Ford’s Warriors in Pink Get PlayStation Home Event

October 10, 2011

Ford's Warrior's in Pink initiative finds friends in PlayStation Home. An event is planned inside Sony's virtual PS3 destination to help raise awareness about breast cancer later this month. Ford is strong supporter for breast cancer research and Warriors in Pink is just one of the ways it has taken the fight to the disease; the car manufacturer is a 17-year National Sponsorship of the Komen Race for the Cure. The company says that, to date it has dedicated more than $110 million to the cause.

The news comes from Ford Motor Company Emerging & Social Media Specialist Brian McClary's twitter feed:

"BLOWN AWAY by the support of the Playstation HOME community," McClary wrote. "They are holding a @warriorsinpink event in the @ford showroom on 10/29."

If you needed a reason to check out PlayStation Home, now you have one.

You can learn more about Warriors in Pink by checking out Fordcares.com or www.ford.com/warriorsinpink/.. They also didn't take any of that bailout money if that's some sort of sticking point you have against America's top car manufacturers..

 
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DorthLous: PWAHAHAHAH, the MS spinning sound woke me up :)06/19/2013 - 4:27pm
Andrew Eisen: Microsoft's new console shall now be known as the Xbox One-Eighty.06/19/2013 - 4:17pm
Andrew Eisen: I imagine we were typing our respective shouts at the same time.06/19/2013 - 4:14pm
MaskedPixelante: So Andrew... is there going to be a new poll now? I mean, the one about the XBO DRM is kinda no longer relevant.06/19/2013 - 4:13pm
Andrew Eisen: In light of Xbox One's furious backpeddling on its DRM policies, I'm closing the poll for now. I'll probably write a new one later today or tomorrow.06/19/2013 - 4:11pm
IanC: Found three people whining about this so far. Saying that its because of cheapasses and that its going to be horrible online now. W T and indeed F.06/19/2013 - 4:09pm
Andrew Eisen: Technogeek - I agree but: "After a one-time system set-up with a new Xbox One, you can play any disc based game without ever connecting online again." Why do I need to connect online to set up a system I'm not going to use online?06/19/2013 - 4:07pm
Technogeek: @Andrew Eisen: I can't really see any other possible use for the one-time setup given the listed changes.06/19/2013 - 3:58pm
PHX Corp: http://news.xbox.com/2013/06/update it's available as of now06/19/2013 - 3:49pm
MaskedPixelante: Backpedal! Backpedal like the wind!06/19/2013 - 3:47pm
Andrew Eisen: Here's a telling bit: the page with the updates to the DRM? Yeah, it's down right now. And MS wonders why this "online check" stuff irks us so much.06/19/2013 - 3:40pm
Imautobot: Damage is done, I am not going to give them another chance.06/19/2013 - 3:38pm
Andrew Eisen: "Online authentication will still be required, but only during a console's initial setup" Hopefully, that means setting up Xbox Live and such.06/19/2013 - 3:38pm
PHX Corp: @EZK one down, one to go06/19/2013 - 3:37pm
IanC: Yeah, too little, too late. They lost my trust, and this sint enough to get it back. Theres just this lingering fear that one day it will come back, in some way.06/19/2013 - 3:35pm
E. Zachary Knight: Gamasutra has confirmed it. They are reversing their DRM policies. Not sure what it all entails though. http://gamasutra.com/view/news/194649/Microsoft_reverses_Xbox_One_DRM_policy.php06/19/2013 - 3:33pm
E. Zachary Knight: Rumor has it that Microsoft is just going to up and ditch its DRM policies before launch. http://www.giantbomb.com/articles/microsoft-to-pull-complete-reversal-on-xbox-one-dr/1100-4673/06/19/2013 - 3:13pm
E. Zachary Knight: It is the same price as the existing slim, uses all new cables (power and composite) and does not have optical audio. So you have to use HDMI if you want HD video and surround sound.06/19/2013 - 2:12pm
E. Zachary Knight: Interesting. IGN is recommending that you just skip the new 360 redesign. http://www.ign.com/videos/2013/06/18/unboxing-the-xbox-360-super-slim06/19/2013 - 2:12pm
Papa Midnight: Rumor - Steam to Allow Game Borrowing06/19/2013 - 1:24pm
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