'Digital Sales' Surpass Retail Sales in Q2

October 6, 2011 -

Sort of... For the first time in the history of the game industry digital sales have finally passed retail sales in the United States, according to new data released by NPD Group for the second quarter of 2011. Of course, the numbers they present are not all digital sales; NPD's category for “digital sales” is an amalgamation of digital sales, used game sales, and game rentals.

In the second quarter, NPD estimates that digital revenues were right around $1.74 billion, exceeding the $1.44 billion spent on physical sales in the same period. In the first quarter retail sales totaled $2 billion, while digital sales were right around $1.85 billion.

While this is interesting news for those selling in the digital space, it comes with caveats because a good chunk of the aforementioned figure comes from used game sales. And because we don't have a breakdown of used game sales in the quarter, calling this a victory for real, pure digital sales would be premature.

Source: AllThingsD

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Andrew EisenYeah, I'll wait for the cheaper Game of the Year Edition that includes all the DLC.04/28/2015 - 2:17pm
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james_fudgeTurns out laser cats are real in 2105.04/28/2015 - 10:08am
james_fudgeSorry I was time traveling this morning.04/28/2015 - 10:07am
E. Zachary KnightPHX, thanks. I fixed it.04/28/2015 - 9:14am
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MattsworknameThis is the world now Colin, either get with the times, or get left behind. Your choice.04/28/2015 - 8:14am
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MattsworknameFunny that Colin Cowherd is so out of the times, he had to try multiple times to get the names of the games right. People like him are anachronisms.04/28/2015 - 8:10am
PHX Corphttp://kotaku.com/halo-mcc-esports-event-canceled-because-the-game-would-1700543158 Halo: MCC eSports Event Canceled Because The Game Wouldn't Work04/27/2015 - 10:15pm
Matthew Wilson@AE I know I was just stating where I stand on issues like that in general04/27/2015 - 8:12pm
Andrew EisenWho, Colin Cowherd? No one's suggesting he should be forced out. Or that he should commentate on video games.04/27/2015 - 8:10pm
Matthew Wilson@AE I do not think he should be forced ou though. he has his right to his opinion and shouldnt be forced out because people disagree with it.04/27/2015 - 8:07pm
ZippyDSMleeJim suggjested a pay what you want setup like humble bundel.04/27/2015 - 7:49pm
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