PS3, Xbox 360 Most Popular Way to Watch Streaming Entertainment

November 7, 2011 -

According to new research from Strategy Analytics, the Xbox 360 and PS3 are the most popular devices for online entertainment viewing. While the PC remains the top device for online viewing overall, transferring this experience to a big screen is becoming increasingly popular and is a key driver of consumption via the Internet.

Twelve percent of US households use games consoles to watch online content, more than the percentage of US households that connect PCs to TV via HDMI, according to the report from the Strategy Analytics Connected Home Devices (CHD) service, “Multiscreen Connected TV: Assessing Device Usage and Ownership.” Strategy Analytics found that 65 percent of US-based weekly Xbox 360 users under the age of 25 access online TV shows and movies primarily via games consoles more than they do on desktop or notebook PC screens.

"These findings indicate significant levels of consumer demand for such services. The upcoming Xbox TV launch for the holiday season will demonstrate an expansion of the partnership between the games consoles and the online TV and video industries," says Jia Wu, Senior Analyst. "Games consoles have already become the key media hub in US households."

Ed Barton, Director of Digital Media Strategies (DMS) at Strategy Analytics, added, "Device-led digital content services are proliferating in the modern entertainment ecosystem. Both manufacturers and service providers are scrambling to optimize their strategies. Xbox Live content expansion addresses the desires of an increasingly demanding customer base and offers more reasons than ever to use the Microsoft box as opposed to its myriad alternatives. Competition will intensify through 2012 as rival opportunities are brought to market."


 
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InfophileAnyone play any of the following games: War Thunder, Infinite Crisis, or Strife? Got a card for a big chunk of money in them with my new computer which I won't need and looking to give it away if anyone wants it.04/26/2015 - 9:02am
Mattsworknamei I hope there is, I love that series.04/25/2015 - 5:59pm
Matthew Wilson@matt I am sure there will never be a armored core game04/25/2015 - 5:24pm
Mattsworknameof From softwares recent games, bloodborne is the best work they have done yet, though they really need to get to work on armored core 604/25/2015 - 5:10pm
Matthew WilsonLost Kingdoms came out in 2002 this day. I played that game. I did not relize it was made by From Software. Lost Kingdoms was a good unique hard game.04/25/2015 - 4:56pm
MattsworknameOff topic, but, who heres playing Bloodborne, and if so, is it mercillesly murdering you every chance it gets?04/25/2015 - 7:35am
Matthew WilsonI think its a good article, and devs can take some lessons from life is strange.04/24/2015 - 10:24pm
Andrew EisenI tinyURL'd it. The world is safe!04/24/2015 - 10:23pm
Matthew Wilson@AE my bad there is nothing I can do about that.04/24/2015 - 10:21pm
Andrew EisenLooks like the spoiler is right there in the URL.04/24/2015 - 10:20pm
Matthew Wilsonhttp://tinyurl.com/ok9pf6b a interesting opinion piece on the life is strange episode 2, and a dark event that happens in it. full warning major spoilers.04/24/2015 - 10:11pm
Matthew Wilson@mech no just she, nor her co workers have not. she never said it is not real.04/24/2015 - 8:58pm
MechaCrashWas she saying "I haven't experienced it," or "I haven't experienced it therefore it does not exist"?04/24/2015 - 8:31pm
ZippyDSMleeoy the skyrim paid mod thing is going over well. My 2 lints, I would not mind if Skyrim had a full SDK and not a crappy lil editor....04/24/2015 - 6:46pm
Andrew EisenWell, that is indeed crappy and nonsensical.04/24/2015 - 3:45pm
Matthew Wilsonshe got attacked for saying that she personaly has not experienced the harassment some other female devs have, and she got acused of defending GG and ignoring harassment. she ended up getting dog piled because of it.04/24/2015 - 3:43pm
Andrew EisenFine but do you recall ANY details at all?04/24/2015 - 3:38pm
Matthew Wilsonit was several weeks ago now, and I will admit to not saving it.04/24/2015 - 3:36pm
Andrew EisenAttacked HOW and by WHOM for not writing off WHO as evil? Do you have a link or anything?04/24/2015 - 3:31pm
Matthew Wilsonthat is the whole point she was not attacked for saying anything. she was attacked for being willing to debate in the first place, and not just write them off as evil.04/24/2015 - 3:28pm
 

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