Rovio Delighted With Illegal Angry Birds Products in China

October 31, 2011 -

While some companies might be upset that its games being pirated on a major scale in one region of the world (or their brand being copied blatantly for merchandising), Rovio is not one of those companies. Responding to evidence that its Angry Birds brand was being stolen in various ways, Rovio CEO Peter Vesterbacka took the stage at the recent Disrupt conference in Beijing, gleefully showing off illegal Angry Birds balloons that he purchased on the street.

"There are a lot of Angry Birds products out there, but most of them aren't officially licensed," he said. "Angry Birds is now the most copied brand in China, and we get a lot of inspiration from local producers."

His point in displaying these unlicensed knock-off products on stage was to show that its brand is very popular, and despite rampant illegal copying of its games and its physical products, Rovio will be able to make money in the region.  The company claims that it uses these illegal products as inspiration for its official lines, and the demand has influenced its retail strategy.

"Right now, we've proven that there's demand, and we're going for 100 million downloads this year for Angry Birds, and again the same demand for the physical products," said Vesterbacka. "The way we look at it is, of course we want to sell the officially licensed, good quality products, but at the same time we have to be happy about the fact that the brand is so loved that it is the most copied brand in China."

China is the second biggest market for Angry Birds products behind the US, but it is growing far more quickly, and Rovio is determined to recognize that consumer demand in its future strategy.

"It's great for us to see the demand, and that's why we're building our own stores here. And actually we're building our first stores here, and not in Helsinki... We hope to have quite a few over the next 12 months," he continued. "We actually expect to do a lot of services, a lot of products, here first. It's a different approach to some of our competitors. We want to be more Chinese than the Chinese companies."

Angry Birds has enjoyed 50 million downloads in China, and Vesterbacka expects to hit 100 million by the end of the year. With global downloads now approaching 500 million, China is playing a key role in making Angry Birds "the fastest growing brand ever" - "much faster than Google, Facebook, YouTube, Skype, and so on," Vesterbacka added.

Source: GI.biz

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Comments

Re: Rovio Delighted With Illegal Angry Birds Products in China

Frickin' sell-out...

Re: Rovio Delighted With Illegal Angry Birds Products in China

China is the reason I laugh when companies whine and doomsay and push ridiculous laws to target individual filesharers.  China is the elephant in the copyright infringement room.

 
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ZippyDSMleeuuuhhhggg in other news been sick since last night.....uuhggg.....I iwsh it did not hurt so much when my tummy wants to leave my body..02/28/2015 - 11:39pm
ZippyDSMleeBrings me to the Q why alt costumes would be needed in competition anyway... http://www.eventhubs.com/news/2015/feb/28/dead-or-alive-community-aims-ban-over-120-overly-sexualized-costumes-dead-or-alive-5-last-round/02/28/2015 - 11:36pm
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MonteThough it does also help that nintendo's more colorful style is a lot less reliant on graphics than more realistic games. Wind Waker is over 10 years old and still looks good for its age.02/28/2015 - 4:33pm
MonteWith the Wii, nintnedo had the right idea. Hold back on shiny graphics and focus on the gameplay experience. Unfortunatly everyone else keeps pushing for newer graphics and it matters less and less each generation. I can barely notice the difference02/28/2015 - 4:29pm
MonteON third party developers; i kinda think they should slow down to nintendo's pace. They bemoan the rising costs of AAA gaming, but then constantly push for the best graphics which is makes up a lot of those costs. Be easier to afford if they held back02/28/2015 - 4:27pm
Matthew Wilsonhttp://www.forbes.com/sites/insertcoin/2015/02/28/the-world-is-nintendos-if-only-theyd-take-it/ I think this is a interesting op-ed, but yeah it kind of is stating the obvious.02/28/2015 - 2:52pm
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E. Zachary KnightWhat better way for the government to keep track of you than to get you to install an app that lets you insult the government.02/28/2015 - 11:03am
prh99No, but I looked it up and it's basically spyware. Their privacy policy says their apps tracks among other things your location and browsing habits via cookies.02/28/2015 - 8:20am
Ryan RardinHas anyone here heard of an app called iCitizen? It's basically Yelp for politicians.02/28/2015 - 5:16am
Andrew EisenAh, not linked in the way you (and everyone else) want and expect. That's true.02/27/2015 - 10:06pm
Matthew Wilsonthey are not linked in a way that tracks purchases though. the fact that they have to send a code for the other system shows that they are not linked in the way it counts.02/27/2015 - 9:39pm
Andrew EisenAccounts are already linked. Have been for quite a while. Also, Mario vs. Donkey Kong was announced as a cross-buy title during last January's Nintendo Direct.02/27/2015 - 9:25pm
Matthew Wilsonhttp://www.vg247.com/20…/…/27/olli-olli-3ds-wii-u-cross-buy/ I wounder if this is a sign that Nintendo may finally link accounts across the 3ds/wiiu in the near future.02/27/2015 - 9:18pm
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E. Zachary KnightHad some fun discussions about that dumb dress on Facebook. I opened the original picture in GIMP and sampled the colors and determined them to be Blue and Gold. People still say I am wrong.02/27/2015 - 7:41pm
 

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