Rocksmith Sidelined in Europe by Trademark Dispute

October 14, 2011 -

Ubisoft is facing a trademark complaint filed by a rock band that just happens to have the same name as one of its upcoming products. The claim has forced the company to delay the game in question in Europe and defend itself in court. The French publisher announced this morning that its music game Rocksmith won't be released in Europe until sometime in 2012, citing "music licensing" and "other external factors" as the causes.

But the real reason for the delay is because of a UK-based rock band called Rocksmith (who holds the trademark) has filed a complaint. Rocksmith percussionist Kris Ford told Eurogamer this morning that it wanted to work with Ubisoft but was basically ignored until he filed a complaint against the company with the OHIM, the European Union agency responsible for registering trademarks and designs in the EU.

"I wrote to Ubisoft and said, I hate to be the bearer of bad news, but I already own the name Rocksmith, and I've just discovered you're planning on launching the game," Ford told Eurogamer. "Instead of messing around getting involved in big legal issues, why don't we do some kind of deal, because obviously I've got the band, you've got the game, the two would work well side-by-side.

"We could promote the game, you could promote the band - we'll even give you some songs to put on there."

"And they just ignored me," Ford said.

When he filed formal opposition against Ubisoft's application for the game, the publisher finally took heed, he claims.

"I couldn't not oppose it," he explained, "because if I let it slip, then I'd miss the boat. So I had to make a formal opposition, which I did do, and lo-and-behold in three days I got a letter from Ubisoft saying, 'Oh, yeah, in response to your earlier letter...' And of course I just laughed because it was obvious that they hadn't responded to my earlier letters, they'd responded to my formal opposition."

Ford alleges that Ubisoft has threatened him with a defamation of character action for comments he's made in the media.

"I'm not quite sure what they mean by that," he admitted. "They were just being bullies I think, because there's nothing I've said that can't be backed up with absolute fact. I've got documents proving that I registered the name."

Ford suspects that the process will be slow and that it could take as long as February of next year before his complaint is addressed. He goes on to say that the ball is Ubisoft's court, and that he's willing to hammer out a deal, but time is not on Ubisoft's side; the longer they take the more it will cost them, he says.

Ubisoft confirmed the complaint and said that it respected the process:

"We confirm that Christopher Ford has filed a complaint regarding our request to trademark the name Rocksmith for a video game," Ubisoft told Eurogamer in a statement. "We respect the rules that the trademark office has set up to handle this kind of issue and will respond accordingly."

Source: Eurogamer


 
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Sleaker@EZK - I think some people are concerned beacuse it's a predatory technique targetted toward younger people that don't understand on top of offering the worst interest rates of any retailer around.07/30/2014 - 11:33am
MaskedPixelantehttp://www.joystiq.com/2014/07/30/europe-gets-long-detained-shin-megami-tensei-4-at-cut-price/ "Sorry you had to wait a year for SMT4, would a price cut make it sting less?"07/30/2014 - 10:29am
NeenekoI would hope not. Though it is not unheard of for store specific cards to be pretty good.07/30/2014 - 8:17am
E. Zachary KnightDoes anyone, or at least any intelligent person, expect a retail branded credit card to be anything close to resembling a "good deal" on interest rates?07/30/2014 - 7:13am
SleakerGamestop articles popping up everywhere about their ludicrous new Credit card offerings at a whopping pre-approval for 26.9% APR07/29/2014 - 10:19pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2014/07/podcasting-patent-troll-we-tried-to-drop-lawsuit-against-adam-carolla/ the podcasting patent troll scum is trying to turn tail and run.07/29/2014 - 9:50pm
MaskedPixelanteOf course it's improved. At launch, Origin was scanning your entire hard drive, but now it's just scanning your browsing history. If that's not an improvement, I dunno what is!07/29/2014 - 8:59pm
Papa Midnighthttp://www.escapistmagazine.com/articles/view/video-games/columns/experienced-points/12029-Has-EAs-Origin-Service-Improved-Any-Over-the-Last-Two-Years07/29/2014 - 8:25pm
Sora-ChanSo it's just a matter of having better emulation software. If it can be done with a 3DS game, with all the memory and what not it takes up, it can be done with a GBA title through emulation.07/29/2014 - 7:30pm
Sora-ChanOther VC titles for the NES and Gameboy had the same setup where you couldn't access the homescreen without quitting out of the game til a later update when those games were released for the public outside of the founder program.07/29/2014 - 7:28pm
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Matthew WilsonI am well aware that it requires more power, but if a GBA emulator could run well on a original psp, than it should work on a 3ds.07/29/2014 - 5:36pm
ZenThe reason the SNES could run Gameboy, or the Gamecube could run GBA was because their adapters included all of the necessary hardware to do it in the respective add-ons. The systems were just conduits for control inputs and video/sound/power.07/29/2014 - 4:51pm
ZenMatthew: Emulation takes more power than people realize to run a game properly. You can make something run on less, but Nintendo...as slow as they are at releasing them..makes them run as close to 100% as possible. Each game has its own emulator for it.07/29/2014 - 4:47pm
Matthew Wilsonkind of hard to believe since the 3ds is atleast as powerful as the gamecube hardware wise.07/29/2014 - 4:27pm
MaskedPixelanteYes, the 3DS has enough power to run 16-bit emulators, but not at the same time it's running the 3DS systems themselves. You could run the games, but you wouldn't get save states or Miiverse.07/29/2014 - 4:04pm
InfophileRunning GBA on 3DS shouldn't be hard. The DS had flashcarts sold for it that added just enough power to emulate GBA and SNES games, so the 3DS should have more than enough natively.07/29/2014 - 3:37pm
MaskedPixelanteIt's a bunch of people whining about boycotting/pirating Trails in the Sky FC because XSEED didn't license the Japanese dub track, which consists of about 10 lines per character.07/29/2014 - 11:27am
 

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