Facebook Gaming Not Popular Worldwide

October 11, 2011 -

While it might seem that Facebook is the number one destination in the world for social games, a new report indicates that the social network's dominance may simply be isolated to the North American market.

A new white paper by Viximo indicates that non-Facebook social gaming will represent the majority of worldwide revenue generated in the social gaming market space, expanding from $3.2 billion to $5.6 billion in 2014. The white paper is based on a study by SuperData Research, which also reveals that Asia has the largest social games market in the world, and that non-Facebook platforms in the West will be responsible for 25 percent of worldwide social gaming revenue within the next three years.

"The social web beyond Facebook is often overlooked when it comes to games and applications," said Dale Strang, CEO of Viximo. "As it turns out, social networks beyond Facebook represent a non-trivial – in fact, significant – and fertile ground for games and apps. What we uncovered with this study was just how quickly non-Facebook social gaming is exploding around the world, giving game-makers a terrific opportunity to reach new audiences and generate new revenue."

The white paper notes that Facebook only represents about a third of traffic for social networks worldwide, despite the site's popularity in North America. In markets such as Brazil, Germany, Russia and Turkey a rapid increase in traffic and revenue is underway already for non-Facebook social gaming traffic. Naturally there are important region-specific social networks like Hyves in the Netherlands and Tuenti in Spain that offer a mass-market, localized experience to their audiences. In addition to regional social networks, the white paper highlights that competition from Google+ will give social game developers broader distribution and increased potential for monetization.

Source: IndustryGamers

Image provided by Shutterstock © 2011 joana3d. All rights reserved.


Comments

Re: Facebook Gaming Not Popular Worldwide

It seems like my Hong Kong friends play every Facebook game there is.  You'd think they were all unemployed!

 
Forgot your password?
Username :
Password :

Poll

Should Nintendo have DMCA'd a fan's free Super Mario HD remake?:

Shout box

You're not permitted to post shouts.
E. Zachary Knighthttp://reason.com/blog/2015/04/01/this-anti-gay-pizza-place-got-trashed-on04/01/2015 - 8:17pm
E. Zachary KnightAccording to this link, the pizzeria owner did not actually refuse anyone service. He was ask by a reporter if he would cater to a gay wedding and he answered in the negative. When that was published, the rants came rolling in.04/01/2015 - 8:17pm
Papa MidnightCorrection to my prior note, DiRT 3 Complete Edition does NOT replace DiRT 3 in user's libraries. But existing owners of DiRT 3 do get it for free.04/01/2015 - 8:00pm
Matthew Wilson@AE it could be like pokemo, but the tweet and the site makes it look like 2 different games. tbf I do not know Japanese.04/01/2015 - 7:29pm
MechaCrashInteresting how YouTube comments are universally acknowledged to be cesspits of idiocy where no coherent thought can survive, until a woman closes them. Then it's CENSORSHIP and being AFRAID OF DEBATE.04/01/2015 - 7:29pm
Andrew EisenThat's... weird. The Direct made it sound like this was an organic part of a single game.04/01/2015 - 7:08pm
Matthew Wilsonapparently the 2 sides of the story in the new fire emblem game is 2 difrent games in japan, and we are getting both combined. https://twitter.com/RPGSite/status/583415770744393729/photo/104/01/2015 - 7:00pm
MonteAE: there are pizzaria's that also make italian food which you can order in bulk to cater parties. Also, google pizza wedding; cause it is pretty cool04/01/2015 - 6:50pm
ConsterThe vast majority of (if not all) 1-star reviews are angry rants about its policy. 'Jesus said to love thy neighbor, assholes' (paraphrased) seems very common.04/01/2015 - 6:49pm
Matthew WilsonI did not check it out personaly. I only read a arctlice about it, but it does seem to be in a lets just say a very mean way.04/01/2015 - 6:41pm
Andrew EisenTrashed in a fair way or are people lying about cockroach infestations and stuff?04/01/2015 - 6:24pm
Matthew Wilsonwell they also are getting trashed on yelp too. given the number of people that use it, I suspect they will lose allot of business even if they change their mind.04/01/2015 - 6:19pm
Andrew EisenIt's a pizza joint. It caters weddings? Really? I mean, that's cool. Really cool, even. But seriously?04/01/2015 - 6:02pm
Consterhttp://www.huffingtonpost.com/2015/04/01/indiana-pizza-gay-couples_n_6985208.html04/01/2015 - 5:57pm
Andrew EisenConster - Link?04/01/2015 - 5:55pm
Conster-annnd they are 'temporarily closed' after phone threats. Way to take the moral high ground against bigotry, people. -,-04/01/2015 - 5:51pm
ConsterThe first business to use SB101 to deny service to gay weddings has arisen - let's see if EZK's theory about the free market being sufficient to deal with them holds u-04/01/2015 - 5:50pm
MonteYa i remember when she first started her videos with the comment sections open. There was A LOT of vile harrassment to shift through to get to any REAL debate. Youtube is a TERRIBLE debate forum. Can't blame her for not wanting to deal with harrasment.04/01/2015 - 5:49pm
ConsterWho's this "Anitia Skeeter" person you speak of?04/01/2015 - 5:31pm
Matthew Wilsonfatal frame coming to the US04/01/2015 - 5:25pm
 

Be Heard - Contact Your Politician