Games Media Awards Sullied by Sponsor’s Outrageous Antics

October 27, 2011 -

Games Media Awards organizer Intent Media is embarrassed and ashamed of retailer Grangier Games' conduct during the awards ceremony last night in London and is apologizing publicly today.

"I'd like to take this opportunity to apologise wholeheartedly for this - and to make it very clear that Grainger will not be welcome back in any capacity to the GMAs, or any Intent Media events," Intent Media MD Stuart Dinsey said in a statement today. Grainger approached us a few months ago and explained that their intention, through association with the GMAs, was to get closer to the games media," continued Dinsey's frank apology. "What they have done, in spectacular fashion, is alienate the entire games media in one night. Good work, guys."

The Games Media Awards is an annual event that honors games journalists in the UK. Those honors were apparently sullied by the UK-based retailer, who served as a key event sponsor.

Grainger Games brought girls in bikinis, midgets, a brightly colored Hummer and Grainger-branded condoms to the event. They also heckled the presenter Greg Davies and the award winners. Several attendees at the event witnessed the Grainger Games table flick their branded condoms into other attendee's food, interrupt the host and climb onto the stage to dance in front of the lectern while winners were accepting awards. Some claim that the behavior was even encouraged by Grainger Games MD Stephen Bowyer.

Xbox LIVE editor Daniel Maher, who attended the event, tweeted about his experiences with Grainger Games.

"Grainger Games are an absolute disgrace. Complete disrespect for the industry they're supposedly a part of," he wrote. "Two of them attempted to physically and verbally intimidate me after I'd told them to shut up."

James Gee, a Grainger Games area manager, replied to the controversy by saying "what a joke this is! Massively blown out of proportion! Surely all you humans have better things to talk about?"

Grainger Games issued an apology on its website:

"We wholeheartedly apologise if we offended anyone at last night's GMAs. It was never our intention to upset anybody," read the statement. "We sponsored the awards to show our support for everyone involved in games media and we continue to value and appreciate all their hard work and commitment."

While the distractions and reported rudeness of the sponsor was unsettling for many attendees, several journalists and publications still reveled in the honors bestowed upon them. Eurogamer won the best website award; best blog went to Rock, Paper, Shotgun, The Guardian won for best coverage in a national newspaper, while Dave Cook took the regional games columnist award for his work for The Scotsman.

Best coverage in a mainstream magazine was won by Shortlist, and best print magazine went to Edge. SentUAMessage won best games broadcast/podcast. Finally, Martin Gaston of Videogamer was this year's Rising Star, Keza McDonald of IGN took the specialist writer online title, and the award for specialist print writer went to Christian Donlan. The industry legend award went to Colin Campbell.

Source: GI.biz


Comments

Re: Games Media Awards Sullied by Sponsor’s Outrageous Antics

You'd think they would have learned at least a little bit from Kanye "I'mma let you finish" West - even President Obama called him a jackass.

 

Re: Games Media Awards Sullied by Sponsor’s Outrageous Antics

Hey, I freelance for Colin.  I'll have to email him a hearty congrats.

 

Andrew Eisen

Re: Games Media Awards Sullied by Sponsor’s Outrageous Antics

This reminds me of that time those assholes from GameCock interrupted that games award show a few years back.  

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Andrew EisenTrue, but I liked the fact that rather than do a crappy looking version of the PS3/360 version, it went with an art style more suited to the Wii's strengths.11/23/2014 - 12:26am
Wonderkarpif I had the money, I'd buy one of those expensive proton pack replicas11/22/2014 - 11:25pm
Wonderkarpthats the wii version though. the PS3/360 version is far superior.11/22/2014 - 11:19pm
Andrew EisenOdd that there was no hose connecting the thrower to the backpack. Was there just no more horsepower left in the Wii to animate it? And did seriously no one on the dev or QA team notice the Ghostbusters patch on the player's sleeve was backwards?11/22/2014 - 11:17pm
Andrew EisenI played it one the Wii and rather liked it.11/22/2014 - 11:15pm
Neo_DrKefkaGhostbusters on the PS3 and Xbox is Ghostbusters III for me. It was a short but wonderful experience.11/22/2014 - 11:13pm
Andrew EisenGhostbusters is my number one but the other films in my top 5 are Blues Brothers, Nightmare Before Christmas, Little Shop of Horrors (the Frank Oz one) and Jaws.11/22/2014 - 11:05pm
Wonderkarpso interesting info about that blocklist I'm on https://pbs.twimg.com/media/B3GOLniCUAAnHbP.png11/22/2014 - 10:54pm
Wonderkarpspeaking of game swag, went to a GTAV midnight release at a gamestop. I was getting WWE2k15. First in line so I got 2 free posters and a free Los Santos Sherrif hat that doesnt fit my head. Still sits proudly on a shelf11/22/2014 - 10:34pm
Wonderkarpno pics though cause I'm going to be moving soon hopefully so I'm not too keen on working on it, other than buying some stuff.11/22/2014 - 10:33pm
WonderkarpGhostbusters, Alien, and Aliens make up my top 3 favorite films. Its not a Coincidence that Sigourney Weaver is my favorite Actress11/22/2014 - 10:31pm
Andrew EisenIf you do build a game room you're proud of, do post pics.11/22/2014 - 10:31pm
Andrew EisenGhostbusters! My favorite movie.11/22/2014 - 10:21pm
Wonderkarpthough not strictly games. I have Lightsabers mounted on the wall, and on a shelf you'll see the Infinity Gauntlet, the Ocarina of Time, a Sith Holocron, and some of my Ghostbusters Props11/22/2014 - 8:57pm
Wonderkarpswag of all kinds, Andrew. I'm trying to build a game room as impressive as AVGNs nerd room. I'm also trying to build a coffee table/storage space shaped like a NES Controller11/22/2014 - 8:55pm
E. Zachary KnightI need new controllers for my Gamecube. Its not everyday you can get brand new 1st party controllers.11/22/2014 - 8:51pm
Andrew EisenPredominately figurines or swag of all kinds?11/22/2014 - 8:37pm
WonderkarpI would like a new gamecube controller....but I also just like gaming swag....11/22/2014 - 8:32pm
Andrew EisenI'm just waiting to buy a new Gamecube controller for my Gamecube.11/22/2014 - 7:15pm
Wonderkarphttp://kotaku.com/smash-bros-gamecube-adapters-sold-out-online-prices-g-1662162871 Smash Bros Gamecube adapter sold out, online prices go nuts11/22/2014 - 6:50pm
 

Be Heard - Contact Your Politician