Exploring The Gamification of Politics

November 14, 2011 -

Some people are getting sick of hearing about gamification, but marketers and other groups are finding the idea of making the mundane fun to be a fascinating concept. Politicians and political campaigns are also starting to tap into the concept of gamification as different candidates attempt to break through to constituents of varying age groups. Political strategists think gamification is a powerful tool for identifying and engaging the public.

"67 percent of households are playing games," said Jordan Raynor, vice president of media and public affairs at Engage. "Why can’t we make political advocacy fun?"

Raynor was on a panel at C&E’s 2011 CampaignTech conference that explored how non-profits and advocacy groups are using gaming to engage constituents.

"Marketing through games is acknowledging that there’s a tremendously large audience that engage with them," said Michael Silberman, the global director of digital innovation at Greenpeace.

As evidence, Silberman pointed out a campaign called VW Darkside, which attempts to convince Volkswagon to support climate change policies. The campaign is a spoof of the company's Super Bowl Darth Vader ads and enlists new members to join and bring friends into the fight as Jedi.

"Make the basic message as interesting and compelling to reach as many people as possible," said Liz Mair, founder of Mair Strategies.

Another practical use for gamification is create a healthy competition among canvassers - particularly when candidates and campaigns want better attendance at campaign events or to get out the vote in a district.

"Gamification has a place for expanding the pie [for entertainment]" Raynor said. "In political campaigns I don't think we're looking to expand the pie, I think we're looking to make the pie sweeter and more substantive."

Source: Campaigns & Elections


 
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Goth_SkunkAnd just to be clear, that remark is firmly tongue-in-cheek, while also echoing statements made by those critical of GamerGate.06/30/2015 - 4:43pm
Goth_SkunkA fair point Andrew, and you are a very reasonable feminist. Though I would suggest that if you don't wish to be associated with the toxic elements present in feminism, I recommend disassociating yourself from them. Maybe call yourself something else? :^)06/30/2015 - 4:42pm
Andrew EisenGoth - By the by, you know how GamerGate doesn't like being painted with a broad brush? Well, I hate to speak for anyone but myself but I'm pretty confident in saying we feminists don't care for it much either.06/30/2015 - 4:10pm
Andrew EisenWell of course. Being a feminist doesn't mean rape can never be depicted in fiction.06/30/2015 - 4:03pm
InfophileIn fiction, it depends on the context. It's very easy to get "wrong," but there are cases where feminists have approved of how it's been shown (eg. the scene with Honor Harrington in the new compilation comic)06/30/2015 - 4:02pm
Andrew EisenThat would be an interesting alternate film though. Ray became a Ghostbuster to get rid of the spooks that had been sexually assaulting him.06/30/2015 - 4:00pm
Andrew EisenHe's not powerless against ghosts. That's very firmly established by that point in the movie.06/30/2015 - 3:57pm
Andrew EisenSo, if in the new movie, McCarthy or one of the other Ghostbusters has a dream where a pretty ghost goes down on her, I don't predict outrage (other than from those silly random no-name numbnuts on Twitter).06/30/2015 - 3:56pm
Goth_SkunkDream or not, it's still a scene that depicts a victim powerless to stop his attacker from engaging in an act of sex upon him. Even if he enjoys himself, it's technically rape. Hypothetically, he could feel traumatized afterwards.06/30/2015 - 3:55pm
Andrew EisenWell, he could always, you know, grab a proton pack and bust that rapey ghost! But again, it's still pretty clearly a dream.06/30/2015 - 3:53pm
ZippyDSMleeSo what dose GG stand for if its not been taken over my bigots??06/30/2015 - 3:52pm
Goth_SkunkI am assuming he's powerless to stop it, yes. I have no reason to believe a ghost would find itself in any way obligated to obey laws of corporeal beings. And it's not just about consent, but also about the means to stop the person engaging the sex.06/30/2015 - 3:51pm
Andrew EisenRape in real life? Absolutely (though "tizzy" isn't the right word). In fiction? Depends on how it's used.06/30/2015 - 3:50pm
Infophile"...it's rape. And that tends to send feminists into a tizzy." You say that as if rape isn't something to get into a tizzy about.06/30/2015 - 3:48pm
Andrew EisenBesides, it's pretty clearly a dream. Ray and the ghost are in some unknown bedroom. Then it cuts to Ray and the other guys in the firehouse beds with Ray rolling over in his sleep and falling off the bed. Looks like Egon is having a weird dream too.06/30/2015 - 3:46pm
Andrew EisenYou're assuming he's powerless to stop it. Maybe saying "no" or something would have stopped the ghost. Anyway, so, in your opinion, sex (oral or otherwise) is rape unless there's explicit consent?06/30/2015 - 3:44pm
Goth_SkunkBut, to be completely fair, that fact never dawned on me until 15 minutes ago.06/30/2015 - 3:43pm
Goth_SkunkAbsolutely. He doesn't consent, and is powerless to stop it because his attacker isn't corporeal. The fact that he's enjoying himself does not change the fact that it's technically rape.06/30/2015 - 3:42pm
Andrew EisenAlways came off as a dream to me.06/30/2015 - 3:40pm
Andrew EisenThat scene really reads to you like Stantz was being raped?06/30/2015 - 3:39pm
 

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