Xsolla and Valve Bring Russian Cash to Steam Wallets

October 24, 2011 -

Steam is doing all that it can to tap into the lucrative Russian game market - including making it easier for customers to put rubles in their Steam wallets.

Valve recently included the currency in its system so Russians could purchase games via Steam. The big problem following support for the currency, was finding a way for consumers who likely didn't have access to a credit card or a bank account to get actual money into the Steam ecosystem. That's because most Russian consumers use cash. The solution was easy enough: find a partner to make transferring cash easy as pie.

This week Valve announced that that solution is Xsolla, a game-monetization company. Using Xsolla, consumers now have more than 450,000 cash kiosks in Russia where they can add cash directly to their Steam Wallets.

Now that everything is in place it will be interesting to see just how much money Valve can make off of Russian consumers and Russian consumers have an easier way to gain access to games they wouldn't normally have access to.

Source: Steam

 


 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
IvresseWell Totalbiscuit's port report video was positively glowing about it...04/21/2015 - 4:05am
MattsworknameHey, slightly off topic, but, anyone got a good sugestion for a flight stick for elite dangerous?04/21/2015 - 12:38am
Matthew Wilson@pm intreasting the gta5 port was already good from what I have read.04/20/2015 - 9:32pm
Papa Midnighthttp://www.pcgamer.com/gta-5-pc-patch-reduces-cpu-usage/04/20/2015 - 9:00pm
PHX Corp@zippy I'm Probaly going to Warn my uncle who is a techie that it may come out at the end of july04/20/2015 - 8:45pm
Matthew Wilson@zippy I want windows 10 badly, but that is because I am stuck on 8.1 yuk. that being said the new dx12 looks very good, and the reported performance gain from it.04/20/2015 - 8:00pm
ZippyDSMleeMy body is readY! http://www.afterdawn.com/news/article.cfm/2015/04/20/amd-microsoft-to-launch-windows-10-at-the-end-of-july04/20/2015 - 7:54pm
PHX CorpI may have posted this before but a leaked email from Sony pictures has the MPAA written all over it http://www.extremetech.com/computing/203654-leaked-sony-emails-show-mpaas-opposition-to-fair-use-confirms-users-are-viewed-as-thieves04/20/2015 - 4:53pm
Mattsworknameyet another reason the DMCA should be dismantled and rewritten04/20/2015 - 4:41pm
Matthew Wilson@zippy that is worse than the ESA thing.04/20/2015 - 4:26pm
ZippyDSMlee0-o good luck with that car companies, http://www.autoblog.com/2015/04/20/automakers-gearheads-car-repairs/04/20/2015 - 4:07pm
Andrew EisenYes, hence my subsequent shout.04/20/2015 - 3:15pm
Matthew Wilsonwhile the article itself isnt that great, but the point is still valid.04/20/2015 - 3:14pm
Andrew EisenProfessionals do need to be mindful of what they say on social media though. That's true.04/20/2015 - 3:11pm
Andrew EisenWell, it was almost a decent article from Techraptor. Some day. Some day...04/20/2015 - 3:09pm
Matthew Wilsonhttp://techraptor.net/content/gamings-pr-problem both game devs and pr people alike need to to keep in mind, when your on twiter you are also representing the company you work for.04/20/2015 - 2:39pm
E. Zachary KnightI don't really care either way, but that was just my understanding based on previous reads.04/20/2015 - 2:13pm
E. Zachary KnightBut now I am confused. I thought Johnny Storm was the adopted one, but the dad is black. Does that mean that Sue is adopted or is it just an interracial marriage with existing children?04/20/2015 - 2:12pm
E. Zachary KnightNew Fantastic 4 trailer finally shows powers and just a wee bit of whimsy. Not too much mind you. No need to dilute the dark and brooding. http://www.comingsoon.net/movies/trailers/431505-the-new-trailer-for-fantastic-four-is-here04/20/2015 - 2:11pm
E. Zachary KnightOk. Just checked another of my Twitter accounts and there is a setting, opt-in. So it looks like a slow roll out.04/20/2015 - 1:17pm
 

Be Heard - Contact Your Politician