The Shifting Demographics of Australian Gamers

October 11, 2011 -

The Interactive Games & Entertainment Association has released a new report this morning that provides some interesting demographics on just who is playing video games in Australia. The Digital Australia 2012 report found that nine out of ten Australian households own some sort of device for playing games, and nearly one in five gamers play social network games. In households that play computer or video games, 43 percent said that they use a mobile phone and 13 percent use a tablet computer device to play games. Another 13 percent play video games on a handheld device.

Dr. Jeff Brand, Associate Professor at Bond University and author of the report, noted that the growing use of mobile devices such as smartphones or tablet computers to play games has created a pattern of "snack gaming" in Australia. No, he's not talking about video games causing gamers to eat more:

"The average Australian gamer is 32 years old and we’ve moved well away from the traditional teenage boy stereotype of a gamer," he said. "Australian gamers are parents and grandparents ‘snacking’ on games when they’re commuting to work on the bus or train, or while they’re filling in that little bit of time between meetings."

"Research shows people who play video games on a mobile or tablet computer are trying to pass time and the majority play games between 30 minutes to an hour at a time every other day, instead of playing long periods of time every day," Brand added.

The research also found that 43 percent of Australians buy games traditionally from a local retailer while 22 percent buy games new from a download store (such as PlayStation Network or Xbox Live) and 14 percent buy games from an online store. Around 47 percent of gamers are females - a steady increase since 2005, the average adult gamer has been playing games an average of 12 years, 75 percent of gamers are 18 years or older, 44 percent of households that play computer and video games also own a portable music device compared to only 3 percent of households that don't.

But the most interesting tidbit to come out of the study is how many older gamers there are in Australia.

"Four in five parents are playing video games with their children and most believe it’s a great way to educate and spend time with their children," says Ron Curry, CEO of Interactive Games & Entertainment Australia. "Australian gamers are growing up and 43 percent of people aged over 50 now play video games."

Image provided by Shutterstock © Goodluz 2011. All rights reserved.


 
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MechaCrashHey Neo, that bit with "he instigated it"? That is called victim blaming. Stop it.10/25/2014 - 11:05pm
KronoAnd a rebuttal to that article: https://medium.com/@cainejw/an-actual-statistical-analysis-of-gamergate-dfd809858f6810/25/2014 - 9:42pm
Technogeekhttp://www.newsweek.com/gamergate-about-media-ethics-or-harassing-women-harassment-data-show-27973610/25/2014 - 8:54pm
TechnogeekAnd speaking of harassment and Gamergate, Newsweek had a social media analytics company analyze the hashtag in the interest of finding out what the movement was really about. The results should surprise absolutely nobody at this point.10/25/2014 - 8:54pm
Neo_DrKefkaI was called a traitor for speaking out on harassment and I was put on a list for people on twitter to mass report me. Only GamerGate site that has come out of this that has been reputable would be TechRaptor. 2/210/25/2014 - 7:09pm
Neo_DrKefka@Neeneko The reason why I ended my support of #GamerGate was the fact KingofPol (The guy who was sent the knife) ended up saying crap about those with autism. At this point I confronted the community and some big wig writers on the #GamerGate side. 1/210/25/2014 - 7:08pm
NeenekoIt would also mean they have to confront that the sites already mostly cater to them and wiping that small percentage of otherness just does not justify new sites.10/25/2014 - 6:55pm
Neeneko@ quiknkold - problem is it has never been about freedom, it is about dominance, ownership, and priviliage. women and minorities should be the ones leaving and creating their own spaces, not them!10/25/2014 - 6:54pm
Neo_DrKefka@Mecha I hear you about KingofPol this is a guy who is using GamerGate to boost his career. Most of his streams are crap about him talking about him being drunk. What happened to him was wrong but it doesn't change the fact he has instigated much of this10/25/2014 - 5:40pm
Craig R.And I'll be perfectly happy in never seeing the phrase 'false flag' ever again, as it is one of the worst notions to ever come out of the camp of the tinfoil brigade that is already completely overused.10/25/2014 - 3:50pm
Craig R.Gone for a week and come back to find GG didn't go away at all. Dammit.10/25/2014 - 3:48pm
Matthew Wilsonif they were serious, they would go to youtube. most youtube game reviewers tend to revew games as product, and tend leave social issues out of it.10/25/2014 - 1:42pm
quiknkoldif the gamergaters were serious, they'd realize that Kotaku and Polygon arent the only games in town, and that with the freedom of the internet, they could create their own websites and achieve the goals they are trying to achieve without arguement.10/25/2014 - 1:35pm
james_fudgehe should have called the police.10/25/2014 - 1:20pm
TechnogeekAt least my statement still holds if it does turn out to be a false flag.10/25/2014 - 1:03pm
NeenekoThough I admit, since doxxing and false flag where heavily used tactics of the GG supporters, while they are not historical tactics used by detractors, I am skeptical how much it is really 'both sides' doing it in any real volume.10/25/2014 - 1:01pm
NeenekoOne thing that makes all of this messy is 'false flag' is a serious concern here. It does not help that the original GG instigators were also known for doing elaborate false flags to discredit feminism themselves.10/25/2014 - 12:59pm
MechaCrashThe guy who got the knife is the one who advocated doxxing, by the way, and was getting court documents about Zoe Quinn so he could publicly post them. It doesn't make what happened to him right, but he deserves no sympathy.10/25/2014 - 12:42pm
TechnogeekNo, that's a pretty shitty thing to do and I fully support the responsible parties getting a visit from the relevant legal authorities.10/25/2014 - 12:17pm
Neo_DrKefkaSomeone anyone tell me how two wrongs somehow make a right? This is becoming exhausting and both sides are out of there minds!10/25/2014 - 11:40am
 

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