GOG Talks About How DRM Affects AAA Titles

November 8, 2011 -

Zachary Knight (better known as EZK around GamePolitics) has written an interesting article at TechDirt about Good Old Games CEO Guillaume Rambourg's comments to Edge Magazine about how keeping games DRM-free has helped his company make money and has kept its customers happy. Rambourg is preparing to give a presentation at the London Game Conference about how eliminating DRM from The Witcher 2 has impacted sales. Here is what he told Edge about that situation:

"I will be sharing the sales numbers on GOG compared to the competition. I think the numbers will speak for themselves, what DRM-free sales of even a triple-A title can achieve. Our values are universal and they don't only apply to older content. They apply to triple-A, day-one releases. I certainly look forward to learning more about what this experience has to show other developers but I am glad he still leaves plenty to glean from this interview. He continues by explaining that publishers have always had the ability to do exactly what GOG is doing, but they refused to do it, citing unreasonable expenses for low returns. In the early days of GOG, they were met with animosity from publishers over the idea of releasing older games. These publishers didn't want to dedicate time and resources to preparing these games to run on modern computers. They figured it was a losing strategy."

Rambourg also briefly talked to Edge about DRM, the company's catalog of DRM-free classic PC games, and how it is working with abandonware sites to clean up the online scene:


"When we sign content for GOG, we contact abandonware websites and make them our affiliates. So they remove the illegal content, and instead they put a GOG banner and they direct sales and traffic to us. Step by step, we are cleaning up the market and we are making the back catalogue segment a visible, and viable, market for the industry."

Rambourg will reveal sales numbers for The Witcher 2 at the conference, but it sounds like the game did pretty well because it didn’t force users to deal with some crazy DRM scheme. EZK offers some thoughtful analysis on the interview here.

Source: TechDirt

 


 
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Sora-Chan@Andrew Eisen: A tip for when it comes to clicking people's video recommendations, use Incognito/Private Mode.that'll keep those kinds of recommendations off the radar. =P08/04/2015 - 5:37am
InfophileWow, I just got an e-mailed ad from Nintendo: "FREE AC Adapter with New Nintendo 3DS XL" - So... pretending this didn't used to be normal, are we?08/04/2015 - 3:34am
MattsworknameNight man, take care08/04/2015 - 2:59am
Andrew EisenOff to bed. Play nice.08/04/2015 - 2:53am
Andrew EisenNo worries. Yeah, it's the pits. It's like "How many times do I have to tell you I'm not interested in this producer's work before you stop recommending his videos to me?!"08/04/2015 - 2:53am
MattsworknameAndrew: Sorry man, youtubes recomendations system is really crappy08/04/2015 - 2:49am
MattsworknameIp: they cite 4 chan. Enough said08/04/2015 - 2:47am
IronPatriotWhat I don't get is why anyone wants to be part of the private online army for a stalker.08/04/2015 - 2:32am
IronPatriotYes, it's pretty sad that even after GG has been exposed as a fraud designed to harass Sarkeesian, they still want to attack her. Do facts even matter anymore?08/04/2015 - 2:30am
Andrew EisenDammit. For context's sake, I watched that one Chris Ray Gun video Matt linked to and now my recommends are chockful of anti-Sarkeesian crap from the usual suspects. ARGH!08/04/2015 - 2:27am
Andrew EisenIP - Now you just essentially asked Matt the same question twice in a row. Seriously, once is enough.08/04/2015 - 2:11am
IronPatriotMattsworkname, do you have any actual evidence for your "complete bollocks" claim? Or are you making up more "facts08/04/2015 - 2:11am
IronPatriotMattswork, prove your claim that the article is "based on complete bollocks"08/04/2015 - 2:08am
Andrew EisenIP - Stop asking me the same question over and over and over and over and over and over and over and over again. It's super annoying. Especially when I've already addressed it.08/04/2015 - 2:07am
Andrew EisenMatt - How? Set aside half an hour. It's not hard if you know your history. It's just time consuming.08/04/2015 - 2:06am
IronPatriotAndrew, so you agree about the lying fraudulent nature of gamergate's origins? So supporting gamergate when it is clearly a fraud deserves to be called what it is, right?08/04/2015 - 2:06am
Andrew EisenFrom an ethics standpoint, there's nothing wrong with that article or posting news on subjects that are of interest.08/04/2015 - 2:05am
MattsworknameAndrew: the toughest thing about Gamergate is that it lacked any form of directed leadership or oganizaotion, How do you really explain something so amourphous that it leterally took months and moths to gain any real shape?08/04/2015 - 2:05am
Andrew EisenIP - A metric crap ton of history and context. GamerGate isn't hard to explain, it just takes a while.08/04/2015 - 2:01am
MattsworknameAnd ip wonders why gamergate went after sites like ARS and kotaku08/04/2015 - 2:00am
 

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