Dr. Hoyer Goes to Redwood Shores

October 20, 2011 -

EA's official news blog chronicles a recent visit by German Deputy Foreign Secretary Dr. Werner Hoyer to the company’s Redwood Shores, California campus. Hoyer, a member of the German parliament stopped by to discuss a variety of topics related to the German games market and EA studio in Cologne, Germany.

Speaking specifically on that market, EA CEO John Riccitiello said that many policy makers in the region hold an outdated view of the industry that focuses on developing content for children. This perspective, says Riccitiello, does not take into account that both the industry and those who consume its products have grown up. While the industry still needs to provide parents with tools they need to protect their children, policy makers must also recognize that video games are very much a part of today’s mainstream culture, and that the majority of modern players are adults, says Riccitiello.

Hoyer acknowledged that some policy makers need to be educated in regards to this shift in demographics, but pointed out that there are also many younger people in government that grew up playing games and who already understand the situation. "All this is changing quickly," said Hoyer.

The two also discussed the relatively small number of development studios in Germany.

"Germany was, at one point, more substantially involved in game development," Riccitiello stated, "Now most of the development is concentrated in Scandinavia and the UK. I think it’s possible to see more of the industry come back to Germany. The country’s gaming sector is surprisingly underdeveloped and it doesn’t necessarily have to be."

The two also discussed game rating systems, most notably Germany’s position as the only EU country that has not adopted the pan-European PEGI system. EA believes that competitive systems are confusing to consumers and inconvenient for developers and publishers who have to make content decisions for each market.

Games that would normally receive an M-rating in the US, or a 17+ in the rest of Europe, face the threat of “indexing” a system that makes it difficult to purchase and play the game. EA believes that indexing forces adults in Germany to purchase games online from other markets, such as Austria and Switzerland, instead of making their purchases locally.

Hoyer said that "negative attitudes about violence will persist in Germany" but said that he believes in the gaming industry. He added that "It's disturbing to have market inequities within the EU” and expressed his intent to probe the ratings issue upon his return.

Overall, EA and Hoyer seemed satisfied with the how the meeting went and hopefully Hoyer can push the issue of Germany’s ratings system among his colleagues.

Source: EA


 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Mattsworknamealso, in MGR, on higher levels, button mashing will get you reckt, you have to master parry to even have a prayer05/24/2015 - 8:52pm
MattsworknameI kinda would like a bit more variety in the combat, as it feels a bit to stiff and slow for me. Especailly after other games ive played05/24/2015 - 8:39pm
Goth_SkunkThere's... no button mashing in DA:I. However, neither is DA:I's combat perfect. I, for one, detest the active talent max limit of 8.05/24/2015 - 8:21pm
MattsworknameDa I combat is fun, a bit stiff but fun, but I still say the best pure combat engine in any game was Metal gear rising.05/24/2015 - 7:15pm
ZippyDSMleeWhen DA gets a control system like DA:O I'll brother to want to paly it, I frown on button mashing RPGs not made by bethseda...05/24/2015 - 5:59pm
Matthew Wilsonhttp://arstechnica.com/science/2015/05/new-neural-implant-reads-a-persons-intentions-to-control-robotic-arm/ our first steps tos a dues ex future lol.05/24/2015 - 1:51pm
Goth_SkunkThe game is 75% sidequests, 25% story. And most of those sidequests are only vaguely related to the main story at all, having very little consequence to the plot at large.05/24/2015 - 1:12pm
Goth_SkunkI'm such a huge BioWare fan that I played through my first playthrough of DA:I without complaint, but on my second time through I certainly took notice of just how much side-quest material there was. It's probably my greatest criticism of the game.05/24/2015 - 1:10pm
ZippyDSMleeI need one of my 70 games to play....mmmmmmmm05/24/2015 - 9:57am
MattsworknameSpent all night playing blood borne, now trapped in the Nightmare frontier and trying to reach the boss so I can maybe warp out again05/24/2015 - 9:21am
MattsworknameYeah, i got started and then made it through t the first few misions anthen blood borne05/23/2015 - 10:13pm
Goth_SkunkWhich one, Dragon Age?05/23/2015 - 8:20pm
Wonderkarpalso waiting patiently for Batman.05/23/2015 - 7:36pm
MattsworknameIn still trying ot beat that game the first time. Freaking game has so much side questing05/23/2015 - 7:34pm
Goth_SkunkPlaying a third and probably final playthrough of Dragon Age: Inquisition. Once that's done, I'll move on to AC: Unity, most likely, then get caught up on A-list games I have yet to play, like Murdered: Soul Suspect and Shadows of Mordor.05/23/2015 - 6:33pm
MattsworknameIf you own a vita and like monster hunter, but dont like the bs filler that goes with it. Try tokiden kiwmai05/23/2015 - 6:11pm
Matthew Wilsonaparently their servers got crushed, but I dont see the game selling well. Nintendo fans tend not to be fans of competitive fps05/23/2015 - 5:48pm
MattsworknameSPlatton looks intersting, Love the are style, gonna give the game a try with the upcoming test fire05/23/2015 - 4:39pm
PHX Corp@Technogeek, I'm returning for one more Run with the Global testfire05/23/2015 - 3:41pm
WonderkarpI'm bouncing all over the place but right now I'd say I'm playing Super Mario 64 trying to max out the stars. 2 worlds and 2 secret stars to go05/23/2015 - 1:12pm
 

Be Heard - Contact Your Politician