Ireland Plans Incentives to Lure Game Development to the Region

October 11, 2011 -

Ireland Prime Minister Enda Kenny announced this week a comprehensive plan to attract more game development companies to the country by means of flexible incentive packages. Newly formed trade organization Games Ireland supports the move and hopes it will change the culture of games development in the country. "All the biggest brands in the world are almost here now," Games Ireland's communications director Paul Hayes told GamesIndustry.biz. "We just need to change the narrative and the types of projects they're doing. A lot of them are here in a support function."

A government report published yesterday by Forfas highlighted areas that the government is willing to look at when it comes to incentives such as tax breaks, and project grants. Hayes says that the proposed packages would be fluid, and heavily dependent on the needs of each company seeking to obtain them.

"The industry is evolving so fast that we kind of have to stay flexible in terms of the package of incentives that might work, and almost individually tailor them," he said. "We'll take the best that we can from the Korean or the French or the Canadian experience, and just try and add what we can. I think as a country we've been pretty good at that and this is the first time that we've really focused on games with a bit of a laser beam."

GI.biz notes that that many large game companies were in attendance at a Dublin launch event, including SCEE, Microsoft, Nintendo, Activision Blizzard and EA. Hayes said their input will be vital to the government's plans.

"The video game industry is the most dynamic player in today's entertainment industry. Its unique mixture of creativity, technology, interactivity and fun gives it a head start on the competition," added Games Ireland CEO David Sweeney in an official statement. "Ireland's rich reservoir of talent, technique and tenacity mean that it is now perfectly placed to play a leading role in Europe's video game industry. The Forfas report is a clear signpost for the kind of Games Incentive Package that Ireland will develop and offer to the fast changing industry to become the best place to develop games by 2016."

The Forfas report identifies six key opportunities for Ireland including developing an "international cluster," enhancing skills and experience by addressing short term needs, attracting and developing a talent pool, building international visibility for the country, incentivizing research and development efforts with Irish based firms, and delivering next generation broadband.

"Games can also be a catalyst for growth in a host of other related activities in the digital economy including social networks, search engines, animation, film and video and e-learning," says Martin Shanahan, chief executive of Forfas. "Success for Ireland in the games sector, however, is not a given and will require a step-change in policy and decisive action. The digital economy, of which the games sector is a pioneering force, is different: the sheer pace of change within it, the confluence of creativity, technology and commercial acumen, the revolutionised business models and novel monetisation strategies, the integral role that the customer plays in innovation, and the shifting dynamics through partnerships, mergers and acquisitions."

It demands a more anticipatory, agile and responsive approach to meet its future needs. Effective implementation of the actions outlined in our report will provide companies with the right environment not just for the games sector but in the wider digital economy," he added.

Source: GI.biz

Image provided by Shutterstock © matthi 2011. All rights reserved.


Comments

Re: Ireland Plans Incentives to Lure Game Development to the ...

You want incentives?

Two words: FREE BEER

 

 
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ZippyDSMleeuuuhhhggg in other news been sick since last night.....uuhggg.....I iwsh it did not hurt so much when my tummy wants to leave my body..02/28/2015 - 11:39pm
ZippyDSMleeBrings me to the Q why alt costumes would be needed in competition anyway... http://www.eventhubs.com/news/2015/feb/28/dead-or-alive-community-aims-ban-over-120-overly-sexualized-costumes-dead-or-alive-5-last-round/02/28/2015 - 11:36pm
MonteThough from a business side, i would agree with the article. While it would be smarter for developers to slow down, you can't expect EA, Activision or ubisoft to do something like that. Nintnedo's gotta get the third party back.02/28/2015 - 4:36pm
MonteThough it does also help that nintendo's more colorful style is a lot less reliant on graphics than more realistic games. Wind Waker is over 10 years old and still looks good for its age.02/28/2015 - 4:33pm
MonteWith the Wii, nintnedo had the right idea. Hold back on shiny graphics and focus on the gameplay experience. Unfortunatly everyone else keeps pushing for newer graphics and it matters less and less each generation. I can barely notice the difference02/28/2015 - 4:29pm
MonteON third party developers; i kinda think they should slow down to nintendo's pace. They bemoan the rising costs of AAA gaming, but then constantly push for the best graphics which is makes up a lot of those costs. Be easier to afford if they held back02/28/2015 - 4:27pm
Matthew Wilsonhttp://www.forbes.com/sites/insertcoin/2015/02/28/the-world-is-nintendos-if-only-theyd-take-it/ I think this is a interesting op-ed, but yeah it kind of is stating the obvious.02/28/2015 - 2:52pm
prh99The government probably doesn't need an app, but I was think more along the lines of a company that was going to sell the collected info. “If you're not paying for the product, you are the product” sometimes even if you pay.02/28/2015 - 1:50pm
E. Zachary KnightWhat better way for the government to keep track of you than to get you to install an app that lets you insult the government.02/28/2015 - 11:03am
prh99No, but I looked it up and it's basically spyware. Their privacy policy says their apps tracks among other things your location and browsing habits via cookies.02/28/2015 - 8:20am
Ryan RardinHas anyone here heard of an app called iCitizen? It's basically Yelp for politicians.02/28/2015 - 5:16am
Andrew EisenAh, not linked in the way you (and everyone else) want and expect. That's true.02/27/2015 - 10:06pm
Matthew Wilsonthey are not linked in a way that tracks purchases though. the fact that they have to send a code for the other system shows that they are not linked in the way it counts.02/27/2015 - 9:39pm
Andrew EisenAccounts are already linked. Have been for quite a while. Also, Mario vs. Donkey Kong was announced as a cross-buy title during last January's Nintendo Direct.02/27/2015 - 9:25pm
Matthew Wilsonhttp://www.vg247.com/20…/…/27/olli-olli-3ds-wii-u-cross-buy/ I wounder if this is a sign that Nintendo may finally link accounts across the 3ds/wiiu in the near future.02/27/2015 - 9:18pm
prh99http://www.romanoriginals.co.uk/invt/70931?colour=Blue The dress does comes in white and blue but both have black lace and a sheer back top, I don't see gold or brown. 02/27/2015 - 8:54pm
ZippyDSMleeDungeons was a so bad so good game to me so I been keeping up with its sequel which will more of a Dungeon Keeper clone. As for pre order out of 7 preorders I was not burnt by 2... Add my contempt of most of modern game design.Ya I have all kinds of hurt.02/27/2015 - 8:40pm
MechaTama31I don't even want to know...02/27/2015 - 8:22pm
ZippyDSMleeFun? I can do fun…. I think LOL. Dungeons 2 is on preorder but not via steam... >> Hell I am breaking all kinds of personal butthurt rules to even THINK about pre order...02/27/2015 - 8:12pm
E. Zachary KnightHad some fun discussions about that dumb dress on Facebook. I opened the original picture in GIMP and sampled the colors and determined them to be Blue and Gold. People still say I am wrong.02/27/2015 - 7:41pm
 

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