Richard Garriott: Blizzard Will Have to Contend with the 'Zyngas of the World'

November 2, 2011 -

Richard Garriott, the man behind Ultima Online and the Ultima series, says that Blizzard Entertainment (and other big publishers like EA) face new challenges from the "Zyngas of the world."

Garriott is saying these kinds of things because he considers his new company Portalarium to fit within that category. IndustryGamers recently asked him if that means he considers himself "a new challenger to Blizzard," he responded by saying, "I hope that's exactly right." While Portalarium has worked on casual casino style games, Garriott tells IndustryGamers that one of his upcoming projects will target the core gaming audience, and will provide an experience "much more like Ultima Online than people might expect."

"Right now, where those worlds seem very distinct, and very separate, and very noncompetitive, they’re targeting completely different users - I think within a few years, you’ll see that’s not really the case. I think you’ll see that the quality level that comes up through the casual games will rival the quality of traditional massively multiplayer games and then, because it’s not something you have to subscribe to, because it’s something that virally spreads, and especially because, as people churn out of a big MMO they’ve got to go somewhere. And if you’re a company that does only one big MMO, odds are they’re churning out for somebody else," Garriott asserted.

According to Garriott's view of the industry, it is going through what he calls a major upheaval right now, similar to how single player RPGs evolved and companies formed to populate the MMORPG space.

"The only reason I left EA is because EA didn’t want to make MMOs. I started again with a company called Destination Games, and we sold it to NCsoft. The only reason I left NCsoft - or, more complexly, the only reason a whole group of us left NCsoft- was because we started a casual gaming portal called PlayNC. We had built a whole suite of products for it and NCsoft said, 'You know. We’re making so much money on MMOs, we don’t really believe in this casual stuff.' So we all split off to form Portalarium. That’s the only reason that I’ve switched, and more importantly, the people who are at the big companies of a previous era very commonly miss these shifts. The only reason NCSoft exists is because the big solo player gaming companies failed to fill the gap once MMOs were discovered. None of them had the faith enough to continue it and allow new players to step in."

Garriott goes on to say that the only reason Zynga exists is because the big companies failed to step in and fill the space.

"The only reason Zynga exists is because people like EA, people like Blizzard, failed to step in. And so each of these major upheavals allows new, major corporations to come in and fill that space, which I think is to the great detriment, and then leaves the big companies of the previous iteration actually trying to catch up. And so I think that the challenge for Blizzard, when you are that good, when you’re making that much money, when you’re that much on top of your game, in the current era, it’s actually fairly difficult to spend money towards things that seem to not be as profitable, that people don’t understand as well and that you don’t imagine could possibly beat how well you’re doing at the top of your game in the current era. And so that I think is a risk for anyone, including Blizzard, that they will elect not to tackle that one, because they don’t see that it’s important and relevant."

Source: IndustryGamers


Comments

Re: Richard Garriott: Blizzard Will Have to Contend with the ...

Well, the difference is Blizzard is an actually game Developer, and we aren't forced to make fake friends to play it.

Re: Richard Garriott: Blizzard Will Have to Contend with the ...

He is entirely correct. @lomdr: Zygna has always been a hack company ripping off other people's work, in my opinion at least. There are other guys out there in the same market putting out much better games that will keep the users Zynga is losing.

Re: Richard Garriott: Blizzard Will Have to Contend with the ...

Thing is though, Lord British, Zynga is hemorraging users now.  Just wanted to say

 
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E. Zachary KnightI don't see why it would be that difficult to maintain one. Especially for a news outlet with multiple people on the payroll.09/23/2014 - 9:37am
Matthew Wilsonthey can, but will they? more inportantly will the traditional sites be willing to do the extra work to maintain the list?09/23/2014 - 9:02am
E. Zachary KnightSo how will it reduce the power of the traditional games press? They can create curated stores too.09/23/2014 - 8:39am
Matthew WilsonI think its a good thing, but it does mean traditional games press will have less power than ever before. To be fair most of the gaming press were never big on pc gaming anyways.09/23/2014 - 8:33am
E. Zachary KnightMatthew, is that a bad or good thing?09/23/2014 - 7:43am
MechaTama31When you say "youtuber", I picture some sort of customizable potato...09/22/2014 - 10:48pm
Matthew Wilsonthis change will only give youtubers more power.09/22/2014 - 9:54pm
prh99Steam has added a curator system. You can follow your favorites and see their recommendations http://store.steampowered.com/curators/09/22/2014 - 9:07pm
MaskedPixelantePlus there's the whole "we don't use accounts" thing that means if you lose your 3DS and have to get a new one, you have to deal with Nintendo customer service to get your downloads back instead of, you know, logging in and downloading them.09/22/2014 - 8:39pm
MonteIndeed. Their wallet system, the lack of sales, applying tax, the lack of price cuts, the eshop is pretty terrible. Only use it for indie games.09/22/2014 - 8:29pm
Andrew EisenThat's the one I'm eyeballing. Really dug the demo. Didn't care as much for EOIV though.09/22/2014 - 8:19pm
MaskedPixelanteOoh, an Atlus sale, it must be a day that ends in "y". I'd much rather get physical 3DS games because of Nintendo's outdated digital distribution policies, but EOU is near impossible to find anywhere nowadays... conflicted.09/22/2014 - 7:48pm
Andrew EisenOooh, Atlus sale in the 3DS eShop. I might have to bust open my piggy bank. http://www.siliconera.com/2014/09/22/shin-megami-tensei-iv-atlus-games-sale/09/22/2014 - 7:21pm
Matthew Wilsonhttp://www.pcgamer.com/2014/09/23/steam-update/ steam finally adds content Curation. I like that the user can pick which peoples recommendations they want to see.09/22/2014 - 7:16pm
MaskedPixelanteNintendo put three dual-gendered characters in Smash Bros 4.09/22/2014 - 7:13pm
Andrew EisenWhat did Nintendo do thrice in one game?09/22/2014 - 6:48pm
MaskedPixelanteYou know it's a bogus defense when Nintendo of all companies does it THREE TIMES in one game.09/22/2014 - 6:29pm
E. Zachary KnightIt is stupid that they went with the "It would be too much work to add a woman assassin" defense rather than just being honest and admiting they didn't think about it until it was brought up.09/22/2014 - 6:06pm
E. Zachary KnightYeah, this is a different game and it is not out of the ordinary for them. THey did the same for the pirate one.09/22/2014 - 6:05pm
MaskedPixelanteTurns out it's less "impossible", more "part of the season pass, but only in an exclusive game that's separate from ACU proper".09/22/2014 - 6:01pm
 

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