Books and Video Games Top Most Children's Holiday Wish Lists

November 16, 2011 -

According to a new survey from Harris Interactive, about half of Americans (51 percent) say they will be purchasing toys as gifts this holiday season, while two in five (40 percent) will not, and one in ten (9 percent) are not sure. About three-quarters of those with a child in the household (72 percent) say they plan to purchase toys compared to 42 percent of those without a child in the household. The poll also shows that toy manufacturers should expect slightly less in sales compared to the last two years. In 2009 and 2010 over half of Americans (54 percent and 53 percent respectively) said they were planning to purchase toys as gifts.

While more than two in five toy purchasers (46 percent) say their spending will be no different than last year, over one-third (35 percent) say they will spend less than they did last year while 16 percent say they will spend more than they did last year. Among those toy purchasers with a child in the household 16 percent say they will spend more than they did last year, over two in five (43 percent) say their spending will be no different and two in five (39 percent) say they will spend less than they did last year.

So what are the items that children want for the holiday season? It seems that video games and arts and crafts projects will top the list. Over two in five toy purchasers (45 percent) say they will purchase children's books, while one-third will buy games for consoles (33 percent) and three in ten will buy arts and crafts (29 percent). One-quarter (25 percent) will purchase board games and dolls (25 percent) as gifts. Just over one in five will purchase building blocks and bricks (23 percent), one in five will purchase handheld electronic games (20 percent) and sports equipment (19 percent) while 7 percent will purchase game consoles. One-quarter will purchase something else in terms of toys for kids (25 percent) and one in five are just not sure (20 percent).

Those with a 6-9 year old in the household, will buy children's books (59 percent), followed by games for consoles (52 percent) and board games (45 percent). Looking at those with a tween (ages 10-12) in the household, they are purchasing games for consoles (67 percent), then children's books (43 percent) and board games (41 percent) while those with a teen (13-17) are buying games for consoles (62 percent), sports equipment (37 percent) and children's books (34 percent).

Over half of toy purchasers will be shopping for toys at large discount stores (56 percent), while over one-quarter (27 percent) will mostly shop online for toys this year. One in ten (10 percent) will mostly shop at a national toy retail chain store while 4 percent will shop at a local, privately owned specialty toy store. Women are more likely to shop mostly at a large discount store for toys (61 percent vs. 50 percent of men) while men are more likely to shop for toys at a national toy store retail chain (14 percent vs. 6 percent of women).

The Harris Poll is based on the responses of 2,463 adults surveyed online between October 10 and 17, 2011 by Harris Interactive.

Image provided by Shutterstock.com. All rights reserved.

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TechnogeekAnd as far as the Card thing went, I basically balanced it out personal guilt-wise by donating an amount equal to the Shadow Complex purchase price to the ACLU.03/05/2015 - 9:44pm
TechnogeekWelp, look like the Gerberghazi crowd is going to have to use Bing now. https://twitter.com/googlecloud/status/57365320825126093003/05/2015 - 9:42pm
Goth_SkunkAhh! I misinterpreted your statement about being left with almost every game in existence. I interpreted it as 'If you boycott games he's been involved with, you're boycotting almost all of them.'03/05/2015 - 9:31pm
Andrew EisenGoth - Card has been involved with only a small handful of games so if one were to boycott games for his involvement, they wouldn't be missing out on many games.03/05/2015 - 9:29pm
Goth_Skunk@Craig: Only if you're not interested in seeing it end.03/05/2015 - 9:27pm
Craig R.Instead of calling people the "anti gamergate faction", you could just call them "sane"03/05/2015 - 9:23pm
Goth_SkunkWhat do you mean 'almost every game in existence'? Card is a writer, not a game developer.03/05/2015 - 9:18pm
Andrew EisenBut I too wonder how many people who cry boycott actually follow through. I vaguely remember a few years ago a bunch of people boycotting one of the CoD games and were all found playing it on Steam.03/05/2015 - 7:53pm
Andrew EisenAn interesting quandary but not equivalent as boycotting games that Card was involved with leaves you with... well, almost every game in existence.03/05/2015 - 7:51pm
MechaTama31I agree that it's silly to avoid buying a game because one person involved with it said some things you disagree with. But I wonder how many of the people calling it silly this time have boycotted games for, say, Orson Scott Card's involvement?03/05/2015 - 7:40pm
PHX Corphttp://www.myfoxphilly.com/story/28274296/officer-injured Officer In Critical Condition Following Shooting Inside North Phila Game Stop03/05/2015 - 6:55pm
WonderkarpThe Shutup was a quick interjection saying "HEY! EVERYBODY SHUT UP AND LOOK AT THIS!" and I got the Critical Condition from a Local news site. I linked TMZ.03/05/2015 - 6:49pm
Andrew EisenThey call me The Jaws of Life.03/05/2015 - 6:48pm
Goth_SkunkThat's terrible. Now that it's been noted, can we return to Andrew's amazing steel-tearing teeth?03/05/2015 - 6:42pm
Andrew EisenWell, sucks that that happened and I'm glad he's alright (nothing in the article you linked says he's in critical condition) but there's no need for anyone to shut up.03/05/2015 - 6:41pm
WonderkarpEVERYBODY SHUT UP! Harrison Ford is in Critical Condition After A Plane Crash!! D: http://www.tmz.com/2015/03/05/harrison-ford-plane-crash-landing-golf-course-santa-monica/03/05/2015 - 6:38pm
Goth_SkunkIt ruined my joke about your billionaire lifestyle affording you state-of-the-art dentistry. I longed to see you fill your mouth with steel-tearing jaws.03/05/2015 - 6:32pm
Andrew EisenYep, typos happen. Even on the invoices I send for my freelance work. Yeah, that's always super embarrassing.03/05/2015 - 6:29pm
Goth_Skunk"Steel" your fr- aww crap you fixed it.03/05/2015 - 6:26pm
Andrew EisenReally? Whatever I say? Okay... I'm a handsome, impressively endowed, billionaire genius with a complete set of He-Man action figures and everyone wants to steal my Fruit Loops!03/05/2015 - 6:18pm
 

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