SOE Sees 400 Percent Increase in DCUO Registered Users After F2P Change

November 4, 2011 -

DC Universe Online had about 30,000 paid subscribers prior to switching over to a free-to-play model. Apparently that switch has helped the game gain an additional 90,000 registered users. Sony Online Entertainment, which manages the DC Comics-based superhero MMO, said the surge in interest represents a 400 percent increase on previous figures.

The company said - when it announced that DCUO was going free-to-play - that the switch from a subscription-based monthly model to a free-to-play model was not in response to declining registered user numbers. Whatever the reason, the change is showing modest returns.

SOE executive producer Lorin Jameson said that "this is the right business model," in September, adding that the game "ended up costing a lot more" than they thought it would.

DC Universe online was released in January this year, and charged customers around $15 a month to play. It officially went free-to-play November 1. The game is currently available via PlayStation Network and PC.

It will be interesting to see just how much money DCUO makes with this new subscription model. Naturally SOE hopes that players will buy lots of virtual extras in-game.

Source: Develop

Posted in

Comments

Re: SOE Sees 400 Percent Increase in DCUO Registered Users ...

Registered users, but how many are paying users?

Honestly, I see this upsurge more as "seeing what the game is like and if it warrants the criticism" than actually attracting more players. You have to consider that their f2p model was largely copied off of Paragon Studio's model for City of Heroes, who was developing their hybrid model before DCUO was even released.

Re: SOE Sees 400 Percent Increase in DCUO Registered Users ...

Should have figured giving how many people I saw playing it. People love free.

Re: SOE Sees 400 Percent Increase in DCUO Registered Users ...

30K + 90K is a 300% increase.  It's how much the value has increased by compared to the original, not how much it has increased to.  If they gained 3K users, that would be a 10% increase, right?  Not 110%.  Or what if they dropped to only having 3K users?  Surely we wouldn't call that a 10% increase...  ;)

Re: SOE Sees 400 Percent Increase in DCUO Registered Users ...

I suspect that most of the people who wind up opening their wallets for DCUO will be on PS3, because the PC version of the game is, by all accounts, ass. And they actually have competition on the PC.

Re: SOE Sees 400 Percent Increase in DCUO Registered Users ...

I'm not surprised by this at all.  The p2p model is slowly but surely going away.

 
Forgot your password?
Username :
Password :

Poll

Will we ever get Half-Life 3?:

Shout box

You're not permitted to post shouts.
E. Zachary KnightAs an illustration, you can kill someone by shooting them in the head, or you can starve them to death. The means don't matter, just the ends.10/02/2014 - 8:18am
E. Zachary Knightquiknkold, I can't speak for James, but trying to silence a critic by blocking its financial supporters is a censorious activity. It may not be the same as direct censoring, but its ends are the same.10/02/2014 - 8:18am
E. Zachary KnightMecha, I found neither the title nor the content of Gamasutra's Gamers are Dead article inflammatory. But I guess that just means I was the target audience for it.10/02/2014 - 8:16am
prh99@james_fudge Agreed, but then again this group doesn't exactly have high ethical standards or even a grasp of hypocrisy.10/02/2014 - 8:14am
MechaTama31Are... Are you guys suggesting that the content of the "Gamers are over" article is *less* inflammatory than the title?10/02/2014 - 7:58am
quiknkoldhey James, Boycotts are not Censorship. Supreme Court NAACP v. Claiborne Hardware Co. (1982)10/02/2014 - 7:37am
Michael ChandraWhat's in a name? That which we call a rose by any other name would smell as sweet. That said, the name says it all.10/02/2014 - 7:34am
E. Zachary KnightYes.10/02/2014 - 7:29am
ConsterQuestion: is Kefka on drugs, or is he secretly a conspiracy theorist character from a TV show?10/02/2014 - 7:21am
james_fudgeEnjoy my comedy stylings.10/02/2014 - 7:10am
james_fudgehttp://www.breitbart.com/Breitbart-London/2014/10/02/It-s-been-real-GameJournoPros-prepares-to-close-its-doors10/02/2014 - 7:09am
InfophileAnd the headlines-only part is particularly depressing, as in most sites, they're not even written by the author of the article. So the author has to field tons of complaints about what the editor decided to title their article.10/02/2014 - 6:25am
InfophileAE: Most people don't. This has been tested - I remember an article slipped in a request in the second-to-last paragraph to use the word "banana" in your comment if you read that. It took over 50 posts for a banana.10/02/2014 - 6:24am
james_fudgeprh99: Whether you agree with the article or not, fighting alleged censorship with censorship is hella lame10/02/2014 - 4:27am
james_fudgewhoever made that decision at Intel will regret it later on down the road. Boycotts are tricky business.10/02/2014 - 4:26am
prh99The unflattering characterization "They don’t know how to dress or behave." & "‘Games culture’ is a petri dish of people who know so little about how human social interaction..." probably didn't help.10/02/2014 - 1:52am
prh99Probably not many as it was purely a vindictive move. The headline alone was plenty of ammo, but for those that did read and complain..10/02/2014 - 1:42am
Andrew EisenI wonder how many of those who complain about that article actually read past the headline.10/02/2014 - 1:37am
prh99http://intel.ly/1tjh1AH http://bit.ly/1rGPHOY http://intel.ly/Zu6go9 it isn't surprising "Gamers are over" didn't go over very well.10/02/2014 - 1:34am
Papa MidnightCan you parlay that to #WriteAGawkerArticle? The cesspool of horrid crap over there extends far beyond Kotaku.10/02/2014 - 12:34am
 

Be Heard - Contact Your Politician