Exploring The Gamification of Politics

November 14, 2011 -

Some people are getting sick of hearing about gamification, but marketers and other groups are finding the idea of making the mundane fun to be a fascinating concept. Politicians and political campaigns are also starting to tap into the concept of gamification as different candidates attempt to break through to constituents of varying age groups. Political strategists think gamification is a powerful tool for identifying and engaging the public.

"67 percent of households are playing games," said Jordan Raynor, vice president of media and public affairs at Engage. "Why can’t we make political advocacy fun?"

Raynor was on a panel at C&E’s 2011 CampaignTech conference that explored how non-profits and advocacy groups are using gaming to engage constituents.

"Marketing through games is acknowledging that there’s a tremendously large audience that engage with them," said Michael Silberman, the global director of digital innovation at Greenpeace.

As evidence, Silberman pointed out a campaign called VW Darkside, which attempts to convince Volkswagon to support climate change policies. The campaign is a spoof of the company's Super Bowl Darth Vader ads and enlists new members to join and bring friends into the fight as Jedi.

"Make the basic message as interesting and compelling to reach as many people as possible," said Liz Mair, founder of Mair Strategies.

Another practical use for gamification is create a healthy competition among canvassers - particularly when candidates and campaigns want better attendance at campaign events or to get out the vote in a district.

"Gamification has a place for expanding the pie [for entertainment]" Raynor said. "In political campaigns I don't think we're looking to expand the pie, I think we're looking to make the pie sweeter and more substantive."

Source: Campaigns & Elections


 
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Matthew WilsonI think its a good article, and devs can take some lessons from life is strange.04/24/2015 - 10:24pm
Andrew EisenI tinyURL'd it. The world is safe!04/24/2015 - 10:23pm
Matthew Wilson@AE my bad there is nothing I can do about that.04/24/2015 - 10:21pm
Andrew EisenLooks like the spoiler is right there in the URL.04/24/2015 - 10:20pm
Matthew Wilsonhttp://tinyurl.com/ok9pf6b a interesting opinion piece on the life is strange episode 2, and a dark event that happens in it. full warning major spoilers.04/24/2015 - 10:11pm
Matthew Wilson@mech no just she, nor her co workers have not. she never said it is not real.04/24/2015 - 8:58pm
MechaCrashWas she saying "I haven't experienced it," or "I haven't experienced it therefore it does not exist"?04/24/2015 - 8:31pm
ZippyDSMleeoy the skyrim paid mod thing is going over well. My 2 lints, I would not mind if Skyrim had a full SDK and not a crappy lil editor....04/24/2015 - 6:46pm
Andrew EisenWell, that is indeed crappy and nonsensical.04/24/2015 - 3:45pm
Matthew Wilsonshe got attacked for saying that she personaly has not experienced the harassment some other female devs have, and she got acused of defending GG and ignoring harassment. she ended up getting dog piled because of it.04/24/2015 - 3:43pm
Andrew EisenFine but do you recall ANY details at all?04/24/2015 - 3:38pm
Matthew Wilsonit was several weeks ago now, and I will admit to not saving it.04/24/2015 - 3:36pm
Andrew EisenAttacked HOW and by WHOM for not writing off WHO as evil? Do you have a link or anything?04/24/2015 - 3:31pm
Matthew Wilsonthat is the whole point she was not attacked for saying anything. she was attacked for being willing to debate in the first place, and not just write them off as evil.04/24/2015 - 3:28pm
Andrew EisenI know there's not a lot of room in the Shout box but goodness you're being vague.04/24/2015 - 3:26pm
Andrew EisenGreat, but that STILL doesn't tell me what she said, why she was attacked (or what the attack was) or what "standard line" she's following. Details, man. Details!04/24/2015 - 3:25pm
Andrew EisenOr what the heck Nina White (someone else I've never heard of) is actually referring to.04/24/2015 - 3:24pm
Matthew Wilson@AE she is a game dev. she used to do stuff with hormanix and now works with https://outact.net/#!/?page_id=2 she will often engage and debate both side.04/24/2015 - 3:23pm
Andrew Eisen...following.04/24/2015 - 3:23pm
Andrew EisenYou mean focus on stopping the bad behavior of those who are doing it rather than condemning all the people that associate with them? Great. But I still don't know who Emma Clarkson is, what she said, why she was attacked or what "standard line" she's04/24/2015 - 3:23pm
 

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