The State of Play in New Zealand

October 24, 2011 -

New research looking into the gaming habits of New Zealanders found that nine out of ten households in the country own a game playing device of some sort and nearly four in five parents with children ages 18 and under play games. In households that use video games, 38 percent said they used a mobile phone and 9 percent said they used a tablet device to play games. Around 51 percent of gaming households said that they owned a traditional game console.

The report, Digital New Zealand 2012, is based on a survey conducted by Bond University using a random sample of over 800 New Zealand households.

The report also revealed that 47 percent of the gaming population is female, the average adult gamers has been playing for 12 years, 58 percent of gamers said they play daily or every other day, 92 percent of parents who play computer games use them to help educate their children, one in four said they would sign up for faster broadband if it were tied to games and game download services, and action games are the most popular among those surveyed. Finally, 37 percent of gamers buy games from a local retailer while 24 percent buy games new online from a digital distribution service, and 14 percent buy games from an online store.

Dr. Jeff Brand, Associate Professor at Bond University and the author of the report, says the biggest difference between the 2012 and 2011 reports is the explosion in mobile gaming.

"Over the last year, we’ve seen a growing pattern of 'snack gaming' with more Kiwis using their smartphones and tablet computers to play video games," he said. "When people are traveling to work or trying to fill in that little bit of time between appointments they’re turning on their mobile devices to ‘snack’ on a video game."

"Research shows video games are no longer the domain of teenage boys as the average Kiwi gamer is 33 years old and one in five gamers playing social network games. Game playing habits are also moderate with the majority of people playing for up to an hour at a time daily or every other day," said Brand.

"Kiwi gamers are growing up and they’re parents and even grandparents," added Mark Goodacre, Director of Interactive Games & Entertainment Australia (iGEA). "Research shows that 41 percent of people aged over 50 now play video games and a quarter of gamers have been playing for more than two decades. Video games are definitely on for young and old!”

The NZ games industry is forecast to reach $192 million by 2015, a compound annual growth rate of 6.9 percent according to the PricewaterhouseCoopers report, New Zealand Entertainment & Media Outlook, 2011 – 2015.

Source: iGEA


 
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MaskedPixelantehttp://www.joystiq.com/2014/07/28/gaymerx-in-dire-straits-after-nis-america-allegedly-backs-out-of/ NISA backs out of GaymerX support, but it seems like the only people crying foul are GaymerX.07/29/2014 - 6:30am
Papa MidnightIt's not bad so far, but I am honestly not sure what to make of it (or where it's going for that matter)07/28/2014 - 9:44pm
Matthew Wilsonis it any good?07/28/2014 - 9:36pm
Papa Midnight"Love Child" on HBO -- anyone else watching this?07/28/2014 - 9:27pm
MaskedPixelanteNah, I'm fine purple monkey dishwasher.07/28/2014 - 4:05pm
Sleaker@MP - I hope you didn't suffer a loss of your mental faculties attempting that.07/28/2014 - 3:48pm
MaskedPixelanteOK, so my brief research looking at GameFAQs forums (protip, don't do that if you wish to keep your sanity intact.), the 3DS doesn't have the power to run anything more powerful than the NES/GBC/GG AND run the 3DS system in the background.07/28/2014 - 11:01am
ZenMatthew, the 3DS already has GBA games in the form of the ambassador tittles. And I an just as curious about them not releasing them on there like they did the NES ones. I do like them on the Wii U as well, but seems weird. And where are the N64 games?07/28/2014 - 10:40am
james_fudgeNo. They already cut the price. Unless they release a new version that has a higher price point.07/28/2014 - 10:19am
E. Zachary KnightMatthew, It most likely is. The question is whether Nintendo wants to do it.07/28/2014 - 10:12am
Matthew WilsonI am sure the 3ds im more then powerful enough to emulate a GBA game.07/28/2014 - 9:54am
Sleaker@IanC - while the processor is effectively the same or very similar, the issue is how they setup the peripheral hardware. It would probably require creating some kind of emulation for the 3DS to handle interfacing with the audio and input methods for GBA07/28/2014 - 9:30am
Sleaker@EZK - hmmm, that makes sense. I could have sworn I had played GB/GBC games on it too though (emud of course)07/28/2014 - 9:23am
E. Zachary KnightSleaker, the DS has a built in GBA chipset in the system. That is why it played GBA games. The GBA had a seperate chipset for GB and GBColor games. The DS did not have that GB/GBC chipset and that is why the DS could not play GB and GBC games.07/28/2014 - 7:25am
IanCI dont think Nintendo ever gave reason why GBA games a reason why GBA games aren't on the 3DS eshop. The 3DS uses chips that are backwards compatable with the GBA ob GBA processor, after all.07/28/2014 - 6:46am
Sleakerhmmm that's odd I could play GBA games natively in my original DS.07/28/2014 - 1:39am
Matthew Wilsonbasically "we do not want to put these games on a system more then 10 people own" just joking07/27/2014 - 8:13pm
MaskedPixelanteSomething, something, the 3DS can't properly emulate GBA games and it was a massive struggle to get the ambassador games running properly.07/27/2014 - 8:06pm
Andrew EisenIdeally, you'd be able to play such games on either platform but until that time, I think Nintendo's using the exclusivity in an attempt to further drive Wii U sales.07/27/2014 - 7:21pm
Matthew WilsonI am kind of surprised games like battle network are not out on the 3ds.07/27/2014 - 7:01pm
 

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