Facebook Changes Monthly and Daily Active User Measurements for Apps

October 18, 2011 -

Facebook has made some changes this week to the way it measures monthly and daily active users who use apps on the world’s largest social network. The company announced that it will no longer count users who land on an app without logging in. This changes - in some instances - more than halves the reported figures for some major games. While these changes don't change the actual traffic to Facebook apps, they do reflect active users more accurately.

Some games have been hit hard by the changes; Zynga's Adventure World's MAU plummeted by 58 percent from 39.4 million to 16.4 million. Despite the changes, Zynga still holds four of the top five games by MAU (according to data gathered by AppData.com) with Cityville in the top spot, followed by EA's Sims Social, then Zynga's other three games - Texas Hold 'em Poker, Farmville and Empires and Allies.

Prior to the changes, Cityville was reporting DAU of 13.5 million. That figure has dropped to 12 million. MAU numbers also dropped from around 76 million to just over 55 million. The Sims Social dropped from around 65 million MAU to about 42 million and from 9.5 million to just over 8.5 million DAU.

Zynga probably doesn't appreciate the change right now, given that the company is preparing for a major IPO for the NASDAQ stock exchange potentially worth billions of dollars.

Source: GI.biz

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james_fudge: he'd die if he couldn't talk about Wii U :)10/20/2014 - 9:16am
Michael Chandra: By the way, I am not saying Andrew should stop talking about Wii-U. I find it quite nice. :)10/20/2014 - 8:53am
Michael Chandra: 'How dare he ignore my wishes and my advice! I am his boss! I could have ordered him but I should be able to say it's advice rather than ordering him directly!'10/20/2014 - 8:52am
Michael Chandra: If GP goes "EZK, do not talk about X publicly for a week, we're preparing a big article on it" and he still tweets about X, they'd have a legitimate reason to be pissed.10/20/2014 - 8:52am
Michael Chandra: If GP tells Andrew "we'd kinda prefer it if you stopped talking about Wii-U for 1 week" and he'd tweet about it anyway, firing him for it would be idiotic.10/20/2014 - 8:51am
Michael Chandra: Legal right, sure. But that doesn't make it any less pathetic of an excuse.10/20/2014 - 8:50am
ZippyDSMlee: You mean right to fire states.10/20/2014 - 8:50am
james_fudge: some states have "at will" employee laws10/20/2014 - 7:50am
quiknkold: It says in the article that being in florida, you can get fired regardless if its a fireable offence10/20/2014 - 7:19am
Michael Chandra: If your employee respectfully disagrees with your advice, that's not a fireable offense. If they ignore your order, THEN you have the right to be pissed.10/20/2014 - 6:49am
Michael Chandra: I... Don't get one thing. If you do not want your employee to do X, why do you tell them it's advice or a wish? Give them a damn order.10/20/2014 - 6:48am
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