NPD: 91 Percent of Children are Gamers

October 11, 2011 -

Children in the United States between the ages of 2 and 17 are playing video games, according to a new study released by research firm NPD Group. According to the NPD's new study around 91 percent of kids between the ages of 2 and 17 (that's roughly 64 million people) are playing video games. That number represents a nine percent increase compared to data collected for 2009. NPD says that growth has been across the entire market, but the biggest gains come from children between the ages  2 and 5, up 17 percentage points since 2009. Females and teens between 15 and 17 are also helping to drive more growth in gaming.

"Year-to-date through August 2011, kids comprised 44 percent of new physical software dollar sales, representing a vitally important consumer segment for the games industry," Frazier said. "Knowing how kids are spending their gaming time and dollars in both traditional and non-traditional outlets is key to staying relevant to this highly engaged audience."

NPD also found that much of this gaming is happening on mobile devices. The research firm noted that 8 percent of children played games on mobile platforms in 2009; that figure has jumped to 38 percent in its latest survey. Usage of portable gaming devices like the PSP or DS, has also grown from 38 percent to 45 percent.

The latest batch of data from NPD Group was collected in August from surveys it conducted of 4,136 children between the ages of 2 and 17. How a two-year old takes a survey is beyond me, but clearly this was not a web-based survey. We'd love to hear more about the methodology on this one. Naturally, with young children playing more games, this means more scrutiny from groups that supposedly have the best interests of families and children at heart.

Source: C|Net

Image provided by Shutterstock © DenisNata 2011. All rights reserved.


Comments

Re: NPD: 91 Percent of Children are Gamers

So, where's the influx of mass murdering sharpshooters everyone keeps worrying about?

Re: NPD: 91 Percent of Children are Gamers

gamers, or have played games?

no seriously, do they ever clarify that?

what is a "gamer" to these people? someone who plays games in general, or someone who plays them more as a hobby?

i've always wondered this.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Andrew EisenAnd again, you keep saying "accountable." What exactly does that mean? How is Gamasutra not accounting for the editorial it published?07/28/2015 - 11:47pm
Andrew EisenMatt - I disagree with your 9:12 and 9:16 comment. There are myriad ways to address content you don't like. And they're far easier to execute in the online space.07/28/2015 - 11:47pm
Andrew EisenMatt - Banning in the legal sense? Not that I'm aware but there have certainly been groups of gamers who have worked towards getting content they don't like removed.07/28/2015 - 11:45pm
DanJAlexander's editorial was and continues to be grossly misrepresented by her opponents. And if you don't like a site, you stop reading it - same as not watching a tv show. They get your first click, but not your second.07/28/2015 - 11:40pm
TechnogeekYes, because actively trying to convince advertisers to influence the editorial content of media is a perfectly acceptable thing to do, especially for a movement that's ostensibly about journalistic ethics.07/28/2015 - 11:02pm
Mattsworknameanother07/28/2015 - 9:16pm
Mattsworknameyou HAVE TO click on it. So they get the click revenue weather you like what it says or not. as such, the targeting of advertisers most likely seemed like a good course of action to those who wanted to hold those media groups accountable for one reason07/28/2015 - 9:16pm
MattsworknameBut, when you look at online media, it's completely different, with far more options, but far few ways to address issues that the consumers may have. In tv, you don't like what they show, you don't watch. But in order to see if you like something online07/28/2015 - 9:12pm
MattsworknameIn tv, and radio, ratings are how it works. your ratings determine how well you do and how much money you an charge.07/28/2015 - 9:02pm
Mattsworknameexpect to do so without someone wanting to hold you to task for it07/28/2015 - 9:00pm
MattsworknameMecha: I don't think anyone was asking for Editoral changes, what they wanted was to show those media groups that if they were gonna bash there own audiance, the audiance was not gonna take it sitting down. you can write what you want, but you can't07/28/2015 - 8:56pm
MattsworknameAndrew, Im asking as a practical question, Have gamers, as a group, ever asked for a game, or other item, to be banned. Im trying to see if theres any cases anyone else remembers cause I cant find or remember any.07/28/2015 - 8:55pm
Andrew EisenAs mentioned, Gamasutra isn't a gaming site, it's a game industry site. I don't feel it's changed its focus at all. Also, I don't get the sense that the majority of the people who took issue with that one opinion piece were regular readers anyway.07/28/2015 - 8:43pm
MattsworknameDitto kotaku, Gawker, VOX, Polygon, ETC07/28/2015 - 8:41pm
MechaTama31So, between pulling a game from one chain of stores, and forcing editorial changes to a media source, only one of them strikes you as being on the edge of censorship, and it's the game one?07/28/2015 - 8:41pm
Andrew EisenHave gamers ever tried to ban a product? Can you be more specific? I'm not clear what you're getting at.07/28/2015 - 8:41pm
Mattsworknamethey should have expected some kind of blow back. But I didn't participate in that specific action07/28/2015 - 8:41pm
MattsworknameAndrew Youd have to ask others about that, I actualyl didn't have much beef with them till last year, so I can't speak to there history. I simply feel that gamesutra chose politics over gaming and chose to make enimies of it's prime audiance. For that,07/28/2015 - 8:40pm
Andrew EisenI'm still not clear on how Gamasutra was lacking in accountability or what it was lacking in accountability for.07/28/2015 - 8:38pm
MattsworknameAndrew: You and I agree on most of that. I don't diagree that there should ahve been other actions taken. Now, I do want to point something out, casue Im not sure if it's happened. Have gamers ever tried to have a product banned?07/28/2015 - 8:37pm
 

Be Heard - Contact Your Politician