Rocksmith Sidelined in Europe by Trademark Dispute

October 14, 2011 -

Ubisoft is facing a trademark complaint filed by a rock band that just happens to have the same name as one of its upcoming products. The claim has forced the company to delay the game in question in Europe and defend itself in court. The French publisher announced this morning that its music game Rocksmith won't be released in Europe until sometime in 2012, citing "music licensing" and "other external factors" as the causes.

But the real reason for the delay is because of a UK-based rock band called Rocksmith (who holds the trademark) has filed a complaint. Rocksmith percussionist Kris Ford told Eurogamer this morning that it wanted to work with Ubisoft but was basically ignored until he filed a complaint against the company with the OHIM, the European Union agency responsible for registering trademarks and designs in the EU.

"I wrote to Ubisoft and said, I hate to be the bearer of bad news, but I already own the name Rocksmith, and I've just discovered you're planning on launching the game," Ford told Eurogamer. "Instead of messing around getting involved in big legal issues, why don't we do some kind of deal, because obviously I've got the band, you've got the game, the two would work well side-by-side.

"We could promote the game, you could promote the band - we'll even give you some songs to put on there."

"And they just ignored me," Ford said.

When he filed formal opposition against Ubisoft's application for the game, the publisher finally took heed, he claims.

"I couldn't not oppose it," he explained, "because if I let it slip, then I'd miss the boat. So I had to make a formal opposition, which I did do, and lo-and-behold in three days I got a letter from Ubisoft saying, 'Oh, yeah, in response to your earlier letter...' And of course I just laughed because it was obvious that they hadn't responded to my earlier letters, they'd responded to my formal opposition."

Ford alleges that Ubisoft has threatened him with a defamation of character action for comments he's made in the media.

"I'm not quite sure what they mean by that," he admitted. "They were just being bullies I think, because there's nothing I've said that can't be backed up with absolute fact. I've got documents proving that I registered the name."

Ford suspects that the process will be slow and that it could take as long as February of next year before his complaint is addressed. He goes on to say that the ball is Ubisoft's court, and that he's willing to hammer out a deal, but time is not on Ubisoft's side; the longer they take the more it will cost them, he says.

Ubisoft confirmed the complaint and said that it respected the process:

"We confirm that Christopher Ford has filed a complaint regarding our request to trademark the name Rocksmith for a video game," Ubisoft told Eurogamer in a statement. "We respect the rules that the trademark office has set up to handle this kind of issue and will respond accordingly."

Source: Eurogamer


 
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Matthew WilsonThis is a interesting long form article about xbox live since halo 2. http://www.polygon.com/a/the-second-generation-of-xbox-live/page-102/26/2015 - 6:01pm
ConsterJust take pride in joining the group of net neutrality nations, even if it's only temporarily.02/26/2015 - 1:24pm
Matthew Wilsonfcc passed net neutrality. now lets hope they dont screw up the details. ps I am not holding my breath on that one.02/26/2015 - 1:03pm
ZippyDSMleeIf I could stand blizz I would do what I do in Facebook and use zippy, they can screw off if they do not like it.02/26/2015 - 9:31am
Michael ChandraAh. Now THIS is a good reason to not want to enable RealID: Anyone with your email can try adding you as a friend, leading to complications if they find out you're using it but declining their request.02/26/2015 - 5:15am
Michael Chandra(Also, why the hell would you not announce this?? Now people think they got a bug.)02/26/2015 - 5:11am
Michael ChandraThe only argument against the second that I've read so far is 'I'm afraid I'd accidentally RealID instead of BattleTag someone'. How secure are the RealID databases anyway?02/26/2015 - 5:10am
Michael ChandraIt's a silly argument detracting from the two main issues: Is this safe (so RealID only enabled but not given out through twitter in any way) and is it problematic to force people to 'use' RealID without actually sharing it with others?02/26/2015 - 5:10am
Michael ChandraGot to love how people immediately bring up 'yeah I don't see a problem with using my real name, it's not as if people can find me with it'. Maybe not you, but that doesn't mean others cannot be found.02/26/2015 - 5:08am
Michael ChandraSo apparently it's because they wanted to tie it to Parental Controls and didn't want to make a separate parental control for it due to that taking effort.02/26/2015 - 5:03am
ZippyDSMleeWhy do they have billing account name and user name confused? Never understood that....02/26/2015 - 3:29am
Matthew Wilsonhttp://www.bloomberg.com/news/articles/2015-02-25/google-s-computers-learn-to-play-video-games-by-themselves that is fairly impressive.02/25/2015 - 9:21pm
MechaCrashA universal ID among all of your characters across all games is a good idea. Making it use your real name instead of a screen name of your choosing is a horrible idea.02/25/2015 - 5:45pm
Michael ChandraThey also said posting on the forums was optional. To be honest, I really do NOT get why you'd introduce a new feature, brag about it and then secretly put a lock on it.02/25/2015 - 4:52pm
InfophileTwitter integration is a lot more optional than the forums (which was the last place they tried to enforce real names). So I don't see the backlash being as strong this time, especially since they aren't adding the requirement to an existing service02/25/2015 - 12:59pm
Michael ChandraIn the Real ID info, it's an optional thing for friends. Enforcing its usage for tweeting seems rather unnecessary.02/25/2015 - 12:14pm
ZippyDSMleenothing like a a few crashes inbetween moveing 400gb of data....02/25/2015 - 12:09pm
Michael ChandraOkay, so Blizzard's memory officially only goes back four years, as they cannot remember the backlash last time they tried forcing people to use their real names.02/25/2015 - 12:09pm
IvresseOnly context I can provide at the moment is the response from Blizz customer service: https://twitter.com/BlizzardCSEU_EN/status/57060293549676544402/25/2015 - 11:31am
PHX Corp@Craig R. I'm still testing Windows 10 Technical Preview as a consumer in advance of the final build02/25/2015 - 11:30am
 

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