DLC Purchases Up 11 Percent in 2011

October 19, 2011 -

According to a new market survey from analyst firm EEDAR, video game console owners are purchasing more downloadable content than ever before. EER's market survey finds that more than 51 percent of Xbox 360 and PS3 owners have purchased downloadable content (DLC), expansion packs, full games or indie games via the internet in the past 12 months. That number is up from 40 percent in 2010 and 34 percent in 2009.

EEDAR estimates that downloadable content will generate more than $875 million in total revenue in North America for 2011. EEDAR analyst Jesse Divnich, also predicts that North American DLC revenue will top $1 billion in 2012.

EEDAR comes to the conclusion that users are downloading more content because of better broadband speeds and increased marketing for DLC. Among those who don’t download DLC, privacy remains the top concern - 47 percent of gamers who said they do not purchase DLC cited privacy as the reason. Around 11 percent of those who said they did not purchase DLC cited poor quality as the reason. Other barriers included a no-return policy, high costs, no demo, and a lack of free content. EEDAR says that publishers, developers and console manufacturers should work together to deal with the concerns of consumers.

Finally, EEDAR says that if DLC holdouts actually bought something, that would generate $600 million more in revenue in North America each year.

Source: VentureBeat


 
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Mattsworknamei I hope there is, I love that series.04/25/2015 - 5:59pm
Matthew Wilson@matt I am sure there will never be a armored core game04/25/2015 - 5:24pm
Mattsworknameof From softwares recent games, bloodborne is the best work they have done yet, though they really need to get to work on armored core 604/25/2015 - 5:10pm
Matthew WilsonLost Kingdoms came out in 2002 this day. I played that game. I did not relize it was made by From Software. Lost Kingdoms was a good unique hard game.04/25/2015 - 4:56pm
MattsworknameOff topic, but, who heres playing Bloodborne, and if so, is it mercillesly murdering you every chance it gets?04/25/2015 - 7:35am
Matthew WilsonI think its a good article, and devs can take some lessons from life is strange.04/24/2015 - 10:24pm
Andrew EisenI tinyURL'd it. The world is safe!04/24/2015 - 10:23pm
Matthew Wilson@AE my bad there is nothing I can do about that.04/24/2015 - 10:21pm
Andrew EisenLooks like the spoiler is right there in the URL.04/24/2015 - 10:20pm
Matthew Wilsonhttp://tinyurl.com/ok9pf6b a interesting opinion piece on the life is strange episode 2, and a dark event that happens in it. full warning major spoilers.04/24/2015 - 10:11pm
Matthew Wilson@mech no just she, nor her co workers have not. she never said it is not real.04/24/2015 - 8:58pm
MechaCrashWas she saying "I haven't experienced it," or "I haven't experienced it therefore it does not exist"?04/24/2015 - 8:31pm
ZippyDSMleeoy the skyrim paid mod thing is going over well. My 2 lints, I would not mind if Skyrim had a full SDK and not a crappy lil editor....04/24/2015 - 6:46pm
Andrew EisenWell, that is indeed crappy and nonsensical.04/24/2015 - 3:45pm
Matthew Wilsonshe got attacked for saying that she personaly has not experienced the harassment some other female devs have, and she got acused of defending GG and ignoring harassment. she ended up getting dog piled because of it.04/24/2015 - 3:43pm
Andrew EisenFine but do you recall ANY details at all?04/24/2015 - 3:38pm
Matthew Wilsonit was several weeks ago now, and I will admit to not saving it.04/24/2015 - 3:36pm
Andrew EisenAttacked HOW and by WHOM for not writing off WHO as evil? Do you have a link or anything?04/24/2015 - 3:31pm
Matthew Wilsonthat is the whole point she was not attacked for saying anything. she was attacked for being willing to debate in the first place, and not just write them off as evil.04/24/2015 - 3:28pm
Andrew EisenI know there's not a lot of room in the Shout box but goodness you're being vague.04/24/2015 - 3:26pm
 

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