PETA Targets Mario in Latest Campaign

November 14, 2011 -

A new game from People for the Ethical Treatment of Animals (PETA) pokes fun at Super Mario Bros. Trying to draw some attention to its cause, PETA says that its new game, Super Tanooki Skin 2D, will hopefully make Mario think twice about wearing fur in his games. In the game, which is part of its new "Mario Kills Tanooki" campaign, players "direct a bloody, skinned raccoon dog as he chases a tanuki fur–suited Mario through a surreal fur farm where raccoon dogs are routinely skinned alive for their fur."

"Tanukis are real-life raccoon dogs who are beaten and, as PETA's undercover exposés show, often skinned alive for their fur," says PETA Executive Vice President Tracy Reiman. "This winter, everyone can give raccoon dogs and other fabulous animals a 1-UP by keeping our wardrobes fur-free." PETA says that "by wearing the skin of an animal, Mario is sending the message that it's OK to wear fur." They also claim that the game informs people that in real life, "Mario would be wearing the skin of an animal who was beaten, strangled or electrocuted, and it wouldn't give him any special powers other than the power of self-deception."

Of course Mario isn't real life. Plumbers don't actually go down pipes and save princesses unless they are really high on prescription drugs. PETA should probably focus more of its efforts on the real world. Of course some would argue that because Mario is such a familiar icon to so many generations, that a campaign targeting him is good marketing. You can see the game for yourselves at PETA.org.

Source: Game Informer

 

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Comments

Re: PETA Targets Mario in Latest Campaign

I never played Super Paper Mario, but isn't there a bad guy in that who wants a Tanooki suit made of real fur, strongly implying that regular Tanooki suits are not made of real fur?

I have to say this is pretty clever, though. PETA's M.O. is to get a reaction by stirring up outrage. They've noticed how much outrage mainstream media misrepresentation of video games generates, and decided to co-opt that. So, not stupid. Hateful and vile, yes, but not stupid.

Re: PETA Targets Mario in Latest Campaign

It's still counter-productive. Nobody beyond it's members take them seriously anymore, they fail to bring in new members as a result. It doesn't help that they've been linked to criminal nutjobs like Rod Coronado.

Re: PETA Targets Mario in Latest Campaign

have these jokers ever considered the fact that furs can be synthetic?

岩「…I can see why Hasselbeck's worried about fake guns killing fake people. afterall, she's a fake journalist on a fake news channel」

Re: PETA Targets Mario in Latest Campaign

And ironically NOTHING is being said about Skyrim...where I have skinned just about EVERY animal I could get my hands on including a werewolf...and can wear the skin/fur in all it's glory!

Seriously, you actually hunt down these animals, kill them, skin them, and then wear them.  Mario...he just grabs a magic leaf and BAM...instant PETA hate. Both are great games so far, but PETA is going go the low fruit with a wider known name and an iconic image by twisting the Super Mario Bros 3 box art.

Idiots.

Zen aka Jeremy Powers
Editor and Host of the Zenspath Podcast (now on iTunes)
www.ZensPath.com
XBL: "PsychoticZen" PSN: "Zenspath"
Nintendo Network: "Psychoticzen", 3DS: "0860-3238-7260

Re: PETA Targets Mario in Latest Campaign

So, to protest perceived violence towards animals in a game, they make a game containing more graphic violence than the source...? Hmm...

Re: PETA Targets Mario in Latest Campaign

guess i should take the fox skin off my neck and freeze then.... on second thought nah.

i like this skin, and its soft fluffy fur... in fact i think i'll get more.. wheres that coyote skin i got around here...

lol.. peta.. they still crusade against those that do less harm than they go. one of the worlds largest hypocritical organizations by far, and a great laugh each time they do something new. Even greater when people believe them.

Re: PETA Targets Mario in Latest Campaign

PETA has done more to hurt the animal rights and vegan (LOL) movement than any contrarian could ever dream.  

Re: PETA Targets Mario in Latest Campaign

Agreed. Vegans really need to drop support for PETA, and many are....

Re: PETA Targets Mario in Latest Campaign

The Tanooki Suit comes from a leaf, you bozos.

 

Andrew Eisen

Re: PETA Targets Mario in Latest Campaign

In MY day a tanooki suit came from a giant block in a secret room -- you only got the ears and tail from a leaf, and it let you fly instead of just "flutter."

