Newzoo: Chinese Gamers Spend More on Games Than Koreans

November 8, 2011 -

New research released by Newzoo digs a little deeper into the lucrative Chinese and Korean online gaming markets. The research focused on the 190 million Chinese (76 percent) and 26 million Korean (60 percent) consumers ages 15 to 50 - who make up the majority of those who play games in those countries. Newzoo found that both countries were passionate about MMO games, with 100 million MMO gamers in China and 8 million in Korea. While both countries enjoy games, players in each country have different preferences when it comes to social and mobile gaming.

In Korea, 80 percent of all gamers play on a mobile device, while in China, casual game websites and games on social networks attract 85 percent of gamers. Chinese gamers are also much more willing to pay for games than Korean players. In Korea, 52 percent of gamers never spend money on games - comparable to the US with 53 percent - while this number drops to 36 percent in China. Payment preferences also differ greatly: in general, Koreans prefer mobile payments or credit cards while Chinese players like to use online or prepaid payment methods.

Similar to Western countries, more than 40 percent of gamers are female in both China (43 percent) and Korea (41 percent). Chinese gamers are slightly younger: 71 percent are younger than 35, compared to 65 percent in Korea. Newzoo also found that Koreans play more at home, while Chinese gamers are more likely to play at internet cafes.

The three dominant Chinese social networks - Qzone, RenRen, and Kaixin - are used by 85 percent, 65 percent, and 53 percent of users respectively. Almost 50 percent of total Internet time spent goes to social networks and more than one third of that is spent playing games. Approximately 45 percent of the 125 million Chinese social gamers also spend money, resulting in a 13 percent share of total game spending. In Korea, only 20 percent of Internet time goes to social networks. Only 15 percent is spent on gaming and the group of 8 million social gamers who actually pay is much lower than in China.

Mobile gaming only accounts for a 12 percent budget share spent overall on games in Korea, while spending is significantly higher in China. There, growth in mobile games spending will be driven by the increasing number of gamers; in Korea, it will come from a higher conversion of players into payers, according to Newzoo.


 
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Andrew EisenYes, the Wii U upscales but rendering in a higher resolution looks a hell of a lot better.08/01/2014 - 10:35pm
Andrew EisenIt's pretty. Lots of videos of it floating around. Just search "Xenoblade dolphin" and you'll find them.08/01/2014 - 10:32pm
ZippyDSMleeThe WII upscales tho. Matthew: It might be becue cartoonish desings do not age as fast as presudo realisim.08/01/2014 - 10:29pm
Matthew WilsonPeople who have run the Mario Galaxy games on a emulator have said they look better then most xb1/ps4 games when upscaled, so it would be interesting to see a upscaled version of Xenoblade08/01/2014 - 9:24pm
Andrew EisenHeck, it would probably sell better to newbies anyway. Even with its awesome art direction, the game looked dated when it came out years ago. I imagine an SD version would be a tougher sell.08/01/2014 - 8:55pm
Andrew EisenBecause it would be cool, would serve the game's fantastic art direction well and encourage people who've already played it to buy it again.08/01/2014 - 7:42pm
ZippyDSMleeWhy bother with an HD relese just repack the damn thing and promote it since it will play on the WIIU anyway....08/01/2014 - 7:04pm
Andrew EisenPlus, with Nintendo carrying the Wii U almost all by itself, it could help plug one of the unfortunately inevitable release schedule gaps.08/01/2014 - 3:23pm
Andrew EisenAn HD re-release would be cool though. It's a great game (and quite the looker, especially when up-rezzed) and more people should play it (the game had a limited release at a time when the Wii was all but dead an buried).08/01/2014 - 3:21pm
E. Zachary KnightSo no, people are not going to need to play the Wii game to undstand or enjoy the Wii U game.08/01/2014 - 1:27pm
E. Zachary KnightFrom what I understand, the two games have as much to do with eachother as Final Fantasy and Final Fantasy 2.08/01/2014 - 1:26pm
MaskedPixelanteIt's my secret hope that Nintendo announces Xenoblade HD to be released in the leadup to Xenoblade Chronicles X, or at least a mass market version of the first game so that people aren't going into this one blind.08/01/2014 - 12:40pm
PHX CorpI'm going to do a test stream later today, if anyone is intrested07/31/2014 - 2:40pm
Andrew EisenYes, I'm such a big Nintendo dork that I read Nintendo's quarterly financial reports.07/31/2014 - 2:09pm
Andrew EisenCool tidbit - Mario Kart 8 sales account for more than half of total Wii U software sales for the last quarter even though it was only available for the last third.07/31/2014 - 2:09pm
Andrew EisenStill a pretty cool promotion. Unfortunately for me, I'm not interested in purchasing Mario Kart 8 and I already owned or didn't want any of the free games on offer.07/31/2014 - 1:43pm
Andrew EisenInteresting that EU had 10 games to choose from while North America only had four.07/31/2014 - 1:41pm
MaskedPixelanteIt certainly worked, I probably would never have bought Mario Kart 8 if it didn't come with a free copy of Wind Waker HD.07/31/2014 - 1:14pm
Andrew EisenI imagine will see similar promotions like "Buy Mario Kart 8 get a download code for one of these specific games" but almost certainly not for all of its (however you would define) biggest releases.07/31/2014 - 11:24am
MaskedPixelanteI wonder if Nintendo is going to be doing "buy one get one free" promos for all their biggest releases going forward.07/31/2014 - 10:48am
 

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