Ford’s Warriors in Pink Get PlayStation Home Event

October 10, 2011 -

Ford's Warrior's in Pink initiative finds friends in PlayStation Home. An event is planned inside Sony's virtual PS3 destination to help raise awareness about breast cancer later this month. Ford is strong supporter for breast cancer research and Warriors in Pink is just one of the ways it has taken the fight to the disease; the car manufacturer is a 17-year National Sponsorship of the Komen Race for the Cure. The company says that, to date it has dedicated more than $110 million to the cause.

The news comes from Ford Motor Company Emerging & Social Media Specialist Brian McClary's twitter feed:

"BLOWN AWAY by the support of the Playstation HOME community," McClary wrote. "They are holding a @warriorsinpink event in the @ford showroom on 10/29."

If you needed a reason to check out PlayStation Home, now you have one.

You can learn more about Warriors in Pink by checking out Fordcares.com or www.ford.com/warriorsinpink/.. They also didn't take any of that bailout money if that's some sort of sticking point you have against America's top car manufacturers..


 
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IanCWelp, twitch is going to suck now. Thanks google.07/25/2014 - 6:30am
Sleaker@MP - Looked up hitbox, thanks.07/24/2014 - 9:40pm
Matthew WilsonI agree, but to me given other known alternatives google seems to the the best option.07/24/2014 - 6:30pm
Andrew EisenTo be clear, I have no problem with Google buying it, I'm just concerned it will make a slew of objectively, quantifiably bad changes to Twitch just as it's done with YouTube over the years.07/24/2014 - 6:28pm
Matthew WilsonI doubt yahoo has the resources to pull it off, and I not just talking about money.07/24/2014 - 6:15pm
SleakerI wouldn't have minded a Yahoo purchase, probably would have been a better deal than Tumblr seeing as they paid the same for it...07/24/2014 - 6:13pm
MaskedPixelanteIt's the golden age of Hitbox, I guess.07/24/2014 - 6:08pm
Matthew Wilsonagain twitch was going to get bought. It was just who was going to buy it . Twitch was not even being able to handle the demand, so hey needed a company with allot of infrastructure to help them. I can understand why you would not want Google to buy it .07/24/2014 - 5:49pm
Andrew Eisen"Google is better than MS or Amazon" Wow. Google, as I mentioned earlier, progressively makes almost everything worse and yet there are still two lesser options. Again, wow!07/24/2014 - 5:43pm
Andrew EisenI don't know. MS, in my experience, is about 50/50 on its products. It's either fine or it's unusable crap. Amazon, well... I've never had a problem buying anything from them but I don't use any of their products or services so I couldn't really say.07/24/2014 - 5:42pm
Matthew WilsonGoogle is better than MS or Amazon.07/24/2014 - 5:33pm
Sleaker@AE - I've never seen youtube as a great portal to interact with people from a comment perspective. like ever. The whole interface doesn't really promote that.07/24/2014 - 5:28pm
Andrew EisenNor I. From a content producer's perspective, almost every change Google implements makes the service more cumbersome to use. It's why I set up a Facebook fan page in the first place; it was becoming too difficult to connect with my viewers on YouTube.07/24/2014 - 4:50pm
Sleakerwonder if anyone is going to try and compete with google, I'm not a huge fan of the way they manage their video services.07/24/2014 - 4:41pm
Andrew EisenIt happened. Google bought Twitch. http://venturebeat.com/2014/07/24/googles-1b-purchase-of-twitch-confirmed-joins-youtube-for-new-video-empire/07/24/2014 - 4:28pm
MaskedPixelanteI hope Nintendo actually follows through with the DS Virtual Console, that sounds like it could be cool.07/24/2014 - 2:15pm
james_fudgePeople don't deny it persay, they bristle at the idea that it's a "problem" that nneds to be "fixed."07/24/2014 - 2:15pm
Papa MidnightRacism and Misogny are heavily prevalent in the gaming and online arena. Getting people to actually admit that, however...07/24/2014 - 11:42am
Papa MidnightThat very thing is somthing that anyone who has been subjected to racial-based targeting online could actually state that they've experienced.07/24/2014 - 11:41am
Papa MidnightPerfect example: "I have yet to talk to a man who has had to call a police officer due to a stalker, only to be told nothing can be done until they are physically assaulted."07/24/2014 - 11:40am
 

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