DLC Purchases Up 11 Percent in 2011

October 19, 2011 -

According to a new market survey from analyst firm EEDAR, video game console owners are purchasing more downloadable content than ever before. EER's market survey finds that more than 51 percent of Xbox 360 and PS3 owners have purchased downloadable content (DLC), expansion packs, full games or indie games via the internet in the past 12 months. That number is up from 40 percent in 2010 and 34 percent in 2009.

EEDAR estimates that downloadable content will generate more than $875 million in total revenue in North America for 2011. EEDAR analyst Jesse Divnich, also predicts that North American DLC revenue will top $1 billion in 2012.

EEDAR comes to the conclusion that users are downloading more content because of better broadband speeds and increased marketing for DLC. Among those who don’t download DLC, privacy remains the top concern - 47 percent of gamers who said they do not purchase DLC cited privacy as the reason. Around 11 percent of those who said they did not purchase DLC cited poor quality as the reason. Other barriers included a no-return policy, high costs, no demo, and a lack of free content. EEDAR says that publishers, developers and console manufacturers should work together to deal with the concerns of consumers.

Finally, EEDAR says that if DLC holdouts actually bought something, that would generate $600 million more in revenue in North America each year.

Source: VentureBeat


 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
benohawkBig Perm, you can disable telemetry, just not through the gui. It's a matter of adding a registry key and disabling a couple services08/04/2015 - 11:34am
Big PermBlazers w/ t-shirts trigger me. This madness must be stopped08/04/2015 - 10:36am
PHX Corphttps://twitter.com/JimSterling Jim Sterling's commentary of the Xbox Gamescom event08/04/2015 - 9:34am
Big PermI'm talking about not being able to fully disable telemetry unless you have Enterprise software. It's just creepy to me08/04/2015 - 9:31am
TechnogeekBig Perm: If you're talking about the image I think you are, then no, not really. The claims it makes are, at best, extremely misleading in many instances.08/04/2015 - 9:28am
E. Zachary KnightBig Perm, That would make logical sense, so of course YouTube would not allow you to set your subscription page as the home page.08/04/2015 - 9:14am
Big PermBy the way. Anyone else kind of spooked by Microsofts data collection that's being reported about Win10? Thinking of finally trying a linux box for general use and Windows for gaming only08/04/2015 - 8:59am
Big PermCan you set youtube to load subs instead of recommendations first?08/04/2015 - 8:54am
MonteI've had mostly good experience with Youtube recommendations... only problem is when i watch a certain video that messes it up and gets me reconmendations i don't want. Though all i have to do is remove said video from my history to fix it08/04/2015 - 8:42am
Big PermYoutube wants me to watch Nicki Minaj videos. I am ok with this. Dat mute tho08/04/2015 - 7:48am
IvresseIronpatriot: I think it's fair to say that even anti-gamergaters want you to just shut the hell up...08/04/2015 - 7:27am
Sora-Chan@Andrew Eisen: A tip for when it comes to clicking people's video recommendations, use Incognito/Private Mode.that'll keep those kinds of recommendations off the radar. =P08/04/2015 - 5:37am
InfophileWow, I just got an e-mailed ad from Nintendo: "FREE AC Adapter with New Nintendo 3DS XL" - So... pretending this didn't used to be normal, are we?08/04/2015 - 3:34am
MattsworknameNight man, take care08/04/2015 - 2:59am
Andrew EisenOff to bed. Play nice.08/04/2015 - 2:53am
Andrew EisenNo worries. Yeah, it's the pits. It's like "How many times do I have to tell you I'm not interested in this producer's work before you stop recommending his videos to me?!"08/04/2015 - 2:53am
MattsworknameAndrew: Sorry man, youtubes recomendations system is really crappy08/04/2015 - 2:49am
MattsworknameIp: they cite 4 chan. Enough said08/04/2015 - 2:47am
IronPatriotWhat I don't get is why anyone wants to be part of the private online army for a stalker.08/04/2015 - 2:32am
IronPatriotYes, it's pretty sad that even after GG has been exposed as a fraud designed to harass Sarkeesian, they still want to attack her. Do facts even matter anymore?08/04/2015 - 2:30am
 

Be Heard - Contact Your Politician