Epic: Console Makers Need to Let Developers Handle Game Pricing

October 26, 2011 -

In an interview with Develop Epic Games President Michael Capps says that console makers need to loosen the stranglehold they have on developers when it comes to pricing. Capps says they need to do this because game revenues have shifted to service and micro-transaction model. Currently developers can't decide what the price of their games on consoles should be because those prices are already set by the console makers.

"Right now we’re not even allowed to change the prices of virtual content," said Capps. "We’re not even allowed to set the prices. I just don’t think this protectionist approach is going to be successful in a world where the price of virtual items changes on a day-today basis."

Capps adds that mobile platforms allow developers to set their own pricing schemes and purchasing virtual goods within an app is much easier too. Finally, he notes that the only way for AA games to make a comeback is if manufacturers forget about a specific price point like $60. If they don't, he says, more developers will simply turn to the PC market - Steam, for example.

"The console manufacturers need to let this happen,” he said. "The best way of driving developers to PC is telling them they have no freedom in what prices they can set for virtual items. It would be great to have the level of freedom that, say, Steam gives you."

Source: Develop


Comments

Re: Epic: Console Makers Need to Let Developers Handle Game ...

Why wasn't this done sooner. Games tend to either be $15 or less and the $60. Why isn't there somewhere in the middle for games that fit in that category. I would go with Catherine, since I had to rent it because I heard it ws great, but not worth the full sticker price. Which I agreed with.

-----------------------------------------

Managing Editor at TheBestGameSiteEver.com

Re: Epic: Console Makers Need to Let Developers Handle Game ...

I thought game pricing was the publisher's call, not the console manufacturer's (unless they're the publisher).

 

Andrew Eisen

Re: Epic: Console Makers Need to Let Developers Handle Game ...

I can certainly get behind this call for better pricing. There are a number of games that I would never buy at over $40. But if they were to drop to $20-30, I would certainly consider them. This especially helps with smaller developers which don't have name recognition already built up.

Re: Epic: Console Makers Need to Let Developers Handle Game ...

If I could figure out how to applaud over the internet I would

Re: Epic: Console Makers Need to Let Developers Handle Game ...

Oh yeah, the last thing we would want is for a developer to make something for PC.  That would be terrible!  Jesus, what happened to you, Epic?  Makers of Jill of the Jungle, Jazz Jackrabbit, and frickin' Unreal (Tournament!!!)!  What happened?

Re: Epic: Console Makers Need to Let Developers Handle Game ...

I've been waiting nearly 5 years for Heavy Weapon on XBLA to drop from $10. This is getting ridiculous.

http://marketplace.xbox.com/en-US/Product/Heavy-Weapon/66acd000-77fe-100...

(Btw, the pc version on Steam is awful.)

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Matthew Wilsonhttps://www.youtube.com/watch?v=HxVv7pbqXvY a interesting video video by Gaijin Goombah08/02/2015 - 4:54pm
MattsworknameInfo: Well thats something at least08/02/2015 - 3:04pm
Infophile@Matt: Apparently Dan Aykroyd actually is involved. We don't know how yet, though, but he's apparently going to be in the movie in some way.08/02/2015 - 4:17am
MattsworknameI still hold that not having the origonal cast invovled in any way hurts this movie, and unless the 4 actresses in the lead roles can some how measure up to the comic timing of the origonal cast, i just don't see it being a success08/02/2015 - 12:46am
MattsworknameMecha: regardless of what you think of it, GB 2 was a finanical success and for it time did well with audiances ,even if it wasnt as popular as the first08/02/2015 - 12:45am
MechaTama31I think they're better off trying to do something different, than trying to be exactly the same and having every little difference held up as a shortcoming. Uncanny valley.08/01/2015 - 11:57pm
MechaTama31Having the original cast didn't do much for... that pink-slimed atrocity which we must never speak of.08/01/2015 - 11:56pm
MattsworknameAndrew: If the new ghostbusters bombs, I cant help but feel it'll be cause it removed the origonal cast and changed the formula to much08/01/2015 - 8:31pm
Andrew EisenNot the best look but that appears to be a PKE meter hanging from McCarthy's belt.08/01/2015 - 7:34pm
Matthew Wilsonwhy, let me guess it runes like crap?08/01/2015 - 7:29pm
Andrew EisenInteresting. These throwers are different than the ones we saw in the earlier Ghostbusters prop pics. https://twitter.com/feigfans/status/62754147689817702508/01/2015 - 7:28pm
PHX Corphttp://www.neogaf.com/forum/showthread.php?t=1088640 NeoGAF: Warning: Don't buy Binding of Isaac Rebirth on 3DS08/01/2015 - 7:26pm
MattsworknameYou know what game is a lot of fun? rocket league. It' s a soccer game thats actually fun to play cause your A Freaking CAR!08/01/2015 - 7:02pm
MattsworknameNomad colossus did a little video about it, showing the world and what can be explored in it's current form. It's worth a look, and he uses text for commentary as not to break the immerison08/01/2015 - 5:49pm
MattsworknameI feel some more mobility would have made it more interesting and I feel that a larger more diverse landscape with better graphiscs would help, but as a concept, it interests me08/01/2015 - 5:48pm
Andrew EisenHuh. I guess I'll have to check out a Let's Play to get a sense of the game.08/01/2015 - 5:47pm
MattsworknameIt did, I found the idea of exploring a world at it's end, exploring the abandoned city of a disappeared alien race and the planets various knooks and crannies intriqued me.08/01/2015 - 5:46pm
Andrew EisenDid it appeal to you? If so, what did you find appealing?08/01/2015 - 5:43pm
MattsworknameIts an interesting concept, but it's not gonna appeal to everyone thats for sure,08/01/2015 - 5:40pm
Andrew EisenThat sounds horrifically boring. Doesn't sound like an interesting use of its time dilation premise either. 08/01/2015 - 5:36pm
 

Be Heard - Contact Your Politician