Ford's Warrior's in Pink initiative finds friends in PlayStation Home. An event is planned inside Sony's virtual PS3 destination to help raise awareness about breast cancer later this month. Ford is strong supporter for breast cancer research and Warriors in Pink is just one of the ways it has taken the fight to the disease; the car manufacturer is a 17-year National Sponsorship of the Komen Race for the Cure. The company says that, to date it has dedicated more than $110 million to the cause.
The news comes from Ford Motor Company Emerging & Social Media Specialist Brian McClary's twitter feed:
"BLOWN AWAY by the support of the Playstation HOME community," McClary wrote. "They are holding a @warriorsinpink event in the @ford showroom on 10/29."
If you needed a reason to check out PlayStation Home, now you have one.
You can learn more about Warriors in Pink by checking out Fordcares.com or www.ford.com/warriorsinpink/.. They also didn't take any of that bailout money if that's some sort of sticking point you have against America's top car manufacturers..