DLC Purchases Up 11 Percent in 2011

October 19, 2011 -

According to a new market survey from analyst firm EEDAR, video game console owners are purchasing more downloadable content than ever before. EER's market survey finds that more than 51 percent of Xbox 360 and PS3 owners have purchased downloadable content (DLC), expansion packs, full games or indie games via the internet in the past 12 months. That number is up from 40 percent in 2010 and 34 percent in 2009.

EEDAR estimates that downloadable content will generate more than $875 million in total revenue in North America for 2011. EEDAR analyst Jesse Divnich, also predicts that North American DLC revenue will top $1 billion in 2012.

EEDAR comes to the conclusion that users are downloading more content because of better broadband speeds and increased marketing for DLC. Among those who don’t download DLC, privacy remains the top concern - 47 percent of gamers who said they do not purchase DLC cited privacy as the reason. Around 11 percent of those who said they did not purchase DLC cited poor quality as the reason. Other barriers included a no-return policy, high costs, no demo, and a lack of free content. EEDAR says that publishers, developers and console manufacturers should work together to deal with the concerns of consumers.

Finally, EEDAR says that if DLC holdouts actually bought something, that would generate $600 million more in revenue in North America each year.

Source: VentureBeat


 
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MattsworknameGoth, what "Comming overreach" , the media and goverment have been overreaching for years07/06/2015 - 9:34pm
MattsworknameJim sterling is awesome ,dont always agree with him, but when it came to those guys, he was dead on. Thank god for jim.07/06/2015 - 9:33pm
Goth_Skunk"Welcome to Culture War 4.0: The Coming Overreach" an excellent opinion piece by The Federalist. http://ow.ly/Pggw507/06/2015 - 9:32pm
Wymorencehttp://goo.gl/snN00H Okay, this is hysterical if you've followed the Digital Homicide Vs. Jim "Mother****ing" Sterling stuff. A podcast of the two groups talking it out with one being eviscerated07/06/2015 - 9:12pm
Matthew Wilsonhttp://www.engadget.com/2015/07/06/kuratas-versus-megabot-robot-duel/ ok I want to see this. not gamming related but still cool. us giant robot vs Japanese giant robot.07/06/2015 - 8:39pm
Goth_SkunkFair point.07/06/2015 - 7:56pm
Andrew EisenNo argument there.07/06/2015 - 7:46pm
Matthew Wilsonwell it would benefit Reddit to fix that asap. when of of the work on the site is done for free, there is no reason not to give them 1 of the few things they are asking for (better communications).07/06/2015 - 7:45pm
Andrew EisenRight and THAT'S what she appears to be apologizing for.07/06/2015 - 7:39pm
Matthew Wilson@AE the thing is it wasnt the firing in of it self that people got upset about, its the lack of communication. this would not be a issue if admins would just communicate more with mods.07/06/2015 - 7:39pm
Andrew EisenI don't get the sense she's apologizing for firing one of their employees. For all we know, they could have a very good reason for letting her go. But yeah, hopefully Reddit's subsequent actions speak louder than Pao's words.07/06/2015 - 7:34pm
Goth_SkunkIf Pao is directly responsible for the termination of Reddit's AMA co-ordinator, then good for her for owning up to her mistake. If she wasn't, smart business sense to take the fall. It will all be in vain though if she can't earn back the trust she lost.07/06/2015 - 7:23pm
Matthew Wilsonhttp://money.cnn.com/2015/07/06/technology/reddit-back-online-ellen-pao/index.html she kinda had no choice given what happened Friday.07/06/2015 - 6:48pm
Matthew Wilson@matt dont get me wrong, I think steam is a better platform, but it does need to improve in some areas07/06/2015 - 6:48pm
MattsworknameYes, but thats only cause its actual software systems are far worse thn steam07/06/2015 - 5:56pm
Matthew Wilson@matt well it got refunds before steam, and has better customer service07/06/2015 - 5:50pm
MattsworknameOrigin is getting better, but its still miles out from being on Steams level.07/06/2015 - 5:27pm
PHX Corphttp://www.reddit.com/r/gaming/comments/3bvzy7/as_a_former_developer_theres_a_lot_of_things_i/ Reddit Games: As a former developer, there's a lot of things I wish gamers knew. Here are some of those things...07/06/2015 - 10:52am
james_fudgeI play all of my games there!07/06/2015 - 10:36am
Andrew EisenHey, have you heard of Origin? It's pretty sweet!07/06/2015 - 10:26am
 

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