Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

November 3, 2011 -

A new market study conducted by research firm Newzoo indicates that trading games is the most popular game of all. More than half of the 82 million gamers in the U.S. don't spend money on games, and of the 44 percent who make game purchases around 85 percent regularly purchase pre-owned titles. Around 23 percent of the game-buying public spends 23 percent of their gaming budget on pre-owned games says Newzoo.

The report also predicts that the DLC market will be worth $960 million in US sales by year's end. Around 12 percent of money spent on games in the US goes towards DLC, according to Newzoo. The research firm also predicts that U.S. and European consumers will spend $1.7 billion on DLC in 2011.

Publishers and developers often lament about the used games market because they don't make money off anything but the first sale. Obviously they have turned to code-based systems as means of charging a gateway fee to those who buy used and want to play online.

Source: The Escapist

 


Comments

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

dumb thought but if they lowred the prices back down to $40-$50 USD range this wouldn't be as big an issue.

most people buy used because the asking price of a new release used game (at most stores anyways) is anywhere from $50 to $55, a whopping 5 to 10 bux off!

not much you say? seems to be enough to get people to go for them.

simple inital exam would say, sell at that price new, and new sales would clearly go back up. people had already voiced their opinion of this $10 hike years ago. i don't disagree and think there shouldn't have been some raise. but given the quality and rehashed content lately, even i'm skeptical of pricing half the time. i Mean when most games are barely an expansion of the previous game (such as each CoD lately having been nothing but minor engine updates and new stories/perks/weapons, most of it sold as DLC AFTER release but on disc) it gets questionable.

especially with SP campagins getting short handed for add on content that clearly was intended to be part of the game, MP getting minimal maps (maybe 5 or so at first) and then companies charging up to $15 USD for THREE maps... half the contents there for twice the price...

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

What publishers (and to a lesser extent developers) often seem to forget here is that if you have a lot of used games for sale, you evidently had a lot of new sales.  Used games don't just appear on the shelves by themselves.

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

The thing that drives me nuts about this is that it could be fixed by setting it up so used games gave a percent to the publisher like new games do, and it wouldn't be much harder to set up than the new game system is either.

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

That's bullshit. Should the people that made your clothes or furniture get a cut if you sell them? How about auto makers? Should they get something when you sell your car? Game publishers aren't entitled to anything in a secondary market. If they want to make money from those people buying used, they should just adjust the price where those people would buy it new instead.

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

With the number of closures and mergers and name changes and buy outs etc that happen in the industry, it is far harder than it sounds. Especially when you go back to previous generations of consoles.

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

I guess that puts me in the 6.6% trying to send the money where it belongs: to the people who will make more games.

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

News Flash: Whether you buy it new or used, your money goes to the same place: The retailer, person, or entity you bought the game from.

In fact, the developers and publishers already got their money the moment the game hits the shelves. So don't fool yourself into thinking you're supporting the developer by buying new.

So unless you buy your game directly from the publisher, you're not doing them any favors one way or the other.

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

Cool story, bro.  Whatever helps you sleep at night.

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

So basically you have absolutely zero idea on how retail works.

Re: Newzoo: 56 Percent of U.S. Gamers Regularly Buy Used

because every game is always being sold in every store /sarcasm

 
Forgot your password?
Username :
Password :

Poll

Is King right? Should all games adopt the free-to-play model?:

Shout box

You're not permitted to post shouts.
Matthew Wilsonit is a game worth playing if you have a pc/360/ps304/20/2014 - 9:34pm
MaskedPixelantehttps://twitter.com/IGLevine/status/457552538343325696 The Lutece Twins show up in some of the most unlikely of places.04/20/2014 - 2:44pm
Andrew EisenAs it happens, Chinatown Wars is the only GTA game I've played.04/19/2014 - 10:43am
Papa MidnightWith GTA5 (to date) failing to even provide indication of a PC release, I'm realising that this might be the first GTA game that I have not played (outside of Chinatown Wars) since the series inception.04/19/2014 - 8:14am
IanCSo im guessing a bunch of edutainment games, which a lot of people elsewhere are going gaga over, dot count as classics? Okay. If you don't mind me, i have a sudden urge to play Putt Putt....04/19/2014 - 6:15am
MaskedPixelantehttp://www.joystiq.com/2014/04/18/playstation-99-cent-sale-discounts-tokyo-jungle-super-stardust/ Weekend long PSN flash sale. So much stuff is 99 cents for the rest of the weekend.04/18/2014 - 5:59pm
Adam802http://www.polygon.com/2014/4/18/5627928/newtown-video-game-addiction-forum04/18/2014 - 4:14pm
Matthew Wilsonit is a video talking about why certain games/products/consoles do well, and others do not. he back it up with solid research.04/18/2014 - 3:56pm
Andrew EisenI'm not keen on blind links. What is it?04/18/2014 - 3:45pm
Matthew Wilsonthis is worth a whatch https://www.youtube.com/watch?v=MyXcr6sDRtw&list=PL35FE5C4B157509C904/18/2014 - 3:43pm
MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
 

Be Heard - Contact Your Politician