IGN Closes What They Play

October 21, 2011 -

Website What They Play, the parent-focused gaming web site operated by IGN has suddenly been shut down, with the URL of the site being redirected to IGN's front page. The staff at the site that enjoyed four years of operation claim that they were not informed of IGN's intentions to close the site. Still, it's not hard to understand why IGN decided to pull the plug - it has not been updated since February of this year.

What They Play was founded in 2007, and was acquired two years later by IGN parent company News Corp. All told the site had information on around 16,000 games, and was recommended by major retailers as a great resource for parents by retailers such as Wal-Mart and Best Buy.

A message on the site's official Facebook page offers a message from head of marketing Tom Byron:

"Hi all,

It appears that What They Play is no more. IGN has quietly taken it down and replaced it with...IGN. As a member of the team that launched the site on November 12, 2007 and helped build it over the next two years, What They Play's passing hurts, but the great memories live on. Thanks to all our supporters for making an awesome site and time even more awesome.

Regards,

Tom Byron, former head of marketing for What They Play"

Source: Game, Set, Watch


Comments

Re: IGN Closes What They Play

IGN?  Who even watches that page? As far as I'm concerned they might as well close down the entire IGN site. It's about as useful as Fox News... most of the reviews there are just paid advertisement by the publishers anyway. Of course they would shut down any service where people could write anything resembling truth.

Re: IGN Closes What They Play

Basically, What They Play wasn't making IGN any money so they canned it. Sounds about right. Forget the fact that WTP was never a money making property and never had the market to make money. It was more a non-profit style site in its content.

Looks like it is time for another property to step up and fill the void.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
MaskedPixelantehttp://www.destructoid.com/chris-charla-would-love-to-see-no-man-s-sky-on-xbox-one-289761.phtml Apparently Microsoft's famous "parity clause" doesn't apply if they thing your game will make them tons of money.03/31/2015 - 8:00am
ConsterBasically, he's claiming there's a state statute that allows him to invoke section 2 of SB101 and be exempt from it.03/31/2015 - 5:48am
Conster"..military service veteran status, and any breach of this policy shall continue to be considered a material breach of the relationship with the City."03/31/2015 - 5:09am
Conster"no vendor, contractor, grand recipient, or anyone receiving public funds or benefits of any kind shall discriminate on the basis of race, religion, color, disability, sexual orientation, gender identity, national origin, ancestry, age, or United States..03/31/2015 - 5:08am
ConsterGen Con is in Indianapolis, right? Because its mayor signed an executive order that discrimination against LGBTQ (and other groups) is still not allowed: http://www.huffingtonpost.com/2015/03/30/greg-ballard_n_6972928.html03/31/2015 - 5:07am
Andrew EisenTo the surprise of no one, that HD remake of the first level of Super Mario 64 has been DMCA'd. http://mario64-erik.u85.net/Web.html03/30/2015 - 10:54pm
MaskedPixelantehttp://www.destructoid.com/dark-souls-ii-scholar-of-the-first-sin-upgrade-and-pricing-systems-detailed-289743.phtml Dark Souls 2 pricing revealed, is only mildly confusing.03/30/2015 - 6:02pm
MaskedPixelantehttps://twitter.com/yugiohtas/status/582642955489431552 Roger Slifer sent to the graveyard.03/30/2015 - 3:49pm
james_fudgeEZK: it sounds like a carry-over bug from Demon's Souls.03/30/2015 - 1:29pm
Andrew EisenJust watched a clip of one of his correspondent appearances on The Daily Show. Seems like he'll be a good fit.03/30/2015 - 1:26pm
MaskedPixelantehttp://www.nytimes.com/2015/03/31/arts/television/trevor-noah-to-succeed-jon-stewart-on-the-daily-show.html The Daily Show with Trevor Noah.03/30/2015 - 1:17pm
E. Zachary KnightApparently there is an item duping glitch in Bloodborne. I loved those glitches in old Final Fantasy games. They were great. Nothing like infinite Excaliburs for Ninja's to throw.03/30/2015 - 12:58pm
Papa Midnightis no market for these games. There will be no intreospection whatsoever. It's either that or they blame piracy.03/30/2015 - 11:35am
Papa MidnightI'd like to take this time to reiterate the utter mess of a PC port that is Dead or Alive 5, which is missing significant amounts of features on PC in comparison to it's console counter-part. When sales go poorly, I'm certain the excuse will be that PC03/30/2015 - 11:34am
E. Zachary KnightSleep and sanity? No need for that here. Check out our experience at Super! BitCon as we made a game while visitors got to play games. Game Jamming During A Game Convention: A Convention Jam Tale. http://tinyurl.com/ogx46t703/30/2015 - 10:43am
ZippyDSMleePlank? PPLLAAANNKKK!!!!! :P03/30/2015 - 10:05am
MaskedPixelantehttps://www.youtube.com/watch?v=kXYXuXX48m8 Take the "no-prank pledge" today.03/30/2015 - 9:11am
ZippyDSMleecrap around. It’s quite annoying but kinda fun like galaxy...even if has the power ups I hate the planets... oh and here comes a C&D in 3...2.....03/29/2015 - 11:45pm
ZippyDSMleeI was never that much of a fan they messed up the power ups, the level design was good enough for the time but ...meh.. Playing through sunshine again since I am no longer a south paw the controls are still stupid there's little to no options to change cr03/29/2015 - 11:45pm
Cheater87http://www.independent.co.uk/news/uk/home-news/parents-could-be-reported-to-police-if-children-play-violent-video-games-like-call-of-duty-and-grand-theft-auto-10141697.html03/29/2015 - 11:45pm
 

Be Heard - Contact Your Politician