Games Media Awards Sullied by Sponsor’s Outrageous Antics

October 27, 2011 -

Games Media Awards organizer Intent Media is embarrassed and ashamed of retailer Grangier Games' conduct during the awards ceremony last night in London and is apologizing publicly today.

"I'd like to take this opportunity to apologise wholeheartedly for this - and to make it very clear that Grainger will not be welcome back in any capacity to the GMAs, or any Intent Media events," Intent Media MD Stuart Dinsey said in a statement today. Grainger approached us a few months ago and explained that their intention, through association with the GMAs, was to get closer to the games media," continued Dinsey's frank apology. "What they have done, in spectacular fashion, is alienate the entire games media in one night. Good work, guys."

The Games Media Awards is an annual event that honors games journalists in the UK. Those honors were apparently sullied by the UK-based retailer, who served as a key event sponsor.

Grainger Games brought girls in bikinis, midgets, a brightly colored Hummer and Grainger-branded condoms to the event. They also heckled the presenter Greg Davies and the award winners. Several attendees at the event witnessed the Grainger Games table flick their branded condoms into other attendee's food, interrupt the host and climb onto the stage to dance in front of the lectern while winners were accepting awards. Some claim that the behavior was even encouraged by Grainger Games MD Stephen Bowyer.

Xbox LIVE editor Daniel Maher, who attended the event, tweeted about his experiences with Grainger Games.

"Grainger Games are an absolute disgrace. Complete disrespect for the industry they're supposedly a part of," he wrote. "Two of them attempted to physically and verbally intimidate me after I'd told them to shut up."

James Gee, a Grainger Games area manager, replied to the controversy by saying "what a joke this is! Massively blown out of proportion! Surely all you humans have better things to talk about?"

Grainger Games issued an apology on its website:

"We wholeheartedly apologise if we offended anyone at last night's GMAs. It was never our intention to upset anybody," read the statement. "We sponsored the awards to show our support for everyone involved in games media and we continue to value and appreciate all their hard work and commitment."

While the distractions and reported rudeness of the sponsor was unsettling for many attendees, several journalists and publications still reveled in the honors bestowed upon them. Eurogamer won the best website award; best blog went to Rock, Paper, Shotgun, The Guardian won for best coverage in a national newspaper, while Dave Cook took the regional games columnist award for his work for The Scotsman.

Best coverage in a mainstream magazine was won by Shortlist, and best print magazine went to Edge. SentUAMessage won best games broadcast/podcast. Finally, Martin Gaston of Videogamer was this year's Rising Star, Keza McDonald of IGN took the specialist writer online title, and the award for specialist print writer went to Christian Donlan. The industry legend award went to Colin Campbell.

Source: GI.biz


Comments

Re: Games Media Awards Sullied by Sponsor’s Outrageous Antics

You'd think they would have learned at least a little bit from Kanye "I'mma let you finish" West - even President Obama called him a jackass.

 

Re: Games Media Awards Sullied by Sponsor’s Outrageous Antics

Hey, I freelance for Colin.  I'll have to email him a hearty congrats.

 

Andrew Eisen

Re: Games Media Awards Sullied by Sponsor’s Outrageous Antics

This reminds me of that time those assholes from GameCock interrupted that games award show a few years back.  

 
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Andrew EisenNow, that post on GameFAQs was made four years ago. It appears the ESRB has since moved the appeals process stuff behind the publisher login on its website.05/29/2015 - 3:32am
Andrew EisenOh, third link on the Google search. Okay. That leads to a GameFAQs message board which quotes a section of the ESRB website that includes a description of the appeals process. But when you follow the link, that quote doesn't exist.05/29/2015 - 3:30am
Andrew EisenThird link down from what? Look, I'm not arguing the existance of an appeals process. There obviously is one. I was merely noting that it's odd that it isn't described on the website's ratings process section but it is on the mobile site.05/29/2015 - 3:25am
IronPatriotOK, so use the third link down, which describes the appeals process and is not on the mobile site"Publishers also have the ability to appeal an ESRB rating assignment to an Appeals Board, which is made up of publishers, retailers and other professionals."05/29/2015 - 2:47am
Andrew EisenRight, which links to the ESRB's mobile site. On the website (again, unless I'm overlooking it) the appeals process is locked behind the publisher login.05/29/2015 - 2:37am
IronPatriotHuh? Google "appeals esrb". It is the first link. Click it. No login requested.05/29/2015 - 2:31am
Andrew EisenInteresting. It's on the mobile site but unless I'm overlooking it, I don't see it under the Ratings Process on the web site. It is under the publishers section but you can't access it without a login.05/29/2015 - 2:13am
IronPatriot"Publishers also have the ability to appeal an ESRB rating assignment to an Appeals Board made up of publishers, retailers and other professionals. " Esrb05/29/2015 - 2:01am
IronPatriotZachary, did you look on the esrb site? The esrb appeals process pops up when you search "esrb appeals" http://m.esrb.org/faq_09.php05/29/2015 - 2:00am
Andrew EisenThe humor reminds me a lot of Axe Cop.05/29/2015 - 1:37am
WymorenceOh sweet god, Kung Fury is freaking awesome...05/28/2015 - 10:03pm
E. Zachary KnightWonder, I know you can revise content and resubmit it, but I can't findany information about a formal appeals process.05/28/2015 - 7:27pm
Wonderkarpever wonder if there's an appeals process for AO?05/28/2015 - 6:55pm
Matthew WilsonDanny and Andy play the first couple of levels of the upcoming Hatred http://www.gamespot.com/videos/hatred-gamespot-plays/2300-6425016/ imho it does not look like it should be AO.05/28/2015 - 5:57pm
Andrew EisenHey, remember Kung Fury? That short film that was funded via Kickstarter a few years ago? You can watch it now. I suggest you do. It's fun! https://www.youtube.com/watch?v=bS5P_LAqiVg05/28/2015 - 5:14pm
Goth_SkunkOriginally, yes. Some content was cut out in order to reduce its ratign from AO down to M, but PC users could work around that an unlock the full content by means of a patch. Which is what I did. :D05/28/2015 - 3:56pm
Andrew EisenKarp - Yes, for strong sexual content. Although the recent remaster contains all that content and was rated M.05/28/2015 - 3:54pm
Andrew EisenDepends on if you consider Hatred misrated. I haven't played the game or seen the ESRB's rating summary so I'm undecided.05/28/2015 - 3:53pm
WonderkarpDidnt Fahrenheit have an AO?05/28/2015 - 3:52pm
Matthew Wilson@AE that is why I said it seems more moral panic to me.05/28/2015 - 3:51pm
 

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