Dr. Hoyer Goes to Redwood Shores

October 20, 2011 -

EA's official news blog chronicles a recent visit by German Deputy Foreign Secretary Dr. Werner Hoyer to the company’s Redwood Shores, California campus. Hoyer, a member of the German parliament stopped by to discuss a variety of topics related to the German games market and EA studio in Cologne, Germany.

Speaking specifically on that market, EA CEO John Riccitiello said that many policy makers in the region hold an outdated view of the industry that focuses on developing content for children. This perspective, says Riccitiello, does not take into account that both the industry and those who consume its products have grown up. While the industry still needs to provide parents with tools they need to protect their children, policy makers must also recognize that video games are very much a part of today’s mainstream culture, and that the majority of modern players are adults, says Riccitiello.

Hoyer acknowledged that some policy makers need to be educated in regards to this shift in demographics, but pointed out that there are also many younger people in government that grew up playing games and who already understand the situation. "All this is changing quickly," said Hoyer.

The two also discussed the relatively small number of development studios in Germany.

"Germany was, at one point, more substantially involved in game development," Riccitiello stated, "Now most of the development is concentrated in Scandinavia and the UK. I think it’s possible to see more of the industry come back to Germany. The country’s gaming sector is surprisingly underdeveloped and it doesn’t necessarily have to be."

The two also discussed game rating systems, most notably Germany’s position as the only EU country that has not adopted the pan-European PEGI system. EA believes that competitive systems are confusing to consumers and inconvenient for developers and publishers who have to make content decisions for each market.

Games that would normally receive an M-rating in the US, or a 17+ in the rest of Europe, face the threat of “indexing” a system that makes it difficult to purchase and play the game. EA believes that indexing forces adults in Germany to purchase games online from other markets, such as Austria and Switzerland, instead of making their purchases locally.

Hoyer said that "negative attitudes about violence will persist in Germany" but said that he believes in the gaming industry. He added that "It's disturbing to have market inequities within the EU” and expressed his intent to probe the ratings issue upon his return.

Overall, EA and Hoyer seemed satisfied with the how the meeting went and hopefully Hoyer can push the issue of Germany’s ratings system among his colleagues.

Source: EA


 
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Andrew Eisen(There's only one Ghostbusters movie in production right now.)06/30/2015 - 3:07pm
Andrew EisenI'd say the fact that you can't tell is a positive sign!06/30/2015 - 3:06pm
Andrew EisenDoes it matter?06/30/2015 - 3:04pm
Goth_SkunkAnd now, to get back on target, these uniform and proton pack designs, are they for the female ghostbusters? Or the male ones?06/30/2015 - 3:02pm
Goth_Skunkabout GG is to be either shouted down, mischaracterized, or mocked. But, as James so eloquently put it, I am a GP member first, and a GG supporter second.06/30/2015 - 2:59pm
Goth_Skunkan anti-GG echo chamber with the majority of its users firmly entrenched in their belief that GG has no place in the culture, period. With that firm a mindset, there's little point to registering on the site when the likely response to speaking positively06/30/2015 - 2:59pm
Goth_Skunk@Manta: No, Gamergate is not rife with bigots and misogynists. Additionally, nothing excuses the behaviour by members of games press towards people they don't like, either. There is a lack of GG presence here because this site is still considered to be06/30/2015 - 2:57pm
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ZippyDSMleeBOth sides make the asumpsoin that anyone is listening to what they have to say. I tend to ignore GG as mindless spewing of discomntent with everything and the other side is about the same whine whine we do not like whine whine. Can we move on yet?06/30/2015 - 2:52pm
Andrew EisenI made this video about two years ago but it's topical again. "The Effects of Gay Marriage" https://www.youtube.com/watch?v=lcFyxiYu9I406/30/2015 - 12:12pm
black mantaA little more compact, but still not a radical re-design.06/30/2015 - 12:00pm
SuperKeegYeah, the proton pack is different in design, but similar in spirit. Its a little dirty, not pretty, but functional.06/30/2015 - 11:08am
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black mantaProton pack looks essentially the same to me. Have no problem with either, BTW. :)06/30/2015 - 10:32am
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Andrew EisenGhostbuster proton pack: https://twitter.com/paulfeig/status/61586646983075840006/30/2015 - 10:19am
Andrew EisenGhostbuster uniforms: https://twitter.com/paulfeig/status/61565492324668211206/30/2015 - 10:18am
Mattsworknamegamergate or any part of that movment. My biggest issues have always been more about my views on the idustry on a personal level rather then any affilication with GG.06/30/2015 - 9:50am
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