Rovio Delighted With Illegal Angry Birds Products in China

October 31, 2011 -

While some companies might be upset that its games being pirated on a major scale in one region of the world (or their brand being copied blatantly for merchandising), Rovio is not one of those companies. Responding to evidence that its Angry Birds brand was being stolen in various ways, Rovio CEO Peter Vesterbacka took the stage at the recent Disrupt conference in Beijing, gleefully showing off illegal Angry Birds balloons that he purchased on the street.

"There are a lot of Angry Birds products out there, but most of them aren't officially licensed," he said. "Angry Birds is now the most copied brand in China, and we get a lot of inspiration from local producers."

His point in displaying these unlicensed knock-off products on stage was to show that its brand is very popular, and despite rampant illegal copying of its games and its physical products, Rovio will be able to make money in the region.  The company claims that it uses these illegal products as inspiration for its official lines, and the demand has influenced its retail strategy.

"Right now, we've proven that there's demand, and we're going for 100 million downloads this year for Angry Birds, and again the same demand for the physical products," said Vesterbacka. "The way we look at it is, of course we want to sell the officially licensed, good quality products, but at the same time we have to be happy about the fact that the brand is so loved that it is the most copied brand in China."

China is the second biggest market for Angry Birds products behind the US, but it is growing far more quickly, and Rovio is determined to recognize that consumer demand in its future strategy.

"It's great for us to see the demand, and that's why we're building our own stores here. And actually we're building our first stores here, and not in Helsinki... We hope to have quite a few over the next 12 months," he continued. "We actually expect to do a lot of services, a lot of products, here first. It's a different approach to some of our competitors. We want to be more Chinese than the Chinese companies."

Angry Birds has enjoyed 50 million downloads in China, and Vesterbacka expects to hit 100 million by the end of the year. With global downloads now approaching 500 million, China is playing a key role in making Angry Birds "the fastest growing brand ever" - "much faster than Google, Facebook, YouTube, Skype, and so on," Vesterbacka added.

Source: GI.biz

Posted in

Comments

Re: Rovio Delighted With Illegal Angry Birds Products in China

Frickin' sell-out...

Re: Rovio Delighted With Illegal Angry Birds Products in China

China is the reason I laugh when companies whine and doomsay and push ridiculous laws to target individual filesharers.  China is the elephant in the copyright infringement room.

 
Forgot your password?
Username :
Password :

Poll

Which video game platform are you most thankful for?:

Shout box

You're not permitted to post shouts.
MaskedPixelantehttps://hmv.ca/en/Search/Details?sku=763440 Real life Metroidvania.11/28/2014 - 8:33pm
Matthew Wilsonhttp://www.theguardian.com/uk-news/2014/nov/25/lee-rigby-report-internet-firms-safe-haven-terrorists-pm wow... come on uk really?11/28/2014 - 2:39pm
MaskedPixelantehttp://www.nintendolife.com/news/2014/11/two_tetris_downloads_to_be_removed_from_the_3ds_eshop_in_europe Tetris to be removed from the 3DS VC at the end of the year in Europe. Other regions unknown, but will probably all happen too.11/28/2014 - 9:16am
Andrew EisenThe story you just linked to? The story you asked if anyone had seen? Yes, THAT obnoxiousness. I've heard it parroted for nearly two years now.11/27/2014 - 7:57pm
ZippyDSMleeAndrew Eisen: That shes an ex con man?11/27/2014 - 7:54pm
Andrew EisenI've heard the same obnoxious horse poo for years. It's nothing new.11/27/2014 - 7:45pm
ZippyDSMleeAlso anyone see this? http://guardianlv.com/2014/11/anita-sarkeesian-unmasked-feminist-icon-or-con-artist/11/27/2014 - 7:28pm
ZippyDSMleeEvil within is a badly designed game.11/27/2014 - 7:28pm
Andrew EisenSure but you said "widens," hence my confusion. Looking into it, yep, there's a tweak to completely re-frame the image, adding more info at the top and bottom. You apparently need a fairly beefy rig to keep it running smooth when you do that though.11/27/2014 - 6:48pm
Matthew Wilsonthere is vertical fov, not just horizontal fov11/27/2014 - 6:38pm
Andrew EisenWell, you can widen it to 3:1 or even 10:1 but I don't know why you'd want to. From what I understand it's the missing visual info at the top and bottom that some object to, not that there isn't enough on either side.11/27/2014 - 6:36pm
Matthew WilsonI think it widenss the fov, so you get to see more.11/27/2014 - 6:31pm
Andrew EisenI don't see how as doing so would not add any visual information to the top or bottom of the screen.11/27/2014 - 6:04pm
Matthew Wilsonfrom what I read, getting rid of the black bars and stretching it out made for a better play experience.11/27/2014 - 5:59pm
Andrew EisenFrom what I hear, there's a ton of "look up and shoot at the guys above you" stuff in the game that the wider frame doesn't accommodate such actions well.11/27/2014 - 5:55pm
Andrew EisenHaving a game run in scope is not necessarily a bad thing but like any aspect ratio, you have to compose your shots correctly.11/27/2014 - 5:55pm
Neo_DrKefkaThe Evil Within was pretty bad and to make it worse the way the screen size made it hard for you to see even on a big screen it really hurt the game. Being Artistic is great but when you focus on art rather than what sells you run the risk of that happen11/27/2014 - 5:33pm
Matthew WilsonI kinda hope this is not true. http://www.nintendolife.com/news/2014/11/nintendo_might_not_be_making_more_gamecube_controller_adapters_at_the_moment11/27/2014 - 1:34pm
Matthew WilsonI saw that. I wish people would stop preording, but sadly that will never happen.11/27/2014 - 1:26pm
Papa MidnightUbisoft has cancelled the Season Pass for Assassin's Creed: Unity (http://www.reddit.com/r/pcmasterrace/comments/2ni2ac/ubisoft_cancel_season_pass_for_ac_unity/)11/27/2014 - 1:08pm
 

Be Heard - Contact Your Politician