iPad 97 Percent of U.S. Tablet Traffic Online

October 11, 2011 -

According to a new report called "Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing US Digital Media Consumption Habits," Apple's iPad held 97.2 percent of all tablet internet traffic in the US in August 2011.

The iPad has even surpassed the iPhone in terms of internet traffic on iOS devices: 46.8 percent versus the iPhone's 42.6 percent. iOS devices account for the largest share of mobile internet traffic overall, measured in browser-based page views. iOS devices accounted for 58.5 percent of US non-computer traffic in August, followed by Android with 31.9 percent.

In terms of devices in use, Android is the most popular OS, with 43.7 percent of the smartphone market in August; iOS had 43.1 percent.

"The popularisation of smartphones and the introduction of tablets and other web-enabled devices...have contributed to an explosion in digital media consumption," said comScore's senior vice president of mobile Mark Donovan. "As these devices gain adoption, we have also seen the rise of the 'digital omnivores' - consumers who access content through several touchpoints during the course of their daily digital lives."

"In order to meet the needs of these consumers, advertisers and publishers must learn to navigate this new landscape so they develop cross-platform strategies to effectively engage their audiences," he added.

On a slightly related note, new data released by mobile analyst firm Xyologic says that Android app downloads will eclipse iOS downloads by May 2013. The firm notes that, at present growth rates, Android will pass iOS in worldwide monthly downloads in June 2012, when both platforms will generate 3.2 billion downloads. Android will exceed total lifetime downloads on iOS in May 2013. Android will also pass iOS in terms of total apps in August 2012, when both the App Store and the Android Market will boast 680,000 apps. If Google didn't delete apps, Xyologic estimates Android would be the market leader by the end of this year.

Source: GI.biz, GI.biz


 
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Matthew Wilson@AE they better not try to force reviewers to jion, if they do they will be in violation of fair use laws.01/28/2015 - 11:59pm
Andrew EisenNintendo has launched its YouTube Creators program. https://r.ncp.nintendo.net/01/28/2015 - 10:58pm
ZippyDSMleeand a book on ninjustu....really..... it made more sense to be a pet a rat of a great master ><01/28/2015 - 9:13pm
ZippyDSMleeI seen the new one they tried to take to many liberties with the foot clan of which the frist movie evuantly overcame. /drunken no spell sheck post01/28/2015 - 9:12pm
WymorenceTMNT talk? In my Game Politics? *goes off to don his classic TMNT cartoon shirt*01/28/2015 - 8:43pm
Goth_Skunk... This is relevant to my interests...01/28/2015 - 8:19pm
Matthew Wilsonhttp://www.pcgamer.com//cd-projekt-explains-why-the-witcher-3-has-16-hours-of-sex-scene-mo-cap-data/ I do not mind that they have it, but 16 hours of it?! what is this Game of Thrones.01/28/2015 - 8:04pm
Matthew Wilsonhttp://www.polygon.com/2015/1/27/7921837/grim-fandango-remastered-interview-double-fine-disney-lucasfilm-sony a interesting read, or listen.01/28/2015 - 5:28pm
Wonderkarpyep. but they werent bebop and rocksteady yet. so technically i'm right :P01/28/2015 - 5:00pm
E. Zachary KnightBebop and Rocksteady have already been introduced in the human forms. They were the duo after Shredder's helmet.01/28/2015 - 4:55pm
Wonderkarpmy only complaint is no bluray boxed season sets yet. WTF Nickelodian!01/28/2015 - 4:42pm
Wonderkarpthe voice acting and story telling quality are awesome. Its like they took everything that was great about the original show, and Batman Animated Series'd it but kept it funny too01/28/2015 - 4:41pm
WonderkarpIts Awesome. Bebop and Rocksteady are going to debut this weekend. The new take is Bebop is a thief while Rocksteady is an arms dealer. took 3 seasons to get them on the show.01/28/2015 - 4:41pm
Goth_SkunkAhh! I see. I'm afraid I'm too invested in Game of Thrones, The Newsroom, The Walking Dead, and Hemlock Grove to notice the new TMNT on TV. :(01/28/2015 - 4:40pm
E. Zachary KnightMy kids love watching the 90's TMNT movies. They love the new TMNT cartoon on Nick. Yet, none of them really enjoyed the the new one.01/28/2015 - 4:39pm
Wonderkarpexecution and if there is a real wanting for something new on the big screen. There is somewhat of a wanting for new Ghostbusters on the big screen, but most people seem to agree that the new film shares little with ghostbusters beyond its original premis01/28/2015 - 4:38pm
Wonderkarpadding homages to classic via good storytelling. The new TMNT movie was just a crappy Bayformers affair that did nothing to develop character, with a mishmash of a story. Nerd Culture can accept new takes on older franchises. It just depends on the01/28/2015 - 4:37pm
Wonderkarpactually, Goth_Skunk, TMNT is a thriving TV show on Nickelodian which has enough old and new storytelling to create a thriving new product. its in its 3rd season and it just gets better as a show. The CGI Show is universally praised for being new yet01/28/2015 - 4:36pm
Goth_SkunkI propose that the new TMNT movie was not about making nostalgic adult nerds smile, but introducing the franchise to a new generation of younger fans. And some of those fans may even be kids of the nerds that grew up with the original TMNT.01/28/2015 - 3:55pm
Goth_Skunk...disservice to the franchise. But when I look at it, I see a franchise fanbase that, the last time anything major happened in the franchise, all its fans were kids. Those kids have now all grown up and are adults.01/28/2015 - 3:54pm
 

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