GOG Talks About How DRM Affects AAA Titles

November 8, 2011 -

Zachary Knight (better known as EZK around GamePolitics) has written an interesting article at TechDirt about Good Old Games CEO Guillaume Rambourg's comments to Edge Magazine about how keeping games DRM-free has helped his company make money and has kept its customers happy. Rambourg is preparing to give a presentation at the London Game Conference about how eliminating DRM from The Witcher 2 has impacted sales. Here is what he told Edge about that situation:

"I will be sharing the sales numbers on GOG compared to the competition. I think the numbers will speak for themselves, what DRM-free sales of even a triple-A title can achieve. Our values are universal and they don't only apply to older content. They apply to triple-A, day-one releases. I certainly look forward to learning more about what this experience has to show other developers but I am glad he still leaves plenty to glean from this interview. He continues by explaining that publishers have always had the ability to do exactly what GOG is doing, but they refused to do it, citing unreasonable expenses for low returns. In the early days of GOG, they were met with animosity from publishers over the idea of releasing older games. These publishers didn't want to dedicate time and resources to preparing these games to run on modern computers. They figured it was a losing strategy."

Rambourg also briefly talked to Edge about DRM, the company's catalog of DRM-free classic PC games, and how it is working with abandonware sites to clean up the online scene:


"When we sign content for GOG, we contact abandonware websites and make them our affiliates. So they remove the illegal content, and instead they put a GOG banner and they direct sales and traffic to us. Step by step, we are cleaning up the market and we are making the back catalogue segment a visible, and viable, market for the industry."

Rambourg will reveal sales numbers for The Witcher 2 at the conference, but it sounds like the game did pretty well because it didn’t force users to deal with some crazy DRM scheme. EZK offers some thoughtful analysis on the interview here.

Source: TechDirt

 


 
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Sleaker@MP - Looked up hitbox, thanks.07/24/2014 - 9:40pm
Matthew WilsonI agree, but to me given other known alternatives google seems to the the best option.07/24/2014 - 6:30pm
Andrew EisenTo be clear, I have no problem with Google buying it, I'm just concerned it will make a slew of objectively, quantifiably bad changes to Twitch just as it's done with YouTube over the years.07/24/2014 - 6:28pm
Matthew WilsonI doubt yahoo has the resources to pull it off, and I not just talking about money.07/24/2014 - 6:15pm
SleakerI wouldn't have minded a Yahoo purchase, probably would have been a better deal than Tumblr seeing as they paid the same for it...07/24/2014 - 6:13pm
MaskedPixelanteIt's the golden age of Hitbox, I guess.07/24/2014 - 6:08pm
Matthew Wilsonagain twitch was going to get bought. It was just who was going to buy it . Twitch was not even being able to handle the demand, so hey needed a company with allot of infrastructure to help them. I can understand why you would not want Google to buy it .07/24/2014 - 5:49pm
Andrew Eisen"Google is better than MS or Amazon" Wow. Google, as I mentioned earlier, progressively makes almost everything worse and yet there are still two lesser options. Again, wow!07/24/2014 - 5:43pm
Andrew EisenI don't know. MS, in my experience, is about 50/50 on its products. It's either fine or it's unusable crap. Amazon, well... I've never had a problem buying anything from them but I don't use any of their products or services so I couldn't really say.07/24/2014 - 5:42pm
Matthew WilsonGoogle is better than MS or Amazon.07/24/2014 - 5:33pm
Sleaker@AE - I've never seen youtube as a great portal to interact with people from a comment perspective. like ever. The whole interface doesn't really promote that.07/24/2014 - 5:28pm
Andrew EisenNor I. From a content producer's perspective, almost every change Google implements makes the service more cumbersome to use. It's why I set up a Facebook fan page in the first place; it was becoming too difficult to connect with my viewers on YouTube.07/24/2014 - 4:50pm
Sleakerwonder if anyone is going to try and compete with google, I'm not a huge fan of the way they manage their video services.07/24/2014 - 4:41pm
Andrew EisenIt happened. Google bought Twitch. http://venturebeat.com/2014/07/24/googles-1b-purchase-of-twitch-confirmed-joins-youtube-for-new-video-empire/07/24/2014 - 4:28pm
MaskedPixelanteI hope Nintendo actually follows through with the DS Virtual Console, that sounds like it could be cool.07/24/2014 - 2:15pm
james_fudgePeople don't deny it persay, they bristle at the idea that it's a "problem" that nneds to be "fixed."07/24/2014 - 2:15pm
Papa MidnightRacism and Misogny are heavily prevalent in the gaming and online arena. Getting people to actually admit that, however...07/24/2014 - 11:42am
Papa MidnightThat very thing is somthing that anyone who has been subjected to racial-based targeting online could actually state that they've experienced.07/24/2014 - 11:41am
Papa MidnightPerfect example: "I have yet to talk to a man who has had to call a police officer due to a stalker, only to be told nothing can be done until they are physically assaulted."07/24/2014 - 11:40am
Papa MidnightNot that said communities are mutually exclusive. Even the very first comment on that last article equates women in the gaming industry with being the n-word. Despicable, aetestable, and (sadly enough) this is not an uncommon presence in either community.07/24/2014 - 11:35am
 

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