Games Media Awards Sullied by Sponsor’s Outrageous Antics

October 27, 2011 -

Games Media Awards organizer Intent Media is embarrassed and ashamed of retailer Grangier Games' conduct during the awards ceremony last night in London and is apologizing publicly today.

"I'd like to take this opportunity to apologise wholeheartedly for this - and to make it very clear that Grainger will not be welcome back in any capacity to the GMAs, or any Intent Media events," Intent Media MD Stuart Dinsey said in a statement today. Grainger approached us a few months ago and explained that their intention, through association with the GMAs, was to get closer to the games media," continued Dinsey's frank apology. "What they have done, in spectacular fashion, is alienate the entire games media in one night. Good work, guys."

The Games Media Awards is an annual event that honors games journalists in the UK. Those honors were apparently sullied by the UK-based retailer, who served as a key event sponsor.

Grainger Games brought girls in bikinis, midgets, a brightly colored Hummer and Grainger-branded condoms to the event. They also heckled the presenter Greg Davies and the award winners. Several attendees at the event witnessed the Grainger Games table flick their branded condoms into other attendee's food, interrupt the host and climb onto the stage to dance in front of the lectern while winners were accepting awards. Some claim that the behavior was even encouraged by Grainger Games MD Stephen Bowyer.

Xbox LIVE editor Daniel Maher, who attended the event, tweeted about his experiences with Grainger Games.

"Grainger Games are an absolute disgrace. Complete disrespect for the industry they're supposedly a part of," he wrote. "Two of them attempted to physically and verbally intimidate me after I'd told them to shut up."

James Gee, a Grainger Games area manager, replied to the controversy by saying "what a joke this is! Massively blown out of proportion! Surely all you humans have better things to talk about?"

Grainger Games issued an apology on its website:

"We wholeheartedly apologise if we offended anyone at last night's GMAs. It was never our intention to upset anybody," read the statement. "We sponsored the awards to show our support for everyone involved in games media and we continue to value and appreciate all their hard work and commitment."

While the distractions and reported rudeness of the sponsor was unsettling for many attendees, several journalists and publications still reveled in the honors bestowed upon them. Eurogamer won the best website award; best blog went to Rock, Paper, Shotgun, The Guardian won for best coverage in a national newspaper, while Dave Cook took the regional games columnist award for his work for The Scotsman.

Best coverage in a mainstream magazine was won by Shortlist, and best print magazine went to Edge. SentUAMessage won best games broadcast/podcast. Finally, Martin Gaston of Videogamer was this year's Rising Star, Keza McDonald of IGN took the specialist writer online title, and the award for specialist print writer went to Christian Donlan. The industry legend award went to Colin Campbell.

Source: GI.biz


Comments

Re: Games Media Awards Sullied by Sponsor’s Outrageous Antics

You'd think they would have learned at least a little bit from Kanye "I'mma let you finish" West - even President Obama called him a jackass.

 

Re: Games Media Awards Sullied by Sponsor’s Outrageous Antics

Hey, I freelance for Colin.  I'll have to email him a hearty congrats.

 

Andrew Eisen

Re: Games Media Awards Sullied by Sponsor’s Outrageous Antics

This reminds me of that time those assholes from GameCock interrupted that games award show a few years back.  

 
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ZenEZK they could easily just put Captain Falcon in (they are using his car anyways) and he would be the most recognizable character from the series for the anime, games, and Smash Bros.08/27/2014 - 9:42am
ZenMasked there are also the two from Animal Crossing that are going to be in it. I am wondering what they will do for the Excitebike level they gave a peek at.08/27/2014 - 9:41am
E. Zachary KnightDoes F-Zero really have a character that is recognizable that could be used? I would think the cars and tracks would be more recognizable.08/27/2014 - 8:55am
MaskedPixelantehttp://www.joystiq.com/2014/08/27/rockstar-lohans-gta-5-lawsuit-just-jonas-ing-for-publicity/ Rockstar releases the biggest "no duh" statement in the universe.08/27/2014 - 8:07am
MaskedPixelanteI'm just saying, they're giving us an F-Zero kart and an F-Zero track, but their crossover representative is Link?08/27/2014 - 8:00am
ZenMasked, not really sure what your are talking about lol. They will be giving a total of 6 characters, 8 vehicles, and 16 tracks...plus the Yoshi and Shy Guy sets if you get both packs. Not bad for about the price of a single CoD map pack lol.08/27/2014 - 7:02am
MaskedPixelanteSee the flaw here. Blue Falcon car, F-Zero themed track, and Link as a playable character.08/27/2014 - 6:46am
IanCNext Level Games would like to say hi.08/27/2014 - 6:32am
Uncharted NEShttp://kotaku.com/zelda-f-zero-coming-to-mario-kart-8-162715073008/26/2014 - 11:17pm
Uncharted NESAlso $8 for each or $12 for both.08/26/2014 - 11:16pm
Uncharted NESZelda, Animal Crossing Coming To Mario Kart 8.08/26/2014 - 11:15pm
Andrew EisenNintendo has worked with plenty of western or non-Japan devs. It partners more often with devs in its own country but I wouldn't say it doesn't like western devs.08/26/2014 - 7:36pm
Matthew WilsonOr... give it to the studio that just formed from the old Darksiders guys. yeah I know outside of Retro they do not like working with western devs.08/26/2014 - 6:46pm
MechaTama31They should have just handed the Zelda reins to the team responsible for Okami, because they out-Zelda-ed Zelda.08/26/2014 - 6:08pm
Uncharted NESI miss Nintendo-Capcom Zelda games. ALTTP on the GBA was my first real time really playing through that game. And you know what, it was fun. :P08/26/2014 - 5:42pm
IanC3 and a half amazing games, since Capcom did the A Link to the Past port, and the Four Swords game that was on the cart. So thats 4 games then, id guess.08/26/2014 - 5:03pm
MaskedPixelanteDepends on who's teaming up with what. Zelda plus Capcom gave us three amazing games. Zelda plus Phillips gave us Youtube Poop.08/26/2014 - 3:25pm
E. Zachary KnightNintendo has had a fairly decent track record with teaming up with external development houses to make games based on their IP, at least recently. I hope they keep it up.08/26/2014 - 3:14pm
IanCThe idea of the Tekken team making a Pokémon fighting game is A: funny and B: clever.08/26/2014 - 2:39pm
IanCBlizzard took the Act 4 ending cut scene out of Diablo 3 Ultimate Evil Edition. So if you want to see the final cut scene from the base game better go look on youtube or something.08/26/2014 - 2:38pm
 

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