Epic: Console Makers Need to Let Developers Handle Game Pricing

October 26, 2011 -

In an interview with Develop Epic Games President Michael Capps says that console makers need to loosen the stranglehold they have on developers when it comes to pricing. Capps says they need to do this because game revenues have shifted to service and micro-transaction model. Currently developers can't decide what the price of their games on consoles should be because those prices are already set by the console makers.

"Right now we’re not even allowed to change the prices of virtual content," said Capps. "We’re not even allowed to set the prices. I just don’t think this protectionist approach is going to be successful in a world where the price of virtual items changes on a day-today basis."

Capps adds that mobile platforms allow developers to set their own pricing schemes and purchasing virtual goods within an app is much easier too. Finally, he notes that the only way for AA games to make a comeback is if manufacturers forget about a specific price point like $60. If they don't, he says, more developers will simply turn to the PC market - Steam, for example.

"The console manufacturers need to let this happen,” he said. "The best way of driving developers to PC is telling them they have no freedom in what prices they can set for virtual items. It would be great to have the level of freedom that, say, Steam gives you."

Source: Develop


Comments

Re: Epic: Console Makers Need to Let Developers Handle Game ...

Why wasn't this done sooner. Games tend to either be $15 or less and the $60. Why isn't there somewhere in the middle for games that fit in that category. I would go with Catherine, since I had to rent it because I heard it ws great, but not worth the full sticker price. Which I agreed with.

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Managing Editor at TheBestGameSiteEver.com

Re: Epic: Console Makers Need to Let Developers Handle Game ...

I thought game pricing was the publisher's call, not the console manufacturer's (unless they're the publisher).

 

Andrew Eisen

Re: Epic: Console Makers Need to Let Developers Handle Game ...

I can certainly get behind this call for better pricing. There are a number of games that I would never buy at over $40. But if they were to drop to $20-30, I would certainly consider them. This especially helps with smaller developers which don't have name recognition already built up.

Re: Epic: Console Makers Need to Let Developers Handle Game ...

If I could figure out how to applaud over the internet I would

Re: Epic: Console Makers Need to Let Developers Handle Game ...

Oh yeah, the last thing we would want is for a developer to make something for PC.  That would be terrible!  Jesus, what happened to you, Epic?  Makers of Jill of the Jungle, Jazz Jackrabbit, and frickin' Unreal (Tournament!!!)!  What happened?

Re: Epic: Console Makers Need to Let Developers Handle Game ...

I've been waiting nearly 5 years for Heavy Weapon on XBLA to drop from $10. This is getting ridiculous.

http://marketplace.xbox.com/en-US/Product/Heavy-Weapon/66acd000-77fe-100...

(Btw, the pc version on Steam is awful.)

 
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MaskedPixelantehttp://www.joystiq.com/2014/04/18/playstation-99-cent-sale-discounts-tokyo-jungle-super-stardust/ Weekend long PSN flash sale. So much stuff is 99 cents for the rest of the weekend.04/18/2014 - 5:59pm
Adam802http://www.polygon.com/2014/4/18/5627928/newtown-video-game-addiction-forum04/18/2014 - 4:14pm
Matthew Wilsonit is a video talking about why certain games/products/consoles do well, and others do not. he back it up with solid research.04/18/2014 - 3:56pm
Andrew EisenI'm not keen on blind links. What is it?04/18/2014 - 3:45pm
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MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
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Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
 

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