Richard Garriott: Blizzard Will Have to Contend with the 'Zyngas of the World'

November 2, 2011 -

Richard Garriott, the man behind Ultima Online and the Ultima series, says that Blizzard Entertainment (and other big publishers like EA) face new challenges from the "Zyngas of the world."

Garriott is saying these kinds of things because he considers his new company Portalarium to fit within that category. IndustryGamers recently asked him if that means he considers himself "a new challenger to Blizzard," he responded by saying, "I hope that's exactly right." While Portalarium has worked on casual casino style games, Garriott tells IndustryGamers that one of his upcoming projects will target the core gaming audience, and will provide an experience "much more like Ultima Online than people might expect."

"Right now, where those worlds seem very distinct, and very separate, and very noncompetitive, they’re targeting completely different users - I think within a few years, you’ll see that’s not really the case. I think you’ll see that the quality level that comes up through the casual games will rival the quality of traditional massively multiplayer games and then, because it’s not something you have to subscribe to, because it’s something that virally spreads, and especially because, as people churn out of a big MMO they’ve got to go somewhere. And if you’re a company that does only one big MMO, odds are they’re churning out for somebody else," Garriott asserted.

According to Garriott's view of the industry, it is going through what he calls a major upheaval right now, similar to how single player RPGs evolved and companies formed to populate the MMORPG space.

"The only reason I left EA is because EA didn’t want to make MMOs. I started again with a company called Destination Games, and we sold it to NCsoft. The only reason I left NCsoft - or, more complexly, the only reason a whole group of us left NCsoft- was because we started a casual gaming portal called PlayNC. We had built a whole suite of products for it and NCsoft said, 'You know. We’re making so much money on MMOs, we don’t really believe in this casual stuff.' So we all split off to form Portalarium. That’s the only reason that I’ve switched, and more importantly, the people who are at the big companies of a previous era very commonly miss these shifts. The only reason NCSoft exists is because the big solo player gaming companies failed to fill the gap once MMOs were discovered. None of them had the faith enough to continue it and allow new players to step in."

Garriott goes on to say that the only reason Zynga exists is because the big companies failed to step in and fill the space.

"The only reason Zynga exists is because people like EA, people like Blizzard, failed to step in. And so each of these major upheavals allows new, major corporations to come in and fill that space, which I think is to the great detriment, and then leaves the big companies of the previous iteration actually trying to catch up. And so I think that the challenge for Blizzard, when you are that good, when you’re making that much money, when you’re that much on top of your game, in the current era, it’s actually fairly difficult to spend money towards things that seem to not be as profitable, that people don’t understand as well and that you don’t imagine could possibly beat how well you’re doing at the top of your game in the current era. And so that I think is a risk for anyone, including Blizzard, that they will elect not to tackle that one, because they don’t see that it’s important and relevant."

Source: IndustryGamers


Comments

Re: Richard Garriott: Blizzard Will Have to Contend with the ...

Well, the difference is Blizzard is an actually game Developer, and we aren't forced to make fake friends to play it.

Re: Richard Garriott: Blizzard Will Have to Contend with the ...

He is entirely correct. @lomdr: Zygna has always been a hack company ripping off other people's work, in my opinion at least. There are other guys out there in the same market putting out much better games that will keep the users Zynga is losing.

Re: Richard Garriott: Blizzard Will Have to Contend with the ...

Thing is though, Lord British, Zynga is hemorraging users now.  Just wanted to say

 
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MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
NeenekoAh yes, because by building something nice they were just asking for people to come push them out. Consequences are protested all the time when other people are implementing them.04/17/2014 - 2:06pm
Matthew Wilsonok than they should not protest when the consequences of that choice occur.04/17/2014 - 1:06pm
NeenekoIf people want tall buildings, plenty of other cities with them. Part of freedom and markets is communities deciding what they do and do not want built in their collective space.04/17/2014 - 12:55pm
Sora-ChanI realize that they have ways getting around it, but one reason might be due to earthquakes.04/17/2014 - 4:42am
Matthew WilsonSF is a tech/ economic/ trade center it should be mostly tail building. this whole problem is because of the lack of tail buildings. How would having tail apartment buildings destroy SF? having tail buildings has not runed other cities around the US/world04/16/2014 - 10:51pm
Matthew WilsonAgain the issue is you can not build upwards anywhere in SF at the moment, and no you would not. You would bring prices to where they should have been before the market distortion. those prices are not economic or socially healthy.04/16/2014 - 10:46pm
ZippyDSMleeYou still wind up pushing people out of the non high rise aeras but tis least damage you can do all things considered.04/16/2014 - 10:26pm
ZippyDSMleeANd by mindlessly building upward you make it like every place else hurting property prices,ect,ect. You'll have to slowly segment the region into aeras where you will never build upward then alow some aeras to build upward.04/16/2014 - 10:25pm
 

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