Exploring The Gamification of Politics

November 14, 2011 -

Some people are getting sick of hearing about gamification, but marketers and other groups are finding the idea of making the mundane fun to be a fascinating concept. Politicians and political campaigns are also starting to tap into the concept of gamification as different candidates attempt to break through to constituents of varying age groups. Political strategists think gamification is a powerful tool for identifying and engaging the public.

"67 percent of households are playing games," said Jordan Raynor, vice president of media and public affairs at Engage. "Why can’t we make political advocacy fun?"

Raynor was on a panel at C&E’s 2011 CampaignTech conference that explored how non-profits and advocacy groups are using gaming to engage constituents.

"Marketing through games is acknowledging that there’s a tremendously large audience that engage with them," said Michael Silberman, the global director of digital innovation at Greenpeace.

As evidence, Silberman pointed out a campaign called VW Darkside, which attempts to convince Volkswagon to support climate change policies. The campaign is a spoof of the company's Super Bowl Darth Vader ads and enlists new members to join and bring friends into the fight as Jedi.

"Make the basic message as interesting and compelling to reach as many people as possible," said Liz Mair, founder of Mair Strategies.

Another practical use for gamification is create a healthy competition among canvassers - particularly when candidates and campaigns want better attendance at campaign events or to get out the vote in a district.

"Gamification has a place for expanding the pie [for entertainment]" Raynor said. "In political campaigns I don't think we're looking to expand the pie, I think we're looking to make the pie sweeter and more substantive."

Source: Campaigns & Elections


 
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ZippyDSMleehttp://arstechnica.com/business/2014/10/fcc-reportedly-close-to-reclassifying-isps-as-common-carriers/10/31/2014 - 9:44am
ZippyDSMleesomewhat ammuseing, http://www.ultimate-guitar.com/news/general_music_news/metallica_ask_fans_for_help_with_two_new_reissues.html10/31/2014 - 9:25am
Neo_DrKefkaAnyone remember that portrait from Resident Evil 1 in the gallery about a Middle Aged man full of worries? Anyone know the name of that portrait?10/31/2014 - 12:45am
MechaTama31Yeah, don't see myself getting a Vita or a PSTV...10/31/2014 - 12:04am
E. Zachary KnightWatch Ultron ruin all your Disney childhood memories in this How The Ultron Teaser Should Have Ended. https://www.youtube.com/watch?v=ra1sBRLRFtc10/30/2014 - 9:23pm
ZippyDSMleeConster:they finally made a working worth while PSP emulator.10/30/2014 - 8:10pm
quiknkoldMechatama31, you can get VC2 on the Vita and Vita TV. you have to buy it through PSN on PS3 and transfer it to vita and then playstation tv. I have it on my PS TV and it works10/30/2014 - 7:15pm
MechaTama31I loved Valkyria Chronicles. Still super cheesed off that the sequels were PSP-only... :/10/30/2014 - 6:57pm
ConsterI played Steamworld Dig on the 3DS, and it's pretty fun.10/30/2014 - 6:51pm
Matthew WilsonRECOMMENDED: OS: Windows 7 Processor: Intel Core2 Duo @ 2.8GHz (or equivalent) Memory: 3 GB RAM Graphics: NVIDIA GeForce GTX 280 (or equivalent) Hard Drive: 25 GB available space10/30/2014 - 5:49pm
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Andrew EisenStill a game I really want to play. Hope it's a solid port.10/30/2014 - 5:42pm
Matthew WilsonValkyria Chronicles pc port needs 25ggb. not bad exept this game came out in 08 on the ps3.10/30/2014 - 4:56pm
james_fudgeEZK: my sarcasm senses are tingling ;)10/30/2014 - 4:21pm
Andrew EisenIf it's any consolation, Xbox owners, Wii U owners don't get the game at all. And if we did, we'd probably never get the DLC.10/30/2014 - 4:19pm
MaskedPixelantehttp://kotaku.com/destinys-new-dlc-kinda-screws-over-xbox-players-1652294153 Sucks when the shoe's on the other foot, huh.10/30/2014 - 4:12pm
E. Zachary KnightSo a vocational school in Oklahoma is being evacuated because someone found a briefcase in the bathroom. Imagine that. A briefcase ina school. That's unpossible.10/30/2014 - 3:33pm
prh99Also, Nintendo wants to watch you sleep..for Science! (*in best Cave Johnson voice) http://arstechnica.com/gaming/2014/10/nintendo-wants-to-watch-you-sleep-for-science/10/30/2014 - 2:47pm
prh99I got it in a Humble Bundle, it's ok but the hype is definitely over blown. Also, only being able dig in the four cardinal directions made for some irksome digging..10/30/2014 - 2:38pm
E. Zachary KnightI enjoyed it. It was very short, but rewarding and fun.10/30/2014 - 2:35pm
 

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