Facebook Changes Monthly and Daily Active User Measurements for Apps

October 18, 2011 -

Facebook has made some changes this week to the way it measures monthly and daily active users who use apps on the world’s largest social network. The company announced that it will no longer count users who land on an app without logging in. This changes - in some instances - more than halves the reported figures for some major games. While these changes don't change the actual traffic to Facebook apps, they do reflect active users more accurately.

Some games have been hit hard by the changes; Zynga's Adventure World's MAU plummeted by 58 percent from 39.4 million to 16.4 million. Despite the changes, Zynga still holds four of the top five games by MAU (according to data gathered by AppData.com) with Cityville in the top spot, followed by EA's Sims Social, then Zynga's other three games - Texas Hold 'em Poker, Farmville and Empires and Allies.

Prior to the changes, Cityville was reporting DAU of 13.5 million. That figure has dropped to 12 million. MAU numbers also dropped from around 76 million to just over 55 million. The Sims Social dropped from around 65 million MAU to about 42 million and from 9.5 million to just over 8.5 million DAU.

Zynga probably doesn't appreciate the change right now, given that the company is preparing for a major IPO for the NASDAQ stock exchange potentially worth billions of dollars.

Source: GI.biz

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E. Zachary KnightAE: some devs here in Oklahoma got accepted to make WiiU games. They are college kids who haven't graduated and are making games out of their dorms. They deserve it too.10/24/2014 - 6:25pm
MechaTama31CMiner: Raising such a concern now would get you branded as a GGer regardless of whether you're actually waving the flag or not.10/24/2014 - 6:19pm
Andrew EisenMore on how Nintendo runs the eShop today (no parity clause, no concept approval, devs can run sales when they want, indies don't need an office): http://www.develop-online.net/news/nintendo-eshop-has-no-parity-clause/019921110/24/2014 - 6:13pm
Papa MidnightAndrew Eisen: https://www.reddit.com/r/eyebleach (Seriously. If you ever need pictures of kittens, and the like).10/24/2014 - 3:58pm
Andrew EisenDammit, now I'm all depressed. I must find pictures of kittens.10/24/2014 - 2:38pm
MaskedPixelantehttp://www.businessinsider.com/shooting-at-pilchuck-high-school-in-marysville-washington-2014-1010/24/2014 - 2:15pm
Andrew EisenIn case anyone was wondering, Nintendo's eShop no longer does that "you don't make money until you've sold x units" thing. http://www.develop-online.net/news/nintendo-no-minimum-sales-needed-for-eshop-revenues/019921010/24/2014 - 1:52pm
MaskedPixelanteGOG needs better web developers. Someone dug into their countdown timer, found numbers using fonts from Indiana Jones, Star Wars and Monkey Island, and pretty much confirmed that LucasArts is coming on Tuesday.10/24/2014 - 1:43pm
Papa MidnightI've seen glowing reviews for Bayonetta 2 so far.10/24/2014 - 1:17pm
Andrew EisenI'm not picking up Bayonetta. Today. Tomorrow's not looking good either. I'll get it eventually though!10/24/2014 - 12:23pm
Infophile@MP: No it doesn't. You're a terrible human being for completely unrelated reasons. (/snark)10/24/2014 - 12:15pm
MaskedPixelantePicked up Bayonetta 2, which according to Polygon means I am now a terrible human being.10/24/2014 - 11:58am
Matthew Wilsonofcourse not he did a video on the new civ game just yesterday.10/24/2014 - 10:32am
Papa MidnightYou think a bit of cancer surgery would keep The Cynical Brit from railing about bad PC ports? Not a chance! :)10/24/2014 - 10:15am
Matthew Wilsonmight be a bit soon only becouse he got out of cancer surgery last week, but ask his email is public.10/24/2014 - 9:56am
Papa MidnightHell, set up a Google Hangout or Skype call, and I'll be happy to join in.10/24/2014 - 9:34am
Papa MidnightBring Totalbiscuit on SuperPAC for Saturday!10/24/2014 - 9:32am
CMinerThere is no journalism/ethics concern that you've raised that would be made weaker by not raising it under the umbrella of GamerGate.10/24/2014 - 9:32am
CMinerNeo: You want to start some healing? Stop using the GamerGate hashtag. Even if you don't believe that it originated with harassers, you have to see that it's been irrevocably tainted by their actions.10/24/2014 - 9:31am
MaskedPixelanteGOG has a four day countdown to their next publisher. All hints suggest Disney, but no guarantee it'll be LucasArts.10/24/2014 - 6:58am
 

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