DLC Purchases Up 11 Percent in 2011

October 19, 2011 -

According to a new market survey from analyst firm EEDAR, video game console owners are purchasing more downloadable content than ever before. EER's market survey finds that more than 51 percent of Xbox 360 and PS3 owners have purchased downloadable content (DLC), expansion packs, full games or indie games via the internet in the past 12 months. That number is up from 40 percent in 2010 and 34 percent in 2009.

EEDAR estimates that downloadable content will generate more than $875 million in total revenue in North America for 2011. EEDAR analyst Jesse Divnich, also predicts that North American DLC revenue will top $1 billion in 2012.

EEDAR comes to the conclusion that users are downloading more content because of better broadband speeds and increased marketing for DLC. Among those who don’t download DLC, privacy remains the top concern - 47 percent of gamers who said they do not purchase DLC cited privacy as the reason. Around 11 percent of those who said they did not purchase DLC cited poor quality as the reason. Other barriers included a no-return policy, high costs, no demo, and a lack of free content. EEDAR says that publishers, developers and console manufacturers should work together to deal with the concerns of consumers.

Finally, EEDAR says that if DLC holdouts actually bought something, that would generate $600 million more in revenue in North America each year.

Source: VentureBeat


 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Andrew EisenSleaker - No. No, not even remotely. The pic attached to my tweet was not made by me; it's not a statement I'm making. It's an illustration of the complete misunderstanding of the issue my tweet is referring to.09/01/2014 - 3:13pm
Papa MidnightIn other news, Netflix states why it paid Comcast: http://money.cnn.com/2014/08/29/technology/netflix-comcast/index.html?hpt=hp_t209/01/2014 - 3:10pm
Papa MidnightAndrew Eisen: Sites like Tumblr make things seem much bigger than they are. A vocal extreme minority start complaining and things go as they do.09/01/2014 - 3:09pm
SleakerAre you trying saying that specific costumes are sexist simply by being included in the game?09/01/2014 - 3:03pm
Andrew EisenSleaker - Seems completely cut and dry to me (of course, I wrote it so that's not surprising). What about it do you find confusing?09/01/2014 - 2:25pm
MaskedPixelantehttp://www.joystiq.com/2014/09/01/icewind-dale-enhanced-edition-now-available-for-pre-order/ Third time's the charm, right guys? Right? Surely Icewind Dale EE can't suck as much as Baldur's Gate 1 and 2 EEs can, right?09/01/2014 - 1:37pm
Sleaker@AE I don't even know what you're trying to say in that tweet.09/01/2014 - 1:28pm
Andrew EisenBy far the most retweeted tweet I've ever tweeted. https://twitter.com/AndrewEisen/status/50617593365333196809/01/2014 - 11:15am
Thomas RiordanNo, certainly not. Anything to prevent that kinda crap.09/01/2014 - 8:18am
SleakerAlthough.. I don't think it hurts anyone if kids think the report is true :P09/01/2014 - 3:26am
Sleakerand just for future reference. National Reports is a fake news site, they decided to remove their disclaimers a while back apparently...09/01/2014 - 3:25am
Thomas RiordanDon't feel bad. I posted the same thing last night and deleted it once I realized it wasn't real.08/31/2014 - 11:13pm
E. Zachary KnightAh. The report actually read serious to me. Oh well. At least it didn't happen.08/31/2014 - 7:46pm
ConsterAlthough apparently someone who was in a swatting ring in Texas took a plea for up to 5 years in July.08/31/2014 - 7:14pm
ConsterProbably because it's a satire site.08/31/2014 - 7:13pm
E. Zachary KnightI agree that the kid should be punished, but the charge and sentence seem a bit overboard to me. http://nationalreport.net/15-year-old-swatted-domestic-terrorism/08/31/2014 - 6:56pm
Andrew EisenI get a "page doesn't exist."08/31/2014 - 11:50am
MaskedPixelantehttps://twitter.com/Nevelets/status/506076879309508608 What we're currently supposed to be offended by, or whatever.08/31/2014 - 10:10am
MechaTama31AE: Probably snarky commentary on this: http://www.gamepolitics.com/2014/08/29/principle-player-leland-yee-arms-trading-case-dies08/30/2014 - 8:43pm
Andrew EisenConster - Don't know. Got a link to whatever you're referring to?08/30/2014 - 7:04pm
 

Be Heard - Contact Your Politician