Dr. Hoyer Goes to Redwood Shores

October 20, 2011 -

EA's official news blog chronicles a recent visit by German Deputy Foreign Secretary Dr. Werner Hoyer to the company’s Redwood Shores, California campus. Hoyer, a member of the German parliament stopped by to discuss a variety of topics related to the German games market and EA studio in Cologne, Germany.

Speaking specifically on that market, EA CEO John Riccitiello said that many policy makers in the region hold an outdated view of the industry that focuses on developing content for children. This perspective, says Riccitiello, does not take into account that both the industry and those who consume its products have grown up. While the industry still needs to provide parents with tools they need to protect their children, policy makers must also recognize that video games are very much a part of today’s mainstream culture, and that the majority of modern players are adults, says Riccitiello.

Hoyer acknowledged that some policy makers need to be educated in regards to this shift in demographics, but pointed out that there are also many younger people in government that grew up playing games and who already understand the situation. "All this is changing quickly," said Hoyer.

The two also discussed the relatively small number of development studios in Germany.

"Germany was, at one point, more substantially involved in game development," Riccitiello stated, "Now most of the development is concentrated in Scandinavia and the UK. I think it’s possible to see more of the industry come back to Germany. The country’s gaming sector is surprisingly underdeveloped and it doesn’t necessarily have to be."

The two also discussed game rating systems, most notably Germany’s position as the only EU country that has not adopted the pan-European PEGI system. EA believes that competitive systems are confusing to consumers and inconvenient for developers and publishers who have to make content decisions for each market.

Games that would normally receive an M-rating in the US, or a 17+ in the rest of Europe, face the threat of “indexing” a system that makes it difficult to purchase and play the game. EA believes that indexing forces adults in Germany to purchase games online from other markets, such as Austria and Switzerland, instead of making their purchases locally.

Hoyer said that "negative attitudes about violence will persist in Germany" but said that he believes in the gaming industry. He added that "It's disturbing to have market inequities within the EU” and expressed his intent to probe the ratings issue upon his return.

Overall, EA and Hoyer seemed satisfied with the how the meeting went and hopefully Hoyer can push the issue of Germany’s ratings system among his colleagues.

Source: EA


 
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ConsterSleaker: if you think there's only been "a handful of" incidents, you have your head stuck *somewhere* - I'm assuming it's sand.09/20/2014 - 5:38am
prh99Most of it's agitprop clickbait anyway.09/20/2014 - 5:27am
prh99A good reason to stop reading reguardless of view pointhttp://www.theguardian.com/media/2013/apr/12/news-is-bad-rolf-dobelli.09/20/2014 - 5:22am
Andrew EisenWell this is unique! A musical critique of the Factual Feminist's "Are Video Games Sexist?" video. https://www.youtube.com/watch?v=-K4s7cV4Us409/20/2014 - 2:41am
Andrew EisenSome locked threads. Some let them be. So, no, I'm not seeing a problem here. No corruption. No collusion. No ethical problem with privately discussing ethics.09/20/2014 - 12:48am
Andrew EisenAnd still, in the end, Tito made up his own mind on how to handle his site. All 150 or so members went off to handle their own sites in their own ways. Some talked about it. Some didn't. Some changed disclosure policies. Some didn't.09/20/2014 - 12:40am
Andrew EisenThere were two comments other than Kochera and Tito's. One pointed out the Escapist Code of Conduct, another comment was in support of Tito.09/20/2014 - 12:40am
Andrew EisenKochera privately expressed his disagreement on how Tito decided to do something. No, I don't consider that crossing a line nor do I consider the exchange an example of the group pressuring him.09/20/2014 - 12:36am
Kronotechnical reasons. Anyways, I need to get to sleep as well.09/20/2014 - 12:29am
KronoAnd he wasn't the only one pushing Tito to censor the thread. If Tito had bowed to peer pressure, we likely wouldn't have gotten this http://goo.gl/vKiYtR which grew out of that thread. Said thread also lasted until a new one needed to be made for09/20/2014 - 12:28am
Krono@Andrew So it's an example of Kuchera crossing the line from reporter to advocate. And an example of the group pressuring for censorship.09/20/2014 - 12:21am
E. Zachary KnightAnyway, I am off to bed. I will probably wake up to all of this being knocked off the shout box.09/20/2014 - 12:20am
E. Zachary KnightKrono, that is the type of reading too much into things that bugs me. Ben did no such thing. Greg had the last word in that part of the exchange. The rest was about how to approach the story and Quinn.09/20/2014 - 12:19am
Andrew EisenSo?09/20/2014 - 12:13am
KronoExcept that the forum thread wasn't harassment, and Kuchera continued to push for the thread's removal after Tito made it clear he didn't consider it harassment.09/20/2014 - 12:12am
Andrew EisenPersonally, I see nothing wrong with someone offering their opinion or the other person making up their own mind on how to run their site.09/20/2014 - 12:06am
E. Zachary KnightKrono, I read nothing of the sort in that email chain. I read Ben giving advice on what to do when a forum thread is used to harass someone and spread falshoods about them and others.09/20/2014 - 12:05am
KronoThat's exactly what Ben Kuchera was doing to Greg Tito.09/19/2014 - 11:58pm
Krono@EZK So you see nothing wrong with one journalist pressuring a journalist from a different organization to not only not run a story, but to censor a civil discussion already taking place?09/19/2014 - 11:56pm
E. Zachary KnightI write for a number of blogs and talk to people who write similar blogs all the time for tips and advice. I see nothing wrong with that.09/19/2014 - 11:50pm
 

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