*grumble grumble today's youth etc.*

---
Fangamer

Re: PETA Targets Mario in Latest Campaign

And you could turn to stone.  These days, you need a special stone leaf.

 

Andrew Eisen

Re: PETA Targets Mario in Latest Campaign

But now it's in 3D! (as sarcastic as that sounded...it's proven to be pretty impressive so far since I started it yesterday).

Zen aka Jeremy Powers
Editor and Host of the Zenspath Podcast (now on iTunes)
www.ZensPath.com
XBL: "PsychoticZen" PSN: "Zenspath"
Nintendo Network: "Psychoticzen", 3DS: "0860-3238-7260

Re: PETA Targets Mario in Latest Campaign

But what about the Frog Suit? Have we forgotten about that? (actually the Tanooki Suit was originally an actual suit. The leaf just turned him into Racoon Mario). Then there was the Hammer Suit. Are we going to let him get away for skinning a Hammer Bro?

Re: PETA Targets Mario in Latest Campaign

This is just PETA being an attention monger.

Nothing to see here, folks.

Re: PETA Targets Mario in Latest Campaign

PETA almost seems to be abandoning even the illusion that they actually want to help animals....

Re: PETA Targets Mario in Latest Campaign

They also seem to be abandoning sanity.

Re: PETA Targets Mario in Latest Campaign

I would not call them insane at all.. it is a very well run and effective organization if you accept animal rights are not actually their goal.

Often insanity is really just a failure to understand the other person's motivations...

Re: PETA Targets Mario in Latest Campaign

You mean they're able to abandon what they never had?

Re: PETA Targets Mario in Latest Campaign

NOBODY TELL THEM ABOUT THE HAMMER SUIT.

---
Fangamer

Re: PETA Targets Mario in Latest Campaign

Lets see, Super Mario Bros 3, which first featured the tanooki suit came out in 1988, meaning they noticed this Around 23 to 24 years too late.

 
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Thomas RiordanDon't feel bad. I posted the same thing last night and deleted it once I realized it wasn't real.08/31/2014 - 11:13pm
E. Zachary KnightAh. The report actually read serious to me. Oh well. At least it didn't happen.08/31/2014 - 7:46pm
ConsterAlthough apparently someone who was in a swatting ring in Texas took a plea for up to 5 years in July.08/31/2014 - 7:14pm
ConsterProbably because it's a satire site.08/31/2014 - 7:13pm
E. Zachary KnightI agree that the kid should be punished, but the charge and sentence seem a bit overboard to me. http://nationalreport.net/15-year-old-swatted-domestic-terrorism/08/31/2014 - 6:56pm
Andrew EisenI get a "page doesn't exist."08/31/2014 - 11:50am
MaskedPixelantehttps://twitter.com/Nevelets/status/506076879309508608 What we're currently supposed to be offended by, or whatever.08/31/2014 - 10:10am
MechaTama31AE: Probably snarky commentary on this: http://www.gamepolitics.com/2014/08/29/principle-player-leland-yee-arms-trading-case-dies08/30/2014 - 8:43pm
Andrew EisenConster - Don't know. Got a link to whatever you're referring to?08/30/2014 - 7:04pm
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MaskedPixelantehttp://m.tickld.com/x/something-you-never-realized-about-guardians-of-the-galaxy Right in the feels.08/29/2014 - 6:56pm
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prh99Who cares, just don't watch the damn videos if you don't like her. Personally, I don't care as far as she is concerned as long there are interesting games to be played.08/29/2014 - 4:34pm
Andrew EisenZip - And yet, you can't cite a single, solitary example. (And no one said you hated anyone. Along those lines, no one claimed Sarkeesian was perfect either.)08/29/2014 - 3:51pm
Andrew EisenSaint's Row: Gat Out of Hell was just announced for PC, PS3, PS4, Xbox 360 and Xbox One making it the 150th game For Everything But Wii U! Congratulations Deep Silver!08/29/2014 - 3:49pm
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Andrew EisenSleaker - I'd say that's likely. From my experience, most who have a problem with Sarkeesian's videos either want to hate them in the first place (for whatever reason) or honestly misunderstand what they're about and what they're saying.08/29/2014 - 3:16pm
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