Books and Video Games Top Most Children's Holiday Wish Lists

November 16, 2011 -

According to a new survey from Harris Interactive, about half of Americans (51 percent) say they will be purchasing toys as gifts this holiday season, while two in five (40 percent) will not, and one in ten (9 percent) are not sure. About three-quarters of those with a child in the household (72 percent) say they plan to purchase toys compared to 42 percent of those without a child in the household. The poll also shows that toy manufacturers should expect slightly less in sales compared to the last two years. In 2009 and 2010 over half of Americans (54 percent and 53 percent respectively) said they were planning to purchase toys as gifts.

While more than two in five toy purchasers (46 percent) say their spending will be no different than last year, over one-third (35 percent) say they will spend less than they did last year while 16 percent say they will spend more than they did last year. Among those toy purchasers with a child in the household 16 percent say they will spend more than they did last year, over two in five (43 percent) say their spending will be no different and two in five (39 percent) say they will spend less than they did last year.

So what are the items that children want for the holiday season? It seems that video games and arts and crafts projects will top the list. Over two in five toy purchasers (45 percent) say they will purchase children's books, while one-third will buy games for consoles (33 percent) and three in ten will buy arts and crafts (29 percent). One-quarter (25 percent) will purchase board games and dolls (25 percent) as gifts. Just over one in five will purchase building blocks and bricks (23 percent), one in five will purchase handheld electronic games (20 percent) and sports equipment (19 percent) while 7 percent will purchase game consoles. One-quarter will purchase something else in terms of toys for kids (25 percent) and one in five are just not sure (20 percent).

Those with a 6-9 year old in the household, will buy children's books (59 percent), followed by games for consoles (52 percent) and board games (45 percent). Looking at those with a tween (ages 10-12) in the household, they are purchasing games for consoles (67 percent), then children's books (43 percent) and board games (41 percent) while those with a teen (13-17) are buying games for consoles (62 percent), sports equipment (37 percent) and children's books (34 percent).

Over half of toy purchasers will be shopping for toys at large discount stores (56 percent), while over one-quarter (27 percent) will mostly shop online for toys this year. One in ten (10 percent) will mostly shop at a national toy retail chain store while 4 percent will shop at a local, privately owned specialty toy store. Women are more likely to shop mostly at a large discount store for toys (61 percent vs. 50 percent of men) while men are more likely to shop for toys at a national toy store retail chain (14 percent vs. 6 percent of women).

The Harris Poll is based on the responses of 2,463 adults surveyed online between October 10 and 17, 2011 by Harris Interactive.

Image provided by Shutterstock.com. All rights reserved.

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Papa MidnightWith GTA5 (to date) failing to even provide indication of a PC release, I'm realising that this might be the first GTA game that I have not played (outside of Chinatown Wars) since the series inception.04/19/2014 - 8:14am
IanCSo im guessing a bunch of edutainment games, which a lot of people elsewhere are going gaga over, dot count as classics? Okay. If you don't mind me, i have a sudden urge to play Putt Putt....04/19/2014 - 6:15am
MaskedPixelantehttp://www.joystiq.com/2014/04/18/playstation-99-cent-sale-discounts-tokyo-jungle-super-stardust/ Weekend long PSN flash sale. So much stuff is 99 cents for the rest of the weekend.04/18/2014 - 5:59pm
Adam802http://www.polygon.com/2014/4/18/5627928/newtown-video-game-addiction-forum04/18/2014 - 4:14pm
Matthew Wilsonit is a video talking about why certain games/products/consoles do well, and others do not. he back it up with solid research.04/18/2014 - 3:56pm
Andrew EisenI'm not keen on blind links. What is it?04/18/2014 - 3:45pm
Matthew Wilsonthis is worth a whatch https://www.youtube.com/watch?v=MyXcr6sDRtw&list=PL35FE5C4B157509C904/18/2014 - 3:43pm
MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
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MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
NeenekoAh yes, because by building something nice they were just asking for people to come push them out. Consequences are protested all the time when other people are implementing them.04/17/2014 - 2:06pm
 

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