't be missing out on many games.03/05/2015 - 9:29pm
Goth_Skunk@Craig: Only if you're not interested in seeing it end.03/05/2015 - 9:27pm
Craig R.Instead of calling people the "anti gamergate faction", you could just call them "sane"03/05/2015 - 9:23pm
Goth_SkunkWhat do you mean 'almost every game in existence'? Card is a writer, not a game developer.03/05/2015 - 9:18pm
Andrew EisenBut I too wonder how many people who cry boycott actually follow through. I vaguely remember a few years ago a bunch of people boycotting one of the CoD games and were all found playing it on Steam.03/05/2015 - 7:53pm
Andrew EisenAn interesting quandary but not equivalent as boycotting games that Card was involved with leaves you with... well, almost every game in existence.03/05/2015 - 7:51pm
 

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