Exploring The Gamification of Politics

November 14, 2011 -

Some people are getting sick of hearing about gamification, but marketers and other groups are finding the idea of making the mundane fun to be a fascinating concept. Politicians and political campaigns are also starting to tap into the concept of gamification as different candidates attempt to break through to constituents of varying age groups. Political strategists think gamification is a powerful tool for identifying and engaging the public.

"67 percent of households are playing games," said Jordan Raynor, vice president of media and public affairs at Engage. "Why can’t we make political advocacy fun?"

Raynor was on a panel at C&E’s 2011 CampaignTech conference that explored how non-profits and advocacy groups are using gaming to engage constituents.

"Marketing through games is acknowledging that there’s a tremendously large audience that engage with them," said Michael Silberman, the global director of digital innovation at Greenpeace.

As evidence, Silberman pointed out a campaign called VW Darkside, which attempts to convince Volkswagon to support climate change policies. The campaign is a spoof of the company's Super Bowl Darth Vader ads and enlists new members to join and bring friends into the fight as Jedi.

"Make the basic message as interesting and compelling to reach as many people as possible," said Liz Mair, founder of Mair Strategies.

Another practical use for gamification is create a healthy competition among canvassers - particularly when candidates and campaigns want better attendance at campaign events or to get out the vote in a district.

"Gamification has a place for expanding the pie [for entertainment]" Raynor said. "In political campaigns I don't think we're looking to expand the pie, I think we're looking to make the pie sweeter and more substantive."

Source: Campaigns & Elections


 
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ConsterGS does have a point: IP, on his own, causes at least as much harassment, insulting, and holier-than-thou'ness, as all the pro-GG people on this site combined.05/30/2015 - 6:30am
WonderkarpI am not sure I agree that its Harassment, But I do agree that he doesnt bring anything to the conversation. Its too the point where whenever I see his name, I just Thumbs down and move on. Its all buzz words and accusations and rarely civil05/30/2015 - 6:22am
MattsworknameWell, best of luck on that, but im not holding my breath.05/30/2015 - 5:04am
Goth_SkunkI believe the time to pull the plug was long ago, but kept quiet knowing full well Iron Patriot cannot help themself. There is a mountain of evidence to support my claim. In my opinion, it is harassment, and it needs to stop.05/30/2015 - 4:35am
Goth_SkunkIt's not getting me down. Far from it. Nevertheless, the conduct is unacceptable and has gone far beyond what any patient human being ought to be expected to tolerate.05/30/2015 - 4:34am
MattsworknameDont let him get you down Goth, I just go look at kitten videos for a bit to get my posistive mood back05/30/2015 - 4:27am
Goth_SkunkIt is not conducive to a welcoming, open-minded environment that this site is supposed to be.05/30/2015 - 2:33am
Goth_SkunkIt's highly annoying. It adds nothing of note to any topic and is of no benefit to anyone. And the fact that it has not been stopped up until now is giving me the impression that site administration condones it.05/30/2015 - 2:32am
Goth_SkunkIron Patriot goes out of their way to attack, mischaracterize, dehumanize, and otherwise derail any topic where an individual is even remotely considering siding with GamerGate.05/30/2015 - 2:31am
Goth_SkunkI believe there is sufficient evidence to accuse Iron Patriot of harassment. I would like something done about it.05/30/2015 - 2:20am
Andrew EisenFirst I hear of the Frag Dolls in many years and they're disbanding. http://fragdolls.com/frag-dolls-farewell-2/05/29/2015 - 7:59pm
WonderkarpI'd love a real Conker. the Project Spark thing I am looking at. If they provide atleast 25 hours of original conker crazyness that I dont have to build.....05/29/2015 - 7:55pm
Matthew WilsonI think he was talking about wanting a real one.05/29/2015 - 7:19pm
Andrew EisenKarp - A real Conker game or are you content with that Project Spark thing?05/29/2015 - 7:18pm
Matthew Wilson if they are smart, they hire Hideo Kojima, give him his own studio, and rebew the partnership with Guillermo del Toro.05/29/2015 - 7:04pm
MattsworknameReally hope silent hills gets made, it really deserves to be released, and konami is being stupid riht now so if MS wants to take it, more power to them.05/29/2015 - 6:32pm
Wonderkarp80% complete? Well. If there was ever a reason to make me buy a Xbone, that would be it. That and Conker05/29/2015 - 5:24pm
Matthew Wilsonif true, a very smart move.05/29/2015 - 5:24pm
Adam802Huge if true: http://www.ign.com/articles/2015/05/29/silent-hills-reportedly-an-xbox-one-exclusive?abthid=5568e08e738dff6a4f00002305/29/2015 - 5:19pm
WonderkarpRegion locking annoys me. I cant tell you how many Japanese games I want to to play but need to own another console and learn japanese to play them!05/29/2015 - 5:13pm
 

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