PS3, Xbox 360 Most Popular Way to Watch Streaming Entertainment

November 7, 2011 -

According to new research from Strategy Analytics, the Xbox 360 and PS3 are the most popular devices for online entertainment viewing. While the PC remains the top device for online viewing overall, transferring this experience to a big screen is becoming increasingly popular and is a key driver of consumption via the Internet.

Twelve percent of US households use games consoles to watch online content, more than the percentage of US households that connect PCs to TV via HDMI, according to the report from the Strategy Analytics Connected Home Devices (CHD) service, “Multiscreen Connected TV: Assessing Device Usage and Ownership.” Strategy Analytics found that 65 percent of US-based weekly Xbox 360 users under the age of 25 access online TV shows and movies primarily via games consoles more than they do on desktop or notebook PC screens.

"These findings indicate significant levels of consumer demand for such services. The upcoming Xbox TV launch for the holiday season will demonstrate an expansion of the partnership between the games consoles and the online TV and video industries," says Jia Wu, Senior Analyst. "Games consoles have already become the key media hub in US households."

Ed Barton, Director of Digital Media Strategies (DMS) at Strategy Analytics, added, "Device-led digital content services are proliferating in the modern entertainment ecosystem. Both manufacturers and service providers are scrambling to optimize their strategies. Xbox Live content expansion addresses the desires of an increasingly demanding customer base and offers more reasons than ever to use the Microsoft box as opposed to its myriad alternatives. Competition will intensify through 2012 as rival opportunities are brought to market."


 
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Matthew Wilsonsome people are thinking we might have a Twilight Princess situation on our hands, what do you guys think?03/27/2015 - 8:01pm
MechaCrashMiyamoto once said "a delayed game is eventually good, a bad game is bad forever." While this can be taken to excess, it is good that Nintendo remembers it.03/27/2015 - 7:44pm
MaskedPixelanteYay for it not being a buggy mess like AC Unity. Boo that it got delayed til November 2016.03/27/2015 - 7:07pm
Andrew EisenAgreed. Considering we've seen nothing of the game (and those who did see it last E3, said it was super duper early) I would be quite surprised to see it this year.03/27/2015 - 5:28pm
Matthew WilsonI am sure star fox is 2016 too.03/27/2015 - 5:14pm
ZippyDSMleeThe primary reasons I would get a Nintendo system is Zelda and Metroid, Metroid prime collection was beyond words awesome even if 3 was the weakest one. I played TWP on the emulator I have Skyward Sword but like TWP I been putting it off…. LOL03/27/2015 - 5:14pm
Daniel LewisI actually thought star fox would be the game to be delayed,hopefully that isn't as well!03/27/2015 - 5:13pm
Daniel Lewiswoah post shared at the same time matthew,you just beat me!03/27/2015 - 5:11pm
Daniel LewisZelda wii u delayed until 2016 https://www.youtube.com/watch?t=67&v=C6Pzdl1wdUM03/27/2015 - 5:10pm
Matthew Wilsonhttps://www.facebook.com/video.php?v=866919960035802&permPage=1 Who did not see this coming?03/27/2015 - 5:09pm
ZippyDSMleehttp://www.huffingtonpost.com/2015/03/27/kleiner-perkins-verdict_n_6958164.html03/27/2015 - 5:07pm
MechaTama31I am always mysitfied when Cowboy Bebop is held up as an example of a good dub. Is it because it merely makes you want to cover your ears, rather than want to jam red-hot pokers into them?03/27/2015 - 5:04pm
james_fudgeyeah we covered that03/27/2015 - 4:41pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2015/03/13-year-old-minecraft-player-confesses-to-swatting-police-say/ not surprised.03/27/2015 - 3:51pm
Matthew WilsonI know most of my friends first saw robotech when it was on Toonami in the mid 90s, but it is possible that a fan who watched it in the 80s are in a position to do it.03/27/2015 - 1:04pm
Andrew EisenRobotech was mid 80s. Fans of the show (who were kids when it aired) are my age and older.03/27/2015 - 1:01pm
Matthew Wilsontiming. anime only really became widely known in the US in the mid 90s. if we assume it was mostly kids watching it, they still wouldnt be high enough in managment to be given full creative control yet. it would still be another 5 to 10 years for that.03/27/2015 - 12:59pm
Andrew EisenI agree. Now what makes you think that there is no one in power who cares about (or has the ability to) make a good adaptation?03/27/2015 - 12:47pm
Matthew Wilsonits not about pratice, it is about people who understand it getting in to positions of power.03/27/2015 - 12:34pm
Matthew Wilsonallot of the comic book characters that have been turned in to good movies started in the 70s or earlier.03/27/2015 - 12:32pm
 

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