NPD: 91 Percent of Children are Gamers

October 11, 2011 -

Children in the United States between the ages of 2 and 17 are playing video games, according to a new study released by research firm NPD Group. According to the NPD's new study around 91 percent of kids between the ages of 2 and 17 (that's roughly 64 million people) are playing video games. That number represents a nine percent increase compared to data collected for 2009. NPD says that growth has been across the entire market, but the biggest gains come from children between the ages  2 and 5, up 17 percentage points since 2009. Females and teens between 15 and 17 are also helping to drive more growth in gaming.

"Year-to-date through August 2011, kids comprised 44 percent of new physical software dollar sales, representing a vitally important consumer segment for the games industry," Frazier said. "Knowing how kids are spending their gaming time and dollars in both traditional and non-traditional outlets is key to staying relevant to this highly engaged audience."

NPD also found that much of this gaming is happening on mobile devices. The research firm noted that 8 percent of children played games on mobile platforms in 2009; that figure has jumped to 38 percent in its latest survey. Usage of portable gaming devices like the PSP or DS, has also grown from 38 percent to 45 percent.

The latest batch of data from NPD Group was collected in August from surveys it conducted of 4,136 children between the ages of 2 and 17. How a two-year old takes a survey is beyond me, but clearly this was not a web-based survey. We'd love to hear more about the methodology on this one. Naturally, with young children playing more games, this means more scrutiny from groups that supposedly have the best interests of families and children at heart.

Source: C|Net

Image provided by Shutterstock © DenisNata 2011. All rights reserved.


Comments

Re: NPD: 91 Percent of Children are Gamers

So, where's the influx of mass murdering sharpshooters everyone keeps worrying about?

Re: NPD: 91 Percent of Children are Gamers

gamers, or have played games?

no seriously, do they ever clarify that?

what is a "gamer" to these people? someone who plays games in general, or someone who plays them more as a hobby?

i've always wondered this.

 
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Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
NeenekoAh yes, because by building something nice they were just asking for people to come push them out. Consequences are protested all the time when other people are implementing them.04/17/2014 - 2:06pm
Matthew Wilsonok than they should not protest when the consequences of that choice occur.04/17/2014 - 1:06pm
NeenekoIf people want tall buildings, plenty of other cities with them. Part of freedom and markets is communities deciding what they do and do not want built in their collective space.04/17/2014 - 12:55pm
Sora-ChanI realize that they have ways getting around it, but one reason might be due to earthquakes.04/17/2014 - 4:42am
Matthew WilsonSF is a tech/ economic/ trade center it should be mostly tail building. this whole problem is because of the lack of tail buildings. How would having tail apartment buildings destroy SF? having tail buildings has not runed other cities around the US/world04/16/2014 - 10:51pm
Matthew WilsonAgain the issue is you can not build upwards anywhere in SF at the moment, and no you would not. You would bring prices to where they should have been before the market distortion. those prices are not economic or socially healthy.04/16/2014 - 10:46pm
ZippyDSMleeYou still wind up pushing people out of the non high rise aeras but tis least damage you can do all things considered.04/16/2014 - 10:26pm
ZippyDSMleeANd by mindlessly building upward you make it like every place else hurting property prices,ect,ect. You'll have to slowly segment the region into aeras where you will never build upward then alow some aeras to build upward.04/16/2014 - 10:25pm
Matthew WilsonSF have to build upwards they have natural growth limits. they can not grow outwards. ps growing outwards is terable just look at Orlando or Austin for that.04/16/2014 - 4:15pm
ZippyDSMleeIf they built upward then it would becoem like every other place making it worthless, if they don't build upward they will price people out making it worthless, what they need to do is a mix of things not just one exstreme or another.04/16/2014 - 4:00pm
Matthew Wilsonyou know the problem in SF was not the free market going wrong right? it was government distortion. by not allowing tall buildings to be build they limited supply. that is not free market.04/16/2014 - 3:48pm
 

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