iPad 97 Percent of U.S. Tablet Traffic Online

October 11, 2011 -

According to a new report called "Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing US Digital Media Consumption Habits," Apple's iPad held 97.2 percent of all tablet internet traffic in the US in August 2011.

The iPad has even surpassed the iPhone in terms of internet traffic on iOS devices: 46.8 percent versus the iPhone's 42.6 percent. iOS devices account for the largest share of mobile internet traffic overall, measured in browser-based page views. iOS devices accounted for 58.5 percent of US non-computer traffic in August, followed by Android with 31.9 percent.

In terms of devices in use, Android is the most popular OS, with 43.7 percent of the smartphone market in August; iOS had 43.1 percent.

"The popularisation of smartphones and the introduction of tablets and other web-enabled devices...have contributed to an explosion in digital media consumption," said comScore's senior vice president of mobile Mark Donovan. "As these devices gain adoption, we have also seen the rise of the 'digital omnivores' - consumers who access content through several touchpoints during the course of their daily digital lives."

"In order to meet the needs of these consumers, advertisers and publishers must learn to navigate this new landscape so they develop cross-platform strategies to effectively engage their audiences," he added.

On a slightly related note, new data released by mobile analyst firm Xyologic says that Android app downloads will eclipse iOS downloads by May 2013. The firm notes that, at present growth rates, Android will pass iOS in worldwide monthly downloads in June 2012, when both platforms will generate 3.2 billion downloads. Android will exceed total lifetime downloads on iOS in May 2013. Android will also pass iOS in terms of total apps in August 2012, when both the App Store and the Android Market will boast 680,000 apps. If Google didn't delete apps, Xyologic estimates Android would be the market leader by the end of this year.

Source: GI.biz, GI.biz


 
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Andrew EisenFirst I hear of the Frag Dolls in many years and they're disbanding. http://fragdolls.com/frag-dolls-farewell-2/05/29/2015 - 7:59pm
WonderkarpI'd love a real Conker. the Project Spark thing I am looking at. If they provide atleast 25 hours of original conker crazyness that I dont have to build.....05/29/2015 - 7:55pm
Matthew WilsonI think he was talking about wanting a real one.05/29/2015 - 7:19pm
Andrew EisenKarp - A real Conker game or are you content with that Project Spark thing?05/29/2015 - 7:18pm
Matthew Wilson if they are smart, they hire Hideo Kojima, give him his own studio, and rebew the partnership with Guillermo del Toro.05/29/2015 - 7:04pm
MattsworknameReally hope silent hills gets made, it really deserves to be released, and konami is being stupid riht now so if MS wants to take it, more power to them.05/29/2015 - 6:32pm
Wonderkarp80% complete? Well. If there was ever a reason to make me buy a Xbone, that would be it. That and Conker05/29/2015 - 5:24pm
Matthew Wilsonif true, a very smart move.05/29/2015 - 5:24pm
Adam802Huge if true: http://www.ign.com/articles/2015/05/29/silent-hills-reportedly-an-xbox-one-exclusive?abthid=5568e08e738dff6a4f00002305/29/2015 - 5:19pm
WonderkarpRegion locking annoys me. I cant tell you how many Japanese games I want to to play but need to own another console and learn japanese to play them!05/29/2015 - 5:13pm
MattsworknameThis kinda thing is why I have a very negitive view on things like region locking and games not being released universially. it creates problems like this where the game gets reduced as a result .05/29/2015 - 4:41pm
Andrew EisenNeither will the 3DS. Wait, WHAT?! http://www.siliconera.com/2015/05/28/samurai-warriors-chronicles-3-does-not-include-nintendo-costumes-in-the-west/05/29/2015 - 4:33pm
Andrew EisenSamurai Warriors Chronicles 3 will not include the Nintendo-themed costumes when it hits the Vita in NA and EU next month.05/29/2015 - 4:32pm
Wonderkarpthe brilliance of the Wii U is they could offer 2 games in 1 package. Tablet/pro controller controls, and then a flipped game with WiiMote. Add a master quest too it too05/29/2015 - 4:18pm
Andrew EisenTwilight Princess would be my favorite if it didn't have a few notable design issues. But yeah, those few things aside, it absolutely trumps Ocarina in most every way.05/29/2015 - 4:11pm
WonderkarpTwilight Princess is my favorite Zelda. Its a legit sequal to Ocarina, enhancing everything Ocarina had, and I hope there's a HD Remaster with gamecube controls. Make it Nintendur!05/29/2015 - 4:08pm
 

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