SOE Sees 400 Percent Increase in DCUO Registered Users After F2P Change

November 4, 2011 -

DC Universe Online had about 30,000 paid subscribers prior to switching over to a free-to-play model. Apparently that switch has helped the game gain an additional 90,000 registered users. Sony Online Entertainment, which manages the DC Comics-based superhero MMO, said the surge in interest represents a 400 percent increase on previous figures.

The company said - when it announced that DCUO was going free-to-play - that the switch from a subscription-based monthly model to a free-to-play model was not in response to declining registered user numbers. Whatever the reason, the change is showing modest returns.

SOE executive producer Lorin Jameson said that "this is the right business model," in September, adding that the game "ended up costing a lot more" than they thought it would.

DC Universe online was released in January this year, and charged customers around $15 a month to play. It officially went free-to-play November 1. The game is currently available via PlayStation Network and PC.

It will be interesting to see just how much money DCUO makes with this new subscription model. Naturally SOE hopes that players will buy lots of virtual extras in-game.

Source: Develop

Posted in

Comments

Re: SOE Sees 400 Percent Increase in DCUO Registered Users ...

Registered users, but how many are paying users?

Honestly, I see this upsurge more as "seeing what the game is like and if it warrants the criticism" than actually attracting more players. You have to consider that their f2p model was largely copied off of Paragon Studio's model for City of Heroes, who was developing their hybrid model before DCUO was even released.

Re: SOE Sees 400 Percent Increase in DCUO Registered Users ...

Should have figured giving how many people I saw playing it. People love free.

Re: SOE Sees 400 Percent Increase in DCUO Registered Users ...

30K + 90K is a 300% increase.  It's how much the value has increased by compared to the original, not how much it has increased to.  If they gained 3K users, that would be a 10% increase, right?  Not 110%.  Or what if they dropped to only having 3K users?  Surely we wouldn't call that a 10% increase...  ;)

Re: SOE Sees 400 Percent Increase in DCUO Registered Users ...

I suspect that most of the people who wind up opening their wallets for DCUO will be on PS3, because the PC version of the game is, by all accounts, ass. And they actually have competition on the PC.

Re: SOE Sees 400 Percent Increase in DCUO Registered Users ...

I'm not surprised by this at all.  The p2p model is slowly but surely going away.

 
Forgot your password?
Username :
Password :

Poll

Poll: Is it censorship when a private retailer decides not to sell a particular video game?:

Shout box

You're not permitted to post shouts.
Mattsworknamemeet ips. stupid phone.05/27/2015 - 11:34pm
MattsworknameI feel ups should have a hard line expiration date. if a company doesn't use them for ten years they have to put it on the market or make it open source05/27/2015 - 11:34pm
MechaCrashPride does play a factor. If you sell an IP to someone, and they make a ton of money off it, it makes you look like a tool: why didn't YOU make that money? Better to sit on it than be embarassed that way.05/27/2015 - 10:58pm
ZippyDSMleeAS far as I understand it the suits think sitting on a an IP till the time is right is more profitable than tradeing it around.....hevean forbit soemone use soemthing to make money with....05/27/2015 - 9:58pm
Andrew EisenOh, there's also the Facebook page.05/27/2015 - 4:29pm
hidannikOkay :( Guess I'll just have to YouTube it when I've caught up on all the other podcasts.05/27/2015 - 4:13pm
Andrew EisenI honestly don't know. The show is on my YouTube channel and we promote it here on the site every week.05/27/2015 - 4:11pm
hidannikIs there nothing a podcast app can key on?\05/27/2015 - 4:09pm
Andrew EisenYeah, we lost Libsyn quite some time ago. As such, no RSS or iTunes. We're working on finding a new (and cost effective) home but it's been really slow going.05/27/2015 - 4:07pm
hidannikThe last one on that feed was Feb 905/27/2015 - 4:05pm
hidannikThe feed is at superpac.libsyn.com05/27/2015 - 4:05pm
hidannikI ask because it hasn't shown up in my PocketCasts feed in a while. (I'm currently a month behind)05/27/2015 - 4:02pm
E. Zachary KnightAE, Loved your mom as the guest on your 30 Days of Netflix series. She is one interesting lady.05/27/2015 - 3:47pm
E. Zachary Knighthidannik, If you mean on iTunes, we are working to get it back up there soon. Otherwise, the show must go on. We record live every Saturday at 8pm Central05/27/2015 - 3:47pm
Andrew Eisenhidannik - The podcast will continue this weekend and every weekend after for the foreseeable future. What makes you ask?05/27/2015 - 3:29pm
Matthew WilsonI say no it isnt, but it depends on the reason for not selling it. were the pressured to not sell it. aka target au, or did they chose not to on their own aka gog with hatred.05/27/2015 - 3:28pm
hidannikIs there no more podcast?05/27/2015 - 3:26pm
E. Zachary KnightHere is another thought exercise. How would you feel if game developers traded in IP? http://gamasutra.com/blogs/JorgeMunoz/20150520/243471/Why_dont_developers_buysell_intellectual_property_much_like_other_assets.php05/27/2015 - 3:24pm
Andrew EisenSlightly Mad Studio comments on Wii U version of Project Cars: http://www.nintendolife.com/news/2015/05/exclusive_slightly_mad_studio_head_ian_bell_sets_the_record_straight_on_project_cars_wii_u05/27/2015 - 11:54am
E. Zachary KnightGamasutra has a really interesting interview with the Hatred developers. http://gamasutra.com/blogs/AlbertPalka/20150526/244229/Real_talk_with_Destructive_Creations_Hatred_interview.php05/27/2015 - 10:11am
 

Be Heard - Contact Your Politician