Newzoo: Chinese Gamers Spend More on Games Than Koreans

November 8, 2011 -

New research released by Newzoo digs a little deeper into the lucrative Chinese and Korean online gaming markets. The research focused on the 190 million Chinese (76 percent) and 26 million Korean (60 percent) consumers ages 15 to 50 - who make up the majority of those who play games in those countries. Newzoo found that both countries were passionate about MMO games, with 100 million MMO gamers in China and 8 million in Korea. While both countries enjoy games, players in each country have different preferences when it comes to social and mobile gaming.

In Korea, 80 percent of all gamers play on a mobile device, while in China, casual game websites and games on social networks attract 85 percent of gamers. Chinese gamers are also much more willing to pay for games than Korean players. In Korea, 52 percent of gamers never spend money on games - comparable to the US with 53 percent - while this number drops to 36 percent in China. Payment preferences also differ greatly: in general, Koreans prefer mobile payments or credit cards while Chinese players like to use online or prepaid payment methods.

Similar to Western countries, more than 40 percent of gamers are female in both China (43 percent) and Korea (41 percent). Chinese gamers are slightly younger: 71 percent are younger than 35, compared to 65 percent in Korea. Newzoo also found that Koreans play more at home, while Chinese gamers are more likely to play at internet cafes.

The three dominant Chinese social networks - Qzone, RenRen, and Kaixin - are used by 85 percent, 65 percent, and 53 percent of users respectively. Almost 50 percent of total Internet time spent goes to social networks and more than one third of that is spent playing games. Approximately 45 percent of the 125 million Chinese social gamers also spend money, resulting in a 13 percent share of total game spending. In Korea, only 20 percent of Internet time goes to social networks. Only 15 percent is spent on gaming and the group of 8 million social gamers who actually pay is much lower than in China.

Mobile gaming only accounts for a 12 percent budget share spent overall on games in Korea, while spending is significantly higher in China. There, growth in mobile games spending will be driven by the increasing number of gamers; in Korea, it will come from a higher conversion of players into payers, according to Newzoo.


 
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WonderkarpConster, I was quoting Anita Sarkeesian01/24/2015 - 10:39pm
ZippyDSMleeodd its not wanting to post half the time 0-o01/24/2015 - 10:21pm
ZippyDSMleetest01/24/2015 - 10:21pm
ConsterWonderkarp: did the US actually bomb Japan back to traditional values? My history lessons were eurocentric, so I wouldn't know.01/24/2015 - 9:39pm
ZippyDSMleeeffect like confusion,ect. QTEs are a gimmick that can easily be shallow because you are looking to mess with conditioned responses and nothing messes with them more than random gameplay changes..01/24/2015 - 7:58pm
ZippyDSMleeWonderkarp: They tried to be natural with God Of Wars QTE’s, sometimes it felt random which I hate the most in QTEs. The way you interface with gameplay (press X to get X result) should never rely on randomly generated mechanics unless it’s a status01/24/2015 - 7:57pm
Andrew EisenI've passed your comment on.01/24/2015 - 5:45pm
Neo_DrKefkaHey GamePolitics staff can you guys work out the way the ads are delivered via mobile? Sometimes any attempt to do anything on this site automatically forwards you to download "Flappy bird" on a shady site or another thing. It just hijacks my Safari01/24/2015 - 3:47pm
WonderkarpI feel like the only good QTEs were the ones in the God of War series. I dont know why though.. maybe its the visceral carnage01/24/2015 - 1:13pm
ZippyDSMleeprh99: QTEs are dumb I ever understood the need for them outside being cheap and wanting to pad mechanics with scripted events that use only a few buttons.01/24/2015 - 12:58pm
InfophileAnd a more detailed breakdown of expenses here: http://imgur.com/L46SUMw01/24/2015 - 12:42pm
InfophileFor anyone still complaining about where the funding for Tropes vs. Women went: https://www.dropbox.com/s/q4z6qa561roidh5/femfreq_annualreport2014.pdf?dl=0 (page 16) Not that this will actually stop claims of fraud, but it's good to have a counter.01/24/2015 - 12:38pm
prh99Linux kernel patch breaks Witcher 2. Apparently it was a wrapped Windows version instead of native port. http://m.slashdot.org/story/21270301/24/2015 - 11:12am
prh99I am not a fan of QTEs. Toggle joystick to break away from an enemy is ok...01/24/2015 - 12:26am
Goth_Skunk@WonderKarp: *fistbump*01/24/2015 - 12:00am
ZippyDSMleeIts like they took the fiction from soemthing else and tried to impose it on the Turok IP 0-o01/23/2015 - 10:14pm
ZippyDSMleeuhg I mean they did not need the dumb story and needed more unreal crazy combat.01/23/2015 - 10:13pm
ZippyDSMleestyle gameplay not generic shooter stuff.01/23/2015 - 10:11pm
ZippyDSMleeI loved what they were trying to go with in 3 but it was rather messed up and buggy. Evolution is a typical corridor shooter of the time. The newer Turok is half right they just needed the non-super realistic grim dark story and more crazy Unreal style ga01/23/2015 - 10:11pm
Wonderkarpshe going to do a video on how America Bombed Japan Back To Traditional Values Next? Or one on how Toxic Masculinity in Culture causes Shootings?01/23/2015 - 10:10pm
 

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